How This Norwegian Company Is Reinventing The Cooler

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How This Norwegian Company Is Reinventing The Cooler | Huckberry Gear Lab

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Күн бұрын

bit.ly/45JbihZ l Upgrade your cooler in time for your next epic adventure.
‪@oystercooler‬ believes if it’s worth doing, it’s worth doing right. And to stand out in a sea of oversized coolers made from non-recyclable materials-they made the Tempo Performance Cooler to make Mother Nature proud. Built from recyclable, lightweight materials and packed with high-tech insulation into every wall, this cooler is the one you’ll reach for when you need to keep lunches, drinks, or your prized catch of the day cold during long days outside-no ice required. Co-Founder Ian Sandmæl flew all the way from Norway to talk shop with Ben in the Gear Lab and walk us through this one-of-a-kind cooler.
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Пікірлер: 271

@Huckberryco 11 ай бұрын

Snag the Oyster Tempo Performance Cooler on Huckberry: bit.ly/3sU8KPc

@silverblue9286 11 ай бұрын

Is there an 80% off coupon ?

@literarynick 11 ай бұрын

Looks like you guys removed the cooler from your website. Tried to use the independent search function as well. What happened?

@Huckberryco 10 ай бұрын

Try again! We sold out of our first batch of them. We got them back in stock now for ya

@deucecaddy 11 ай бұрын

I love that the first thing you advocate about a $500 cooler is how easy it is to recycle 😂

@chewielewis4002 11 ай бұрын

Will need to recycle because that thing will dent like a mofo

@332ARA 11 ай бұрын

@@chewielewis4002 they should make a padded sleeve

@orbmanelson 11 ай бұрын

I can purchase an iceberg for $500

@silverblue9286 11 ай бұрын

Back in the 80's our parents survived without this extreme cooler and cost.

@dave882 11 ай бұрын

So ridiculous.

@RM-xd5gp 11 ай бұрын

It's a bold move to create a cooler that makes a Yeti look like a good deal.

@teighandoughty1573 4 ай бұрын

😂

@Thecarcissist12 13 сағат бұрын

At least it’s small

@B00merBob 11 ай бұрын

First came the ridiculous Yeti prices, now this for $500! I'll spring for the ice bag and use the leftover water in my cooler to make sure the campfire is totally extinguished.

@TW--- 11 ай бұрын

I love how they call an ice pack a "thermal battery". Yup, it's one of "those" kind of companies. 🙄

@SlapShotRegatta22 11 ай бұрын

Ha ha ha ha ha. I was thinking the same exact thing! Who falls for this self-important bullshit?

@TW--- 11 ай бұрын

It's like Crayola calling their box of crayons a "Creative Design System". 😂

@dannydevito5729 10 ай бұрын

Somebody's gotta pay for the marketing staff

@Reelsofeels 11 ай бұрын

I had a water bottle that was thin dual walled aluminium. I bought it thinking it was beautiful and would last a lifetime. The. I dropped it once and it bent out of shape so the top wouldn’t screw on. Then I dropped it again and it broke at the seam. Like some other commenters have said, I want to see a really well used and beaten one of these and how it stands up

@silverblue9286 11 ай бұрын

The inventor said "bumps and scratches are memories". You should definitely buy one after that brilliant statement.

@PapaWheelie1 11 ай бұрын

And you can recycle it 🤣

@sweluhu29 11 ай бұрын

Rimowa is a clear example.

@samwilliams5387 11 ай бұрын

Watched this whole video. Absolutely love the cooler and I think its a great response to the bulky YETI collers. Then saw is for $500. Fuck that I'll buy Coleman and an exta ice pack.

@RedEyedITguy 11 ай бұрын

Exactly, I'd rather use that money for a summers worth of ice/food/drinks in a cheap plastic cooler.

@scottburns5242 11 ай бұрын

@@RedEyedITguyhopefully they get production up enough on these to be able to sell them at better prices. These are currently a dumb buy for anyone that isn’t made of money.

@festerofest4374 11 ай бұрын

Yea, in my mind while watching the video if it was $200 or less I would consider getting one. A nice design and everything, but it looks like with some rough camping it could get bent/damaged easily. Once that lid gets bent and doesn't seal well there goes your long cold storage times. Personally I use my 2 coolers to stand on while tying tarp lines to trees to get the lines above head level.... this cooler is wonderfully light looking but I doubt it can take that abuse, even if it was $200.

@_DB.COOPER 11 ай бұрын

I can buy 5, 120 quart coolers for that price, and fill them with ice and/or frozen milk jugs, go on a two week elk hunt and my food and drinks are just fine the entire time I’m there. We’ve been doing it this way since the 1970’s.

@SlapShotRegatta22 11 ай бұрын

Yeah, but does your cooler use "thermal batteries"??? 🤣😂🤣 These guys are jerkoffs. What a crock of self-important bullshit.

@extendedp1 9 ай бұрын

Finally a cooler for people that think Yeti’s are for poor people.

@Jarhead1968 11 ай бұрын

I have a feeling in the back of my pickup and on the banks of the Red river, recycling is gonna come into play 😂 Reminds me of a Coors light can 😂

@abdullahX001 11 ай бұрын

The price is wild for what is effectively just an aluminum box with a lid. The ice packs are cool but I would like to see a performance comparison with alternative ice packs.

@Hekilikaua 11 ай бұрын

i agree, but it's worth noting that it's a vacuum-sealed aluminum box with a lid. I love my vacuum-sealed cups, so this might actually be a game changer.

@ckm-mkc 11 ай бұрын

Have you looked at the price of a Yeti?

@THESLlCK 10 ай бұрын

@@Hekilikaua most coolers are vacuum sealed. This one is just aluminum and therefore recyclable. They could certainly be cheaper

@Hekilikaua 10 ай бұрын

@@THESLlCK patently untrue. Most coolers are hard foam stuffed between two pieces of plastic, whether it be polyurethane foam for roto molded coolers like Yeti, or cheap Styrofoam for the crappy old school Walmart specials. This is literally different.

@THESLlCK 10 ай бұрын

@@Hekilikaua Wow that's crazy. Anyway, google vacuum coolers. There's plenty.

@TheAkashicTraveller 11 ай бұрын

This looks absolutly amazing. I'd definitly be willing to spend a lot more than I would on a normal cooler. But £415 GBP? That's at least £100 more than I'd ever consider.

@clintwedel5704 11 ай бұрын

I've been searching for this for YEARS! I have vacuum insulated coozies and wine bottle bucket with a decade+ of use and love them. With your unclipping lid design, you could have a collar to stack higher if need more capacity, even with standard cooler material, the bottom is where the cold magic happens...

@Crashlighting 11 ай бұрын

I don't want a refrigerator-cold beer, I want an ice-cold beer.

@RastaHenkie 11 ай бұрын

Well wait for the ice cream level packs then.

@Crashlighting 11 ай бұрын

@@RastaHenkie I can buy a lot of beer and ice after buying a standard igloo cooler for $500.

@totally_not_a_bot 9 ай бұрын

You can use ice, or get some -20C rated ice packs that'll handle colder than you can get at home. The apparent advantage of this cooler is retention.

@Fhshaoaksbd 26 күн бұрын

Do people really prefer to drink ice cold beer…? I always thought that was an expression

@catsupchutney 11 ай бұрын

I hope there is an installable sailboat ice chest version if this. Also the uni-keys might benefit from being captive part of the handles so they can't be lost.

@darylfortney8081 11 ай бұрын

improvement would be to snap ice packs into lid instead of being under food for ease of refreeze and to sell neoprene jackets that are a snug fit to help protect the aluminum while increasing insulation

@johnnyxmusic 11 ай бұрын

❤❤

@ek8652 19 күн бұрын

Excellent idea! They will probably steel your idea

@timobayer16 11 ай бұрын

I have seen that cooler in Berlin at the IF Design Awards where it did win a golden Award. Great product! Love it

@danderegil 11 ай бұрын

Great design! I actually thought it would be $500.00 and indeed it is!

@silverblue9286 11 ай бұрын

Don't just buy one, buy 2

@carlmorgan8452 11 ай бұрын

Zero

@adamsnunya5039 11 ай бұрын

My family camps a lot and I have always wondered why the cooler technology hasn't changed much in 50 years. It is good to see the amazing design I just wish it was affordable to 90% of your average families.

@turkeychicken69 11 ай бұрын

With time and adoption. Just like a lot of new tech.

@silverblue9286 11 ай бұрын

I'll wait til they hit the Thrift store shelves.

@LJ.613 3 күн бұрын

It has. Get a portable fridge and a battery pack. Game changer.

@redlopa1 11 ай бұрын

The technology involved in “reinventing” the cooler is amazing. A heavily-insulated space with high-density cold packs in it begone forever!

@GatorAidMedical 11 ай бұрын

I would've liked to see how to it looks after falling out of a trunk into concrete pavement or compacted dirt, as well as side by side testing with a yeti or igloo

@cjmvejby 11 ай бұрын

Norwegians never drop things😂

@klausbrinck2137 11 ай бұрын

It smokes a yeti or igloo, for sure, in Germany there´s this product since years, nothing new, but is made of plastic, so, you rit, alu is thinner/lighter, but dents would be fatal for the sensitive vacuum-panels... look up "qool-box" Bigger, cheaper, indestructable. Look for my other comment

@stephanesng 3 ай бұрын

I love this cooler!!! The look, the performance, are amazing. Finally some real innovation.

@CdotForbes13 11 ай бұрын

Cool and efficient yes, $500 is a bit salty for me and a lot of people but I do see how it is a premium product so I get it but I'll stick with what I have for a fraction of the cost.

@m.halcyon5772 11 ай бұрын

Great design, need to create a purposely heavy North American stainless steel option for tough living; have to be able to toss it into the back of a pickup with bikes, shovels, and tired dogs.

@krimke881 11 ай бұрын

Great things happen when the designer himself get to decide everything from start to finish. That is how it should be. This is when we get proper products, that you want to use, that you never will throw away, and that you will tell everybody about.

@magnoid 11 ай бұрын

Looks like a well designed product. It's not often you get both function and fashion.

@toejamr1 11 ай бұрын

“What made you want to get into selling coolers? Well, Yeti has shown there is a giant source of suckers willing to pay insane prices for coolers so here I am.”

@only1muppet 11 ай бұрын

It reminds me of the old milk box coolers. They were made of tin or stainless steel, I used one as a toy box.

@MonsterMendez 10 ай бұрын

500 GOOD LUCK!!

@mattypants 11 ай бұрын

Thank goodness I don't have to walk WAY over to the other side of the cooler to open it and I can open it with one hand. I can never get anything out of a cooler since it requires 2 hands...and recyclable. I'll take 10!

@rockymtnstyle 11 ай бұрын

Cool olive Helm boots in that dock shot! :) And...cool...cooler!

@artie4017 11 ай бұрын

What is the exterior wall thickness and have they ever lost a vacuum during testing. If it is punctured, can they be factory repaired for a reasonable amount?

@silverblue9286 11 ай бұрын

The designer said "bumps and scratches are memories".

@artie4017 11 ай бұрын

@@silverblue9286 Don't care about scratches. Care about thin wall punctures to render the product worthless. Do you not understand the concept of a vacuum wall? If not, that's cool, but understand that concerns are not unfounded.

@silverblue9286 11 ай бұрын

This is not space travel technology, it's a cooler. Perhaps a vacuum seal video can be made if you're so passionate. But first try to sell me a pen.

@adamschorr7240 11 ай бұрын

Seems like an amazing product. Now who wants to tell this amazing cooler genius that we’re in the 21st century?

@timefeatherstorm 11 ай бұрын

just as i was reading your comment he said "bringing the cooler into the 20th century"

@adamschorr7240 11 ай бұрын

@@timefeatherstorm I hope my comment didn’t come across as too snarky. The product looks awesome and I hope to get one at some point. I grew up in the 20th century and it took me a while to adjust. So I totally get it. Still, it’s been 20+ years.

@Laubz 9 ай бұрын

For a $500 cooler id expect a better shoulder strap with some sort of padding. Especially after he talked up the importance or a shpulder strap so much

@paDdywitha 11 ай бұрын

I like it. I wish I would have went with 2 of these instead of the stainless yeti. The yeti is absurdly heavy when loaded. Concerned about the durability of aluminium.

@theGRguy 11 ай бұрын

what a beautiful and smart product

@oliverallen5324 11 ай бұрын

It’s a neat idea and will go great with Audi & Airstream trailers. I bought some pelican coolers that are fine, so this will probably be a ways away.

@teighandoughty1573 4 ай бұрын

Wow an esky that you put ice bricks in. How innovative 😂😂

@seanp2k617 9 ай бұрын

“no ice” *requires ice packs unless you fill it with ice-cold beverages which function as ice packs* Look at Rugged Road coolers which are super light and float. They too work with ice packs.

@jvin248 11 ай бұрын

The clever little easy to remove parts are likely to get lost. How about the strap and rigid handle can coexist on the cooler at the same time? The lid? Was there sufficient vibration testing so if the cooler is strapped on a truck shaking for five hundred miles all the pieces arrive intact, the lid doesn't blow off when passing the sucking wind vortex from in front of or behind semi-trucks? And you can buy a lot of ice for the price difference between $50 regular cooler and a $500 exotic cooler...

@tctc2470 11 ай бұрын

How is this “redesigning” the cooler? You put in ice, close the lid and carry it away….sounds like what we used to do when we were heading to the Beach in Cape Cod in 1976….

@abelincoln3261 11 ай бұрын

Seems to me, that the ice packs should slide into the under belly of the cooler, locking in.. to / attached to the lid. Cold air sinks... hot air rises... if the ice packs are above the drinks / products the products are cooled fast and the inner avowable space is actually increased... due to the normally wasted space at the very top of the inside of any cooler... Also since a cooler stays cooler longer if filled, less air more cool... the ice packs above the drinks, would equal more cooling longer time periods.

@joelface 9 ай бұрын

I'd probably buy this for $120 bucks, Canadian. At it's current price all I can say is that it looks great and sounds great... don't expect I'll ever see a single person with one.

@lynnemarie7885 9 ай бұрын

I live (and camp) in a country where it isn't common or realistic to get ice in bags (in the us they are apparently in every gas station and supermarket !?) Anyway, this thing is super high priced, but if I am being honest I would love an option where I know my packs will last for days and days. I still haven't heard how long to expect, but I would be down for it.

@chadpurser 11 ай бұрын

How thick is the sidewall? From hearing you move it around, and sounds thin. If it is thin, it will be easy to puncture and lose the vacuum. Beautiful design though.

@herchmagicheps5404 11 ай бұрын

dude looks like sererus snape's cool brother that goes fishing on weekends.

@urayoanmiranda 11 ай бұрын

Send me one to Puerto Rico and lets see how well it holds low temps without ice 😀

@jonnyd8399 11 ай бұрын

Video thumbnail: cooler doesn't need ice Me: thats an ice pack aka ice

@sean3000 10 ай бұрын

I have a feeling a lot of the people here making fun of the $500 price tag own $70,000 pickup trucks

@DanielCarrazana 11 ай бұрын

Man someone took the Idea of a Yeti Cup and just made it 20 times larger.

@PersonaN007Grata 11 ай бұрын

Isn’t a typical Yeti cooler also vacuum insulated? But just filled with foam as well? I don’t understand how not filling it with foam makes it perform any better.

@user-pp2iy5fl5c 5 күн бұрын

What do you do the third day, your out in the boonys and this thing starts to warm? Get a Dewalt 12v, 18 v battery cooler for about half the price. I've get a box of 15 to 20 batteries and solar panels to charge.

@gmcclure 11 ай бұрын

I can already hear the voice of Project Farm saying "we're gonna test that."

@krisg7596 9 ай бұрын

“This cooler doesn’t need ice” “You can fit six 6-packs in here, plus the ice packs” -__-

@aelixa 11 ай бұрын

Made with passion, and it shows.

@SlapShotRegatta22 11 ай бұрын

Made with passion...and a whole heap of bullshit.

@robbief1 11 ай бұрын

Shweet cooler - I like it better than the metal yeti one (which costs more). Might be tempted to get one :)

@ericogomes3315 9 ай бұрын

Cheer from Brazil!

@eyhtwozed2606 11 ай бұрын

This is like a designer item of a cooler. A microsoft surface and apple product

@SamuelElkinsPhoto 11 ай бұрын

Love Ian!

@kevinroberts781 11 ай бұрын

For $500 does it come with multiple ice packs or do I need to also purchase back up ice packs?

@PureGlide 11 ай бұрын

So is it aerogel inside? Aluminium is thermally conductive, how does it stop heat transfer?! So many questions...

@cosmikkid 11 ай бұрын

It's baffling to see how an item that was totally affordable when I was growing up...now it can be sold for $500 like it's no big deal...🤣😂🤣...

@ChristianL93 3 ай бұрын

Very interesting 😮👍🏻

@NickWattsOregon 11 ай бұрын

Nice shot is Smith Rock!

@gabrielbrito 9 ай бұрын

Brasil mentioned, we are here 🇧🇷🇧🇷🇧🇷

@timmo971 11 ай бұрын

Isn’t it a warmer in Norway?

@twadd 11 ай бұрын

literally brilliant

@BigInjun05 11 ай бұрын

This is bad ass. Looking forward to the future of this company.

@ryankc3631 11 ай бұрын

Never was a Yeti guy, either. If I can't drink my beer in less than a day, check my pulse.

@lwitt8448 11 ай бұрын

Ok, I need to get one of these!

@babajaiy8246 11 ай бұрын

Misleading thumbnail title by saying it doesn't need ice - Ice packs are basically the same thing in terms of getting the inside of the cooler cold.

@theathenachannel88 11 ай бұрын

Wow i love this! What about when the electricity goes out. This would keep milk and cheese cold!

@netposerx 14 күн бұрын

$500 for this? Wowza!

@Call_Me_David 9 ай бұрын

I hope the price comes down majorly, because I have a hard time justifying a $50 cooler, much less a $500 cooler.

@notisstefanis1732 11 ай бұрын

I am curious if the outside will be super hot when you take it to the beach and it’s in the direct sun. Anyone any experience with this?

@richardelliott8352 11 ай бұрын

most metal coolers are famous for eating ice, because of the temperature conductivity of metal. I certainly can appreciate the vacuum insulation that is the key to this product, but to me an ice pack in place of water ice in a container is no big deal. besides, where I camp, a bear proof cooler is a more desirable feature. However , my little car trunk is so shallow, the only thing low enough to fit is old tech blow molded plastic, better than nothing, picnic level stuff. I hope the product does well, just having an option that avoids more plastic scores a point with me.

@sacp2273 9 ай бұрын

Yikes! The price is up there where I said , damn...finally my kinda product engineering, I want one now! Saw the price and instantly said, Nope! $350 is a hard definitely maybe, but $500???, definitely not for occasional use. However, If I was a van-lifer or camped at every chance I had, I would definitely would pay the $500.

@RandyZimmerman-pp5wj 11 ай бұрын

I know that cold falls heat rises why don't you mount the freeze pack above the content hmmm

@stereothrilla8374 11 ай бұрын

It doesn’t need ice. Just use ice packs!😂😂😂 That’s really any rotomolded cooler with a proper seal. Metal isn’t a great choice for a cooler material either as it conducts heat and cold more than plastics. The real trick is in the vacusealing.

@BigInjun05 11 ай бұрын

I see you are doing a 20k giveaway on the website. Id spend the 10 in cash at your website alone 🤣🤣

@inplfw 10 ай бұрын

Him "We've designed a cooler that can stay cooler for longer and relies less on ice" Me "Nice" Him "And it's also got parts that can be misplaced" Me "Wtf you ruined it"

@Crashlighting 11 ай бұрын

40 bucks for an Igloo Marine cooler. I can buy a lot of beer for $460.

@chawenhalo0089 11 ай бұрын

Nice. Is there an outdoors adventure format and form planed? I wonder if this cooler as us would survive my kayak family trips?

@throwryuken3247 11 ай бұрын

looks like a great product. too expensive for me unfortunately

@ahrisho 9 ай бұрын

How hot does the metal outside get when its baking in the sun for hours?

@rockymtnstyle 11 ай бұрын

And congrats on 100k subs!

@Huckberryco 11 ай бұрын

Thank you!

@rococopati 7 күн бұрын

Those things at the bottom are ice packs😂 for the price they should have developed a especial liquid or gel that could contain the cold for longer time

@brunoniccoli1546 11 ай бұрын

Im extremely new to camping and for all veterans pls help me out. I’ve been searching for portable power supplies and saw a few that could easily maintain a portable refrigerator for hours to come (and then recharge it with solar power) whats the point of a cooler if you can have a refrigerator?

@gregorycrose5846 11 ай бұрын

Dry ice under ice layer can boost any sturdy ice chest for less money.

@roveriia6334 11 ай бұрын

great product. Please show the data with initial temperature of liquids and food and the temperature over time graph.

@semo6229 9 ай бұрын

very tempting ❤

@trixareforchuck0001 9 ай бұрын

Just a question regarding thermal bridging. Won't aluminum radiate the cold to the outside and the heat to the inside easier?

@Huckberryco 9 ай бұрын

Oyster’s patented technology solves for that! This cooler has a thermal bridge between the inside and outside, which minimizes the physical thermal conductivity between walls. If you want a more in-depth look, check out these breakdowns from Oyster themselves: oystercooler.com/pages/technology

@CDubs720 10 ай бұрын

Skol Vikings!

@rendy5092 11 ай бұрын

Nice that it is recyclable. Is the company recycling them after use or is this another recycleable product like almost all others but people don't care so nothing gets recycled?

@Vinlyguyx420x 11 ай бұрын

The vacuum sealing machined aluminum body is the only justifiable price for a nearly $1000 cooler

@MrAznperswayzn 11 ай бұрын

I think a chilled glass would show how could the cooler makes it. I can’t tell how could the claims are. Or if you poured the beer into a cold glass. You did peak my interest.

@wattsdronewilltravel3881 11 күн бұрын

100k in student loans, no retirement, but will buy a $500 FKn cooler 😂😂

@ronvosick4808 3 ай бұрын

😂 dents are memories 😂

@chiefschillaxn1781 11 ай бұрын

Does it come in American XXL its too European small

@harborbay4637 Ай бұрын

So it’s been at least 10 months now and is there any ice cream colder packs yet?

@Huckberryco Ай бұрын

Unfortunately those aren't available yet. We will definitely see what we can do to carry them on the site as soon as they are available to the public!