Ever wonder how to create a successful Pop-Up event? During Covid, ceramic artist Deb Shapiro organized and created an outdoor PopUp sale for herself and other potters as a way to get-together with fellow artists and sell some art! In this video, Shapiro takes you step-by-step through the process of finding a location, determining size and budget, getting the word out, and so much more. Check below for more details via the Chapter markers. Though the artists here are clay-centric, the steps taken could be used for many different mediums. This is a great way to build your small business, create community, and meet potential buyers too!
Video Chapters and details:
00:03. Intro to Deb Shapiro
00:26 How the Idea came about
01:15 Finding a location
01:42 Finding a location: Affordability
02:24 Finding a location: Must-haves
03:18 Determining size (how many artists can participate)
04:51 Budget, with list of expenses
06:08 Budget: Insurance
07:15 Budget: Publicity
09:08 Meet-up with the artists to work out details
10:09 PopUp checklist of items to take
10:41 Getting the word out
11:44 Determining the days and times of the event
12:32 Day of the Event
13:53 Wrap: end of the day and after the Sale
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To learn more about the Oregon Potters Association, please visit: oregonpotters.org/