Learning how to calculate your customer acquisition cost (CAC) is one of the most impactful metrics to understand as a business owner or marketer.
In this video, I'll be helping you to understand the different methods of calculating your customer acquisition cost (sometimes referred to as cost per acquisition), common mistakes to avoid, and going over a free CAC calculator template/worksheet you can use to help ensure your marketing efforts are profitable, whilst also identifying ways to improve your cost per acquisition over time.
CHAPTERS
00:00 - Intro
00:10 - Different methods of calculating CAC
00:45 - Blended customer acquisition cost
01:20 - Customer acquisition cost calculation formula
01:44 - How attribution affects customer acquisition cost
03:55 - CAC Calculator & marketing profitability document
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Calculate CAC
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CAC template
Acquisition cost worksheet