How To (Actually) Get SEO Projects Accomplished With Tory Gray
Рет қаралды 326
Күн бұрынRoss talks with Tory Gray, the CEO of Gray Dot Company, an SEO, data and marketing intelligence company, about the common mistakes SEO professionals make and potential pitfalls that doom projects. They also address the age-old debate: Are SEO professionals responsible for whether their work gets implemented?
00:00: Introduction
01:53: Understanding why problems in SEO occur
07:55: Being a T-Shaped marketer
09:10: Ross shares a recent client case study
10:50: Tory shares a recent client case study
13:28: Having critical conversations with clients
15:45: Thematic issues that prevent SEO work
19:54: Useful tips for getting SEO projects done
24:20: Client communication philosophies
27:20: Final thoughts on Ross’ Linkedin post
33:43: Conclusion
Find Tory on:
Linkedin: / torygray
KZfaq: www.youtube.com/@GrayDotCo/vi...
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Follow Siege on Twitter: / siegemedia
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Email Ross: ross@siegemedia.com
#seo | #contentmarketing
@quickcinemarecap 6 ай бұрын
00:01 Getting SEO projects accomplished at Big organizations 02:18 Understanding the cost and commitment of SEO projects is crucial for success. 06:37 Understanding the balance between foundational SEO and incremental improvements for Enterprise organizations 08:38 Quantitative analysis is crucial for proving the value of your work. 12:56 Emphasizing the importance of early and broad conversations with stakeholders 15:03 Clients may resist giving full control over SEO projects due to past experiences or lack of trust. 18:58 Effective communication and resource management in SEO projects. 20:53 Effective communication is essential in getting SEO projects accomplished 24:55 Consider bi-weekly meetings for improved communication and project progress. 26:48 Understanding the importance of specificity and projections in SEO projects 30:43 Transparency and alignment are crucial for success in SEO projects. 32:37 SEO success requires focusing on relationships and soft skills