How one Fortnite item saved the entire AXE brand…

  Рет қаралды 32,578

Marketing w/ Rocky

Marketing w/ Rocky

24 күн бұрын

In this video, we dive into the Mistaverse marketing campaign, a collaboration between AXE, Bugha, and Atlas Creative in Fortnite. Learn how interactive marketing campaigns can elevate brand awareness and engagement.
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Check out my agency: www.mzm-marketing.com/
Connect with me on LinkedIn: / zerachrockyzou
Interested in more ad case studies like this? View my ad library: www.adyssey.info/

Пікірлер: 90
@CommanderGolden
@CommanderGolden 20 күн бұрын
Me and the bros did not call this axe, we called it febreeze💀
@YellowFellowXD
@YellowFellowXD 20 күн бұрын
i thought i was the only one T_T
@Itzparidise
@Itzparidise 20 күн бұрын
We called it Lysol
@saber512
@saber512 20 күн бұрын
I called it inhaler 💀
@Itzparidise
@Itzparidise 20 күн бұрын
@@saber512 💀
@Manopat243
@Manopat243 20 күн бұрын
We called it Med Mist
@PianoGecko
@PianoGecko 18 күн бұрын
calling it rn this gonna be one of those vids that gets a few views the first day then just blows up all of a sudden
@MarketingwRocky
@MarketingwRocky 18 күн бұрын
Thank you!
@DXPHXNKGXY
@DXPHXNKGXY 3 күн бұрын
Called it!
@Mr_pea_manxd
@Mr_pea_manxd 2 күн бұрын
Not really.​@@DXPHXNKGXY
@MPFett
@MPFett 20 күн бұрын
I deadass thought this was a video game video essay channel until I got an in depth marketing lesson 😭😭 Really good vid bro, feels like I learned more from you than I did during my entire semester of Marketing II.
@MarketingwRocky
@MarketingwRocky 19 күн бұрын
Thanks for your kind words!
@mikoGD_
@mikoGD_ 20 күн бұрын
Hella underrated, u deserve much more than just 12 likes. Amazing editing and overall video :3
@MarketingwRocky
@MarketingwRocky 20 күн бұрын
Appreciate it!
@sumanthmoole
@sumanthmoole 15 күн бұрын
such a well written video about a field that i would otherwise have no interest in, keep it up dude i’m excited to see where you go!
@MarketingwRocky
@MarketingwRocky 15 күн бұрын
Thank you!
@elite8226
@elite8226 14 күн бұрын
Maybe if they didn’t make the smell so strong to the point where you gotta walk out the room then maybe there sales will skyrocket idk just an idea 🤔
@Trentic
@Trentic 16 күн бұрын
Seems like you hit the stride on this one, congrats man, would love to hear more video game marketing stories from you.
@MarketingwRocky
@MarketingwRocky 15 күн бұрын
Thank you! I’ve got a new one coming soon.
@sn1perb0t
@sn1perb0t 20 күн бұрын
This video deserves more likes, great job!
@MarketingwRocky
@MarketingwRocky 20 күн бұрын
Thanks for your support.
@InputWindow-oz7cr
@InputWindow-oz7cr 15 күн бұрын
500 subs? Criminally underrated. Huge stuff you’re covering here, great video man.
@MarketingwRocky
@MarketingwRocky 14 күн бұрын
Thank you so much!
@Crumpetssupreme
@Crumpetssupreme 19 күн бұрын
I thought this was from a popular channel, you deserve more recognition
@MarketingwRocky
@MarketingwRocky 19 күн бұрын
Thank you!
@Aarush999
@Aarush999 5 күн бұрын
Pretty sue Axe saw that Fortnite players never touch deodrant and decied to make a change
@Yes1-2-2-1
@Yes1-2-2-1 20 күн бұрын
HAPPY 460 SUBSCRIBERS (just subbed)
@MarketingwRocky
@MarketingwRocky 20 күн бұрын
Thank you!
@Yes1-2-2-1
@Yes1-2-2-1 20 күн бұрын
@@MarketingwRocky YO NO WAY A CELEBRITY NOTICED ME
@AndrewTota
@AndrewTota 18 күн бұрын
We called it perfume in Egypt
@DilSnaps
@DilSnaps 20 күн бұрын
this video could get some views man, good video
@MarketingwRocky
@MarketingwRocky 20 күн бұрын
Very kind words, thank you!
@YellowFellowXD
@YellowFellowXD 20 күн бұрын
wait what i thought this guy had like thousands of subs but nah ur hella underrated
@MarketingwRocky
@MarketingwRocky 20 күн бұрын
Thank you brotha
@BSENJOYER1
@BSENJOYER1 18 күн бұрын
My duo called it in a strange way
@1toWON
@1toWON 15 күн бұрын
I came here for Fortnite but stayed for the nerd stuff, thats a big accomplishment imo haha. If you keep the videos this quality you’re gonna grow a lot
@MarketingwRocky
@MarketingwRocky 14 күн бұрын
Thank you!
@RouxTheKitsune
@RouxTheKitsune 20 күн бұрын
I don't like the way you talked about Atlas. You talked about them as if they were some genius prodigy that has singlehandedly pioneered the consept of "Fortnite Creative maps" Like they were the only ones who ever thought about this. When Atlas is only like, the third most successful Creative team. You have Wert, Team PWR, KKSlider, DolphinDom, Maka, And TPG/Mustard started Jogo recently too.
@MarketingwRocky
@MarketingwRocky 19 күн бұрын
Good to know, thank you for your input. If I’m being honest, I did not spend much of my researching time on atlas in particular. The way I talked about them was mostly just for the storyline. Next time I’ll make sure to fact check myself!
@RouxTheKitsune
@RouxTheKitsune 19 күн бұрын
@@MarketingwRocky Sorry if I sounded Hostile, im just very patinate about this kinda stuff. People literally make their full time careers around Creative/UEFN and its not taken very seriously. One of the things I do for a job is the like "Grunt Work" of the Creative community, (like a Cleanup artist in the animation field), and alot of outsiders just see it as me playing some videogame with a map creator.
@LASTHOPE-Wolf
@LASTHOPE-Wolf 16 күн бұрын
I've always called it med mist no nick names or anything and I never knew of axe making fortnite maps 😭
@D3V0NL4ZY
@D3V0NL4ZY 20 күн бұрын
Ngl when i saw medmist I thought about what would it taste like and I thought of mint taste and smell
@itszerocrew
@itszerocrew 20 күн бұрын
Amazing Video!
@slenshye9876
@slenshye9876 14 күн бұрын
Not me calling it "spray"
@ModeratorGT
@ModeratorGT 20 күн бұрын
you deserve way more attention.
@MarketingwRocky
@MarketingwRocky 20 күн бұрын
Thank you!
@TaeGamez
@TaeGamez 3 күн бұрын
the joke was medmist was called axe? me and my friends called it air head sour spray
@n0v_moon
@n0v_moon 20 сағат бұрын
slap juice bottles remind me of SunnyD
@okaythen00
@okaythen00 15 күн бұрын
i called it bug spray
@veerzmeerz
@veerzmeerz 19 күн бұрын
I subbed this is a w video
@JuanIgnacioNoguéRodriguez
@JuanIgnacioNoguéRodriguez 20 күн бұрын
Nice
@rileyboyz9036
@rileyboyz9036 19 күн бұрын
floopa bruh
@blainemartin77
@blainemartin77 19 күн бұрын
WTF why Axe?
@jackibear17
@jackibear17 2 күн бұрын
ngl i called it med mist
@Jakxy
@Jakxy 3 күн бұрын
"SOMEBODY SMELL LIKE SHIIIIIIIIIIIIIIIIIIIIIIIIIT"
@hehasnolips1371
@hehasnolips1371 17 күн бұрын
They needed that advertisement because nobody is buying axe 😂
@MarketingwRocky
@MarketingwRocky 16 күн бұрын
But it worked! 😂
@T3AMSTORM
@T3AMSTORM 19 күн бұрын
We call it LYNX
@xXXEnderCraftXXx
@xXXEnderCraftXXx 18 күн бұрын
Never seen this.
@user-rk1us9qz4z
@user-rk1us9qz4z 3 күн бұрын
Do u mean lynx
@panosparaskevopoulos5043
@panosparaskevopoulos5043 16 күн бұрын
Ok. I don’t want to be that guy, but you can’t tell me he has less than 1k subscribers
@MarketingwRocky
@MarketingwRocky 15 күн бұрын
Thank you for your support!
@MedPak420
@MedPak420 20 күн бұрын
Idk bro the mistaverse sounds musty af
@Danielson200
@Danielson200 18 күн бұрын
💀
@Apple37709
@Apple37709 20 күн бұрын
i'm your 464th subscriber
@FreeFormVideos11
@FreeFormVideos11 16 күн бұрын
a little game fortnite🤣
@MarketingwRocky
@MarketingwRocky 16 күн бұрын
Yes, only the biggest game in the world…
@FreeFormVideos11
@FreeFormVideos11 16 күн бұрын
@@MarketingwRockyactually Minecraft has the most players and I think Fortnite is 3th in the list of biggest games ever.🤓🙃
@Jolopizza
@Jolopizza 19 күн бұрын
This is bleach to me
@fbi8309
@fbi8309 19 күн бұрын
ts gotta be a joke
@Salakedy
@Salakedy 20 күн бұрын
500th subscriber
@Bitterhimself
@Bitterhimself 8 күн бұрын
@rifty
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