How Rihanna’s $4B Brand is Expanding This Industry

Рет қаралды 55,768

2 жыл бұрын

Rihanna’s Fenty Beauty has helped expand the image of beauty in the cosmetic industry. As a younger generation demands more from brands, can the industry become a force for inclusion and body positivity?
#Rihanna #BusinessofBeauty #BloombergQuicktake
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Пікірлер: 123

@mariosawesomeworld 2 жыл бұрын

Tittle of video says " How Rihanna's $4B business is Changing the cosmetic industry" but barely shows anything about her and how her business grew. Kinda of a clickbait.

@LeRoiJojo 2 жыл бұрын

What really surprises me is that no one saw the untapped market earlier. I mean, from a business point of view, it makes all the sense in the world to try to sell products to as wide an audience as possible.

@princeofexcess 2 жыл бұрын

Traditional companies are very slow to change. Do you see what is happening in the EV market?

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@darlingtonakogo6245 2 жыл бұрын

They probably underestimated the value/ROI of that market.

@infringedblue 2 жыл бұрын

That's the rub, they'd much rather gate-keep what it means to be "beautiful" than make the largest amount of profit possible.

@princeofexcess 2 жыл бұрын

@@infringedblue well beauty industry is pretty much brainwashing. Woman shave their legs because of the Gillette campaign that enticed woman to shave to "be different". But if the traditional companies thought its certain profit they would do it, it was just a big risk for them to take. They had to create new products have a new advertising campaigns. Why take a risk when youre making billions on what works.

@defwishfx4400 2 жыл бұрын

With the influence she got, it would be wicked if she starts making music now, too.

@ThatDogBarkz 2 жыл бұрын

Why...she busy becoming a BILLIONAIRE ffs lol

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@rahulroy2996 2 жыл бұрын

Hypocrisy they will lecture you to be comfortable with your body but they will sell beauty product.

@arellysritchieauthor 2 жыл бұрын

@rahulroy29, if you want to go natural then go natural, don't try to force your views onto others, it's my money that buys the products not yours, so shut up.

@krisb-travel 2 жыл бұрын

@@arellysritchieauthor why did you attack him just because he pointed out the hypocrisy of the situation? You suffer from self esteem issues or something?

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@phijona 2 жыл бұрын

You can be comfortable with your body and still want to take care of it. If anything, it makes more of a pleasant experience and less of a chore.

@pjacobsen1000 2 жыл бұрын

As a man who has never worn any type of make up, I found this video very interesting. It's like traveling into space.

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@LaplacianFourier 2 жыл бұрын

Major props to the lady who started her empire watching in her apartment watching KZfaq. That's boss.

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@surgea17 2 жыл бұрын

A makeup company arguing body positivity? The irony and absurdity of that statement. If it really believed in both of those why is it selling products to conceal their face? How about inclusion of all skin types?

@user-qi7xc9mx5h 2 жыл бұрын

Fenty beauty's formula's and whole business model is to make makeup that looks like skin. What YOU do with the makeup you bought is on YOU not the company.

@surgea17 2 жыл бұрын

@@user-qi7xc9mx5h your skin doesn't already look like skin?

@user-qi7xc9mx5h 2 жыл бұрын

@@surgea17 well do, but you are YOU to tell someone else not to cover up their blemishes because they want to feel more confident in THEMSELVES. Makeup doesn't "conceal" someone's face, or identity, it highlights What's already there. Prime example is Rihanna herself, she's gorgeous with and without makeup.

@surgea17 2 жыл бұрын

@@user-qi7xc9mx5h only one side is telling anyone to spend their money to change how they naturally look...

@user-qi7xc9mx5h 2 жыл бұрын

@@surgea17 okay then, HOW about YOU live without makeup and leave the ones that do alone. Because no matter how makeup looks to you, I can promise you the person who's wearing it didn't put it on for you.

@aryakomal7622 2 жыл бұрын

Narrow image of beauty isn't the problem. There shouldn't be a "standard" in the first place.

@aleattorium 2 жыл бұрын

Ok, I agree. There shouldn't be. But it does. What now?

@krisb-travel 2 жыл бұрын

and no body of people like a corporation should ever be dictating what beauty currently is.

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@blacklightfreakout825 2 жыл бұрын

@@krisb-travel They are not dictating. They can do whatever they want with their company. You don't have to buy if you don't want to.

@Bibirallie Жыл бұрын

Agreed, but it’s human nature. you recognize a beautiful person, you don’t know why, but you just do.

@squareglobeplus 2 жыл бұрын

this is crazy, i've seen people say rihanna owns 49.99% of fenty which seems weird to me, on the other hand i've seen people say she owns 50% which would be less weird. i don't know if this makes sense but 49.99% sounds like sort of a power flex thing or something. maybe that's just me...

@toyotrading7054 2 жыл бұрын

Goodness! I always held Bloomberg Quicktake in high regard until now! Is this a paid advertisement??? In this entire feature there is no mention of LVMH!!! Are you kidding!!! 1. LVMH the world's largest luxury & cosmetics group founded & manages Fenty Cosmetics!!! Rihanna ONLY owns 50% of the Brand!!! [For perspective Kanye West owns 100% of Yeezy in his partnership with Addidas!] 2. LVMH manufacturers, distributes & retails Fenty Cosmetics!!! Rihanna simply earns a Royalty!!! 3. LVMH choose to partner with Rihanna to target a specific demographic. The run the show while Rihanna is a glorified Brand ambassador with shared in the Brand!!! 4. Even the valuation of the business cames from Forbes calculations to declare Rihanna a billionaire based on this 50% stake in Fenty Cosmetics as they did with Kyle Jenner/ Kylie Cosmetics only to reverse that ranking after she sold out to Coty Cosmetics!!! I expected more from Bloomberg in business journalism, this is a joke!!!

@Sarahtlopez 2 жыл бұрын

Yeah I love rhi and the topics in the video discussed is super important… but I clicked to know more about the financials and investors of fenty… I could find a video like this anywhere

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@NaturalzMuah 2 жыл бұрын

I'm super proud of Rihanna and KJ and her team. Thanks for making us feel more confident in our skin

@munyumbamutwale2985 2 жыл бұрын

If there is such a movement about the cosmetics industry moving their standards of beauty to be more accommodative then why is the PLASTIC SURGERY INDUSTRY BOOMING and why is every woman in Media and entertainment getting so much WORK DONE. Lip fillers, But Implants ... etc.

@akilliyanage9133 2 жыл бұрын

riri=queen

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@MaciekGrudi 2 жыл бұрын

"Consumers nowadays are very savvy" **looks at Apple sales reports** Yeah right

@LaplacianFourier 2 жыл бұрын

Have you heard of the M1 chip? It's a steal to get it at $1000.

@damnson9170 2 жыл бұрын

@@LaplacianFourier Facts

@IEXECUTIVE Жыл бұрын

Rihanna, even though she created it, unfortunately doesn't own Fenty, LVMH does. That's my only issue. It's the illusion of Black ownership.

@lifeaskahla4008 Жыл бұрын

Rihanna owns 50% of her company

@IEXECUTIVE Жыл бұрын

@Life as Kahla Ah yes she does. I had seen some information suggesting other wise.

@sherylsutherland1183 9 ай бұрын

@@IEXECUTIVEshe definitely owns 50% of the company

@IEXECUTIVE 9 ай бұрын

@@sherylsutherland1183 Thanks.

@jakeroosenbloom 2 жыл бұрын

You kidding me? Just stop buying any beauty product. That is body positivity, not covering up your face with shit from any company. "less or more" inclusive

@sentiasatransformasi 2 жыл бұрын

thanks to fenty she stopped focusing on music lol

@jayoohhh3520 2 жыл бұрын

No she misses music

@pneron2032 2 жыл бұрын

Very interesting. Thanks

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@Saiputera 2 жыл бұрын

This didn't age well! Her Fenty Maison defunct

@ttban1988 2 жыл бұрын

Bernard arnauld is now 50% owner :(

@m.thirendrankumar2883 2 жыл бұрын

Ladies and gentlemen... This is RIHANNA,❤️

@1miyanishi 2 жыл бұрын

Err so Iman has not made any contribution?? I'll wait

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@jeremiasrobinson 2 жыл бұрын

Idol worship hurts the economy.

@barnstar2077 2 жыл бұрын

Idol worship hurts everyone.

@jeremiasrobinson 2 жыл бұрын

I agree,@@barnstar2077 but I said "economy" to hit people at a level that might get them to begin to understand this.

@cranklabexplosion-labcentr8245 2 жыл бұрын

Idol worship ruins mental health.

@arjungoyal261 2 жыл бұрын

Well it's really good. Because light skinned europian have planted an idea of their looks being best for Human kind, not today but from centuries ago. I wish this changes. Looks are upto nature (god), we should focus on being happy and healthy. Beauty lies in the eye's of beholder.

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@zachrully5672 9 ай бұрын

The best make up brand

@TulioG 2 жыл бұрын

Very white people want to get a tan, people with darker complexion want to be whiter, people with straight hair want to have curls, people with curly hair want their hair to be straight... it's a deeper issue with humans not being easily satisfied with anything, and trying to see what others have as "better". The grass is always greener... All said, being obese is a health issue not a "beauty" issue, people don't necessarily need to be fit or ultra slim, but if the BMI is within a range of concern, people should treat as a serious health issue. Being unhealthy isn't a good thing, doesn't matter if you manage to masquerade with fashion or make-up to look good or not.

@D31an Жыл бұрын

"Losing your husband to a younger woman"... ...You never thought that 1) husband can also fear that he can lose her wife to a younger man, and 2) not ALL young people love old(er) (wo)men. Dumb statements.

@aryakomal7622 2 жыл бұрын

So catering to a wide range of models and depicting real faces is considered political now!!!!

@iraqigeek8363 2 жыл бұрын

No, it's considered business, as the hashtag says

@michelebianchi7861 2 жыл бұрын

wall street moving money around again...

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@seawomancreativemedia8117 2 жыл бұрын

Rihanna 🇧🇧👸🏿💙queen disruptor

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@SketchingHands 2 жыл бұрын

Let not forget body positivity is originally for those who lost limbs

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@ryantchissafou1288 Жыл бұрын

Xool

@HBOSTUDIOS 2 жыл бұрын

Is this a paid advertisement??? 👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎👎

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@saulm2007 2 жыл бұрын

Was this video made by Fentys competition????

@philip7468 2 жыл бұрын

Considering that this is Bloomberg, let's first look at the economics before we claim politics. Dove, Nivea, L'oreal all companies that started operating in the EU/US markets. Markets 90%/80% "white". The next biggest market that opened? East Asia. Again, few dark completions. Till the massive, but very culturally divers markets of India (~690mil customers) and Africa (~609mil customers) open up, the situation will persist.

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@blackeyedsusan727 2 жыл бұрын

Yes. Because every knows there are no women of colour in the U.S. At all. And those of us who do exist have no desire to wear make up 🙄🙄🙄

@philip7468 2 жыл бұрын

@@blackeyedsusan727 Lol. Because that is exactly what I said in the comment above. "There is no WoC in the US, not a single one, therefore no makeup is needed for them." 😅 Btw why do you people always use 3 emojis? Like one is enough. 😊

@willyrally 2 жыл бұрын

Fire this reporter lol

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@Sumitchand.official 2 жыл бұрын

Rehna she is made by China...

@puffinjuice 2 жыл бұрын

I love it when someone rocks the racist boat 😃

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@aifan6148 2 жыл бұрын

How about no makeup? 🤷‍♀️😅

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@masoudjvn355 2 жыл бұрын

Anti fatness?!

@sarahjohn3219 2 жыл бұрын

Thanks~~~~

@googlebanmetoomuch2601 2 жыл бұрын

Crayola did it first and better!😂

@arellysritchieauthor 2 жыл бұрын

yet riri still beat Crayola 1000 times, despite the fact that the owner of crayola created the business a few years earlier than riri it took riri almost 3 to 4 years to become billionaire thanks to Fenty beauty something that not even the owner of Crayola managed to achieve, it is sad how you are using another black own brand to undermind Rihanna's achievements, it's pathetic.

@sarahjohn3219 2 жыл бұрын

Thanks~~~~