Download HubSpot's Official Value Proposition Templates [FREE RESOURCE] clickhubspot.com/kvv
What are the components of a great value proposition and how do you create one for your business?
In this video, we’ll break down the steps to crafting an effective, compelling value proposition that’s unique to your brand, including dos and don’ts, templates, and examples from successful companies like Amazon, Evernote and Shopify.
Find out why a value proposition is so important to your marketing strategy and how creating one can improve your conversion rates as well increasing customer trust in your brand.
Plus: 15 FREE templates to download and fill in as you follow along.
🛠 Resources:
• How to Write a Great Value Proposition: clickhubspot.com/bjt
Timestamps:
00:00 Introduction
00:18 What is a Value Proposition?
00:54 Step #1: Identify Your Customer's Main Problem
02:46 Step #2: Demonstrate the Benefits
03:43 Step #3: What Makes These Benefits Valuable?
05:28 Step #4: Connect Values to the Buyer's Problem
07:06 Step #5: How Can You Differentiate Yourself?
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