How To Create A Brand Tagline / Slogan (Case Study)

Рет қаралды 13,675

4 жыл бұрын

Learn how to create a tagline / slogan for your brand. 🤓
In this video, I walk you through an online strategy workshop where we brainstorm tagline & slogan options for my client's brand - Medihuanna.com
This is a real recording of a strategy session that I turned into a tutorial to help you understand the process of tagline / slogan creation.
Download the worksheets PDF: www.ebaqdesign.com/blog/brand...
Which category of slogans is your favorite and way? - Leave a comment below. 👇
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Learn how to run brand strategy workshops: www.ebaqdesign.com/blog/brand...
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#tagline #slogan #branding

Пікірлер: 35

@Methamill 2 жыл бұрын

They are doing the work for you! this is awesome :)

@rongalay7812 3 жыл бұрын

I love watching this!

@ebaqdesign 3 жыл бұрын

Thank you!

@beegozutok4630 4 жыл бұрын

I cannot believe I haven't heard of you sooner! Thank you once again Arek, this is amazing.

@ebaqdesign 4 жыл бұрын

Welcome!

@beegozutok4630 3 жыл бұрын

@@ebaqdesign Arek, I was wondering - what program are you using during your strategy session with your client?

@ebaqdesign 3 жыл бұрын

Bee Gozutok I use fillable PDF worksheets.

@YassineYassine-kg3uh 4 жыл бұрын

That's super helpful, I hope you share with us more videos like this

@ebaqdesign 4 жыл бұрын

I'm glad you find it useful. I know how much theory is out there (that you really don't know how to use) so my commitment to you is to only share valuable and practical content.

@Methamill 2 жыл бұрын

Constantly Coming back to this :)

@Methamill 2 жыл бұрын

The Practice delivering again! :)

@francovalencia6504 3 жыл бұрын

Arek, thanks for sharing your whole knowledge !!! I've been looking for this kind of guides for my brand workshop sessions. Greetings from Perú !

@ebaqdesign 3 жыл бұрын

Happy to serve, greeting from New York!

@francovalencia6504 3 жыл бұрын

@@ebaqdesign I was wondering, how much do you prepare yourself about your client's company and market context before your brand workshop session? I mean, how deep do you go thougth that info? I ask this because this is my first time and I'm not pretty sure when to stop the research to get the meeting for the workshop!

@ebaqdesign 3 жыл бұрын

You should conduct some kind of a research just to be able to speak intelligently and guide them through session but don’t invest too much time because you need to stay open-minded and try not to influence the outcome. Remember - your client is the expert in their industry and you’ll never learn as much as they know, so your job is to simply listen and extract that information from them. So generally I’d spend a couple hours reading through their website or documents they sent me and thats enough to have a high level understanding and the rest will come from the workshop.

@francovalencia6504 3 жыл бұрын

@@ebaqdesign Thanks for the advice Arek and also, thanks for your time. Im gonna keep following your content and recomend you with my mates !

@2gnv9r 3 жыл бұрын

Great video Arek, thanks.

@ebaqdesign 3 жыл бұрын

My pleasure!

@ibrahimewida22 2 жыл бұрын

hello Arek, i have quiz here about archetypes which you add to the main worksheet ..so why you chose mix archetype from differents core archetypes .. i mean 60%sage, 30%cargiver, 10%creator..... and can we define three archetypes contrary what you said in tutorial about archetypes(primary70% and secondary30%)

@prabhatkarki6146 3 жыл бұрын

Amazing Tutorial.

@ebaqdesign 3 жыл бұрын

Thanks Prabhat!

@jarnomichel 3 жыл бұрын

Hello, very interesting. I was wondering: which software did you use to make it so easy to fill in pre-defined fields in you sheets?

@ebaqdesign 3 жыл бұрын

I created fillable PDFs (available with premium guide) but you can use any other collaboration tool like Mural etc

@jarnomichel 3 жыл бұрын

@@ebaqdesign ah oke thanks! Yes I use miro. But this looked very smooth as well. Because of the premade fields.

@PurpleDolphinLover 2 ай бұрын

Unable To download ur worksheets

@terryyee0124 3 жыл бұрын

Hello again, what category does McDonald's "i'm lovin' it." fall in?

@ebaqdesign 3 жыл бұрын

This tagline doesn't clearly fit into one category. You could say it's kind of "superlative". Remember this is just a framework and break down of common types of taglines but ultimately it's all about distilling that brand idea into a short phrase that works.

@terryyee0124 3 жыл бұрын

@@ebaqdesign Thanks for the lesson.

@terryyee0124 4 жыл бұрын

Hi, I didn't see you introducing the category "Specific".

@ebaqdesign 4 жыл бұрын

This is because while people were giving ideas for all previous 5 categories - I had to put some in the last column where they fit.. so naturally we filled out that column along the way and that's why I had to skip it in my tutorial as by the time we got there, it was already basically filled out. However, check out my blog post to learn more about that last "specific" category www.ebaqdesign.com/blog/brand-strategy#33

@terryyee0124 4 жыл бұрын

@@ebaqdesign Arek, thanks for the reply, but I still don't get to know what's Specific. May I ask what's the difference between Descriptive and Specific since both of them are referring to specifically describe what the company is about? Correct me if I'm wrong, I think descriptive is about describing the company's features, like treating and learning whereas in Specific, a particular subject must be mentioned, like doctors, partents, and medical system.

@ebaqdesign 4 жыл бұрын

Terry Yee the differemce is that Descriptive describes the service, product or brand promise (Target - Expect more. Pay less) while Specific reveals the business category (Volkswagen - Drivers wanted)

@terryyee0124 4 жыл бұрын

@@ebaqdesign Thanks. I really learned a lot form this video.

@terryyee0124 3 жыл бұрын

Why "love the skin you're in" is specific? Shouldn't it fall in Imperative?

@ebaqdesign 3 жыл бұрын

Because it reveals the category (skincare).