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One of the biggest problems plaguing videographers, video creators, and video strategists is the inconsistency of revenue. In an industry that often struggles knowing when to expect the next project, longterm deals with retainer clients can be a saving grace.
In this episode of How To Win With Video, I talk with David Bibiano, Owner of Take 17 Video Productions, and Co-Creator of The Real Deal Video Strategist Club. David's running his production agency primarily on huge retainer deals with clients, and he's helping hundreds of other video creators become video strategists who can help their clients get results and earn retainer deals. In this episode, some of the things you'll hear us talk about include why it's important to study logistics not just tactics, how to avoid revenue inconsistency in video businesses with retainer deals, the best industries for retainer deals, dominating your competitors during Covid, how to use Clubhouse as an entrepreneur, and how David's helping video creators achieve financial stability.
David attributes the way he does business with his agency to a life-changing quote he learned back in basic training. Like many important lessons in life, he didn't know what to make of it at the time, but as he moved forward it helped him achieve the huge success he's now having with his businesses. We kick off our interview talking about that, and it sets the tone for everything else we bring up.
Here's some timestamps to jump to if you want to listen to specific topics:
0:00 Intro
1:28 - The Quote That Changed David's Life
3:11 - The Most Important Part of Video Production
5:47 - Can You Stay In Your Own Lane And Have Success?
7:50 - Biggest Advantage of Talking Strategy Over Production
10:38 - The Thing Most Videographers Struggle With
14:14 - Biggest Success Stories From The Real Deal Video Strategist Club
16:55 - The Major Benefit of Video Retainer Deals For Clients
19:23 - The Major Benefit of Video Retainer Deals For Video Strategists
20:27 - How To Make Consistent Cash Flow
22:03 - David's One Suggestion To New Video Business Owners
22:26 - David's Biggest Retainer Deal Client
24:21 - What Industries Are Best For Video Retainer Deals?
25:05 - What Industries Aren't Good For Video Retainer Deals?
25:44 - Educated Customers Are Happy Customers
27:44 - Why Speed of Communication Is Crucial
28:54 - Video Builds Trust And Makes Sales Easier
29:27 - Why Do People Still Use 20th Century Marketing Tactics?
30:55 - How Has David Been Using Clubhouse for Marketing?
33:07 - Is Clubhouse a Longterm, Sustainable Strategy?
34:07 - Simple Is Better
34:57 - Clubhouse Is Lowering Barriers
36:30 - Is LinkedIn in danger?
37:35 - How Important Is It To Understand Different Platforms?
40:03 - What Types of Clients Are On Clubhouse?
41:23 - Is Clubhouse Good For Your Industry?
41:59 - Taking The Best Parts of LinkedIn
43:21 - Are Things Ever Going Back To Normal?
44:34 - Less Clients, More Money
45:08 - Partnering Video Creators With Marketing Experts
47:00 - Value Community Over Competition
47:48 - Video Courses Over College
49:09 - What Is The State of Video Now?
49:54 - Video Strategists NEED Their Own Video Strategies
50:58 - Wrapping Up
52:01 - My Biggest Takeaway
GUEST:
David Bibiano
LinkedIn: / david-bibiano-b8331016a
Instagram: / take_atx
Website: www.take17video.com/
The Real Deal Video Strategist Club: www.trdvsc.com/
CONNECT WITH ME:
LinkedIn - / davidlisowski
Instagram - / entrepreneurbrah
TikTok: / entrepreneurbrah
Foxal Website - foxal.media/
Music: Tyler Lewandowski - spoti.fi/3qr2uIF
#VideoPodcast #RetainerClients #ClubhouseMarketing