How to Create a Social Media Strategy for 2024 Step by Step

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Here's how to create a social media strategy for 2024! Check out Metricool's 2023 Social Media Networks Study: metricool.com/social-network-...
Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠my.mtr.cool/astrla⁠
Social Media Management Accelerator: latashajames.com/smma
FREE social media manager starter kit: bit.ly/thesmmstarterkit
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
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0:00 - hello!
0:36 - set a goal
3:25 - know your audience
6:28 - social media manager accelerator
7:28 - choose platforms
9:21 - 2023 social media networks study
10:47 - look at your analytics
13:03 - trends and predictions for 2024
16:03 - decide on messaging
20:29 - create or curate content
You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.
#SocialMediaManager #Freelancer #Entrepreneur

Пікірлер: 126

@rasalresid9147 6 ай бұрын

Don't forget that being a content creator is very similar to running your own business. You should upload things people want to see, just like business owners offer products/services that people need in their life. The most difficult part is starting and growing to a certain point, but hard work and consistency (with a little bit of famester) will always pay off somehow. Even if you just gain a some experience, it would be worth it.

@alicefuller3071 4 ай бұрын

It's the payoff "somehow" that has content creators stressing. All these platforms have users working their azzes off for the "somehow" for free. And you do it for YEARS for free HOPING for some benefit. Meanwhile the platforms are collecting a check from all your years of hard work. I've worked in television for 20 years, and I can see social media is becoming more like tradition television. But at least in television, if I spend an hour producing a video I get a check. Even when I interned for free, I got a meal, free access to the best equipment. The payoff was so much greater than what social platforms provide. But keep working for the "somehow". The burnout will eventually come.

@MagieLamp 18 сағат бұрын

not everything shes saying is applicable. most youtubers are faking their expertise… i mean it in the nicest way, the people really doing it are too busy to talk about it

@MagieLamp 18 сағат бұрын

@@alicefuller3071exactly, i hate social media now and its pretty bad for all small business right now, its not what it used to be

@quickcinemarecap 6 ай бұрын

00:03 Updating social media strategy yearly based on goals and market changes. 02:39 Consider KPIs and audience demographics before developing social media strategy. 05:00 Knowing your ideal customer is essential for a successful social media strategy. 07:24 Choose at least one longer form and one shorter form platform to focus on. 09:44 2023 social media networks study reveals valuable insights and trend predictions for 2024 12:08 KZfaq is crucial for referring traffic and conversions 14:33 Investing in platforms and content is crucial for social media growth 16:52 Condensing long messages for social media with content pillars 19:02 Create educational content for top of the funnel 21:28 Communication with other teams is crucial for executing a social media strategy.

@thegelo2023 6 ай бұрын

Thank you for this!

@AlphaMC 6 ай бұрын

I'm a sophomore in FBLA doing intro to social media strategy, this is really helpful!

@user-wz8kq7bx6w 6 ай бұрын

This is very helpful video, Latasha. I love how articulate you are at explaining things.

@tiki7501 6 ай бұрын

Yes, I need that KZfaq conversation about engagement

@vonhexon_social 6 ай бұрын

I love this video so much !! Thanks girly 🥰

@TerriTie 5 ай бұрын

Realising which social media platforms to start with is important. I should remember that.

@TheEarnestReader 6 ай бұрын

I will be starting food business (home cooked) This is very helpful. Thanks a lot

@TheSocialVibesAgency 7 ай бұрын

Amazing tips as Always! Thank you Latasha! ❤

@user-iw6hh2ru9y 6 ай бұрын

Thank you so much for the video 😊

@ProdLewbi 5 күн бұрын

Very helpful, thank you!

@telmatheshe-e-o8484 6 ай бұрын

Thanks for this valuable information Latasha❤❤❤❤

@BeingMarcKnox Ай бұрын

Great video. I am looking to start a social media presence for a welness company and I didnt know where to start. The info was very helpful.

@cdipsingh 5 ай бұрын

always so helpful!!

@glambyshey 6 ай бұрын

Great and informative video... I have to revisit this for myself and for my clients!

@querenking 6 ай бұрын

Great video as always!

@itsjohnzamora 7 ай бұрын

I've done photo & video professionally for the last 6 years and my biggest pain point has been watching something that I think is good die on social, or sometimes not even make it onto social media. I'm wanting to offer very basic social media services next year in an attempt to do something about this. I just discovered you, and you've been incredibly helpful already. Thank you!

@thelatashajames 7 ай бұрын

Awesome! So glad to hear my content has been helpful so far! Best of luck to you with the new endeavor 🙌🏽

@itsjohnzamora 7 ай бұрын

@@thelatashajames It's been eye opening already! If I can only afford to spend about 10-15 hrs/week/client on social media management, what would you recommend as the most important things to focus on?

@alicefuller3071 4 ай бұрын

@@itsjohnzamora Engagement. The algorithms are not only measuring what your followers do but also what you do. Secondly, study your data so you can better determine your content strategies. Third, tools. Management of social media is often about time management. How can you create engaging content quicker but without losing quality. What can you automate?

@saca.technology 6 ай бұрын

Great content as usual!

@user-kk7oh6iu7p 4 ай бұрын

I eagerly wait for year-end videos where anticipations for the next one happens.

@MakeMoneyOnlinePorcupine 5 ай бұрын

Good video, thank you

@rumpelstillkills8036 4 ай бұрын

Awareness focus matrix. Key performance indicator.

@allison2340 7 ай бұрын

Thank you for the tips! This was so helpful.

@emmarye1 6 ай бұрын

Thank you so much @thelatashajames! I'm from a production standpoint, what video capturing and editing software you used? I love the smooth transitions between your face and the screen and the split screen look. Thanks!

@PricklyPapaya 5 ай бұрын

Hello Latasha. Love the video. I was wondering if you could make this video again but this time a whole video dedicated to each social media platform like you have done before.😊😊

@davidthescottishvegan 7 ай бұрын

Another awesome video Latasha showing us how to develop a social media strategy for the year ahead and love 🥰 it. Love 💞 Latasha.

@user-mv1ys4wg2k 7 ай бұрын

Amazing tips

@Chiarajohansson 6 ай бұрын

Always dropping gems ❤

@sportingarenatv7495 7 ай бұрын

THANK YOU FOR SHARING ANOTHER GREAT CONTENT.

@thelatashajames 7 ай бұрын

Thank you for watching! 🙌🏽

@tres5533 6 ай бұрын

Hey everyone! As a seasoned award-winning former VH1 Producer and now Strategist I have to say this is by far the best straight forward presentation overview of what goes into a social strategy and its explaination. Please give Latasha some Love and spread this video to all and more importantly subscribe.

@johnclay7644 6 ай бұрын

good on strategy.

@joltdigital617 7 ай бұрын

Paid social media is critical to sale products and grow your brand and it all starts with building the strategy.

@thelatashajames 7 ай бұрын

Good point, I do think paid social can be helpful in a lot of situations 👍🏽

@joltdigital617 7 ай бұрын

100%. It's all about leveraging all the social tools available. @@thelatashajames

@AKSDOGS 7 ай бұрын

And what happens if you don’t have money to pay for extra social media coverage

@shruti29january 7 ай бұрын

I believe an influencer marketing strategy is a better idea for a new brand seeking coverage when your budget is small and you want to reach a relevant audience. However, finding the right influencer can be challenging. Do you guys know of any channels or websites that make the process of finding content creators easy and accessible?

@jerameshumilingatong 7 ай бұрын

If your brand is new, you might want to try, content marketing strategy or User Generated Content.

@edubotai 6 ай бұрын

Good Explanation

@JJSafetyLLC 5 ай бұрын

great advice for beginners!

@irechukwuamazing71 3 ай бұрын

This is 💎 Speaking of growing through videos, who needs a video editor?

@AdedolapoBalogun 4 ай бұрын

This was really good, thanks for the break down of the different areas! 😃

@AdedolapoBalogun 4 ай бұрын

When you say content pillars, does this also include making a content calendar ?

@user-hu2dc3lb3g 4 ай бұрын

what are the different content pillars ?

@youresointherightplace 6 ай бұрын

This is dope

@jennyswagly 7 ай бұрын

Well done 🙌🏽🙌🏽

@thelatashajames 7 ай бұрын

Thank you! Glad it was helpful 😊🙌🏽

@hunzaawan7178 Ай бұрын

Can we ask from client what are your goals?

@lianneembleton1926 5 ай бұрын

I’m a artificial florist what content types / pillars can I talk about? X

@Theemmaegrant 6 ай бұрын

i cant see pricing for your course?

@cattvofficial 6 ай бұрын

Hii Latasha, may i get of the template that you shown in your video at 6:08?

@AnomalyBelleza 6 ай бұрын

Ooh I like your aura! I like your feng shui. New to the channel.

@thelatashajames 6 ай бұрын

Thank you! 🙌🏽

@michellejozina 6 ай бұрын

I just saw on TikTok you can now post up to 15 minute videos. Sounds like they want to compete with KZfaq. Very interesting!

@Yourdesiner 7 ай бұрын

Hey Latasha, I just watched your video and I must say that it was really informative and well-made. I was wondering if I could help you edit your highly engaging thumbnails which will help your video to reach to a wider audience .

@anonnnn719 7 ай бұрын

Great video! I’ve been growing a platform on Twitch with kind of a podcast segment analyzing my favorite media and commentating on it as a way to repurpose on KZfaq. Hoping to set it into motion a little more next year, but hoping KZfaq won’t try to bury my content haha.

@thelatashajames 7 ай бұрын

Awesome, that sounds really cool! Good luck 🙌🏽

@LifeOfInsamity 7 ай бұрын

Paused to take some notes 👀 Always good stuff!

@thelatashajames 7 ай бұрын

Thanks, Sam! Hope you’re doing well 🙌🏽

@get2craft 3 ай бұрын

Thank you for your video :) have a question about Pinterest. I'm really new to Pinterest. I watched your video and I created a business account. But I have two completely different shops on Etsy, so do I create two different Pinterest Business accounts for each shop, or do I create different boards for each shop, but keep them under ONE Pinterest account? Or how doest that work? In one of my shops, I sell printable junk journal pages and kits and in my other shop I sell printable greeting cards, party favors and wall art. Should that all be in one Pinterest account or two different ones? Thank you in advance!! Also, do I really need covers for my Pinterest boards?

@IceIceBaby24 6 ай бұрын

Can i ask a question though? Was your location a vital factor when it comes to targeting who you want to see your post? For some reason, on both Facebook and KZfaq, if I search hashtags, it appears to prioritize India-based videos when I'm hoping to find somewhere in Europe or USA.

@parisjoy7875 6 ай бұрын

How can those “pillars” be combined if goal with social media is a combination of affiliate marketing (selling products) and gaining a clientele for private practice?

@ValentynaBiz 6 ай бұрын

In that case, the affiliate products should be interesting to your target audience regarding the problems you solve. For example, a wellness coach can discuss both recipes for maintaining youthful skin (and sell courses on that topic) and recommend products for skincare. A social media manager can both talk about platforms to choose from and recommend a SMM analytic tool.

@NathalyCalle 6 ай бұрын

Do you have a video showing how to track all social media performance o. Google analytics?

@alicefuller3071 4 ай бұрын

Invest in a social media analytics tool. Google analytics is for websites. So you'll track traffic from social, but it's not for measuring social media engagement. Hootsuite, Sprout Social (an enterprise tool), Buffer App, there's so many on the market and many are not that expensive for the data you get across platforms. Also, if a freelance just take the expense off on your business taxes.

@keishayoung9696 6 ай бұрын

Latasha, I would be so happy to see a video on the the different platforms a ssm typically needs. Like do I need access to the backend of a website to see analytics on ad-to-cart metrics? I'm wondering how to collect data on performance metrics in once central place i.e., email clicks, social clicks, organic web interactions, etc. Do you create these campaigns in one place and share individual links to the web designer, email marketer and social media manager? Thank you!!! I hope what I'm asking makes sense.

@alicefuller3071 4 ай бұрын

Keisha, the platforms a social media manager needs will vary on the job you're asked to do. You may not need Google Analytics because website traffic is not part of your job. To collect performance data in once central place there are tools like Sprout Social (check for alternatives because its expensive). Hootsuite which used to be free, now charges but it's not that expensive. It provides reports too you can use for clients. If you're working on a marketing team, then your campaign data can be shared with the team depending on the tool. Hootsuite and Sprout both allow that and all you do is add their email to your account.

@user-bv8sk2mo8u 6 ай бұрын

What platform do you recommend for my client who's a service business?

@alicefuller3071 4 ай бұрын

That depends on the audience as she said. Is it B2B or B2C? Is SAAS--Software as a Service. If Finance or accounting maybe Linkedin. If carpet cleaning maybe IG or Facebook, or KZfaq. Carpet cleaning is quite visual. As she said, do your research on the audience the business serves and go from there.

@filmingyu6623 5 ай бұрын

Hey Latasha! Would you do an extensive video breaking down the style, genres, formats, and length of videos/posts that work on major social platforms IG/FB, TIKTOK, KZfaq, etc...? I noticed not one piece of content or certaint style (5sec vids vs talking head vs education vs long captions vs hashtags) work on every platform... :/ ie. I've had a viral reel on IG that has literally 0 views on tiktok... Thank you!

@alicefuller3071 4 ай бұрын

Focus less on trying to appease the ever changing formats style for each platform. The platforms are constantly changing what they say works to appeal to their own business needs. Focus MORE on providing content that addresses your audiences pain points. Don't let the platform keep you on a content wheel like a gerbil...continually test what. works with YOUR audience with the goal of providing value. Otherwise, you'll soon burnout.

@TheCreativeDad 6 ай бұрын

Would love to know when the accelerator opens up again. Just checked out the link.

@thelatashajames 6 ай бұрын

Hi there! Doors will be opening February 1!

@TheCreativeDad 6 ай бұрын

@@thelatashajames ok great thnx!

@JakeL23JakeLlavore63 5 ай бұрын

*I love your dress, Latasha!* 🖤🖤

@thelatashajames 5 ай бұрын

Thank you!

@JakeL23JakeLlavore63 5 ай бұрын

@@thelatashajames *You're welcome.* 🤝

@JakeL23JakeLlavore63 5 ай бұрын

@@thelatashajames By the way, you look very *stunning.* 😍❤🖤

@lunazamoraart 6 ай бұрын

I’m just to chat gpt it!

@AdScientist44 5 ай бұрын

I think the better question is not what is our goal with social media is, but what our communications objectives are and how social media can help achieve desired results.

@md.iqbalhashim1279 6 ай бұрын

How to Make Creative Resume in Word | Black Resume | 2024 kzfaq.info/get/bejne/kL6GpJR1mdrDlqM.html

@MOMO-YYDS 6 ай бұрын

❤😊

@davidmadridmadrid 6 ай бұрын

Why do you end all your phrases in questions?

@thelatashajames 6 ай бұрын

I don't know? I guess I just like to talk this way? 😉

@davidmadridmadrid 6 ай бұрын

I like your work, useful, thanks

@therealfrankwhite 7 ай бұрын

She is so fine and smart wow

@Shinning_Ella 6 ай бұрын

Please mention in the beginning who are your targeting audience... Because, everyone isn't a content creator!

@MagieLamp 18 сағат бұрын

too bad, ur fault 😂

@apporvaarya 7 ай бұрын

Didn't helped me much

@whizzo94 7 ай бұрын

I have a very good strategy for social media, don't use it.

@Human-Failure 7 ай бұрын

2 times self advertising in 10 min.. i am out of here

@FlyGirlManifested 7 ай бұрын

How else is she suppose to promote herself?

@thelatashajames 7 ай бұрын

@@FlyGirlManifested appreciate you! ❤️

@suyasaba5675 7 ай бұрын

It's entitled to think ppl owe you something for nothing 🙄

@Makemoneywithabena 7 ай бұрын

@@FlyGirlManifestedexactly! you’re my favorite manifestation content creator by the way .

@theancient1911 6 ай бұрын

You’re a weirdo…

@kristynkrey6988 6 ай бұрын

Off topic but that top is sooooo cute! 🫶

@thelatashajames 6 ай бұрын

Thank you!! ❤

@EvanCrossman-se7ro 4 ай бұрын

@alicefuller3071 4 ай бұрын

Evan, you may have answered your own question. How much of what you create is based on audience insights and data vs what you THINK? The production value of your video doesn't matter if your audience isn't interested in the video to begin with. Do the research, see the trends, figure out the audience pain points and produce videos around that. AND to be totally honest, many content creators have a secret tactic of getting friends and other people to like their videos when posted to get the algorithm to show it to more people. Promote your social videos elsewhere! Email or text.

@hunzaawan7178 Ай бұрын

Can we ask from client what are your goals?