How to articulate your thoughts effectively (like Steve Jobs)

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How to become more articulate when speaking?
The key is in knowing the answers to these 4 questions. The questions are inspired by Aristotle's 3 elements of persuasion logos, pathos, and ethos. Because rhetoric is after all the art of effective communication.
⁣⁣In this video, I'm sharing the tricks to becoming more articulate in conversation, with examples from Steve Jobs, the master communicator and storyteller. See how Steve Jobs apply Aristotle's logos, pathos, and ethos in the 2007 iPhone launch presentation!⁣⁣
⚡️More Framework & Mental Models⚡️
» Systems Thinking: • Systems Thinking | 6 m...
» How to Think Fast Before You Speak: Framework Thinking • How to Think Fast Befo...
» Taking smart notes: • How To Take Smart Note...
» Clear communication frameworks: • How to Present so Othe...
» Presentation frameworks: • How to Present so Othe...
⏱ TIME STAMPS ⏱
0:00 Articulate your thoughts with 4 questions
01:06 Misconception 1
02:38 Question 1
04:11 Aristotle's Logos, Pathos, Ethos
04:22 Ethos and Question 2
04:53 Steve Jobs using Ethos to introduce the iPhone
07:50 Why credibility isn't just titles and accolades
09:38 Logos and Question 3
10:40 Pathos and Question 4
12:17 Steve Jobs combining Logos and Pathos
14:42 Why people get excited with every Apple SJ release
15:58 Misconception 2 and rules of thumb for clarity
» SUBSCRIBE: kzfaq.info?s...
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⁣_____
» Connect with me
🟡 Course: Learn more frameworks with me at www.speakwithframeworks.com/

Пікірлер: 307

@ProfessorTanyaSpeaks 3 жыл бұрын

As a college communications instructor, I thought this video was excellent. I appreciated the distinction you made about logos: what do I want people to know in order to accomplish ___.? We often forget about our END goal. Love it!!! This video was gold!! 👏🏼

@VickyZhaoBEEAMP 3 жыл бұрын

Thanks for the stamp of approval Tanya! I completely agree, it's so easy to get caught in the moment and forget about where we want to go!

@ProfessorTanyaSpeaks 3 жыл бұрын

Vicky BEEAMP - Find Your Point of View I’m wondering if you missed your calling as a teacher or are you?

@VickyZhaoBEEAMP 3 жыл бұрын

@@ProfessorTanyaSpeaks Awww this is such a beautiful compliment, thank you so much Tanya!!!

@bobbyv3 Жыл бұрын

This sounds more like it’s geared towards selling something. If I’m trying to articulate my own thoughts, why would I care how the audience feels? When I start worrying about that, then they’re no longer my thoughts as I’m curating my words based on what I think you’ll want to hear.

@rtc3363 Жыл бұрын

@@bobbyv3 you’re right, communicating an idea is akin to “selling” it to someone else in order for them to understand what you’re talking about. How to say it is equally if not more important than what to say.

@vaishnavim2451 11 ай бұрын

1. What do I want people to do? (Once they've heard our idea) 2. What do I want people to know about me? (ethos-ethical appeal) 3. What do I want people to know about the topic?(Logos - logical appeal) 4. What do I want people to feel?(Pathos- emotional appeal)

@hannahinman4271 Жыл бұрын

I got chills from the Steve Jobs speech. Such an excellent example of effective communication. The whole speech is excellent for anyone who hasn't seen it yet! :)

@SphyxGreifing 3 жыл бұрын

In case you didn’t know, a 21 year old Steve Jobs got funding from Venture Capitalist because he was so articulate according to Arthur Rock (One of the early Apple Investors in 1977)

@VickyZhaoBEEAMP 3 жыл бұрын

He's really got that talent. A great visionary who can bring others along with him

@cinng2806 Жыл бұрын

Thought to just state the 4 questions here: Ethos (trust) - what do I what people to do (end goal), what do I want people to know about me Logos (logic) - what do i want people to know about the topic Pathos (emotion) - what do I want people to feel This is definitely something I’ve been struggling with for years and I always thought there’s something wrong with me 😅 from your video, I know learn that it’s about applying the right tool (framework) and to work on it until it’s like my second nature! I’m new (immediately subscribed!) to your channel and I really hope to see improvement in structuring my thoughts and speech. Can’t wait for that to happen. Thanks so much Vicky for doing this for the benefit of all of us

@alieudev Жыл бұрын

This is a gold mine. I always thought that communicating is something we do and don't have (innate ability). After watching this video, I now realize it's a skill. And with any skill, it can be learned and improved. Thank you for giving me confidence in myself.

@ProfessorTanyaSpeaks 3 жыл бұрын

Love those four questions and - once again as the college professor - I especially appreciated that you SUMMARIZED it ALL at the end to make it soooo easy for the audience to remember the takeaways. EXCELLENT!!! Bravo, Vicky! Anyone interested in crafting and delivering a clear, concise messsge will benefit from watching this! 🥂

@VickyZhaoBEEAMP 3 жыл бұрын

Aww thank you Tanya!!

@MonzonMedia 3 жыл бұрын

This has always been a challenge for me, I could never say what was in my head exactly as I wanted to, I learned about writing your thoughts in order to articulate them better, however I'm always working on getting to the point where it's natural to me. Great tips that I can apply!

@VickyZhaoBEEAMP 3 жыл бұрын

I had the same challenge! The days when I left so many people confused haha let me know if the 4 questions helped!

@andrewbuchan6122 Жыл бұрын

"What do we want people to DO?" - for the 10 years I've tutored students, I never thought of providing this advice! Excellent - great video.

@Adriana.Gabriela Жыл бұрын

Yup. It's like marketing, you just have to market yourself instead of a product/service. You have to tell your potential customers/buyers/listeners what to do

@affiliatemarketingwithelke2420 3 жыл бұрын

I really struggle to articulate my thoughts at work and on my KZfaq videos. This was really helpful!

@VickyZhaoBEEAMP 3 жыл бұрын

Glad you found these 4 questions helpful! I always find creating a mini framework helps me organize my thoughts and life!!

@auag19 3 жыл бұрын

Ever since I was graduating from my BA I've become more insecure about my speaking abilities, and even feel like I've become more stupid, and have lost a lot of my vocabulary. Now I'm about to graduate with an MA and my insecurity is at an all time high. This, while dreaming of starting my own podcast.... The irony.... I love thinking, talking, and listening to people talk about ideas. The only place in which I feel confident is in my own journal/diary, but I'm so eager to get out of that comfort zone! This video helped to soothe my anxieties quite a lot, thank you! New sub ^^

@VickyZhaoBEEAMP 3 жыл бұрын

I'm so glad this video made you feel more at ease! I can totally relate to the irony of the more we study the more we feel more insecure. I love that you want to start your own podcast. If KZfaq's taught me anything it's get started and strangers are surprisingly warm and supportive! Did you decide on the topic yet? Would love to check it out and send you some love when it's up!!

@auag19 3 жыл бұрын

@@VickyZhaoBEEAMP Thank you so much, that's so supportive! I've been playing with some ideas, but when it's up I'll be sure to drop a link ^^

@VickyZhaoBEEAMP 3 жыл бұрын

@@auag19 Yessss!!

@dafne_rdz 3 жыл бұрын

just want to add that I felt identified with what you say :/ even though I've been reading a lot for the last few years, but the pandemic is not helping since I'm finding it hard to find ways to practice communication... just wanted to say you're not alone :) but the good thing is that we keep learning and improving.

@VickyZhaoBEEAMP 3 жыл бұрын

@@dafne_rdz so true Dafine ❤ thank you for the positive reminder 🌞

@Jessiexoo5340 Жыл бұрын

Why isn't this gone viral yet it's so informative! Thank you so much for this!🙏

@slutbunwallah1 11 ай бұрын

I love your production style. You bring real substance and speak to the camera. There's no tarting it up with animations or too many cuts. Very glad to have found your channel.

@jaimetan 3 жыл бұрын

Great examples from Steve Jobs you've used to bring your point across... a lot of it is the emotional connection he brings through. Thanks for this!

@cassandraadeyemi 2 ай бұрын

i'm glued to this channel. Thank you Vicky for all the gems posted on your channel

@ortallevitan4586 3 жыл бұрын

You explained this so well and your tips were excellent! you really broke it down in a way that made sense. Thank you Vicky

@gingeoram 10 ай бұрын

Glad I found your channel and subscribed. You are a great communicator with useful ideas - and you present them in a interesting, personal way. Thank you.

@MozhiBeats Жыл бұрын

Thank you for this video. It hit on a key concept I used to think about a lot when I was in college. It drove me to pick up many books on communication/effectiveness but lost track of the initial lessons I learned. But this vid hit right at my core

@eduardodealmeidamacedo7549 2 ай бұрын

Amazing channel, Vicky! I’m loving your videos!

@madetoexplore 3 жыл бұрын

There are some really useful tips here, thank you!! Love the idea of writing down an idea to put more brain power towards it :)

@YuliaTarbath 3 жыл бұрын

Amazing tips on thoughts articulations. It is so important to make your thoughts clear!

@ElizabethSampson 3 жыл бұрын

Such a great video on communication! I write everything down now from this I have a new twist to add!

@nickmason8776 Жыл бұрын

Nicely done video that will help me keep things succinct. Thanks Vicky!

@fluffyclouds555 Жыл бұрын

Just stumbled upon your channel. Really loving it so far.

@davemichaelian3498 Жыл бұрын

Excellent video, that was a great reminder for me of the key things to think thru before speaking to an audience

@bipolargamechanger 9 ай бұрын

I just discovered your videos and you're going to help me to make my first slide presentation great! Thank you!

@WillMetscherCoach Жыл бұрын

Vicky, even though this is 2 years old now. It's still so relevant and more people need to watch this!

@Sonnychatrath 3 жыл бұрын

That is my single biggest problem. Thanks for sharing this.

@jaykkyawal2215 11 ай бұрын

Wow, I love you. how beautifully you explain things. How captivating your style of speaking is.

@n0_n0 Жыл бұрын

Excellent content and organization. Thank you! Looking forward to exploring more of your content!

@energysavingday Жыл бұрын

This is a very clear and useful video. Thank you.

@TrentKennelly 3 жыл бұрын

I absolutely LOVED the way he first presented the iPhone. So perfect. Great way to present this point!!

@VickyZhaoBEEAMP 3 жыл бұрын

Nothing beats Steve Job's launch presentations, wish we had more storyteller role models!!

@pencillab6476 2 жыл бұрын

Thank you for making this video. It’s very helpful for a shy and introvert person like me.

@KristinaKushner 3 жыл бұрын

Wow, great tips! thank you for sharing this! will definitely try to apply them

@theStoicMedium 3 жыл бұрын

I love this reminder... writing is a thinking process that helps us sort through the chaff of our thinking to get to the source of what there is to communicate. These timeless ideas with contemporary examples is very instructive. Thank you.

@YesToTech 3 жыл бұрын

This is such a fantastic video Vicky! Loved your advice and am excited to become more articulate! Thanks so much for sharing! :)

@VickyZhaoBEEAMP 3 жыл бұрын

Thanks for watching!!

@StephenMBauer 2 ай бұрын

From much experience, I can say that the act of writing down my thoughts/ideas leads to clarifying my thoughts. The more effort I put into writing them, the clearer my thoughts become.

@kvvlu Жыл бұрын

I found your content is amazing. Thank you!!

@NataliaTokar Жыл бұрын

couldn't agree more. I write not be read, but to understand. When I have an idea (even a very bad one), I start writing about it, and it unfolds into something bigger. It's a wonderful tool that helps me understand my own thoughts, convictions, and emotions.

@VickyZhaoBEEAMP Жыл бұрын

Writing not to be read as the power of writing is underrated!

@qaiwaimea4154 2 жыл бұрын

I'm so thankful for this lesson..it's so good and I think this technique thought is more obvious and helpful.

@VickyZhaoBEEAMP 2 жыл бұрын

Appreciate it Samson! Glad you found it useful!

@GilMichelini 2 жыл бұрын

Vicky, this was the best of your videos I have seen so far. You set a good example for what you were discussing.

@VickyZhaoBEEAMP 2 жыл бұрын

This means the world to me Gil! Thank you 🙏 this is motivation for me to keep going 🏃‍♀️

@kevinwilliams2254 Жыл бұрын

Greatly appreciated!

@YelenaCrawfordAstrology 3 жыл бұрын

I will definitely put this to use! :) Great video!

@jankarl5269 Жыл бұрын

THIS VIDEO IS GOLD!!! It's super straightforward and it's not one of those "just read and write more" types of videos. Thanks for this!!

@VickyZhaoBEEAMP Жыл бұрын

Glad you liked it!

@Josephgreentv Жыл бұрын

Great channel and oh yeah I've had this experience! love the content!

@elliotttong1601 2 жыл бұрын

This was great! I was not familiar with the concepts of Ethos, Logos and Pathos. Realy well explained and great examples to help explain everything

@VickyZhaoBEEAMP 2 жыл бұрын

Hey Elliott, thank you! I wish someone taught me this in school haha Aristotle's rhetoric devices are to the point 👌

@JelaniJenkins44 3 жыл бұрын

Really great ideas here, I took some notes 😌 I definitely struggle and get in my own way when coming up with ideas and articulating them so I’m really thankful for this information 🙏🏾

@VickyZhaoBEEAMP 3 жыл бұрын

It's so funny how we get in our own way even though we want to articulate our own thoughts. The human brain is a curious thing!!

@FDSCreatives 3 жыл бұрын

love this! Truly a great video! Important to really be articulate :)

@karlr2908 2 жыл бұрын

Really nice to ponder, thanks. Basically, being conscious about your listner and starting with a goal.

@VickyZhaoBEEAMP 2 жыл бұрын

Great summary K R! Just need to be aware in order to go beyond logic and speak to the whole person

@pedropadilla3738 3 жыл бұрын

It was a very helpful video, thank you very much, i never thought of it this way

@Hila_at_Home 3 жыл бұрын

I had to save this because this is pure gold! English is not my first language so I always need pointers on how to be more effective at communicating since I live in an english speaking place. Thanks for the great content. Keep it up.

@VickyZhaoBEEAMP 3 жыл бұрын

Non-natives actually have a great advantage - knowing how to get to the point with the most direct sentence phrasing Hila! It's actually a fantastic place to be especially if you combine it with confidence which really comes through in your videos! Thanks for checking this out!!

@CarlaRomeroCrochet 3 жыл бұрын

This is so thorough! Wow, You have talent...

@VickyZhaoBEEAMP 3 жыл бұрын

Thank you for watching Carla!

@divyanshsharma 2 жыл бұрын

A delightful video that teaches a handful yet powerful aspects of thinking that apply everywhere- public speaking, presentation and writing. Thanks Vicky!😄

@VickyZhaoBEEAMP 2 жыл бұрын

Thank you Divyansh for watching and sharing this with me 🙏 really appreciate it

@carina.belmonte 3 жыл бұрын

This a great concept! I believe understanding what we need to share and execute is so important. Love this content Vicky. I write as well, and it helps me sooo much

@VickyZhaoBEEAMP 3 жыл бұрын

Glad it resonates Carina!

@JulianKeniryGreen Жыл бұрын

These four qs are super helpful: what to do, know about me, know about topic, and feel are super helpful. It seems Jobs, in your video clips, would also show us in each case instead of telling us, as you explained. Thank you! 🌱

@VickyZhaoBEEAMP Жыл бұрын

So glad you liked this, thank you for watching 🌱

@pleasestop1760 Жыл бұрын

Excellent insights,Thankyou for sharing.

@ashleerenise 3 жыл бұрын

This video was absolutely brilliant. Thank you so much!

@VickyZhaoBEEAMP 3 жыл бұрын

Thank you Ashlee! So glad you liked it 😊

@juniperstardust5549 5 ай бұрын

Wow, this is life changing content, you're unbelievably awesome

@NickyPasquier 3 жыл бұрын

I absolutely LOVE these ideas, Vicky!! Thanks so much for sharing how to organise thought processes. Sometimes I have so many thoughts and ideas i get totally lost. I'm going to write them down now and see if I can get better clarity. Thanks so much!

@VickyZhaoBEEAMP 3 жыл бұрын

Glad you enjoyed this! I promise writing it down will give you more clarity. If not, money back ahhaha

@louisramirez5827 3 жыл бұрын

Thank you!! This is very helpful, the best video for 2020

@VickyZhaoBEEAMP 3 жыл бұрын

Thank you Louis for the encouraging comment! 🙏

@NissySlim 3 жыл бұрын

Damn!! We've come a long way. Thank you Steve Jobs 🍎I can see your point though Vicky, very insightful and I'm going to apply this when public speaking.

@jasperhenryoliveros5642 Жыл бұрын

hi vicky, i just subribed for you.. what i really like the most is that knowing that you are a chinese base on your last name and still sometimes i hear your accent but not much .. the thing i love the most is you being an example for me that it is possible to speak clear like an american even if that is not your primary language.. you got me inspired. thank you

@VickyZhaoBEEAMP Жыл бұрын

Thank you Jasper 🙏🙏 see you around the channel

@marissas7298 3 жыл бұрын

This was super helpful and simple to understand :) thank you!

@VickyZhaoBEEAMP 3 жыл бұрын

Yessss I'm so glad Marissa!! Thank you for checking this out :D

@junebreeze5620 3 жыл бұрын

You gave some very good tips for communication (written & verbal) thank U!

@VickyZhaoBEEAMP 3 жыл бұрын

Thank you for checking this out June!! What will you use this on?

@user-nq9mc7to8i 4 ай бұрын

You are a great teacher!!

@jazcap Жыл бұрын

This was amazing!! When you talked about the element missing from logos that causes lack of understanding that made so many experiences click for me- where I didn’t really know how to interpret something someone was telling me and therefore didn’t know what to do with the information. When communicating important info it needs to have relevancy!!

@VickyZhaoBEEAMP Жыл бұрын

Thanks for watching and for sharing this!

@cara.leo_ Жыл бұрын

Thank you! This is helpful.

@JonnySolomon 3 жыл бұрын

Hey Vicky, before watching your videos I cannot put my thoughts into words at all this video was the missing link, to fix my conversation problem thank you so much I do not know how to repay you! You are beyond amazing

@VickyZhaoBEEAMP 3 жыл бұрын

Hey Jonathan that's great to hear you found the missing link!! Let me know how it goes in practice 👍

@nifemif2685 Жыл бұрын

Hi Vicky. Thank you for this explanatory video. Can you do a video on book recommendations for various mental models for thinking and/or learning as well as great thinkers in general?

@nani7763 7 ай бұрын

Thank you for your valuable information 🙏

@BigMTBrain Жыл бұрын

Thank you, Vicky! So glad KZfaq recommended your channel. I'm creating a business around a major software product design, and your multi-aspect presentation and communication advice videos are helping me to simplify my messaging and marketing approach. I may call you in for direct consulting within the next few months and/or have you consider being on the advisory board if you offer those kind of services. Again, thank you!

@VickyZhaoBEEAMP Жыл бұрын

So glad you found this helpful!!!

@sherzodgafar5741 3 жыл бұрын

Such an awesome video! Thanks for the tips and making it simple to understand. You won a subscriber =)

@VickyZhaoBEEAMP 2 жыл бұрын

Aww thank you 🙏 appreciate you!

@SandraWolfLange 3 жыл бұрын

Great tips, right to the point, thanks Vicky!

@VickyZhaoBEEAMP 3 жыл бұрын

Thank you Sandra!!

@moonwatcher2235 2 жыл бұрын

Thank you very very much! Really useful video!

@VickyZhaoBEEAMP 2 жыл бұрын

Thank you for watching and sharing this with me! See you around Moon Watcher!

@Danaclerici Жыл бұрын

Great video! thanks for sharing 💗💗

@CallyTran 3 жыл бұрын

Love the points you made.. its so useful!

@VickyZhaoBEEAMP 3 жыл бұрын

Thank you Cally!!

@edmondaggabao4255 3 жыл бұрын

Great tips! I've actually started writing more lately but I haven't for the past few days.. I should start up again. Thanks for sharing!

@VickyZhaoBEEAMP 3 жыл бұрын

Definitely!! Even if you never look back at it again, you're brain will thank you for relieving memory space haha

@rudezworld4560 3 жыл бұрын

Thank you for this high quality content instructional video. Some very practical points on outcome driven mental models. Subscribed!!!

@VickyZhaoBEEAMP 3 жыл бұрын

THANK YOU! Appreciate you sharing this! Making tips practical is my biggest goal so 🙏🙏🙏

@SocialConfidenceMastery 3 жыл бұрын

I love this topic!

@EwenMackenzie Жыл бұрын

Thanks! this is amazing :D

@walterreuther1779 2 жыл бұрын

That was pretty good! Respect.

@VickyZhaoBEEAMP 2 жыл бұрын

Thank you Walter! I really appreciate you sharing that :)

@sarahziegler602 3 жыл бұрын

really really helpful thank you for that!!

@VickyZhaoBEEAMP 3 жыл бұрын

Glad it was helpful Sarah! Thanks for watching

@JenKumar Жыл бұрын

I really like your approach. Thank you!

@VickyZhaoBEEAMP Жыл бұрын

Thank YOU for watching!!

@davideylerYT 2 жыл бұрын

Your videos are just sooooo good.

@VickyZhaoBEEAMP 2 жыл бұрын

Thank you David 🙏 this means the world

@JenPurple2022 3 ай бұрын

Yep U have to write it down and practice again and again

@LifeImpactingStories Жыл бұрын

This is absolutely great Vicky! You're teaching Copywriting and marketing.😃😃

@VickyZhaoBEEAMP Жыл бұрын

Thank you so much!!

@javawithhawa Жыл бұрын

thank you so much!

@neilhumphrey7644 3 жыл бұрын

Great video, thank you!

@VickyZhaoBEEAMP 3 жыл бұрын

Thank YOU for checking this out!!

@mshklh2099 Жыл бұрын

Absolutely helpful thank you so damn much

@TiidiiLivingwithSabrina 3 жыл бұрын

This is making me think a lot. What do I want people to know about me? That is actually a really tough question. I will spend the rest of the day thinking about this now

@VickyZhaoBEEAMP 3 жыл бұрын

hahah a surprisingly deep question right?!

@JennyMayor 3 жыл бұрын

I love this video! If our thoughts arent clear, it would be difficult to speak about it. I find writing things to make them clearer.

@VickyZhaoBEEAMP 3 жыл бұрын

Exactly! Thanks for checking this our Jenny!

@jefflu8316 3 жыл бұрын

It’s a really great sharing

@24CarrotCake 3 жыл бұрын

I love it, Vicky! I am more comfortable getting the other person to talk but I often have trouble thinking of questions or I get lost in where I am going. Your structure really helps when using humble inquiry. Who do you trust? What do you know? How do you feel about your decision? What are you going to do about it? Thank you for your valuable contribution!

@VickyZhaoBEEAMP 3 жыл бұрын

I'm so glad you liked the structure! I can totally relate, it's easier to get others to carry the conversation and I usually learn a lot that way. But once in awhile, we've gotta give people our point of view too, right?!

@ashokabalaji Жыл бұрын

Thanks a lot for such a nice and informative video...

@VickyZhaoBEEAMP Жыл бұрын

Thank you very much for watching and for sharing this with me 🙏

@midastouchpr3563 3 жыл бұрын

I love your positive energy 💪

@VickyZhaoBEEAMP 3 жыл бұрын

Yay thank you! Really appreciate you sharing that with me 🙏

@MrBooomin Жыл бұрын

Just wanted to say that I'm leaving this video to watch Steve Jobs finish that presentation BRB!

@BieberCrewLove Жыл бұрын

This is very helpful thank you for this

@VickyZhaoBEEAMP Жыл бұрын

Thank you for watching Arely!!

@Thisbook2022 2 жыл бұрын

Such a good topic. Great video!

@VickyZhaoBEEAMP Жыл бұрын

Thank you very much for watching and for sharing this with me 🙏

@ant-dev Жыл бұрын

this is awesome

@LawrenceChung 3 жыл бұрын

Your video got me thinking so much. I heard of logo, ethos, patho before but I never thought of applying it that way in Steve job's presentation. Thank you so much!!! You're amazing! If you set up a Patreon I'll be the first to pay you a coffee a month!

@VickyZhaoBEEAMP 3 жыл бұрын

Lawrence this made my day!! Thanks for the coffee ☕ hehe. Now I'm pumped to make more videos!

@LawrenceChung 3 жыл бұрын

@@VickyZhaoBEEAMP 💪 The videos you pump will inspire me to make better videos too!