Clay discusses the early days of Starbucks and Howard Schultz’s book - Pour Your Heart Into It.
Starbucks has been one of the market's best-performing stocks over the past three decades. Since the IPO in 1992, Starbucks stock has had an average annual return of 18.6% relative to the S&P 500, returning 10.4% over that same period (with dividends reinvested). Clay unveils the fascinating story of how Howard fended off endless competition to build an iconic brand that’s built to last.
IN THIS EPISODE YOU’LL LEARN:
00:00:00 - Intro
00:05:00 - Howard’s early life
00:14:32 - Italy’s coffee bars
00:17:11 - Peet’s coffee
00:21:20 - Il Giornale
00:22:00 - Raising Capital
00:28:50 - Acquiring Starbucks
00:33:58 - Fear
00:35:34 - Why was Starbucks successful?
00:39:31 - Rewarding Employees
00:45:38 - IPO
00:49:00 - Frappuccino
00:53:40 - Coffee Crisis
00:54:48 - Building a great brand
01:06:18 - Lead with your heart
01:09:33 - Danoff buying the Starbucks IPO
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📖 BOOKS MENTIONED:
- Pour Your Heart Into It by Howard Schultz: amzn.to/3XS0BbB
- Onward by Howard Schultz: amzn.to/3W6BXCG
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