How to Develop a Creative Strategy That Converts (Facebook Ads & TikTok Ads)

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2 жыл бұрын

📈 DIVE DEEPER INTO ADS:
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🧠 WATCH NEXT:
How to Test Facebook Ads Creative in 2024: kzfaq.info/get/bejne/edObit2VzNKamX0.html
How to Structure a Facebook Ads Account in 2024: kzfaq.info/get/bejne/iL-fZNydqbavppc.html
These Facebook Ads Creatives Convert LIKE CRAZY in 2024: kzfaq.info/get/bejne/aNB0hJaStbi8aIk.html
The Only 2 Audiences I Use on Meta Ads: kzfaq.info/get/bejne/iJiYZtaQsci8n6M.html
🧰 MEDIA BUYING & CREATIVE TOOLS:
Foreplay - How I save Facebook & TikTok creatives forever - foreplay.co/?via=dara
Marpipe - Master Catalog Ads - www.marpipe.com/dara-denney?afmc=1j&
Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - motionapp.com/?
Varos - www.varos.com/?
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The Exact Metrics I Track on Facebook Ads: kzfaq.info/get/bejne/lbZ8i7GUvdvXepc.html
How to Test Facebook Ads Creative: kzfaq.info/get/bejne/gax2ltGgmp_agWw.html
00:00:00 - 00:01:04 Intro
00:01:05 - 00:05:36 Step 1: Establish the Creative Foundation
00:05:37 - 00:08:03 Step 2: Reputation & Competitive Research
00:08:04 - 00:10:20 Step 3: Compile a List of Features, Benefits, And Testimonials
00:10:21 - 00:11:56 Step 4: Plan Initial Creative Roadmap
00:11:57 - 00:12:57 How do we decide which concepts to execute on?
00:12:58 - 00:14:36 UGC Script Outline Example
00:14:37 - 00:17:21 Step 5: Our Ongoing Creative Process

Пікірлер: 112

@DaraDenney 2 жыл бұрын

Creative strategy is NEVER done, folks :)

@abrahangarcia8729 2 жыл бұрын

I just started my new role as a Media Analyst a Marketing Agency; and I kidd you not, I'M SO GRATEFUL OF COMING ACROSS YOUR ACCOUNT. I've learned so much in just one freaking day. Thank you!!!

@rafaelbalaguer9342 2 жыл бұрын

You know you're doing something right when each time you come out with a new video I think "Wow, this is her best one yet!"

@DaraDenney 2 жыл бұрын

eeeee thank you!!

@tristonknoll9717 7 ай бұрын

It is actually insane how many hours of youtube you have to watch before you find something this perfect this is a video I will rewatch atleast 50 times over the next 3 months

@jonasgaebel2030 2 жыл бұрын

Never write comments but I have to say your content is amazing. Thank you for being here! Doing Marketing since 17 and still learning from your videos and blog articles!

@kushagraoberoi6496 2 жыл бұрын

There's nothing I don't love about this video. So in-depth! Thanks Dara :)

@Yksengg Жыл бұрын

Thank you so much for all the valuable advises!❤

@hatimbohra007 8 ай бұрын

This is the BEST video I have seen on creative strategy on the Internet!

@TonyDoesAds 2 жыл бұрын

Dara, you're amazing! I love this entire overview! Great video 🙌

@iradap.4024 Жыл бұрын

Thank you for this amazing content! It's so much better than some paid courses out there 🤯

@lexilim3468 Жыл бұрын

This is an incredible resource thank you for sharing!

@IsilSimsekST 2 жыл бұрын

This is like a mini course. I have taken so many notes. Thank you so much Dara.

@DaraDenney 2 жыл бұрын

So glad that you found it valuable!!

@user-te3hm8uu2s 8 ай бұрын

Exceptional content! Thanks a lot Dara for your useful video!

@kylechristiansuarez579 7 ай бұрын

Thankyou Dara, Creative Strategy is indeed NEVER ENDING process. That's why its very exciting to do!!!

@ShmueliShahar 5 ай бұрын

Great value thank you so much ❤

@socialsavannah 2 жыл бұрын

LOVE

@ecemarcanturan8031 4 ай бұрын

this topic is highly gatekept and there is literally no quality and easy to understand content. however your content is a breath of fresh air, I learn and implement so much from your videos! thank you dara, our creative strategy queeen!

@mrinal_boro 2 жыл бұрын

Took so many notes! Thank you Dara for providing so much value. You are awesome.

@DaraDenney 2 жыл бұрын

Glad it was helpful!

@cubicleight 2 жыл бұрын

Reading the title I know I've to watch this several times for days to extract as much value as possible, not that it lacks but rather the opposite! ✍️ Thank you, thank youuu. 😅

@DaraDenney 2 жыл бұрын

So glad you found it valuable! I know there is A LOT of info here... thinking about creating a worksheet or something to help!

@kainatijaz7641 2 жыл бұрын

@@DaraDenney yup would definitely help

@ludovictsondo6394 2 жыл бұрын

Good insights. It really looks like a tedious work (for a team). Yet you give us clues that help even small team of solo freelance.

@DaraDenney 2 жыл бұрын

It's a TON of work!

@vazquezcedric 2 жыл бұрын

this video was soooo valuable for me !! THAAANK YOU SOOO MUCH DARA !! AMAZING CONTENT AS ALWAYS

@DaraDenney 2 жыл бұрын

Glad you liked it!!

@robertnommann1228 2 жыл бұрын

The GOAT is back with another one! Thanks for this gem of a video!

@DaraDenney 2 жыл бұрын

More to come!

@mertcanuslu7533 2 жыл бұрын

Hey Dara, love this video!! So much value in it! Can you do a video on how to use notion and other softwares to systemize the processes in an agency?

@kainatijaz7641 2 жыл бұрын

i would love it too plus other tools that are being used to collect data from external servers , at what level they should be used and most importantly which ones to use

@LovewhatidoStudio Жыл бұрын

Awesome 👌 thanks

@keithhopkin 2 жыл бұрын

Just smashed the like button

@franciscastro1044 2 жыл бұрын

Thanks a ton for making this video! Our top performing ads have been really low effort tiktoks such as "this is your sign to get X". We are in the $20-$25 range and it seems like the more moving parts we implement the worse it does with front end metrics like CTR, CPM, etc. Can anyone else attest to this or have similar experiences?

@DaraDenney 2 жыл бұрын

I have definitely seen this as brands start to scale. Think about it: more money = more eyeballs, and front end metrics WILL diminish.

@therocelectric Жыл бұрын

Always the best!!!! Thank you!!!!

@DaraDenney Жыл бұрын

You're the best!

@richardmuskett5002 2 жыл бұрын

Best video yet. Absolute gold

@DaraDenney 2 жыл бұрын

thank you!!!

@ProjectVlogman Жыл бұрын

Thank you for giving valuable tips it’s priceless God Bless .

@DaraDenney Жыл бұрын

Glad it was helpful!

@LovewhatidoStudio Жыл бұрын

I admire how smart you are

@adrianzyskowski1989 2 жыл бұрын

👏👏👏

@adsatiman2363 2 жыл бұрын

massive value! please keep it up!

@DaraDenney 2 жыл бұрын

thank you!!!

@aab3579 2 жыл бұрын

Awesome, thanks for sharing

@DaraDenney 2 жыл бұрын

Thanks for watching!

@reeliysschool8598 2 жыл бұрын

Dara, great video .. we really enjoy your videos . Thanks

@DaraDenney 2 жыл бұрын

Thank you so much!! Appreciate the support ❤️

@yuvrajshinde3275 Жыл бұрын

Dana I just wanna say one things and that is you are amazing 🏆❤️

@umerkhan-hs5un 2 жыл бұрын

Been following you. I like your videos. Always full of information

@DaraDenney 2 жыл бұрын

Awesome, thank you!

@umerkhan-hs5un 2 жыл бұрын

@@DaraDenney I also messaged you on Linkedin. If you've time please have a look

@philipwalker979 Жыл бұрын

Loved this!

@DaraDenney Жыл бұрын

thank you!!

@josecarlosferrer Жыл бұрын

Thanks!

@DaraDenney Жыл бұрын

thank you!!!!

@ilijakostadinovic4765 2 жыл бұрын

Thank you Dara for all of the amazing videos you are putting out, they really helped me grow as a media buyer. I have one question. What is the number of clients that a FB media buyer can handle? I know that it varies from person to person and skill level, but what is "sweet spot" in your opinion so you can focus on all aspects such as startegizing, creative testing, optimizing and etc. ?

@DaraDenney 2 жыл бұрын

Really tough to say, no good answer here.

@umerkhan-hs5un 2 жыл бұрын

You can have as much clients as possible. But I would recommend you to work only with good budgets

@BernardCampbell348 2 жыл бұрын

Are able to share more about the creative concepts that are proven winners? (The notion board) Thank you!

@osipreciosa 2 жыл бұрын

Wow Dara! Another gem 💎 I know you specialize in D2C, but any chance for a video about info-products? Thank you for your time! 💕

@DaraDenney 2 жыл бұрын

Thank you! TBH I have not done too many of those!

@greggottv 2 жыл бұрын

I would love that too!

@user-gl6fj9qo2e 2 жыл бұрын

Hello Dara thank you for your content, quick question, does this work with retail? Such as a spa or a aesthetic clinic?

@mariomittag3546 Жыл бұрын

Could you give us some ballpark benchmarks for holdrate benchmarks? Although I know it highly depends on industry, video length etc.

@al.va1 2 жыл бұрын

Very helpful video! I would be also interested in a video how to build a campain structur for service business 🔥

@DaraDenney 2 жыл бұрын

I have a lot of videos about campaign build outs! All the same for service based biz!

@al.va1 2 жыл бұрын

@@DaraDenney Awesome thanks for respond!

@viniciusdomingues5610 Жыл бұрын

Hi Dara! Incredible video. I have a question. You said to look at industry and platform trends. How do you find that? And what are you looking for? And what insights can you extract from doing that?

@DaraDenney Жыл бұрын

This video explains the different things I look at: press reviews, customer testimonials, and more!!

@NoahBClark 2 жыл бұрын

Dara this is incredible.

@DaraDenney 2 жыл бұрын

than you!!! I'm really trying to up my content game for you all!

@sinnommbbre 2 жыл бұрын

Greaat thanks

@DaraDenney 2 жыл бұрын

Most welcome

@MohamedMagdi127 2 жыл бұрын

Dara? if I use the same dark post for multi ad sets, Does this affect on the conversion? or I use new post?

@carlcabada9034 11 ай бұрын

Do you have a video on how to create a branding guideline?

@andrejskergat 2 жыл бұрын

Hi Dara. Once the client is onboarded and creatives delivered in 3 to 4 weeks, How's the payment arrangement month on month? Thanks

@mazharulislam1505 2 жыл бұрын

Great video, Dara ✌️

@DaraDenney 2 жыл бұрын

Thank you! 😃

@mazharulislam1505 2 жыл бұрын

@@DaraDenney Welcome.

@doctorale84 9 ай бұрын

these are all valid points but at the same time for a new brand with almost no data they are moot - low budget and almost no reviews, it's gonna be hard to do any testing at all and it's gonna take ages

@BriatEnso Жыл бұрын

How do you calculate the hold rate?

@jesusreyes4502 Жыл бұрын

How do you know the UO CTR? Facebook doesn't show me that metric since iOS14.

@thiagodambttr1895 Жыл бұрын

You're so beautiful ❤ Thanks for such an awesome content

@gigikurtanidze1586 2 жыл бұрын

Hey Dara, Great video thanks for sharing, is there any way we can get TikTok recipes template? would be awesome to share.

@DaraDenney 2 жыл бұрын

This video has all the recipes! kzfaq.info/get/bejne/gNRjac2h0NvJcn0.html

@BodhiGeraci 2 жыл бұрын

Hi Dara! Quick question; as a creative dir. turned agency owner in a very niche market who’s current sole focus is creating video & design for my clients and SMM What resources could you recommend to learn more about Facebook advertising? I’ve got 2 FTE’s that help with the production side of things which has allowed me time to learn more about marketing so I can pivot my company more into full service As over the passed years I’ve learned that is what my clients mostly want from me. They enjoy the creatives we make, the strategies we test for organic growth, but it’s not enough. I’m currently enrolling in the digital marketing and growth marketing studies from Growth Tribe (yes, I work/study about 80 hours a week now, lol) But if there’s any pointers, greatly appreciated!

@DaraDenney 2 жыл бұрын

KZfaq and Twitter!

@jimsdigitalmarketing Жыл бұрын

I have free videos on Facebook ads on my channel completely free!

@mkprr Жыл бұрын

My wife and I own a baby product brand SnoofyBee and have been trying to creat content every day now on TikTok. Your channel is amazing. Thanks for the help. Where can we find your Ugc you have made for brands?

@user-zr3mq4lp9i Жыл бұрын

Hello, I am a Facebook advertising specialist from Ukraine, having started working in Europe and America, I discovered Pinterest, Snapchat and more. I want to become a media buyer, what training materials could you advise me to start mastering other sources of advertising, such as TikTok and Pinterest? I would really appreciate it.

@LovewhatidoStudio Жыл бұрын

I'm so new

@dhruvbhargav1547 Жыл бұрын

Hey Dara! Do you think being a Creative strategist is a stable career option? Or will it die out with the arrival of AI?

@DaraDenney Жыл бұрын

I do think it's still viable!

@dhruvbhargav1547 Жыл бұрын

@@DaraDenney Thank you for acknowledging i agree but do you think it's stable as in would it still be in demand in years to come ?

@WinterTitan 2 жыл бұрын

That's all great and dandy if you have big, "all-star" clients, but as for us, the regular media buyers, - we deal with clients who barely supply any decent creatives, who don't have any "branding guidelines documents," who don't have any reviews or UGC videos from clients, and so on, and so forth. And I am not talking about NEW brands. These are businesses that have been running for months and spend $3000/month on ads. So yeah, this all sounds great, but the reality is harsh - most of this research doesn't apply to 85% of the e-commerce brands out there. Heck, they don't even optimize their stores. They just use one of the default options from Shopify and end up with 0.6% store conversion rates.

@myvierbeiner9904 2 жыл бұрын

How high is a good hook rate?

@DaraDenney 2 жыл бұрын

Depends brand to brand... 30%+ is generally good though.

@audiblewilcox9085 6 ай бұрын

Hey Dara, I have a question. Pls respond. How do I find small companies that want UGC content creator? Thank you.

@DaraDenney 6 ай бұрын

I would first sign up for a platform like Billo, BeeRoll, etc

@audiblewilcox9085 6 ай бұрын

Thank you again.@@DaraDenney

@guiitogi2718 2 жыл бұрын

What do you mean by ticket

@DaraDenney 2 жыл бұрын

It's what we send to our video editors.

@LovewhatidoStudio Жыл бұрын

I need help

@ritishkumar2269 2 жыл бұрын

hey Dara, your roas is 0.6 approximately, are you making money? or you are in loss😮

@DaraDenney 2 жыл бұрын

we're making money :) remember that ROAS in platform is NOT a good measure of truth. you need a first party data solution like North Beam or Triple Whale. Plus, this is a subscription-based client.

@ritishkumar2269 2 жыл бұрын

@@DaraDenney ok as i am running shoe store so roas is a good measure.