How Nike Designs for an N.B.A. Athlete

How Nike Designs for an N.B.A. Athlete | In the Studio

Рет қаралды 374,799

6 жыл бұрын

This season Nike has teamed up with the N.B.A. to reimagine the league’s uniforms. We take you inside its research lab, where data helps designers understand how athletes like LeBron James move during a game.
Read the story here: nyti.ms/2AQIcmd
More from The New York Times Video:
Subscribe: bit.ly/U8Ys7n
Watch all of our videos here: nytimes.com/video
Facebook: / nytvideo
Twitter: / nytvideo
----------
Whether it's reporting on conflicts abroad and political divisions at home, or covering the latest style trends and scientific developments, New York Times video journalists provide a revealing and unforgettable view of the world. It's all the news that's fit to watch.

Пікірлер: 169

@spencerfuller8168 6 жыл бұрын

They've got this big, fancy research lab and still their NBA jerseys tear like tissue paper. Disappointing. Cool video though!

@RaymarFootball 6 жыл бұрын

makes sense since they were trying to increase breathability and fluidity to be the most lightweight when being used to play

@Peter-sm4cx 6 жыл бұрын

They’re designed to tear easily so if a player gets their finger caught in a jersey going up for a rebound or something they won’t break it but instead rip the jersey

@northstarmedia8508 6 жыл бұрын

Peter no it's not. They literally put out a statement saying they'll look into why they're ripping. Cuz they had no idea

@tsvetanayvanova3145 5 жыл бұрын

Spencer Fuller Return it and get another one… It might be a bad fabric wrong why judge the entire company by one lousy

@jewchao2777 3 жыл бұрын

You act like Apple never had flaws in their products, Google never had flaws in their browser and data, Ford never had flaws in their cars, etc.

@drfunk1986 6 жыл бұрын

I seriously miss the u-neck jerseys and the look of the embroidered logos/numbers on mesh.

@Giovrios 6 жыл бұрын

They forgot durability

@aligboyakasha 6 жыл бұрын

Less durability means they can sell more

@dacooooo 6 жыл бұрын

I am using my nike shoes for 8 years now

@god-sd3zl 6 жыл бұрын

King Bae once a week for 8 straight years yes

@anonnomas4755 6 жыл бұрын

King Bae Their talking aboat the Nike NBA Uniforms witch are notorouis for ripping easily.

@brianzheng5884 6 жыл бұрын

try it with the newer ones like Nike vapormax or Nike react.

@santiagoherrera3781 6 жыл бұрын

I got an adidas ad before this vid....Well done KZfaq

@collincampbell9920 6 жыл бұрын

Steve Kerr is that you?

@minerlord222 6 жыл бұрын

Every video is so informative and shows that this ‘heat map technology’ lots of brands talk about is actually a real thing and not just a buzzword.

@DensDaPens 6 жыл бұрын

"Our process of designing a jersey is take a tissue paper, paint it with the NBA teams' color and have the players wear it in games." - Yep, that sounds about right.

@liquidpersuasion 6 жыл бұрын

05:17 "can't wait to see it [rip] on court."

@MrDangerousScience 6 жыл бұрын

Cool. New York Times made a 5 minute advert for nike.

@sydguitar99 6 жыл бұрын

all this research but yet they can't make a Jersey that doesn't rip like tissue

@3101max 6 жыл бұрын

well have u seen one rip in the last month? nah me neither, and i watch at least one game per night

@scoobs5955 6 жыл бұрын

Nike has made the thinnest, most flexible jerseys ever made in the NBA. So what if it rips once in a while? They have so many jerseys ready for the players. Plus, they use recycled water bottles in the jerseys. They are also doing it for a better environment

@djcleveland3763 6 жыл бұрын

Sydell IKR

@alohatigers1199 3 жыл бұрын

@@scoobs5955 They got it from Adidas

@foxtrotyankee6131 6 жыл бұрын

why is everyone complaining that the jerseys will rip, it doesn't bloody matter the players can just put another one on straight away, money is no object for NBA teams when they r dishing out millions on player contracts... these jerseys are designed with comfort and performance as the highest priority...

@jonneye 6 жыл бұрын

Great film

@pizzamasterf5 6 жыл бұрын

They forgot to show u the Nike child labor camps

@SourcingExpertBangladesh 21 күн бұрын

Looks great. Go ahead.

@angelmuniz5005 6 жыл бұрын

NIKE *spends countless time, money, research on developing nba jerseys *tears like paper in game

@goo6 6 жыл бұрын

this is an ad

@dacooooo 6 жыл бұрын

goo6 so what?

@user-lg7xl8kt8i 5 жыл бұрын

lol

@abelex 6 жыл бұрын

where can I study more about shoes material?

@shujiokishima 5 ай бұрын

I need to know the name of the music that starts at 0.56

@mackanarcon8460 6 жыл бұрын

Its actually scientifically designed to rip easily to provide more money in their banks as it is proven that once an item is torn apart you are more likely to buy a new one to replace it with.

@graysonallenforpresident7445 6 жыл бұрын

mack anarcon they have a contract with the nba so the nba doesn’t have to pay for them.

@nachainananderson8746 6 жыл бұрын

graysonallenforpresident you forgot the fans lol

@scoobs5955 6 жыл бұрын

No actually. The Nike jerseys are the thinnest and most flexible jerseys ever in the NBA. NBA players argued that the old jerseys were to bulky. Ofcourse it will rip more, but it's for increased performance.

@alohatigers1199 3 жыл бұрын

@@scoobs5955 So money. If it rips easy, buy another. It’s money.

@NoCluYT 2 жыл бұрын

@@alohatigers1199 it’s only really gonna rip if you’re playing on the court and someone grabs onto it. Most people wear basketball jerseys casually so it’ll literally never rip.

@MeridianLights 6 жыл бұрын

Who shoes were the first guy wearing?

@Jon-zu4mb 6 жыл бұрын

I really do question their behind the scenes and processes after the NBA jerseys tore on several occasions.

@komegranate6101 6 жыл бұрын

They fkd over the Laker gold, it's acidic throw up yellow now

@simiralentertainment6934 6 жыл бұрын

Nike should evaluate his tasks on the basis of the views and wishes of regular customers of its products and make further some minor adjustments to the policy to address some changing fashion trends. Nike - that outfit is fly ...

@gustavofigueiredo1798 6 жыл бұрын

They forgot to make the christmas jerseys!

@jackcriswell9776 6 жыл бұрын

Gustavo Figueiredo I

@djcleveland3763 6 жыл бұрын

Draw one for Andre Drummond plz

@Log1cTech 6 жыл бұрын

So basically they figured out how to make the shirts cheaper..

@carlosdiaz4511 6 жыл бұрын

Y'all don't understand that the jerseys rip for a reason. Fingers used to get caught in the old jerseys, creating a risk of breaking that finger during high intensity gameplay. Now with these jerseys, fingers won't get caught. If I was a player I'd rather rip my jersey than break or sprain my finger

@Javier-ug2ki 6 жыл бұрын

just in case!

@suns016 6 жыл бұрын

Yassine Cherif mike miller years ago

@toeny 6 жыл бұрын

How does one get injured due to a jersey

@herewego9939 6 жыл бұрын

Quit trying to justify the lack of durability in the jerseys.

@jaidenelliott8239 6 жыл бұрын

I agree

@jonathanabram1081 6 жыл бұрын

Got all of those tech but their jerseys keep ripping why?

@jdlee6230 6 жыл бұрын

They should research to strengthen their jerseys cause it easily rips

@udaydhillon7766 3 жыл бұрын

drips in the back

@mattq6473 6 жыл бұрын

Fix the Lakers' Jersey. Its purple and gold, and not purple and yellow.

@Mcftbldr 6 жыл бұрын

I wanna be a Nike designer. But I am Korean and I don't know how to be, so I learning English for the communication for my 'future co-workers' who belong to Nike. I have so many images. I have many good colors to make suitable each other. I believe that someday I gonna be a Nike designer.

@richstarx 3 жыл бұрын

i always find that the big companies do cool looking sneakers but they ruin it with ...odd colours and other stuff

@hersv 6 жыл бұрын

This is the science.

@aarond9563 6 жыл бұрын

Adidas is over here with boost and Nike is over here with grass. Nuff said.

@elboogie4847 6 жыл бұрын

Aaron D u only can do so much with boost plus it bottoms out in time adidas need to innovate nike has so many options for comfort not just air

@aarond9563 6 жыл бұрын

I'm sorry but I respectfully disagree. The only way it runs out fast is if you wear them everyday and that's really only on Ultraboost. That doesn't tend to happen on many other boost models. Also I don't know what is meant by "you can only do so much with boost" seeing that you can do pretty much anything but... Also it doesn't really matter that they have more options if they're all inferior ya know. But just some food for thought.

@DrEvil-xf1hj 6 жыл бұрын

Yeah there is only so much you can do with Boost soon the market floods and it’s whatever Yeezy and Pharrell can keep them a float but Nike and Adidas each run the shoe industry every 5 years tbh Nike will be back nothin major

@cheesekimbap2996 6 жыл бұрын

honestly boost cushioning is the most comfortable out there. But looks wise, nike shoes has killed 2017. The running shoe/athleisure trend has come and gone .boost shoes are becoming oversaturated

@mattyy2009 6 жыл бұрын

Aaron D its an innovation project, did you even listen to what he said lol it’s about looking to the future and playing with other materials they can use to make shoes more comfortable, they aren’t actually using grass in their shoes 🤦🏻‍♂️

@SorinVBogdan 6 жыл бұрын

The uniforms and all the kit looks fantastic but it keeps ripping

@ShawneeUnion 6 жыл бұрын

Really cool to see all that diversity at the top of Nike design.

@Rolixinho 6 жыл бұрын

You missed the part where they talk about how they decide to cut costs in spite of quality and durability.

@tsaialex6601 6 жыл бұрын

this is the guy who always put zoom unit bottom loaded

@amosteo8068 3 жыл бұрын

Fking amazing. Heads and shoulders above the rest, im talking to u addidas

@tobe.moemeka 6 жыл бұрын

So these jerseys r gonna be perfect 4 ish Smith

@toeny 6 жыл бұрын

Tbh i like the look of the nike jerseys. They just needed to make actual design improvements

@BlujayGFX 6 жыл бұрын

0:24 Off-White Jordan 1s

@zulfikaraji 6 жыл бұрын

carol christian poell drip sneakers spotted!

@cnnnpc4351 6 жыл бұрын

BBB>Nike

@callumbishop1193 6 жыл бұрын

Don The Con pfffffffft

@drfunk1986 6 жыл бұрын

and then the jerseys ripped.

@wally2gen 6 жыл бұрын

Bruh the Icon and Association jerseys are just the Adidas jerseys with a Nike logo on them

@JELKK11 5 жыл бұрын

nike originally designed the lakers, pistons and mavericks uniforms that they use now back in 2000.

@czz1236 6 жыл бұрын

Matthew Kerr gonna look like Liam Neeson in a decade or 2

@A1AFFECT 6 жыл бұрын

Take in the VLOG pick ups I posted on this!!!🔥🔥

@edwardjudemazo2242 6 жыл бұрын

ADIDAS! :)

@jacobrussell6271 6 жыл бұрын

“When you see the smiles in the athletes faces that’s when we know we’re done.” *athletes look completely deadpan*

@Rasavideo 6 жыл бұрын

Transparent with cool socks?

@don38341 6 жыл бұрын

NIKE 💜💜💜💜💜💜❤❤❤❤❤❤❤❤❤

@thefgofan7675 4 жыл бұрын

My future

@weodo5579 6 жыл бұрын

What’s the shoe at 1:01 ?

@jonathankurian5026 6 жыл бұрын

I think they're 2017 Nike Flyknit Hyperdunks.

@nazibhassan6484 6 жыл бұрын

Weodo

@mlndr8551 6 жыл бұрын

Weodo 2017 Hyperdunk Flyknit

@vernerikivela4061 6 жыл бұрын

Is matthew nurse steve kerr????

@danharvey2876 6 жыл бұрын

You know who else has a 37 inch vertical leap? The 2 time back to back blockbuster video game champion

@chenmichael1990 6 жыл бұрын

Dan Harvey what is this a crossover episode?

@smokecardboards 6 жыл бұрын

My boy DrCheatsOnWife

@TheTarrMan 6 жыл бұрын

This is a commercial for Nike.

@m1chikatsu 6 жыл бұрын

buuut you turned the lakers purple and gold into purple and banana

@Qwepzy 6 жыл бұрын

Why do all your elite club kits look the same? Chelsea, PSG, City identical away kits

@Jackbellemore 6 жыл бұрын

GIVE US CHRISTMAS JERSEYS

@nahumcheer6685 6 жыл бұрын

So much research but jerseys still tear.

@jackych3n 6 жыл бұрын

And the jerseys rip game one...

@f0bdollar 6 жыл бұрын

Show us the science behind the making of the jerseys and how it rips easier than toilet paper.

@ahmerthehammer 6 жыл бұрын

sold. im buying me a pair of shoes now.

@kakarotjr7877 6 жыл бұрын

Ahmer n 🐑🐑🐑

@whatafunnymemester2280 6 жыл бұрын

So the material they use to not cling to the body and ventilate is called tissue paper

@landonnguyen8560 6 жыл бұрын

Tissue paper jerseys

@saddamsyauqi6699 6 жыл бұрын

Virgil abloh off white jordan 0:35

@XBR4Da 6 жыл бұрын

Mad how Adidas has overtaken Nike

@zefsam 6 жыл бұрын

Make a vid on how Nike uses sweatshops (slaves) to make their products and sell the by 100x the original price

@wanderlust5342 6 жыл бұрын

But they rip like paper

@moneyslang8104 6 жыл бұрын

Aint really working well cuz the jerseys are hella easy to rip.

@charleswright3735 6 жыл бұрын

Unfortunately, I watched many of designers and technicians without any persons of color who they make the uniforms for. Hmmmm.....

@estebanfortu1092 6 жыл бұрын

Nike research team end up with a tissue fabric

@__iamdeejay 6 жыл бұрын

off white ones

@michaeltaller2795 6 жыл бұрын

So this is the guy who made those cheap jerseys...... GET HIM

@johnathanmartinez9031 6 ай бұрын

Sale Nike air sole

@kloukk 4 жыл бұрын

Nike: brags 5 minutes about using data to imrove performance Also Nike: makes shoes and shirts whose greatest attribute is ripping apart

@Pablomache 6 жыл бұрын

N.B.A. LOL

@Dylann025 5 жыл бұрын

Zion Williamson approves

@killedward2882 6 жыл бұрын

design team= a bunch of underpaid workers in a sweat shop

@Briscolone 6 жыл бұрын

... and then calls vietnam boyzzzz

@CNorriSpa 3 ай бұрын

Which one of the MLB players smiled and ruined it for the rest of them

@caiowrob 6 жыл бұрын

Never Broke Again

@IT-28 6 жыл бұрын

I love Nike for shoes, clothes etc but the jersey’s rip so easily sooooooo......

@143jetblack 6 жыл бұрын

N.B.A.? SO ODD WITH THOSE THOSE PERIODS IN IT

@CuriousPug12 6 жыл бұрын

My grandma can make a more tearproof shirt than these guys with all of those hi-tech stuff.

@charliewade2188 6 жыл бұрын

Do you think big baller brand did this

@jessealexander9852 6 жыл бұрын

BBB can't match this

@jerrymartinez2160 6 жыл бұрын

send me free sneaks

@45Dre 6 жыл бұрын

I wish there was more athletes running this instead of these guys that never played pro

@carboy101 6 жыл бұрын

keepit nomatterwat You need to be an athlete to design. They do a great job.

@45Dre 6 жыл бұрын

Dr0pkidd they do, but I think they could be even better if they added some pro sports experience along with whatever they have now. Just a thought

@takyonarchive 6 жыл бұрын

did you not see in any part of the video where they are working and researching side by side with athletes?

@45Dre 6 жыл бұрын

I want more of the black athletes running this business. since that's mostly who it's catered too.

@SorinVBogdan 6 жыл бұрын

that's not how the world works though :)) should only fat people run Mcdonalds?

@lelandbarclay5141 6 жыл бұрын

Do they go through the same process of creating their products for women?

@pj123mj1 6 жыл бұрын

Too bad the jerseys rip

@nfvy8111 6 жыл бұрын

Ooo those lebrons were freeeshhhh

@Sauczi 6 жыл бұрын

They're jerseys are made of paper

@kurtwagner350 6 жыл бұрын

So these guys are the ones who ruined the Wolves, Cavs and Nuggets jerseys!

@thomasogrady8899 2 жыл бұрын

So much hype. Such minimal results. It's too much talk.. never enough walk. All these talented designers yet they cannot replicate the popularity and the revolutionary designs of the colorful 1990's...