How To Franchise Your Own Business is an investment forum conducted last October 25, 2022.
This is a partnership of DTI (Department of Trade and Industry) and JGH Business Consultancy.
I was invited to be the resource speaker for this event to assist the MSMEs in expanding their business using the Franchise Business Model.
The webinar includes the following topics:
1. INTRODUCTION TO FRANCHISING
- What is franchising?
- Advantages of franchising
- Franchisability Assessment Parameters
2. FRANCHISE BUSINESS PLAN DEVELOPMENT
- Sales Forecasting
- Cost of Sales Analysis
- Franchise Investment Package
- Fees in franchising (Franchise Fee, Royalty Fee, Advertising Fee, Renewal Fee)
- Return of Investment
- The balance between franchisor, franchisee and customers
3. THE MODERN FRANCHISE OPERATIONS MANUAL
- Pre-opening Procedures
- HR and Administration
- Operating Procedures
- Financial Management Procedures
- Sales and Marketing Procedures
4. LEGALITIES AND THE FRANCHISE AGREEMENT
- Contract and Its Importance
- The Franchise Agreement
- The Usual Legal Problems in Franchising
- Other Miscellaneous Concerns in Franchising (Intellectual Property Rights, Incidental Labor Concerns, E-Commerce Law)
- The Franchise Corporation (A Separate Business Entity)
5. FRANCHISE SALES AND DIGITAL MARKETING
- Lead Generation Strategies
- Digital Platforms and Strategies (E-commerce, Social Media Advertising, Chatbot Marketing, Google Ads)
Subscribe to my youtube channel for more videos in Franchise Business Strategies.
We also offer FREE initial consultation, just click the link below to book your schedule:
jomshaboc.com/pages/free-init...
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