How This Brand’s Content Playbook Drives 450K Monthly Site Visits

Рет қаралды 4,137

Күн бұрын

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you're new to content strategy or looking to refine your approach, this discussion offers valuable insights for brands of all sizes.
If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.
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CHAPTERS:
0:00 Intro
0:24 Breaking Down Derschutzes Organic Content Strategy
21:48 Content Playbook from A-Z & Testing Strategy
35:00 Alex’s Story About Flipping A Boat
40:06 1 Person Team Content Strategy
45:20 How to Make Bottom of Funnel Easier
45:56 Focus on Content Series
48:35 The Law Of Shi**y CTR
49:57 When to Think About Theme Accounts/Pages
52:24 Ending Thoughts + New Hats Coming!

Пікірлер: 28

@futuristmarketers 21 күн бұрын

Solid session, agree that organic growth is THE best lever (dictated by the Brand) - maybe a future collab podcast in the future? Jon

@2wentyracks 25 күн бұрын

don't stop posting these, amazing value.

@jaydadrass2214 24 күн бұрын

35 episodes of pure knowledge 🙏

@brian-blum 24 күн бұрын

Trying to give it to the people

@distractstudio 21 күн бұрын

“Strong takes, loosely held” 😂

@brian-blum 20 күн бұрын

gotta be flexible

@CD-uu1tb 24 күн бұрын

Get it guys. Love these episodes

@brian-blum 20 күн бұрын

appreciate that bro!

@MicahSimpson 23 күн бұрын

“I didn’t know you were that level of a swamp person… that’s a pretty swamp activity.” 😂

@brian-blum 20 күн бұрын

swamp af

@JB_Stats 25 күн бұрын

What are ways to show your strong understanding of culture, tendencies and growth opportunities beyond a conversation? As a strategist who lives and breathes marketing while also extremely passionate about everything culture + the nuances basketball, I'm curious how to authentically display my values + vision since i'm blind to how employers assess it. Currently finishing undergrad, previously done freelance in marketing, sales, and reselling. Thank you for everything! Marketing examined is the best + most beneficial resource i've ever came across as a learner and entrepreneur.

@brian-blum 24 күн бұрын

In this one we spoke about vernacular + lingo - its important to speak your target audience's language in your content. include common talking points, memes, references etc and it creates a sense of relatability. And get as specific as possible. If someone doesn't understand it, they may not be the intended audience for your content, and thats ok.