How One iOS Developer 2X Sales by Optimizing His Paywall

Рет қаралды 2,311

Жыл бұрын

In this case study, we share how we were able to double sales for our client by optimizing their onboarding and paywall screens.
This is a great example of how tiny optimizations can breathe life into your app.
By the end of our optimization efforts, our client saw a 2x increase in sales and a 4X increase in ad revenue, as well as higher engagement and satisfaction from their users.
This case study highlights the importance of continuous improvement and data-driven decision-making when it comes to improving conversion rates and driving business growth.
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Пікірлер: 17

@riley6247 Жыл бұрын

Vibrator app? lmfo

@AppMasters Жыл бұрын

LOL!

@suzeyalofschwartz Жыл бұрын

Steve - App Masters is the BEST PODCAST!!! I always learn so much!!!!

@AppMasters Жыл бұрын

Thanks Suze!

@aibochan1764 Жыл бұрын

Great video. Can you make a video about how to set up remote config ab tests and funnels in firebase?

@AppMasters Жыл бұрын

Great idea!

@TheRootko Жыл бұрын

You mentioned 2 min ads. What's the ad network and ad type? How can you decide how long should your ads be in the app? Interesting way how to raise revenue :)

@SelantoApps Жыл бұрын

I would like to know that as well. He shows a really high eCPM. Any tip on how to increase it?

@AppMasters Жыл бұрын

Is Admob and we typically used banner ads and video ads.

@ggez8997 11 ай бұрын

When it comes to ads non-skippable ones like video doesn't it annoy user not in good way though i mean they will just close the whole app until that app is super useful the only in-app ad I tolarete is free music streaming app because I use it everyday but for some basic app I think it will kill the desire of user to continue using the app and btw I am sitll happy making 10$s day lmao sometimes not even that I dont use in-app ads nor investing in app referrals or search ads I only do whole ASO process and I am getting like 15-25 installs a day

@AppMasters 11 ай бұрын

It’s all about preference. I don’t mind watching ads for apps that I love and use either.

@haithemkchaou1413 Жыл бұрын

Don't you think this is a good short term strategy but not a good long term strategy for organic growth? Also , I guess it works for apps that are already very popular. If you restrict newly launched apps then it kills its growth. What are your thoughts on this ?

@AppMasters Жыл бұрын

Both. Obviously depends on the app but even instagram and TikTok have ads now that are somewhat disruptive.