Pink is not a gendered colour. Look into the semiotics behind the colour. There is so much more to understand about colour theory such as the religious, cultural and socio-economic impacts. Tones of colour also play a huge roll in the emotional response of the user. Global colour theory takes away the significant importance that not everyone's phycology works the same. Especially context, which plays a huge roll in colour theory. You don't need to stick to the basic colour phycology picture you find on google images. You can provoke emotional responses outside of pre-decided rules formed by the new western design formula. Break the rules in design because that is the only way to develop your craft. Thank you for listening to my TED TALK. Ps: Will, your the reason i got into design so thank you for inspiring us all to be design thinkers. Thats just my hot take on colour theory x :)

SO HELPFUL I’m a newly graduated graphic design student and I’ve been rebranding myself and colors have been the hardest part of it. This simplified it so well. THANK YOU

I love color theory... i think generally red is aggresive, blue is stable/big, and yellow is happy... which is why purple is like imperial (agressive and stable), green is like nature (joyful and stable), and orange is energetic (agressive joy)... then all that aside, some colors blend and some pull, nothing pops off of the world more than red, where brown teal and grey tend to blend... if your selling a soda like coke, red is great, BAM buy a soda... if you run a shipping service like ups, u just kinda want that stamp to blend on the box in the corner so the people shipping and put their brand next to yours

Colours are so important one of the things i forgot to look at when i started is looking at the market and the perceptions of the industry e.g law firms shouldn't use bright yellow/ pink. I also use the 60/30/10 rule when creating colour palletes form scratch and the tip about turning colours to grey scale is so good to see the contrast between the colours!

Thank you Mr Paterson you uploaded this video at the right time ,I am stuck in a logo design project that am currently working on because of colour but now after watching this video , different colour ideas began popping in my mind. Am really satisfied.

Colours also have some slightly different connotations across cultures, likewise I think looking at the competition and seeing what colours other brands own helps to find how you can position the brand differently both in its personality and visuals :)

What a wonderfully concise interpretation of the theme of brand colours. Even better - it is simply practical. Thank you.

Thank you Will, your videos made me improve my logos and overall - my designs. I owe you much thanks and wish you all the best.

Watching this year later but still insightful, thank you Will.

Hope you enjoyed the video! If you did remember to subscribe :)

Thank you for the hard work you are putting into this channel, I am learning a lot from you. Cheers!

Thanks man, this channel helps me a LOTTT

this video helps me a lot for creating my own brand. thanks for sharing

Never liked the idea of color theory as in "green means this and red means that". It seems too stagnated for modern day thinking. It's moreso about understanding what works for the company you're working with and understanding how colors work together. Do you want a bold or soft color palette? Contrasting or complementary colors? You can make any color work for any type of company if done right.

Great video and perfect timing as currently trying to work on redoing the colours of my channel. Maybe should stick to the purple and orange 👍

Great video, as always! Thanks for sharing, Will! 😊

Great content. Just came across your channel and love it. You also sound like Gary Oldman, which is cool.

Will just discovered your channel such insightful content. How do you submit a logo for review?

after practicing lile five, i kinda developed an eye for it but I'm not too sure so I'm here but like i can't explain i can see what matches well now...

man, your videos have been a game-changer for my career.

I liked your hairstyle. I wanna give it a try, would you please mention the haircut name?

lol didn't even think that purple might be connected to luxury. Good to know

Well done Pater 👍😊

Thanks!

How do I change to grayscale on illustrator?

1:59 ..The Office, Will himself, and Gordon Ramsay Im all for it

This is Todd from RSD

I always look forwards to your videos!

can u tell the font used in your thumbnail

Good Information about brand color 👍👍👏

Your amazing man. I really want to hire you even if I end up paying like 150$ I dont care.

Amazing one

The purple designs are starting to make me feel like i'm gonna throwing up

Greeeaaat 🔥🔥🔥🔥

This is not Just a video, this is an entirely course of colorimetry

the green thing is interesting because it says a lot about how finance related companies want to make capitalism be seen as a natural phenomenon when it is not.

Whic software best for logo design Ai corel inkscape

Its great ❤️

Another lovely Video ❤️ !

The only thing that got me was when you said the colour "White".

i love u

Nice video!

Best

Great 👍 content 👌 ❤

♥♥♥♥♥♥♥

Any word on if this is a good video? The like/dislike ratio has been removed and the community can’t voice their opinion anymore so I don’t know if it will be worth it.

Would anyone here like to create the logo for my company?