Amazon fba product differentiation can seem hard to do, and hard to get right. However, there are a couple 'easy' ways you can do this. Because truly, improving & making your product better *will be one of the MOST important factors for the success of your product!!
I wanted to make an updated:
"Ways to Differentiate/ Improve/ and Stand out on Amazon" video for You.
In this video, I'll break down some of the easiest ways you can do all of these:
1.) Pick a great product, & make design better.
2.) Run a Helium 10 Poll for real customer feedback on best design.
3.) How to stand out, and add Value.
4.) Be able to charge a higher price, for better profit margins.
5.) Find a Supplier who can Customize the product.
5.) Have great branding, and use Social Media.
6.) Include extras like an: Ebook, Warranty, Recipe Book, or Discount code for customers, (for building an Email list).
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💭 OF THE DAY: "Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential."
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Video Chapters:
0:00 Start
0:30 Intro
1:20 What is Product Differentiation?
2:30 Key Factors to Stand Out
4:00 VALUE - Giving Customers a Reason to Buy From You!
4:50 AVOID “Me Too” Products
6:30 Product Differentiation: Common Sense (From Customers P.O.V.)
7:30 Really Analyzing Your Competitors (Images, Listing, & Reviews)
8:30 (3) Great Things, and (3) Bad Things
10:00 Using Helium 10 Review Insights Review Downloader
11:45 Identify Your “Target Customer”
12:30 Using Social Media, & Facebook Groups
13:05 Understanding Keywords (SUPER IMPORTANT)
15:37 Product Design and Development
15:55 How to Get Supplier to Make Changes/ Improvements
17:00 Getting New Designs Done and Ai Files
17:40 Finding the Best/ Right Supplier
18:15 Work with a Supplier that specializing in 1 Material
18:55 Paying New “Mold Fees”
20:20 Making a ‘Product Bundle” :)
21:10 Getting Market Feedback w/ H10 “Audiences”Poll
22:00 Extras: Branding: Logo, Colors, & Packaging Design
23:00 Ebook, Warranty, Discount Code (to Build Email List)
23:40 Have a Brand Mission/ Charity or Cause.
24:40 Promoting Your Brand with Influencers & Affiliates
25:20 Wrapping up