Josías shares strategies for improving engagement through personalization and provides tips on avoiding failures in your marketing and customer experience (CX) personalization strategy.
Implementing personalization properly is crucial for successful marketing and customer experience.
It involves adapting to the audience and aligning with business goals to ensure continued engagement throughout the customer journey.
Failing to do so can lead to disinterest, decreased sales, and negative word-of-mouth, even if your business makes powerful personalized videos for customers.
Therefore, effective personalization starts by understanding the audience's context. From this context, and targeting your organization's goals, you can create engaging personalized content like videos, emails, and more.
These tips are based on Josias' experience helping brands and agencies engage with their saturated audiences through data-driven videos at scale.
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► Personalized video software: pirsonal.com/
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