With so many options, it can be difficult to know how to choose the right keywords for your Google Ads or Paid Search campaigns.
Most importantly, how do you pick and find the keywords the display buyer intent so you know you're getting the most bang for your buck.
In this video I'll be walking you through the process to research and choose the best keywords for your campaigns and how to find keywords that help you increase conversions whilst also reducing your CPC (cost per click), meaning you pay less, for more conversions!
And best of all, this keyword research process will also help with your SEO strategy too!
Chapters
0:00 Intro
0:17 How To Use Google Keyword Planner
02:30 Informational Vs Commercial Search Terms
03:07 Keyword CPC & Profitability Forecasting
09:40 Retargeting Based On Specific Keyword Searches
DOWNLOAD THE KEYWORD PROFITABILITY DOCUMENT & OTHER HANDY RESOURCES WITH FREE ACCESS TO OUR ONLINE ACADEMY HERE:
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Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
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