So, yes, a great many times, authors will create a string of setups and payoffs to keep the readers hooked. That's what cliffhangers at the end of chapters are for, creating this dissonance in your mind that seeks a resolution and keeps you reading. In KZfaq videos, similar setups and payoffs occur. When you do this in the title or thumbnail, I believe it's called clickbait. Okay, so clickbait is a little different. That usually doesn't have the payoff you were expecting. I like both C.S. Lewis and J.R.R. Tolkien's books, but I prefer Tolkien. No offense, Steve. So, let's see how you entice me to watch these videos.