Turn app users into loyal subscribers with a well-crafted paywall. Learn how to create that crucial first impression that keeps users around. In this talk, we unpack the essentials: from design and copywriting to smart placement and pricing. Get tips on A/B testing for optimal conversions.
Introduction 00:00
Importance of a Good Paywall 02:29
Paywalls Are Not One-Size-Fits-All 03:18
Main Variables for Optimizing Your Paywall 05:18
Optimization Variable 1: Timing and Placement 06:06
Optimization Variable 2: Copy 08:38
Optimization Variable 3: Design 11:28
Optimization Variable 4: Design 13:46
Main Best Practice: Experimentation 15:57
Introducing RevenueCat Paywalls 19:09
🔗 Source: NSSPAIN XI (vimeo.com/865652519)
🎥 Recorded & Produced by Stefan Völker