How This NYC Restaurant Makes 20,000 Dumplings A Week

Рет қаралды 313,549

Күн бұрын

Presented by AMEX
Before the pandemic, Nom Wah Tea Parlor had two-hour wait times and lines out the door. But come 2020, on its 100th anniversary, the oldest dim sum restaurant in NYC's Chinatown temporarily closed and lost 80% of its business. To survive the pandemic, the team had to get creative. They pivoted to making and delivering frozen dumplings. Today, chefs make 20,000 dumplings a week that are frozen for delivery or pickup or served fresh for takeout. Business Insider visited the historic dumpling spot to see how these pivots have helped save Nom Wah.
Editor's note: At 0:57, the orange chicken is labeled incorrectly. The dish on the far left is chicken feet.
MORE BIG BUSINESS VIDEOS:
How This Company Saved Thousands Of Flowers During The Pandemic
• How This Company Saved...
How Bike Shops Kept Up With America’s 121% Spike In Demand
• How Bike Shops Kept Up...
How America's Largest Puzzle Factory Makes 2 Million Puzzles A Month
• How America's Largest ...
------------------------------------------------------
#Dumplings #NYC #BusinessInsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit us at: www.businessinsider.com
Subscribe: / businessinsider
BI on Facebook: read.bi/2xOcEcj
BI on Instagram: read.bi/2Q2D29T
BI on Twitter: read.bi/2xCnzGF
BI on Amazon Prime: read.bi/PrimeVideo
How This NYC Restaurant Makes 20,000 Dumplings A Week

Пікірлер: 326

@MS-37 3 жыл бұрын

Shoutout to the owner. Not taking a salary in hard times. Leader

@josephchapa9085 3 жыл бұрын

But I don't get it. He makes 20,000 of them and doesn't get a penny?

@MS-37 3 жыл бұрын

@@josephchapa9085 Good question. I guess doing that business is tough

@reinventingada 3 жыл бұрын

@@josephchapa9085 profit and salary are different. Maybe he makes profits but doesn’t take salary. For example, if there are 5 partners and have $10K net profits/month. It doesn’t make sense for each of them to each take $2k salary and make $0 profit bc they’d obviously need to make at least $6-7k each. Plus they have to invest in all the additional expenses like outdoor tables and umbrella to stay in operation. Instead, they take $0 salary and make $2k in profit each. During normal times, they might have made $7K in salary each plus $3K in profits each so that makes $10k in income each month per partner.

@joga25713 3 жыл бұрын

Ada Yarungsee wow

@saturatedjuicestice4061 3 жыл бұрын

Ada Yarungsee I like your funny words magic man

@abseph1825 3 жыл бұрын

modern problems require modern solutions

@Woozlewuzzleable 3 жыл бұрын

Adapt or die.

@oskar2733 3 жыл бұрын

Big true

@AmidaNyorai48 3 жыл бұрын

😊

@handl3_me 3 жыл бұрын

True word👍🏾

@junjiegao3064 3 жыл бұрын

i like his nose, aircon. spit type

@coomtard8218 3 жыл бұрын

Crazy. My friend’s dad was actually involved in the creation of a new Nom Wah location and unfortunately it was cancelled because corona. Nice to see them doing well now

@ethanniko127 3 жыл бұрын

🧢

@ICEvaliantsminion 3 жыл бұрын

The intro music is literally the Licc on a loop how has this not been discovered yet

@MrYabber 3 жыл бұрын

You know you are a GREAT restaurant when you can adapt like that.. and I don’t mean “oh I hope your having a great day” (I do hope your day is great) I mean sincere greatness. Reaching for the next level. Grit. Hats off to you guys! And that last tid bit, “If we can’t survive, no one can.” Quite the eye opener as you remember just 6 months ago they had a 2 hour wait on the weekends...

@iriemonmon 3 жыл бұрын

They're so awesome with this 👏🏽 they literally adapted to everything with ease

@princeofstride5557 3 жыл бұрын

I wish for the best like these restaurants. It’s hard for me to survive without good food

@80budokai 3 жыл бұрын

Business Insider, awesome video! Enjoy your Sunday!💯🙏👐

@1jotun136 3 жыл бұрын

I'm pleased that they found a way to adapt. I hope it's enough to get them through the worst of this mess.

@DME309 3 жыл бұрын

This is Absolutely Wonderful

@amyrivers4093 2 жыл бұрын

It's businesses like this that are innovative and can adapt quickly to a new way of doing business that will survive covid in the long run. My heart goes out to business owners that can't operate during covid lockdowns and are unable, through no fault of their own, to make changes in how they do business. I admire the hard work and ingenuity and I wish the owners and staff all the best. Xx

@ronniekrupa7578 3 жыл бұрын

Their creativity has saved them! Kudos

@SantosChronicles 3 жыл бұрын

Awesome to see the clip that was filmed by the Hungry Black Panda. Great story about the sacrifices restaurants are making. This is great.

@meganberry2805 3 жыл бұрын

They are very admirable, fair play, these are rough times :c

@ashketchup247 3 жыл бұрын

They're pricey but it looks good and its NYC too so it seems reasonable. I wish them the best of luck.

@Thelandoftoaster 3 жыл бұрын

I haven't wanted to order Goldbelly in forvever! Now i will ASAP and support nom wah.

@E70dino 3 жыл бұрын

I went there in 2017. I’m glad they’re hanging on

@fungus_fanatic 3 жыл бұрын

It’s the lick in an endless loop

@kingjames80s 3 жыл бұрын

Oooh I want some. I still haven’t found Dumplings better that Din Tai Fung in Los Angeles or this other place in Philadelphia so I’d be excited to give them a try.

@mylestechnological7031 3 жыл бұрын

I just got finished making dumplings when I got notified of this video

@leemobai762 3 жыл бұрын

Props for pivoting to ensure you survive.

@sophietrujillo3157 3 жыл бұрын

I’m in Utah, gonna order their dumplings now!

@RajendraPrasad-ot6mn 3 жыл бұрын

Thank for that

@DrivinginNewYorkCityNYC 3 жыл бұрын

OMG the new place is next to me.

@vvvvv432 3 жыл бұрын

In this point you can see how much they love their product : 02:34 . The bag is fastened with a belt :D

@J__C_ 3 жыл бұрын

That’s bcoz in case of a hard brake, the dumplings could get all mixed and ruined, or even worse- spill inside the car

@redrum-k2.631 3 жыл бұрын

This is what you call hard work

@niam9181 3 жыл бұрын

Love how restaurants in the UK had indoors dining as soon as they reopened lol

@Amitdas-gk2it 3 жыл бұрын

TY 😃

@worldcitizeng6507 3 жыл бұрын

Dam, I need to get some frozen dim sum tomorrow after watching this!😋

@jsandler124 3 жыл бұрын

The whole background of the song in the beginning is the lick.

@anhtuangalaxy84 3 жыл бұрын

I noticed that too lol

@sfetsasp 3 жыл бұрын

Best wishes from greece

@AlexTesfay 3 жыл бұрын

These guys are genius

@912009 3 жыл бұрын

🤤 Rice rolls! Wish we had good dim sum in North Carolina

@majoroldladyakamom6948 3 жыл бұрын

You can. It's called Google? Lol

@mrbear1302 3 жыл бұрын

He said they will ship if you are willing to cough up the dough! lol

@emy9221 3 жыл бұрын

Try making your own. There's something called youtube and recipes 😉

@Chickenmyles 3 жыл бұрын

watching food videos while eating>>

@xanderx6185 3 жыл бұрын

That food looks bomb

@classical7 3 жыл бұрын

Kudos to them for improvisation to the current state of the world. 👍

@Kisxh 3 жыл бұрын

Yet again United by KZfaq recommendations.

@sajorjalloh9577 3 жыл бұрын

Good

@imnotthatguy6547 3 жыл бұрын

MAN THAT HOW YOU DUMP IN THE DOUGH!!💯💯💯💯💯

@heesingsia4634 3 жыл бұрын

Tried frozen dimsum this year due to covid. Steamed them before eating of course. Not too bad. Ready to eat meals have come a long way

@wendolynparent4193 Жыл бұрын

And very expensive to DYI...but still fun

@JRPGGUY 3 жыл бұрын

Would love their orange chicken and lo mein

@mayapapaya3158 3 жыл бұрын

Aaaa I’m buying some I neeeed these omg

@eugeneeng4037 3 жыл бұрын

1:41 ignoring the delicious dumplings it kinda looks like a robot pooping

@THEFIRE360 3 жыл бұрын

$19 for a bag like that is expensive af

@williamkang1481 3 жыл бұрын

curious: if there were 24 dumplings for $15, would you consider that reasonable?

@mitsuefulcher6223 3 жыл бұрын

Manythanks

@duets1370 3 жыл бұрын

@@williamkang1481 , that would be more than reasonable. 😊

@williamkang1481 3 жыл бұрын

@@duets1370 My wife and I are thinking of starting our own business in the future. Homemade Korean Dumplings

@nahzewilliams5912 2 жыл бұрын

@@williamkang1481 how that go respectfully?

@mintywz 3 жыл бұрын

Yummy

@FinancialShinanigan 3 жыл бұрын

That's a lot of dumplings I can order

@Mikurusenpai 3 жыл бұрын

00:01 Am I being trolled? T H E L I C C

@samyang6306 2 жыл бұрын

Are these packed and sold cooked or uncooked? Did the costomers have to just warm and eat or first cook and eat? 🤔

@GREENLALI 3 жыл бұрын

Might as well go to the market

@sashichef 3 жыл бұрын

Yessssss

@skymarshallmarz5573 3 жыл бұрын

Very simple: Hire Santa's elves who want a better way of life...

@majoroldladyakamom6948 3 жыл бұрын

🤗👊🤗

@enjoylife6516 3 жыл бұрын

so true💚

@AmidaNyorai48 3 жыл бұрын

😊

@jasontungjw 3 жыл бұрын

I feel like having some 小笼包 now lol

@atlasgrim7791 3 жыл бұрын

No they aren’t the masterminds behind frozen dumplings...there are hundreds of stores small private own dumpling shops in flushing and Chinatown New York that have been doing this for the past 20 past years

@reinventingada 3 жыл бұрын

88 Lan Zhou in China town is selling 50 pieces for $16. Nomwah is selling 21 pieces for $60.

@ernestkj 3 жыл бұрын

@@reinventingada damn! Nomwah is crazy or what?

@reinventingada 3 жыл бұрын

@@ernestkj 88 lan zhou is closing at the end of this month before they can't afford it. the math makes sense.

@ernestkj 3 жыл бұрын

@@reinventingada yea. I saw it on their Instagram! Kinda hope some kind soul/investor would help these small affordable eateries to survive thru!

@leishi8911 3 жыл бұрын

@@ernestkj nom wah is a hipster spot.

@SkyHeaven9 3 жыл бұрын

Travis, show them what's dumpling...Tai ho sik la..

@organizedchaos4559 3 жыл бұрын

NGL, 19 dollars a bag is kind of expensive for Chinatown prices. I don't think the locals really buy from them seems likely most single millennials.

@Tempest681 3 жыл бұрын

Too expensive.

@paelie 3 жыл бұрын

I agree. There are other Chinese restaurants in NYC that are doing frozen foods to keep afloat and offering them at more reasonable prices. But Nom Wah's base is mostly hipsters and tourists that are ok with paying for something that's not worth the price. It's their choice though. Everyone's trying to wait out COVID restrictions.

@katl8825 3 жыл бұрын

it's so sad because he says they're not really making a profit with this pricing, too :[

@organizedchaos4559 3 жыл бұрын

@Mike Airborne lmao, who said I can’t afford. Also everyone, even the wealthy know that you should seek out the best deal and I’m just saying their prices aren’t the best deal and there are a lot more other stores in the neighborhood that offer similar products for a better price.

@spicybrown75 3 жыл бұрын

@Mike Airborne projecting much??

@linuskyle 3 жыл бұрын

I want to look back 2-15 years from now how they manage.

@tnello31 2 жыл бұрын

Where can I buy this machine?

@rupakchaudhary7321 3 жыл бұрын

Its MO:MO 🇳🇵

@Шарлот-м88 3 жыл бұрын

extensive

@aneesh1662 3 жыл бұрын

they had a *bruh* moment

@HidetoraToujou 3 жыл бұрын

Dumplings/gyoza/potstickers whatever you call is just as good if you cook it from frozen as fresh. You just have to cook it correctly

@EvanYoungMusic 3 жыл бұрын

I respect this place since it's the oldest Dim Sum place in the US, but since I've been born, I've only eaten here about 5 or 6 times. Last year (ALMOST TO THE DAY), I had a great meal, but yes, it was quite expensive for the same meal I could get in New Jersey for 1/2 the cost. I just hope this place never closes, because of the history and what it stands for, for us Chinese-Americans, when most other places have already shut their doors on that same street.

@gortnewton4765 3 жыл бұрын

Constant theme: it's tough out there. Constant observation by me: very busy and at 20,000 dumplings a week, that is around $120,000 per month retail sales. There's something wrong there.

@kattyhoho3371 3 жыл бұрын

Maybe just me but i think the shop makes 20,000 but they unable to sell all of them.

@VortexMagus 3 жыл бұрын

@@kattyhoho3371 if the dumplings are frozen they can be stored for months and still be good. They'd only make 20k a month if they were selling most of them.

@jugtejsingh2257 3 жыл бұрын

Idk how these are but frozen dimsums can be fire bro. We got this company in india who sells them, theyre lowkey better than fresh

@handl3_me 3 жыл бұрын

A bit pricey but the idea is good. We'll done for not taking a salary for 6 months, true boss!

@Jhonoo7872 3 жыл бұрын

I love Tibetan dumpling

@pong6377 3 жыл бұрын

The owner not taking the salary is definitely some Park Saeroyi type shit

@vickiphan-layganc8927 3 жыл бұрын

Gloves!!!

@DAIGORO14 3 жыл бұрын

Wish I was a local lol

@TasX 3 жыл бұрын

Yoo it’s The Lick!

@nickallan3858 3 жыл бұрын

I WAS LOOKING FOR THIS COMMENT 😂

@darrenjoe674 3 жыл бұрын

Shu Mai!

@Strongnurgling 3 жыл бұрын

Whats the diffrent of shumai and shomai

@majoroldladyakamom6948 3 жыл бұрын

Google it, duh! Lol!

@axero9868 3 жыл бұрын

u know this restrant is good when they make 20k dumplings everyday

@sloth1021 3 жыл бұрын

That means they spend less time on food quality

@sagunshakya5411 3 жыл бұрын

Here in nepal we have been selling frozen dumpling in packaging 🤣 years ago.

@sagunshakya5411 3 жыл бұрын

@@J__C_ why you even telling me that.

@tnello31 2 жыл бұрын

Do you use machine to make dumplings?

@sagunshakya4082 2 жыл бұрын

@@tnello31 yes by machine.

@DaroLinguiniJohnson 3 жыл бұрын

i’m getting hungry

@WiseOnion 3 жыл бұрын

Those machines are being sold on AliBaba. $19 for machine made is a clear rip-off

@hvymettle 3 жыл бұрын

$19 for 1.5 lbs. of frozen dumplings. At my Asian grocer in South Florida I pay $6 - 9 for a 1.5 lb. bag, depending on type. So I guess fresh frozen in NYC is not crazy. They deliver for no fee.

@hardcoregym7316 3 жыл бұрын

WHERE ARE THE FOOD HANDLING GLOVES? BRILLIANT BUSINESS SURVIVAL STRATEGY.

@stephanieg8545 3 жыл бұрын

People won’t want to eat indoors for years? Where I live we’ve been eating indoors for months with distanced seating

@blue1584 3 жыл бұрын

Maybe not for years, but I for one won’t feel comfortable eating inside a restaurant until the pandemic is over. Everyone has a different comfort level 🤷

@hiphop296 3 жыл бұрын

In the big cities and states usually, the ones on the coast have started outdoor seating and delivery has gone up a lot. People are getting comfortable with delivery and starting to like outdoor seating so it will take time for things to go back to exactly how they were.

@crispychaos6768 3 жыл бұрын

What he really meant was no one will be wanting to eat at a Chinese restaurant for years. My uncle owned a restaurant in Montana pre pandemic for 2 years serving Chinese food. The population there is mostly white. My family has been experiencing some racist people during this pandemic. He cut his losses and moved back to CA.

@pyrogun1839 3 жыл бұрын

We need to go back to normal now. Democrat politicians are making everything worse.

@blue1584 3 жыл бұрын

@@pyrogun1839 It’s not a matter of political opinion dude.... sadly it will still be a few more months before it’s possible to go back to normal.

@crazydonkey110 3 жыл бұрын

so they're selling 20,000 dumplings a week at $19 a bag and they are still not profitable??? how???

@KurenaiKimitsu 3 жыл бұрын

Likely because of rent. (+ ingredients, bills, and staff salaries). There was a large (now closed) dim sum/restaurant called "Grand Harmony" that had it's monthly rent of $39,000 from 2008-2015. It closed in 2015 b/c they couldn't pay rent, owed like 200k, and couldn't renegotiate to renew their lease because of it. Who knows how much their rent is but if its half as expensive as Grand Harmony + 8 months of being down 80% ... they have a lot of rent to eventually pay back.

@AmidaNyorai48 3 жыл бұрын

🤔🤔

@kurogane2x 3 жыл бұрын

Lol you know that new york have a high rent percentage right? Now add employee and other utility costs like the ingredients or power used to produce the food. It may look like big money but that is small change to keep the engine running

@rimehoarfrost3059 3 жыл бұрын

You are naive my pal

@michaelgerlach2736 3 жыл бұрын

@HyperPickle yea my g

@kkimberly2004YT 3 жыл бұрын

Oh wow, so sorry for them, but love their fighting spirit. They will survive because of their willingness to dust themselves off and keep going.

@majoroldladyakamom6948 3 жыл бұрын

Pull those bootstraps back on and giddy-up! Right??

@kkimberly2004YT 3 жыл бұрын

@@majoroldladyakamom6948 Yes! A metaphor for life.

@Csilva857 3 жыл бұрын

3:27 Respect the dumping #SafetyFirst #SeatBelt

@BadrulEzran 3 жыл бұрын

Try airlines

@sashichef 3 жыл бұрын

Yessss......2999

@suepete 3 жыл бұрын

My dad was right....he used to say he would never want to be in a business where you'd have to wait for people to come to you. Here's a perfect example.

@phoenix15_ 3 жыл бұрын

What business your dad do now ?

@rajmulchandani119 3 жыл бұрын

9k dumplings in a day handmade. 8 people. Momoman, Ahmedabad, Gujarat, India.

@worldofsports4426 3 жыл бұрын

I read dumpings my gosh, time for bed...

@fiona8117 3 жыл бұрын

lmao she really said “shooo mai”

@mitchlai7919 3 жыл бұрын

lol that's how you pronounce it in Cantonese. Canton (now Guangdong province) is where the dish originated from. More like "siu-mai" though.

@fiona8117 3 жыл бұрын

pog, in mandarin it’s “shao mai”. i’ve never heard of the cantonese one tho😳

@penepatitenor 3 жыл бұрын

How much for your freezer? I wouldn't mind sitting through the pandemic with that freezer full of dumplings daaaaaayum

@Stryker-ye7wn 3 жыл бұрын

Nan Xiang I believe tastes better

@maple_syrup_boy_1175 3 жыл бұрын

Why does she put the bag in the front seat with the seatbelt around it lmaooo a simple delivery bag to keep the food warm/cold would do

@sanerlei1623 3 жыл бұрын

They are not dumplings send uncle ranger here yo

@MariaGomes-xk1cu 3 жыл бұрын

I’m sorry to make this comment but I guess i have to say it. I took my mom to this place maybe 2-3 years ago and the waitress over there not only brought the wrong order, she also insisted to overcharge us. She was very rude. That did upset my mom a lot. I used to go to this place here and there but since then, never again.

@mintywz 3 жыл бұрын

Food

@michaelstrickland4935 3 жыл бұрын

Is this the licc?

@YungAntoine 3 жыл бұрын

$19 dumpling??? Maybe I'm just frugal, but there is no way I would pay that much for some dumplings.

@hehemichaeljackson2953 3 жыл бұрын

ik i was so shocked $19 for dumpling that will last me for like a day. nah sis

@muffineyes 3 жыл бұрын

tourist pricing

@ordinary_magician 3 жыл бұрын

1:32 That bag left out a period in one of the paragraphs on the ingredients but everything else has one!

@heheheheheheheheheheeee 3 жыл бұрын

Haha these are called momos. And here near our home a resturant is such popular that it makes more than 6000 momos per day.

@jigzphunk6497 3 жыл бұрын

I am very confused. I did a very poor calculation - they said they make 20,000 dumpling which sells within a week. I looked up their prices and the cheapest option is like 4.75 per order. Looks like each order has approx 4 pieces of dumplings. That means they can have 5000 orders with 20,000 pieces in a week. or if its only 3 pieces per order than that would be approximately 6667 orders. If they are selling all of it based on what the video says. Each week the store makes $23,750 on dumplings alone per week. This does not include tips or most other dumplings that are more expensive. Take that and mulyby 4 and you have a grand total of $95,000 a month. So the business is still struggling? Even at 1/4 of the sales that would come to $23,750 a month. Is that still not enough to cover all the wages, ingredients, rents and other items? Can someone please enlighten me 🙏