Knowing how to sell is a crucial skill for any business leader. Shed Gal owner Susan Frair used her sales expertise to build a $45K/month shed business, and she’s sharing her sales techniques with our viewers in this interview.
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In 2017, Susan Frair and her husband wanted to build a shed, and was floored by the terrible service she received from every shed company they reached out to. She knew she could do it better-and so she started Shed Gal and became a dealer for a local company. Their first year in business, Shed Gal sold more sheds than all the other dealers combined. Today, they’re one of the nation’s top dealers for Graceland Portable Buildings, and the number one shed dealer in the state of Washington.
One key to that success is Shed Gal’s effective sales training program. In this video, we’ll take a behind the scenes look at the company’s training manual and CIS to see how she trains her crew. She’ll also share her sales tips for business leaders, and what she does differently from other shed companies to give customers an exceptional experience.
It may shock viewers to know Shed Gal has a very low monthly advertising budget, devoted entirely to giveaways, their main form of marketing. We’ll find out how these giveaways translate to sales, and how businesses can maximize their marketing budget to increase sales without spending a ton of money.
Here's the CIS form that Susan mentioned and uses: bit.ly/34v42fe
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Resource:
www.upflip.com/academy - Start, Build, or Grow Your Business
shedgal.com/ - Find Out More About Susan's Shed Business.
Shed Gal is giving UpFlip viewers a 5% discount. Just enter the promo code “upflipshedgal”
Timestamps:
0:00 Intro
0:42 Why Susan Started Shed Gal
1:25 The Key To Driving Growth
2:03 Systems and Processes
3:09 Let’s Talk Numbers
3:37 Unique Approaches To Generate Customers
4:43 The Importance of Branding
6:01 Avoid These Business Mistakes
6:52 How To Manage Your Budget
7:59 What Sets Apart Susan’s Sheds
8:59 Susan’s Important Decision
10:07 A-Z Sales Process
11:21 Watch This If You’re New To Sales
12:35 Key Ingredients for Perfect Customer Service
13:14 How To Train Your Team
14:14 Blitz Time With Susan!
14:56 Are Reviews Important?
16:02 Sell Me This Pen
17:44 Finding Your Target Audience
18:38 The One Trait a Salesperson Must Have
19:30 The Biggest Thing with Social Media
20:38 How To Convert Leads
21:43 How To NOT Make Your Customers Feel
22:39 The Perfect Time To Follow-Up With Customers
23:26 Why Emotional Intelligence is Important
24:17 The Trick To Customer Loyalty
25:15 Why Susan Doesn’t Use an Email List
26:08 Advice for Fellow Dealers
26:46 How To Take Care of Customers
27:24 How To Become a Master Salesperson
#sales #salestechniques #howtosell