How To Build An Irresistible Copywriting Portfolio From Scratch (Step-By-Step Tutorial)

Рет қаралды 163,295

2 жыл бұрын

5 Easy Steps To Building A Killer Portfolio From SCRATCH
IGNITE Your Copywriting Business ►► copyposse.com/launchfiles/
Is your copywriting portfolio looking a little lackluster (or totally non-existent)?
Does the thought of organizing the chaotic mess of files and random documents make you shudder with anxiety?
Are you scratching your head and wondering how the heck to build a portfolio from scratch?
I mean...
What software should you use? How do you organize it? Should you post it publically on your website? Can’t you just use a resume instead?
You’ve got questions. I’ve got answers.
In this tutorial, I’m taking you behind the scenes of my 8-week coaching program, the Copy Posse Launch Files…
And showing you exactly how to build a professional copywriting portfolio.
One that will attract more clients, land you higher-pay gigs, and most importantly…
One that is easy to create, easy to navigate, easy to share, and easy to personalize!
So if you’re ready to create a professional, cohesive, and irresistible portfolio that will make clients fall in love with you (and want to work with you again and again)…
Then this video is FOR YOU!
Even if you already have a portfolio, this video is going to help you organize and present it to potential clients like a boss.
👀 And pay special attention to step number four… because this is a crucial addition that even the most experienced copywriters forget.
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CONNECT WITH ME!
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alexcattoni
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Read this instead: www.alexcattoni.com/build-a-copywriting-portfolio/
#HowToMakeAPortfolio #CopywritingTutorial #Freelancing

Пікірлер: 257

@Megasunami 2 жыл бұрын

I have no idea about copyrighting, but I stumbled upon the thumbnail and passing through, after leaving this message - You have the cutest smile in the damn world. Have a nice day.

@DemetriPanici 2 жыл бұрын

Building a portfolio is so hard when others have such great ones built already. Great tips!

@AlexCattoni 2 жыл бұрын

Thanks so much for watching!

@wallacebankley3384 9 ай бұрын

You have it inside of you, no need to compare, you are a creative source no one like you, your talented andwillingness to bring out the best in you ,your thinking will make it happen, stay on pace, never doubt you, I don't

@lambeefbiryani08 2 жыл бұрын

Thank you Alex ,this is the only video i found straight to the point,which answers all of my confusion about making copywriting portfolio.

@haneenkakish5379 2 жыл бұрын

Exactly what I was looking for! I’m an Advertising student and your videos are a life saver. Thanks so much Alex. 💜

@AlexCattoni 2 жыл бұрын

Yay! So happy to help :)

@beafrancescabufi3953 2 жыл бұрын

Wooo! Thank you so much, Alex ✨ been struggling with the technical aspect of building my portfolio, this is a gem 💖

@AlexCattoni 2 жыл бұрын

Perfect! Thanks for watching :)

@kushagraoberoi6496 2 жыл бұрын

Alex doing what she does best! Guiding us along the way❤

@lyralux642 4 ай бұрын

this was super comprehensive, rich with info, & did not waste any time! thank you so much!

@bilalrafique4840 2 жыл бұрын

The 'Updating sharing access' point was sooo important to discuss. It really shows that what you are saying has been practically done by you. Great video once again Alex. Rather than going for those fancy, vibrant portfolio websites that are difficult to navigate and slow to load, I think this method is quite professional and elegant.

@AlexCattoni 2 жыл бұрын

Yes! Thank you so much!

@positiveandhealthy2728 2 жыл бұрын

Sending love, light and positive vibes to everyone. I pray that love surrounds you and that all your desires and dreams are fulfilled.

@marka.clarkii9764 2 жыл бұрын

Great video Alex, who knew creating a bomb portfolio could be so simple.

@shalomotugeme4469 4 ай бұрын

This answers all my questions, thank you Alex.

@charlenelaguer7072 Жыл бұрын

A really great informative video! thanks so much for the great tips!

@shahirahzahrah3653 2 жыл бұрын

I love how you make it this easy. Your explanation is precise and is everything i ever wanted to know before this but cant find the info nowhere. Tq so much!!

@AlexCattoni 2 жыл бұрын

You are so welcome!

@sabnammonalishamondal560 2 жыл бұрын

I was always worried and confuse about portfolio , this is such a helpful video Alex !!!!!

@AlexCattoni 2 жыл бұрын

Awesome! So happy it was helpful :)

@ThThePro Жыл бұрын

Alex you're such an inspiration! Ahh thank you for everything you do and for sharing all these tips and tricks with us!

@AlexCattoni Жыл бұрын

You're so welcome! Thanks for watching :)

@nhunghong2888 2 жыл бұрын

You're so intelligent and kind-hearted to share these valuable information for me

@mediabuyers3411 Жыл бұрын

😀 As always thank you for the great content!

@jamieridge6944 2 жыл бұрын

I just wanted to say thank you so much for what you share. I hope to take your course when I can afford to do so! You are so very generous with the information you share, and it really does bless people. Have a wonderful day Alex!

@AlexCattoni 2 жыл бұрын

Thanks so much, Jamie!

@princeanande3223 11 ай бұрын

This is literally one of the best contents I have seen on portfolio making. Thank you ever much

@AlexCattoni 11 ай бұрын

Wow, thanks! Happy to help!

@jinspiredvlog 3 ай бұрын

This is high value! Thanks for the tips! You're heaven-sent!

@sobeidalagrange7129 2 жыл бұрын

Amazing video, Alex!!! 😱😎💕

@StudyRealEstate Жыл бұрын

Here to learn copywriting but I have to say I LOVE YOUR SHIRT, Prince is the best 💜

@hcabilao 2 жыл бұрын

Exactly what I need right now! Thank you, Alex.

@AlexCattoni 2 жыл бұрын

Perfect!

@CutTheKam 2 жыл бұрын

can't wait for the launch pad!

@kingdantimax261 7 ай бұрын

Thank you for this video. I am now confident enough to apply for that job.

@veramarievm2903 2 жыл бұрын

Besides the great and valuable video (as always), I just have to compliment you on that T-shirt. I love it! :)

@drnol461 Жыл бұрын

Alex, thanks for such a comprehensive, practical, and useful video on how to build a portfolio. It was awesome! 🤩

@AlexCattoni Жыл бұрын

Thanks so much for watching!

@ayushgodara7538 2 жыл бұрын

WOW! I can't even digest that much value. Thank you very much❤❤

@AlexCattoni 2 жыл бұрын

Haha - thanks so much for watching!

@sky.the.infinite Жыл бұрын

Dang, girl… you’re hair looks so good! Just found your channel and am HOOKED! I’ve already watched like 6 or 7 vids and am so excited for each new one I find 🤗 I’ve learned *SO* much already 🎉🤓🥰

@AlexCattoni Жыл бұрын

Hehe thank you for being here!

@AniFun-xj3go Ай бұрын

you are looking so good and you are the one who keeps me distracting all the time when i try to focus on the video

@thejudeakinkuadechannel Жыл бұрын

Valuable content. Thank you

@zone_luck5242 Жыл бұрын

Thank you Alex! I'm currently on writing sample copies. And I will most definitely follow this video when creating my super duper portfolio :D

@AlexCattoni 11 ай бұрын

You got this!

@omokanoluwatobi3527 2 жыл бұрын

Alex, Alex ... You always deliver! Thank you for this

@AlexCattoni 2 жыл бұрын

My pleasure! :) thanks for watching!

@monomadness29 2 ай бұрын

Thanks for the video, super simple finally got a good portolio started up before I get my website up.

@AlexCattoni 2 ай бұрын

Nice work!

@manajbanerjee8615 2 жыл бұрын

Excellent! 👍👍👍👍👍

@volcyphito6417 9 ай бұрын

Great value Thanks

@UmmeYusufOfficial 10 ай бұрын

Just love💕 your Energy.

@victorosiawa4567 3 ай бұрын

Many thanks for this 🙏

@jackrippah8954 5 ай бұрын

Thank you so much

@charudathmohandas3721 Жыл бұрын

I love you. Literally😍

@mcmichehouseofcomedy4887 9 ай бұрын

Your videos are really helpful

@thesumannegi2 2 жыл бұрын

This was sick... loved these tips. Thanks Cattoni ✌

@AlexCattoni 2 жыл бұрын

Thanks so much!

@susan09 2 жыл бұрын

Thanks Alex… I’m creating a portfolio right away

@AlexCattoni 2 жыл бұрын

WOOHOO 🎉

@CelebratelifewithSakshi 11 ай бұрын

Wow! Great tips shared. Thankyou Alex❤

@AlexCattoni 11 ай бұрын

Thanks for watching. :)

@ekehchioma3104 5 ай бұрын

This is gold! Thank you.

@AlexCattoni 5 ай бұрын

You're very welcome!

@amjadalsu555 9 ай бұрын

Thank you ssooo much! 😍😍♥️♥️

@alishajha 2 жыл бұрын

This video is what I wanted. Thanks a lot mam.😊😊

@AlexCattoni 2 жыл бұрын

Awesome! I'm so happy to hear it :)

@Alisonnganproducer 2 жыл бұрын

Thank you Alex

@mariaakram2540 7 ай бұрын

Thank you Alex! But I have a concern if it would have any impact on company clients? As they seek professional portfolio in the form of a site with a domain name, so if I just create a google drive portfolio, will it have any negative impact on them ?

@fareehafatima77 5 ай бұрын

this is extremely helpful

@AlexCattoni 5 ай бұрын

Happy to help!

@fizanegi9327 4 ай бұрын

Thanks ❤

@Usle11109 4 ай бұрын

Awesome, Awesome I hope I can talk like you one day😃😃

@lorealallen9473 2 жыл бұрын

This is great! I just finished the OTI challenge and I want to include my emails in my portfolio. Should I include an executive summary for each project/campaign or just one as an over-all introduction to myself and the type of copywriting services I provide?

@AlexCattoni 2 жыл бұрын

I would go with an overall one introducing yourself, why you love the brand you're sending your portfolio to, a brief summary of what's inside your portfolio, etc.!

@greatmanifeanyi2070 Жыл бұрын

I love you!

@annasmith-sargent4014 5 ай бұрын

If I have my writing samples as screenshots of webpages and emails I've written, is it better to put these in PDF format or are images okay?

@United_Wings Жыл бұрын

Thank you

@upasanabasumallick5386 2 жыл бұрын

Hi Alex, can you make a video on what to include in a portfolio. As in do I include sales pages, or email samples or something else, how many of each? Do i make copies for the entire sales funnel of a single campaign?

@AlexCattoni 2 жыл бұрын

I do talk about what you should ideally include in this video :) but if you're looking for something else you can check out this one: kzfaq.info/get/bejne/btiSfZCe2crRqpc.html

@mordecaiandrigbysrealm 6 ай бұрын

What would i do without this video

@mercurious6699 Жыл бұрын

Excellent video, thank you

@AlexCattoni Жыл бұрын

Thanks for watching!

@Lolie_Writes 10 ай бұрын

I literally could give you warm hugs right now Alex. You are a blessing to the world of copywriting. I have been stuck with this problem for 3 days now. And here you are helping me with a solution. I really wish I could afford the Copyposse. Honestly. Maybe someday when I get a client and can afford it. I most definitely will. Just to learn from the best and give back too. In the meantime, I need to sort out my shabby portfolio and get a client. It's a tough race, but go to keep trying. Thanks, Alex, thanks a bunch.

@daisymireles7557 8 ай бұрын

Loved your thorough walkthrough on how to create a portfolio. Now it doesn't seem so intimidating!

@AlexCattoni 8 ай бұрын

So happy to hear that!

@Jamz3 2 жыл бұрын

Great video and fantastic shirt!

@AlexCattoni 2 жыл бұрын

Thanks!

@hbirdy711 2 жыл бұрын

Love this! A lot of the copy I've written is specifically Instagram captions-- any tips for how best to include those? Links to the feeds in a Doc? Screenshots of select posts?

@AlexCattoni 2 жыл бұрын

Great question! If you're the current writer for that account, you could just link to the IG page and they could scroll through!

@laurakastner6102 Жыл бұрын

Thank you so much for this extremely helpful video! I noticed that your example portfolio has all of the assets in pre-published format. Do you see any value in providing links to the actual published assets? I have a blog getting published soon and wondering if I should just put the manuscript in the G-folder or put a link to the published asset.

@AlexCattoni Жыл бұрын

I would be hesitant about that - mainly because websites change all of the time. A client might edit your copy 6-months or a year down the line and then you're sending along a public asset that's not actually representative of your work!

@user-gg6gk4qt6n Жыл бұрын

Hi Alex, thanks for the great content! Question- do you recommend putting in document drafts as items in the portfolio as opposed to the published pieces (screenshots)?

@AlexCattoni Жыл бұрын

Yes I wouldn't definitely put in the raw version as opposed to the published versions. Remember, when you're a writer it's not about aesthetics - it's about the words!

@brown75 2 жыл бұрын

This video was helpful for an aspiring copywriter, thank you Alex. When creating samples for my portfolio, can I just create mock ups of 3 different pieces (sales page and 2 different kind of emails?) Since I don’t have any experience yet. I’ve taken your Write to Ignite Challenge! It helped me understand what goes into writing a sales page and I’m currently writing one as a sample to put in my portfolio. Thank you

@priyankaverma6747 2 жыл бұрын

Definitely you can.All the best🌈

@AlexCattoni 2 жыл бұрын

Yes, you definitely can!

@jim9539 2 жыл бұрын

Thank You

@village_explainers Жыл бұрын

Love you ma'am from India

@IyoniAdeMacy 2 жыл бұрын

Thanks Alex! 😊🙏🏾 Quick question, how would you go about this if you’re applying for jobs on job postings? Would you leave the portfolio open and just copy and paste the link on your Resume? That sounds about right haha! Thanks Again! Super Helpful for up coming Copywriters.

@AlexCattoni 2 жыл бұрын

Yes! I would also suggest thinking about doing a customized portfolio for each application - where you include a personalized cover letter!

@marthagrant2045 2 жыл бұрын

This is so great and so simple. Thanks for the Pro-Tips! QUESTION - as a newbie creating a portfolio, should I be looking for/working with a designer to showcase my spec pieces? Is this essential? How do I go about finding one? I'd LOVE it if you made a video about design piece in portfolios. Cheers!

@AlexCattoni 2 жыл бұрын

Hmmm... I would say no, that's not necessary at all. That's something you can worry about later (if you really want to) - but even then, it's not necessary to have a "pretty" portfolio in order to land clients.

@marthagrant2045 2 жыл бұрын

Thanks (said with a deep sigh of relief!!)

@varneet_phakaliyal3379 2 жыл бұрын

Wait what........ How did alex know I wanted this video😳😳

@AlexCattoni 2 жыл бұрын

Hehe 😜

@donwaters5508 2 жыл бұрын

good tips... I need to review this again.

@stefanopolizzi7757 5 ай бұрын

Hello, Is the executive summary like an "about me" section? Should be located in the main folder?

@AlexCattoni 5 ай бұрын

It can be! It is a summary of your experience, skill set and professional journey in relation to copywriting

@divine_john Жыл бұрын

Hi Alex, thank you for this great content. I have a question. I plan to build this portfolio while I’m building my website copywriting portfolio (using Wordpress or wix so I can add my squeeze page to it). Would you advise it’s okay to build both of them?

@AlexCattoni Жыл бұрын

Of course! You can integrate them into one portfolio even.

@judeisiekwene344 9 күн бұрын

Thank you so.much ma'am. For a novice this difficult to follow. Pls bring a version that shows the step by step icons to click in sequence using simple android phones to produce the display pattern and result or format on the screen. That will help us better. Thanks for the good job

@izumiryu 2 жыл бұрын

I've been listening to your videos, but I have one question that sounds like a bit of a niche question. How do you adapt all these tips for selling fiction or other forms of art? (I.e. movies, novels, comics, etc)

@AlexCattoni 2 жыл бұрын

All the tips will apply basically the same exact way :) No matter what you're selling, you're still selling to humans. Which means the psychological triggers, hook, and conversion tactics are all the same

@QasimAliWriter 2 жыл бұрын

Hey Alex, love your channel! I'm just starting out with copywriting and I'm VERY passionate about spirituality and personal development niches. How would you suggest I start? Is there potential in the spirituality niche? Thanks a lot!!

@AlexCattoni 2 жыл бұрын

There absolutely is! I would first start by researching some brands and businesses in that niche and studying their copy/content. Good luck!

@llarzelere 2 жыл бұрын

Arrgh!! I've been doing it all wrong since the beginning of the transition (8/15/2021). I'd best get cracking on the re-boot as midnight 12/31/2021 is looming large on the horizon.

@AlexCattoni 2 жыл бұрын

Whoop whoop! Lets do it!

@novwuna Жыл бұрын

Very helpful video, thanks Alex! I'm not sure if you still going to answer from this vid, but I have a question, I'm going to start my writing journey, but this is going to be my first time so let's say I don't have any writing because I don't have any client yet, can I make a fictional/mock-up writing about real companies for my writing samples? Is it okay? Or writing for free to get testimonial is the only way to have writing sample if I don't have any client with zero experience. Thank you so much!

@AlexCattoni Жыл бұрын

Yes absolutely! Writing mock copy is a great way to showcase your writing skills - just make sure you're transparent about the fact that you weren't hired to write those pieces.

@giselleroenfeldt9265 2 жыл бұрын

I am just starting out. . .I asked my 24 year old graphic designer son where I should create and save documents. You answered my question!!!!!! Plus, what an amazing, low stress, high quality way to create custom up-to-date portfolios. I am going to learn all I can from you.

@AlexCattoni 2 жыл бұрын

Awesome!! So happy to help :)

@ousama.online Жыл бұрын

Hello thank you very much for the tips, but quick question. How can I know that the client wouldn’t steal the copy and use it for his business and tell me that he doesn’t want me anymore?

@AlexCattoni Жыл бұрын

Unfortunately, you have no way of knowing that. There are some preventative measures you could take - something like requiring 50% payment upfront or having them sign a contract.

@Kryptik33 4 ай бұрын

WIll the @gmail be a hindrance when doing outreach as opposed to having a custom domain?

@AlexCattoni 4 ай бұрын

Not at all!

@SakunthalaPeiris Жыл бұрын

Alex hi, beginner copywriter here. Thank you so much for your amazing videos. I've already learnt so much. A quick question. Don't we need to get clearance/OK from the clients before for add the copy we write for them to our portfolios?

@AlexCattoni Жыл бұрын

As a best practice, it's always a smart move to ask first. Some clients might wish to keep themselves anonymous. But usually you won't encounter an issue -- unless they had you sign a nondisclosure agreement.

@SakunthalaPeiris Жыл бұрын

Thank you Alex! Have a great day!

@chrissyw.5330 Жыл бұрын

Hi I'm looking for some guidance on making a portfolio in Google docs. What is it supposed to look like? Is it just typing out the layout and images? Help please

@AlexCattoni Жыл бұрын

If you watch this video you'll see what it looks like!

@MrZard-gr7sw 4 күн бұрын

Thank you for the useful video. I've checked the program and is super expensive.. Have you ever considered doing smaller lead magnets for it? Sorry, if you already have them.. :)

@AlexCattoni 4 күн бұрын

Totally! However, there's only so much you can cover in a lead magnet. Check out this Confident Copywriter Roadmap: go.copyposse.com/ccr-ytd Be sure to browse the KZfaq Channel for tons of tips and tricks on copywriting!

@kirankhan15954 10 ай бұрын

Hey sweet lady stay blessed & thnx for nice info

@Bavubuka Жыл бұрын

Question: why would you send such a menu diving portfolio link such as Portfolio>Niche>Brand>Assets to a prospective employer for them to have to click through when you could just send them directly to a single document of 1 or 2 writing examples that is in the same niche as theirs? This way they don't have to navigate through a bunch of folders and instead get exactly what's relevant to them.

@AlexCattoni Жыл бұрын

This portfolio is created specifically to allow a potential client to see that you are capable of writing an entire funnel. That's why there are multiple folders (for each type of asset). If, however, the potential client is only hiring you to write emails... then yes, you only need to send them email examples.

@CaptGage 2 жыл бұрын

@Alex Cattoni I once heard it was illegal to send prospects writing samples you got paid for. Of course, I like creating samples from scratch anyhow, but I'm just asking.

@AlexCattoni 2 жыл бұрын

It depends on your contract and terms of agreement with your clients. If they have you sign something saying not to share anything, then yes it would be illegal.

@kokoya400 Ай бұрын

1) Niche 2) Brand 3) Campaign/Launch/Project 4) Individual assets you wrote 5) Number your assets to the order you want them to be read 6) Name the assets based on what type of copy asset it is

@barbaraguillen5618 Жыл бұрын

@alexcattoni- Thank you for ALL of your videos! I'm wondering how many samples you suggest we put in each?

@AlexCattoni Жыл бұрын

It really depends! In my course I have my students write one example of each asset (but there are multiple emails inside the sales sequence). I thinking starting with one of each is great and you can expand as you go.

@sultrycitrus Жыл бұрын

@@AlexCattoni for a new copywriter creating all of these samples on spec, would you recommend creating a multiple-email welcome sequence and sales sequence, such as 4 welcome emails and 5 sales one - or would you say one example of a welcome email and one of a sales email would be enough in a portfolio?

@Lolie_Writes 2 ай бұрын

Hello Alex, thanks for this awesome video. You nailed it like you always do. I have a question though, what's the best format for a portfolio, PDF or Word? I'd appreciate your response please.

@AlexCattoni 2 ай бұрын

PDF is great!

@Lolie_Writes 2 ай бұрын

Thank you.

@victorf.chukwuka6087 Жыл бұрын

Thank you Alex, which is best for inserting your portfolio into each niches, is it screenshot of your writing or uploading pdf documents?

@mikachu4854 Жыл бұрын

Pdf is better and more professional since it's an article! ✔️

@AlexCattoni Жыл бұрын

I always save as a PDF and share that way!

@sultrycitrus Жыл бұрын

Question because I've never shared a google drive folder link as a portfolio sample to a client: If I want to pitch to, say, 10 clients in a day, and I put each one's business name as the portfolio name before sending them the link... won't the link each one of them receives just reflect the name I last changed the portfolio to? As in client B would get the link and it would just have client A's name on it? Or am I missing something?

@sultrycitrus Жыл бұрын

Also, would you recommend switching all of these assets to PDF before sharing with a client or is switching it to "Viewer" only good enough? Thank you!!

@AlexCattoni Жыл бұрын

You're right! So you would want to send each client their own folder. Easier than it sounds because you can click "Make A Copy" and it will duplicate the folder - then you can customize each folder for each client. And I don't think it's necessary to convert to PDF. Just switch to "view only" should be good enough!

@rj72x28 Жыл бұрын

What if the username is already taken can I add numbers to make it different and make the account or is that unprofessional and make companies less likely to hire me also does the brackets make it look professional or was that just an example?

@AlexCattoni Жыл бұрын

Ideally you want your username to be memorable and consistent across your social media platforms. The brackets are to show you where your chosen username will go. You aren't able to use brackets in username for most platforms.

@juliesanabria3402 Жыл бұрын

Do you recommend purchasing a domain for your email account, or is just a regular Gmail account acceptable?

@AlexCattoni Жыл бұрын

Just a regular gmail account is totally fine!

@anstoori2341 2 жыл бұрын

Ma'am this was a method to store the portfolio. The title didn't correspond to the content in it. Am I right?

@AlexCattoni 2 жыл бұрын

Store AND create it. I take you through all the steps of actually creating it - just so happens that is also stores it all for you too :)

@Patchwork1 2 жыл бұрын

I am JUST starting out in the copywriting profession. If I cannot get hired yet, due to lack of experience, could I fill my portfolio with content I just write myself for free, or should they be actual client pieces?

@AlexCattoni 2 жыл бұрын

You can fill it with your own stuff! Just make sure you say that when presenting it to potential clients :)

@appealerezi5538 3 ай бұрын

Still searching for the link to the 8weeks copywriting course🤷🏾‍♀

@abdelkaderlakhlifi5778 Жыл бұрын

What if I have one niche, is one portfolio's subfolder enough in this case ? Doesn't it look insufficient for clients ?

@AlexCattoni Жыл бұрын

Something is always better than nothing :)

@mcmichehouseofcomedy4887 9 ай бұрын

How can I send a code email out reach as a beginner

@AlexCattoni 8 ай бұрын

I don't really advocate for cold outreach techniques. They can come across as spammy and usually get ignored. Better to focus on building genuine connections with potential clients!