How much does a small outdoor / overland YouTube channel make?

Рет қаралды 2,334

Күн бұрын

Grab some outdoor themed stickers & merch: scaleoftwo.com
Follow us on instagram: / scaleoftwo
Let me know if you have any additional questions in the comments and I'm happy to answer.
We've been making outdoor KZfaq videos for just over a year and a half. When we were starting our channel, I had watched many of the big KZfaq channels talk about revenue and all that jazz, but I very rarely saw small channels talking about it. And as far as I can see, there aren't any folks in the outdoor / camping space that have shared analytics about our niche. I thought it would be helpful to the folks that already have a channel that isn't monetized or the person looking to start one. I hope this quick look into our revenue and analytics on KZfaq as a small outdoor / overlanding / camping themed channel is helpful!
#outdooryoutube #camping #overlanding #youtubepartnerprogram #KZfaq
0:00 - channel overview
2:42 - online store revenue
3:49 - KZfaq revenue & analytics
9:17 - You can do it!

Пікірлер: 74

@ScaleofTwo 2 жыл бұрын

Well I didn’t say this in the video, but we sincerely appreciate all of you for watching! It’s been great to get to know people in the same space whether in person or online.

@WheretoNextOverland 2 жыл бұрын

Thanks for taking the time to put this video together (and for the shout-out)! This was really informative, especially to someone who is on a similar KZfaq journey to yours. Always enjoy your videos, keep 'em coming! Also, I agree with you that there aren't enough people making videos in this niche ... and that is ESPECIALLY true when it comes to the Pacific Northwest.

@ScaleofTwo 2 жыл бұрын

Of course! Thanks for the question, I think adding that bit in there is great context for understanding the journey. And likewise! Excited to see your adventures in California.

@backroadtrips 20 күн бұрын

Subscribed! Thanks for sharing. I like the point about doing this to meet likeminded people. Keep up the good work.

@rebelwoodsmen5829 2 жыл бұрын

Glad I’m one of the first 1,000. Love the channel!

@ScaleofTwo 2 жыл бұрын

🤙🏼❤️ THANK YOU!

@TopoTravelers 3 ай бұрын

just started a channel in the outdoor niche, and this was the only video I could find with the rpm for this niche. Very helpful, thanks for the video. I wish you the best of luck on your youtube journey!

@ScaleofTwo 3 ай бұрын

Cheers! Same to you 🤙🏼

@OverlandPNW 2 жыл бұрын

Great topic. I've heard a lot of people say sponsorships are the way for smaller channels to make some meaningful income. The problem is that smaller channels aren't where commercial sponsors want to invest. So, unless you have an altruistic sponsor that really likes your channel, it is difficult. So if any altruistic sponsors are reading this....Winston and I need sponsors ha ha! For me, I've passed on a couple of brand ambassador arrangements that would have generated income in the low thousands simply because I didn't want my channel to become a QVC for pushing products. Like you, I really like the creative outlet the channel provides. I've been doing videos and still photography for years just for the fun of it. A little income is nice to defer some of the costs. I like the idea of an online store and will look into that in the future. Again, great topic!

@ScaleofTwo 2 жыл бұрын

Lol, the overland QVC. That could be a fun channel 😆 I agree though, pushing products isn’t why we’re making these videos. Though, if it is a product we believe in and they want to sponsor the channel, we’re happy to do that! I lost my job in 2020 due to covid layoffs, and we realized that we wanted a life away from the corporate world. It’s tough to break away from, but I think as long as you’re genuine and creating for the right reasons, the livelihood will come. I’d much rather be creating videos along with items that bring joy to the people that enjoy our videos than giving time to a large corporation that couldn’t care less about us as people. It’s a long road, but one I think is absolutely worth investing in. I really appreciate your approach to all of this and I know that we’ll get there sooner than later.

@backroadjournals 11 ай бұрын

Thank you so much for posting this👍. We stumbled across your channel and became subscribers while researching our upcoming trip to Oregon. Your story, way of filming and interactions with each other really resonates with us. This particular video gave us hope, as we really only started being serious about putting things on KZfaq since the beginning of the year. Thanks a bunch and keep it up. All the best from Vancouver Island, Michelle and Holger

@ScaleofTwo 11 ай бұрын

Thank you so much for the kind words! Best of luck to ya on the KZfaq stuff, and hopefully you enjoy your trip to Oregon! -W

@CruisinMiles 3 ай бұрын

Almost to 4k watch time hours. Need about 50 more. Thanks for the video! Definitely wanted to see what the RPM was

@generalpattonsbushcraft 2 жыл бұрын

Thanks for sharing! Excellent information and you are right no one is sharing this type of info, very helpful! You got a SUB from us!

@ScaleofTwo 2 жыл бұрын

Thank ya! Cheers 🍻

@VegaVenturing 2 жыл бұрын

I will say there cannot be enough PNW camping content. Anyone who seeks out this kind of content is ALWAYS starving for more content. Truly, the more the merrier. And I think it serves us content creators well to collaborate and just get involved in the local camping/overlanding community. We all have a ton in common, and everyone we've met has been amazing. I would also suggest people don't go into this with the intent of quitting their day job. It will take years of hard work and extraordinary luck to ever get to that point. Do it because you love it, and enjoy the journey. Thanks for sharing!

@ScaleofTwo 2 жыл бұрын

Agreed! I also think it takes approaching it with the correct mindset. If your absolute goal is to make KZfaq a business, treat it that way. For us, it’s a hybrid. I want to make money to sustain the lifestyle I desire, but I also never want to compromise on my “morals.” The reality of making money and living today is multiple revenue streams are the way to success. KZfaq could become obsolete at any point in time, relying on one platform isn’t wise in my opinion. So building something that isn’t so specific to one platform is advantageous. Something I didn’t address that I would have liked to in the video is our ideal work situation. We run a design business, but the big goal for this channel is to have it cover some expenses so we can truly take on the work we REALLY want to do with our design. (Obviously coupled with the other things I mentioned) I rambled, but your point spurred me on to write all of that 😆

@VegaVenturing 2 жыл бұрын

@@ScaleofTwo You're definitely taking the right approach! If you go all in on a single revenue stream, if/when that changes, you're screwed. I have a co-worker who has over 1.4 million followers across two social media channels. This person is killing it, and makes huge money with sponsored posts. And they still have a day job to provide their medical benefits and basic needs. Everyone's path is different. One of the things I love most about KZfaq is that there is no right or wrong way to do it. It's whatever you make of it, and whatever you want to create. I love that, especially coming from an industry where clients definitely want things done a certain way. But again, I love your approach. You're doing what you love and working towards a goal that I have no doubt you guys will achieve. Great work, and we're big fans of the channel!

@realrigsrattle8829 Жыл бұрын

Thank you so much for posting a video like this, and really for all you post. Love the vibe on your channel and honestly I think it’s gonna be a big influence on my channel moving forward. Keep up the great work!

@ScaleofTwo Жыл бұрын

Hey cheers! Thank you for the kind words!

@alexkaiju 2 жыл бұрын

Thanks for being transparent about this! Just stumbled on your channel and love the content so far. I’ll actually be making my way up to the PNW in July!

@ScaleofTwo 2 жыл бұрын

Of course! Glad it was helpful. Enjoy! Lots of great spots to explore in July

@aaronlapenna8585 Ай бұрын

thanks for the video. im really thinking about starting a channel..

@TheJoslynJourney 2 жыл бұрын

Glad we found your channel! Will definitely look at more videos!

@ScaleofTwo 2 жыл бұрын

❤️ thank you!

@4runnerfit 2 жыл бұрын

Hey this was great. I need to give it a shot. Car build camping family outdoors might be fun. And your awning looks nice 👍🏽

@ScaleofTwo 2 жыл бұрын

Cheers man! It’s definitely a lot of work, but if you try it and enjoy it, it is a lot of fun. The awning has been incredible 🤙🏼

@dickinaroundoutdoors8609 2 жыл бұрын

Great video and thanks for opening the kimono. Definitely shows folks that if they are in it for the money they better have a very long time horizon in mind!

@ScaleofTwo 2 жыл бұрын

No doubt! Anything worth doing in a responsible way always takes time. Sometimes people are in the right spot at the right time, but as long as you’re willing to put in the time and patience it will pay off (eventually) 😄

@davidallsup2375 Жыл бұрын

I'm glad you got started. I really enjoy your channel. Heading over to the store right now!

@ScaleofTwo Жыл бұрын

Appreciate you, David! Thanks for being such a big supporter 🙌🏼 we’ll get that order to you as soon as we’re back from our California trip

@davidallsup2375 Жыл бұрын

@@ScaleofTwo Sounds good. Have a great time!

@Realtor_eliot_portland 2 жыл бұрын

You’ll be ballin’ soon!

@ScaleofTwo 2 жыл бұрын

😂 rollin in the cash

@ScaleofTwo 2 жыл бұрын

I definitely misread that as “son,” lol. Hope to be semi-ballin soon 🤙🏼

@TrippinwithBradShyla 2 жыл бұрын

This is great to know! Thanks for putting that together!

@ScaleofTwo 2 жыл бұрын

🤙🏼✨

@dad_wagon1976 2 жыл бұрын

Good information here. I’ve been on the fence about this myself. I may just have to jump in and do it. 👍🏼

@ScaleofTwo 2 жыл бұрын

It’s fun! (As long as you enjoy editing video 😄)

@mixflip Жыл бұрын

I started with a gun channel back when guns were still acceptable on youtube. Once guns became evil I transitioned over to the camping niche. Luckily alot of the same types of people who like guns also like camping so it was an easy transition for me personally. As for overlanding? I camped in a 2wd Hyundai Tucson and a tent. Then tried all the other options. roof top tents, trucks, vans, trailers ect. Still dont have a "RIG" so to speak just a 4x4 truck with nothing on it yet. I think the secret to financial success is consistency. Post weekly. Post interesting content. Helpful content. outdoor camping/exploring vids. product vids. event/expo vids. That mix should make you a nice paycheck. So far it has worked for me lol. Need more money? Search out paid sponsorships and sell stuff. Need even more money....get hired by one of the big companies you meet at the expos. Get paid to camp and get free stuff! A dream come true!!!!!

@ScaleofTwo Жыл бұрын

No doubt! I also think it's a pretty delicate balance of becoming a commercial channel. And I think everyone's opinion is different on that, and that's okay! We started this channel for fun, and realized we really enjoyed it. It has now turned into more of a long term investment to support ourselves doing something we truly enjoy. I'm very open to sponsorships and collaborations, it's just gotta be with the right people / companies

@BentNotBroken1970 2 жыл бұрын

I know I'm attracted to the chill, responsible camping videos that focus on the experience over the stuff. It's why I'm subscribed here and to a few others specific to the PNW. Wishing you success and many great outdoor times in 2022. (We got a nice taste of Spring today here in PDX which has me dreaming of what's to come this summer ⛺ 🌲 )

@ScaleofTwo 2 жыл бұрын

Thank you Chad, much appreciated. And yes, weather in PDX today was incredible. Hoping we can have a little more dispersed rain throughout the summer so our wildfire season isn’t too bad!

@eddelgado2171 Жыл бұрын

Hey guys, my wife and I are new to the PNW and we absolutely love it here! Recently found your channel, we enjoy your content and Cooper is the MAN! Keep evolving sir, people like us are always looking for tips on how and where to enjoy this beautiful state! 🎉

@ScaleofTwo Жыл бұрын

Cheers, Ed! Welcome to the PNW. So many good places to get out to 🤙🏼

@E5Jake77 2 жыл бұрын

Just found you guys recently and have been catching up by watching all the previous videos. It’s been fun to watch. My wife watched a few with me and we dig your personalities and humor. Look forward to seeing more from you, and we’re now considering filming our camping adventures.

@ScaleofTwo 2 жыл бұрын

Appreciate it Chad! Get to slingin that camera 🤙🏼

@LXPlore 2 жыл бұрын

Great job on the video! My channel is similar to yours and is doing about the same monetarily. Just like you I would love to see more people posting their experiences while they explore and camp.

@ScaleofTwo 2 жыл бұрын

It's an interesting thing that we all go camping, but we also enjoy watching other people camp, ha.

@LXPlore 2 жыл бұрын

@@ScaleofTwo Yes, very true.

@pala4833 2 жыл бұрын

Totally behind everything in your wrap-up. I'm on board. The Oregon Coast video was the one that got me too. I think the "dispersed" in the title caught my eye. Thanks for sharing your adventures. Keep 'em coming.

@ScaleofTwo 2 жыл бұрын

Appreciate it! Thanks for watchin 🤙🏼

@glendatruscott9599 2 жыл бұрын

A lady on The Senior Van Camping FB group told me about your channel. I am so glad I found you. I love how you do your channel. I appreciate this video. I am wanting to camp in the Tillamook Forest. As a single senior lady do you think it is safe enough?

@ScaleofTwo 2 жыл бұрын

Hi Glenda! There’s plenty of great spots out there, Jordan Creek has some great “established” easily accessible dispersed camping. I would say it’s definitely safe!

@scottalpine 2 жыл бұрын

Thanks for making this, it was really helpful. I really like your style of camping and you both look like you have a lot of fun out there. To me the best camping is dispersed camping in the PNW with epic views. The money may not be much yet but at least it’ll cover some fuel costs. I look forward to seeing your future adventures.

@ScaleofTwo 2 жыл бұрын

Thanks Scott! Glad it was helpful 🤙🏼 Couldn’t agree more, just Oregon alone is worthy of years of exploring. Excited for some summer exploring

@calscamping 2 жыл бұрын

Great insights, thanks for posting this 👍

@ScaleofTwo 2 жыл бұрын

Glad it was helpful!

@OverlandAdventureTimes 2 жыл бұрын

Appreciate your approach of the experience over gear! I've found the filming and editing add a fun element to the stuff we were already doing anyway. Thanks for the vid, this type of thing is encouraging & informative for us newbies!

@ScaleofTwo 2 жыл бұрын

I think the gear is obviously a necessary aspect of overlanding (or any hobby for that matter) I definitely nerd out over it. But I always like to remind myself why I bought the cool stuff: to use it and have a good time! Glad it was helpful 😄

@OverlandAdventureTimes 2 жыл бұрын

@@ScaleofTwo for sure! And I've enjoyed getting back into cameras as much as the rig or camping stuff. Now for that computer upgrade... 😆

@karenbrown595 Ай бұрын

I am new and I want to start a KZfaq camping partnership so bad. I'm a people's person and have so much to share and want to learn about the outdoor camping experience. But where do I begin? Do I fill something out online? I don't even have a KZfaq chanel. I never even made a KZfaq video. But I watch these ALOT. And I enjoy them. I love seeing the different camping gear and I love the rain videos. It's not so much for money, yes it helps.... But I love the experience. So where do I begin?

@4wadventuretrails321 Жыл бұрын

Hey great video! Great information. I've just started a KZfaq channel. Still working on my focus ,of the KZfaq channel. For now it's just going to be stock Sequoia ,and overlanding setup and gear simple practical.

@ScaleofTwo Жыл бұрын

Nice! Good luck! Sequoias are great

@4wadventuretrails321 Жыл бұрын

@@ScaleofTwo thanks 👍

@lilomlly 2 жыл бұрын

Hello friends! I'd love if you had any specific tips about adventuring with a dog. I wanna bring my Cooper-sized pup on Southwest road trip in the fall, but I know dogs aren't welcome in all the parks and whatnot.

@ScaleofTwo 2 жыл бұрын

Howdy! I don't know what kind of vehicle you have, but check out some BLM and National Forest land. Tons of options in the southwest. iOverlander is a great app to find dispersed camping where you'll be able to bring the pup in National Forests and BLM land. This video will probably be of some help as well! kzfaq.info/get/bejne/kL2VpcKH1NOdh4E.html

@johndoe-lr9if 2 жыл бұрын

I appreciated this info thanks. Love to watch your camping videos. As a resident here in the PNW I have noticed there's very few local channels. That Baldwin Life (shout out) is a great one if you have not heard of them. As a web developer I was curious what the YT Dashboard was like. Props on your AI skills

@ScaleofTwo 2 жыл бұрын

Thank you! Yes, we love watching them as well. They do some fun stuff. The YT dashboard is actually pretty great, very easy to use.

@pnw_element9822 2 жыл бұрын

My videos are bad ha I don’t know how to edit but oh well just sharing

@ScaleofTwo 2 жыл бұрын

Don’t doubt yourself man! Keep it rollin 🤙🏼

@OverlandPNW 2 жыл бұрын

I like bad videos...they are the real deal..authentic!

@JoshuaJohnsonOutdoors 2 ай бұрын

Hi There, thanks for the video. I've just monetized my channel and it's a similar size to what your's was at the time of this video. Do you mind if I ask how much it has grown in revenue since you published this video? I'm also averaging around 250-300 views/day as well. Thanks man.

@ScaleofTwo Ай бұрын

Honestly, we have been very inconsistent about publishing since I’ve made this video, so it’s been mostly flat with marginal growth. Definitely need to get back to posting a little more regularly!