How to Build New Products by Google Product Manager, Joris van Mens

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How to Build New Products by Google Product Manager, Joris van Mens

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Күн бұрын

Product Management Event in San Francisco about Building Products for Emerging Markets.
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Google's "Next Billion Users" effort aims to build better Google products for emerging markets. It does so by adapting current products to better fit the needs & environment of these users, and by building new products from the ground up specifically tailored for users in such markets.
Building products for cultures and people that are very different from your surroundings is a complex task. It requires deep research efforts and a highly structured way of solving product questions. Joris explained how Google's product teams solve these types of problems.
Joris van Mens is a Product Manager at Google, where he is focused on building new technology for users in emerging markets. He holds an MSc. in Economics from the University of Amsterdam and studies Artificial Intelligence at Stanford in his spare time.
Chapter 1 3:05 What the talk is about
Chapter 2 7:55 What has Google learned about emerging markets?
Chapter 3 15:30 Advice from Google on how to remove download barriers
Chapter 4 19:15 Google solutions for when there's not enough connection
Chapter 5 25:35 Taking different languages into consideration
Chapter 6 39:50 Research: get out there
Chapter 7 42:10 Research: Field interviews
Chapter 8 46:45 Research: Get recruited participants
Chapter 9 1:03:42 Research: Immerse
Chapter 10 1:05:30 Questions from the audience
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Пікірлер: 24

@sabreenkaur7000 6 жыл бұрын

It's a good subject and speaker. However it would have been lot more interesting and insightful if the audience allowed the speaker to finish his session before q&a, giving their point of view or taking the seat of the speaker.

@kaushaljha8499 5 жыл бұрын

The audience can be a little patient so Speaker can deliver quality content.

@chhanditachowdhury5565 4 жыл бұрын

the speaker has immense patience..

@asmitachatterjee8979 5 жыл бұрын

50% of the utility of the talk was gone because of those audience interruptions - esp that woman who kept one upping the speaker. Q&A should have been at the end. Also, the title is misleading. It is more about the preliminary UX research.

@asmitachatterjee8979 5 жыл бұрын

And most questions were not even smart!

@tejtej744 5 жыл бұрын

That lady made this talk uninteresting. While the speaker was excited, not sure why, she had to interrupt every now and then defending / refuting every statement. It would have helped to let the speaker resume his talk smoothly

@AnkitAryaSingh 5 жыл бұрын

Totally agree, I think the intention to correct and refute details ends up making one miss the broader point speaker is trying to make.

@aderian82 5 жыл бұрын

It is so disturbing that the speaker gets interrupted all the time! 🤯🙄😒

@InstaTeacher 5 жыл бұрын

The speaker was great, but the audience interrupting him at every step is rude. Literally the audience hijacked the talk and changed the course of it. What a waste of a good speaker.

@vaishnozin5375 4 жыл бұрын

Completely hijacked by frequent audience questions. A better way could have been to allocate time after the presentation dedicated to QnA.

@modupeonaiyekan7335 3 жыл бұрын

It's GHANIAN, not Ghanese. You want to get an emerging market and you don't take the time to know basic things like what the natives are referred to.

@vaibhavrana 5 жыл бұрын

What the hell is up with that woman interrupting the presentation for everyone?

@jorisvanmens 5 жыл бұрын

Hey all, if you have any thoughts or questions about this topic please feel free to contact me through Twitter: @jorisvanmens. Thanks!

@realousia 6 жыл бұрын

It's wrong url on slide link. please check it.

@mardouk1992 4 жыл бұрын

Could you perhaps provide microphones for the audience? Although, the interruptions are distracting, it is the fact that we have no idea what they are saying that is really the annoying part. When every interruption results in a lot of downtime, the UX is quite rough.

@ProductSchoolSanFrancisco 4 жыл бұрын

Thank you for your feedback. Will improve on that! Check out our latest videos, the audio quality there is impeccable :)

@sudhakarkaushik6128 6 жыл бұрын

Wow thank u verrrry much

@ProductSchoolSanFrancisco 6 жыл бұрын

Thank you for watching Sudhakar! :)

@godsentthearbitor 5 жыл бұрын

The title is misleading. He didn't walk through anything related to building a new product. Talked mostly just about UX research approaches and that's it

@ProductSchoolSanFrancisco 5 жыл бұрын

Thank you for your feedback :)

@-Floydimus 5 жыл бұрын

Doesn't UX lead to building better and improvised products?

@mardouk1992 4 жыл бұрын

This is very true. I think your suggested title would have been more accurate. I came here thinking the same thing.