Glad it was helpful!

Good luck in your journey!

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This is an excelent question! Let me know if I can clarify this for you: Having a big marketing team doesn't necessarily mean having someone with Marketing Automation expertise. To give you an idea, once I worked at a company with a Marketing team of 11 people. They were all experienced Inbound Marketers, but nobody had experience with paid ads. The company decided to outsource the paid marketing strategy to an agency. Remember that Marketing Automation is a skill, just like any other skill you have inside Marketing. I provide consulting to all types of company: From a one-person business to big marketing teams. Of course, there can be a time where a big marketing team wants to hire someone in-house to do that job, so as a Marketing Automation consultant, you can help them before they get someone in-house (and also guide them through the decision of choosing the best support!).

If you're looking to start in marketing automation, it's a good idea to begin by learning the basics of digital marketing concepts like email marketing, lead generation, and customer segmentation. Familiarize yourself with platforms like HubSpot, Mailchimp, or ActiveCampaign, which often offer free or low-cost certifications and training. As you learn, practice by creating automated email campaigns, building customer journeys, and experimenting with workflows. Once you've gained some experience, explore advanced concepts like segmentation strategies and data analytics to deepen your skills.