How She Made $88 Million From A Pilates Company

Рет қаралды 21,741

Күн бұрын

This video is brought to you by Charles Schwab Investing Themes™, invest in what you believe in. www.schwab.com/thematic-inves...
Anne's instagram: annemahlum...
Solidcore: www.solidcore.co/
0:47 What is Solidcore
1:44 Life before Solidcore
3:26 Intentions for Solidcore
4:17 Opening the First Solidcore Studio
6:10 Doubts and Fears When Starting a Business
7:50 Why Anne Waited to Raise Money
8:35 Tech Company vs Fitness Studio Business Model
9:20 How Anne Made Solidcore Different
11:02 The Decision To Make Their Own Pilates Equipment
12:30 A Day In The Life In The Early Days
14:35 Things People Don’t Realize About Opening a Fitness Studio
16:12 The Importance of Running The Numbers
17:08 Opening the 2nd and 3rd Studios
18:15 Expanding Solidcore to other states
18:52 Why They Didn’t Go To New York Yet
20:33 The Logistics Of Opening Dozens of New Studios
21:44 Why You Need To Put Systems In Place In A Business
22:30 Negotiating On Leases
24:37 Anne’s Best Negotiating Tactic
25:51 How They Price Classes
26:57 Memberships and ClassPass
28:50 Why Solidcore Doesn’t Offer Free Classes
29:36 How To Raise Money
31:34 Growing from 25 to 75 Studios
32:12 How Covid Affected Solidcore
34:42 The Difficult Decision of Laying People Off
38:48 Selling Solidcore for $80 Million
41:40 How To Sell on Your Terms
42:24 Life After Solidcore
43:40 Growing Up in North Dakota
44:35 The Importance of Mindset
47:55 Anne’s Advice for Business Owners
Vlog Channel: / othershelby
Instagram: / shelbychurch
Twitter: @shelbychurch
Snapchat: shelbychurch
Follow me on LinkedIn: / shelby-church-58b5aa56
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For business inquiries please contact shelbychurch@underscoretalent.com

Пікірлер: 155

@nadiainthesky 28 күн бұрын

Pink’s long lost sister

@VirtuallySpiritualP 27 күн бұрын

I literally thought this was Pink and surprised there are not more comments about it 😄

@CuriousCatBakery 28 күн бұрын

Loved this! 😍😍So refreshing to see a woman business owner being unapologetically confident and ambitious talking about how we’re supposed to act coy and surprised by success 🙄

@Jamierosemoves 28 күн бұрын

Great interview. She reminds of a mix of Tori Spelling and Pink.

@STREETFOODJOURNEY5 28 күн бұрын

i really love this interview, she is very smart, well spoken and know what she is doing

@calebroderick2570 28 күн бұрын

Love to see an interview type of video from you Shelby. You ask good questions and have a genuine interest in a lot of things which makes the interview enjoyable to watch.

@lindacondilli6494 29 күн бұрын

Wow she is a very smart business woman.

@sarahnyhan 29 күн бұрын

She is so intelligent. Great interview. Inspiring. Enjoyed the video.

@davidcarey1558 27 күн бұрын

This video was like taking a small business class. I had to stop and playback parts so I could take notes. Great interview.

@TheDarkPlace00 29 күн бұрын

Wow, she made $88 million from a pilates company, meanwhile I’m still trying to figure out how to sell my collection of mismatched socks for a dollar.

@SarahSchneider2 29 күн бұрын

Mismatched socks lol or when one sock gets a whole in it so you have to throw it away and are left with another mismatched sock

@millerpeter1991 28 күн бұрын

I’m trying to make a living in drop shipping so I can leave my bs security job

@butterflybe2230 28 күн бұрын

She made her fortune off the backs of the employees she abused. Hardly inspirational.

@p.o.frenchquarter 29 күн бұрын

Long story short... Some people work to live. Others, live to work. But people like Anne work to work, so that they can work.

@nadiainthesky 28 күн бұрын

Lol well put

@sabrinakingsley798 28 күн бұрын

She was only successful because her cousin makes the machines for her so she got a supply deal there and she has another family member in the media so she got a marketing deal as well. When you are well connected like she is business is much much easier.

@justathought274 28 күн бұрын

@@sabrinakingsley798no. That’s not her story. She would have been successful. She would have found a way. I listened to the interview. You didn’t hear what was said. Sad to resent someone’s hard won success.

@sabrinakingsley798 27 күн бұрын

@@justathought274 I heard exactly what she said. you are just lost in her story which is evidenced by you saying, "She would have been successful". You can't predict the future, you just like her image.

@justathought274 27 күн бұрын

@@sabrinakingsley798 You’re doing now exactly what I picked up on. These are your filters. She’d already scaled a successful NFP. Your resentment and refusal to acknowledge hard work and success shine through. Not here to bicker with you. Not “lost” in anything,

@MichaelSaves 28 күн бұрын

Awesome video, Shelby! I used to take mock classes (with Anne) before she opened Solidcore in DC.

@ShelbyChurch 28 күн бұрын

that's so awesome!

@sabrinakingsley798 23 күн бұрын

@@ShelbyChurch is everything okay with Sam? Haven't seen him around in a while

@phoebebuffay1566 29 күн бұрын

Oh wow, this woman is awesome. Thank you for sharing her story with us! 💕

@ozzyfromspace 20 күн бұрын

It’s so incredibly frustrating that KZfaq’s sleeping on this video 😩. I watch a lot of Shelby’s stuff and have to say, this was a super informative video and featured an intelligent founder I didn’t even know about. Kudos on such an interesting vid!

@mfnannygram 28 күн бұрын

Well done, Shelby! You do a great job with interviews.

@carolschneid 28 күн бұрын

Great video Shelby!! Loved the camera angles and quality of it all

@KrystalNicole 29 күн бұрын

I’ve been waiting for this one! Excited to watch!

@exploringfindeverything 29 күн бұрын

Shelby, good stuff. Thank you for sharing.

@Sages_and_Pages 28 күн бұрын

Very informative. Thanks for sharing this amazing interview!

@kdcounseling 28 күн бұрын

Love the format of this so easy to listen to and watch

@London.Donahoe 28 күн бұрын

Great interview and format! You should do more long form videos like this!

@erikaburtt7807 28 күн бұрын

Great video Shelby!

@nataliasobien1 28 күн бұрын

i love these kinds of videos. thank you for sharing peoples stories

@lindyralph8792 28 күн бұрын

This is one of your best interviews Shelby, well done. Anne is incredible, I learned so much from this!

@gailcapati 27 күн бұрын

Loved this long video and this interview - she’s amazing! Thanks Shelby 🙌🏽

@jodibonds 28 күн бұрын

This is great Shelby!

@AverysMoneyMoves 28 күн бұрын

Shelby please keep making these types of videos long form. I loved it!

@d14551 26 күн бұрын

Great video, you asked good questions and then gave her the space to answer them. I learned a lot and I really like when that happens.

@pattycordell569 29 күн бұрын

I've really been enjoying these interviews :)

@hanniaiommelli8096 28 күн бұрын

Great interview! Good questions, awesome responses!

@nicoleashley8235 28 күн бұрын

Great interview!! What a smart, driven lady! Now I wanna try these classes 😊

@Lisakaylindsay256 28 күн бұрын

Thanks so much for sharing her story! I hadn’t heard of her business. I’m very interested. She is a great inspiration.

@mali-hz4cb 28 күн бұрын

Love this style of video! For your podcast you should do a mix of interviews like this and your long topical videos

@khrystynashevchenko 28 күн бұрын

Awesome video, so much value

@sarahnyhan 28 күн бұрын

Yes please, more of these.

@nalabean11 28 күн бұрын

Great interview! You're doing an excellent job of posing the question and letter the interviewee respond as long as she wants.

@beedee4890 28 күн бұрын

I love that you tend to feature female entrepreneurs - great vid!

@nonduduzoshabalala2010 25 күн бұрын

really enjoyed this and learned a lot

@kennethwong1505 3 күн бұрын

amazing video. really loved hearing her story and journey really inspiring.

@CakexxCupxx 28 күн бұрын

I love solidcore!! amazing video

@omradiant 28 күн бұрын

Great interview!👍

@dc463s8 27 күн бұрын

I appreciate the transparency and honesty of Anne. Excellent questions. This was a great interview. Thank you!

@MeLlamoJane 22 күн бұрын

What an incredible entrepreneur and interview! This was a great watch, thank you both.

@tkmixon 28 күн бұрын

Great interview, Shelby!

@jessicaoverfelt2480 26 күн бұрын

Great story Loved it. So inspiring!

@soulovelee_2433 28 күн бұрын

This was so interesting!

@danielyang3995 21 күн бұрын

Thanks for sharing,very valuable information!!!!!!!!!!

@finurra3905 28 күн бұрын

This interview is soo inspiring

@ShrandaM 25 күн бұрын

Thank you for sharing!!

@celinaunkles 25 күн бұрын

Excellent interview Shelby! She’s a powerhouse. 💪👏🏻

@justathought274 28 күн бұрын

Great interview. Hadn’t heard of this lady. Inspiring.

@meirashapiro4935 26 күн бұрын

Great video!!!

@emilyzorn7788 27 күн бұрын

Really enjoyed hearing her story, these types of videos are so incredibly interesting!!

@Karanormal 25 күн бұрын

This was incredibly inspiring. She made so many excellent points.

@CodyCSweet 26 күн бұрын

Excellent interview. Would definitely listen to interview number two if it can happen.

@sweet6teen2011 25 күн бұрын

I loved this video. Such a smart business woman 👍🏻 Also, i loved shelby’s questions

@SophArmstrong 28 күн бұрын

Great interview!! She is a badass business woman 🙌🏼

@DaniBraga-ew8wu 23 күн бұрын

I love this so much Shelby. Amazing interviewing, and Anne is brilliant. Such an inspiration to learn from such an intelligent businesswoman. More of this please!!!

@courtperk11 28 күн бұрын

Incredible interview and video Shelby! I've been a long time subscriber and this was by far my favorite video of yours. Anne is a badass!! I'm a small business owner and was working on my orders as I watched this. So inspiring!

@kfx216 27 күн бұрын

This is an interesting interview - I hadn't heard of her before. Kudos to her accomplishments!

@pippyrox 21 күн бұрын

Shelby, this was a great watch. I'd love to see more in-depth videos like this talking the nitty gritty of business. I love her specificity and unapologetic business-oriented explanations, not trying to water down the content.

@juliep7840 28 күн бұрын

What an interesting interview! She seems very business-minded, which definitely worked in her favor.

@louispye 27 күн бұрын

Great interview👌

@Justinporter016 27 күн бұрын

Holy toledo, Great video Shelby!

@skeletonboxers7336 28 күн бұрын

incredible, i see a pattern in her that ive seen in other nothing to something entrepreneurs and engineers. you dont need these qualities just in entrepreneuring, but in engineering and even art too. around 4:10. the "I knew nothing but i know im smart and resourceful enough to figure it out as i go" is a key in drive to be successful at anything. no one starts out knowing everything theyre doing, but theres this grit in throwing yourself into the fray, into hurdles after hurdles where you will trip up, until you make your break. ask questions, search for answers, if you fail keep trying again and dont give up. knowing that you dont know it all is okay because you will figure it out. super inspiring!

@DJ-6972 28 күн бұрын

Great interview Shelby, thank you. Small suggestion, you haven’t included Anne’s full name anywhere in the description notes and it’s only mentioned briefly in the video intro and it’s not clear how you would spell it from the audio. It would be helpful for your audience to see in print the full name of whom you’re interviewing. Just a thought. Thanks again!

@eddiemalvin 10 күн бұрын

"My payout would have been drastically less... and I would have to do the same amount of work." What a perfectly succinct summary on the importance of delaying the engagement of investors/partners in your business as long as possible (preferably forever).

@luciex5066 27 күн бұрын

I love the format! She really loves to work, which probably isn't for everyone but her passion is infectious

@janecarhart515 27 күн бұрын

Great Job! Super interesting and engaging woman! Thanks for sharing :)

@Courtney-Alice-Gargani 29 күн бұрын

I ❤ these success stories. We’d love to see more of these videos. I am working on my success story.

@TonyS1 28 күн бұрын

She"s focused and amazing

@carynmcentee6725 28 күн бұрын

I love Anne's energy. Can't wait to see what she has in store for herself in the future

@erickmartinez5513 26 күн бұрын

she is amazing at speaking and you are an amazing interviewer.

@davisneves 28 күн бұрын

inspirational!

@successwithstacee9290 27 күн бұрын

This is inspiring!! I opened a business about a year ago and this makes me want to go bigger.

@atlfun08 28 күн бұрын

The client experience is everything

@SamanthaStew 25 күн бұрын

Fantastic interview Shelby, Anne needs a Ted Talk or Masterclass. It's wonderful to see a woman in business be unapologetic in her goals.

@anze.r 26 күн бұрын

this was great! i'm in a process of building my own fitness business, and this was so inspirational, definitely some good take outs! Wouldn't agree with everything that she said, but there is a lot of windsom in this video. Anne is very smart and well spoken, she worked really hard for what she has hats off!

@sross4933 28 күн бұрын

She sure knows what she wants and made a great interview for you

@MaiaGale 28 күн бұрын

I really like her perspective on how to build a company…

@tripflycfi 27 күн бұрын

Great interview, you are doing a great job highlighting women as leaders. So far I have listened and watched every one and I have no problem clicking away if an interview begins to drag. I find myself looking at the progress bar wishing they were even longer

@CrazyZebra6 26 күн бұрын

Idk if cuz she talked a lot but honestly loved the length of this video. So well made and an interesting topic!

@ConwayCreator 27 күн бұрын

Best long form interview that Ms. Church created & the business training is intellectually informative. In addition to Anne Mahlum other influencers to watch in 2024 & beyond is Matt from Tail Happy TV, Tiff n' Tech, Mike German in Venice, Mathew Cox, Anna Hickman, and of course Shelby Church.

@nicoles9764 28 күн бұрын

I absolutely respect her intelligence and business sense, but I wonder how she went from having a non profit mindset, helping the homeless get back on their feet, to a profit oriented entrepreneur who prioritizes targeting an exclusive and affluent clientele?

@leadgenjay 27 күн бұрын

The insights on the unique challenges of opening a fitness studio were spot on. Note that the key to success in such a competitive industry is identifying and capitalizing on a niche market that isn't fully served yet, much like Solidcore did. Also, having a clear understanding of your unit economics can make or break your growth trajectory, especially when scaling to multiple locations.

@jessicayawney4879 24 күн бұрын

I love these interview type videos!! As a Canadian I don’t know a lot about this company but just found her so inspiring anyways! Really, really love all these female founder videos ❤

@adam311835 25 күн бұрын

I love how she's not afraid to ask questions! She's100% right, if you don't understand something, you'll be sorry later on!

@itsworkinprogress 27 күн бұрын

She is very driven and very systemmatic. It interesting that included "failure is not an option" into her mindset

@CourtneyRobinson95 28 күн бұрын

Great interview & her tan is on point!

@MyiaLaShaun 26 күн бұрын

I fucking love Solidcore. Wish it was cheaper so i could go more but I really love the environment , the culture and the results . PLEASE DONT CHANGE PLEASEEEEE

@AshleyAquilina 28 күн бұрын

Well I want to go to a solidcore class or work for solidcore or both 😅 Great video!

@SirCarlosMusicBMI 28 күн бұрын

🎉🎉🎉 Hi 👋🏼 Shelby 😊 What a great interview 👍👍👍 Very inspirational and tons of basic advice and information regarding building most businesses. Thank you so much for what you do. Blessings from Paso Robles, California, Carlos 😉🙏❤️👍❗️

@ROSADIANA-DSB 21 күн бұрын

This is amazing love hearing her story. I started Pilates 12 years ago after getting hit by a drunk driver and hurt my back❤

@ChristinasSideHustles 22 күн бұрын

Shelby, I'm a huge fan of your video style and editing. I noticed your equipment link doesn't work, could you please update it when you get a chance? I'm looking to upgrade my camera and mic this year and wanted to see what you use.