HOW TO GET RETAINER CLIENTS - FREELANCE FILMMAKERS

Рет қаралды 6,024

2 жыл бұрын

Thought about signing a retainer client? What are some tips you wish you knew before talking to a potential lead or current client around a retainer client model? As a freelance filmmaker or small production company having a retainer client can do great things for you and your client, one of which is the reduced level of stress from having to rely on individual projects.
00:00
00:34 - Intro
01:09 - Consistent Income
02:46 - Creative Freedom
04:12 - Inspire the Convo
05:32 - Ask not Sell
06:48 - Existing Clients
08:25 - Measure Success
09:35 - TIP
Don't forget to SUBSCRIBE to my channel so you're notified of all future content. Like the video if you brought you value and leave a comment down below with your thoughts!
▶ Check out my gear on Kit: kit.co/atdavidlee
Inspire Design Create Podcast:
podcasts.apple.com/us/podcast...
SAVE 70% on Audiio Pro
ref.audiio.com/w7bedtah
PREMIUM STOCK FOOTAGE
bit.ly/3kaTLqP
#freelancelife #retainerclients #videoproduction
www.legendarymediahouse.com
www.atdavidlee.com
Twitter: atdclee
Instagram: atdavidlee
_____________________________________________________________
Current Cameras:
Sony FX9 -- amzn.to/2TCc947
Sony FS7 Mark I -- amzn.to/3fsf5pn
Sony A7III -- amzn.to/3iCNGlQ
Previously Owned:
Blackmagic Pocket Cinema Camera 4K -- amzn.to/2MoRfRK
Lumix GH5 -- amzn.to/2HVMoo7
Canon 1DX Mark II -- amzn.to/2zYPoeQ
Sony A7RII -- amzn.to/2peu7oG
Sony A6500 -- amzn.to/2zm38vK
Canon 80D -- amzn.to/2BYiauD
Canon 70D -- amzn.to/2D3fmeX
Lumix G7K -- amzn.to/2BFdY66
Canon Powershot G7X -- amzn.to/2ks4C3n
GIMBAL FOR SMOOTH SHOTS -- amzn.to/2E8IrHk
STABILIZER OF CHOICE: -- amzn.to/2Cmfibb
FAVORITE SONY A6500 TRAVEL LENS: amzn.to/2gRWfi8
GO TO SONY A6500 and A7RII LENS: amzn.to/2wNDodK
INTERVIEW LENS: amzn.to/2HYxjiq
DOCUMENTARY RUN & GUN LENS: amzn.to/2JjJGVV
MOST UNDER RATED WIDE ANGLE LENS: amzn.to/2zlHRSX
BEST TRAVEL 4K DRONE: amzn.to/2gOEzjW
_________________________________________________________________
Editing Software/Design:
Adobe Photoshop CC
Adobe Lightroom CC
Adobe After Effects CC
Adobe Premiere Pro CC
Davinci Resolve Studio
Edited on:
iMac Pro, 32GB RAM, 1TB SSD, 1TB Custom RAID 0, 500GB Samsung T3, Vega 56 8GB
DISCLAIMER
All links above are Amazon Associated links. If any of the items purchased by you through Amazon come from this video a small portion is monetized to help fund the growth and increased production quality of this channel.

Пікірлер: 18

@sethgivens 2 жыл бұрын

This is helpful information, thanks for putting it out there!

@FilmQi 2 жыл бұрын

Nice tips! very useful, thanks for sharing.

@mayfieldsmovetomadeira 2 жыл бұрын

Thanks for the tips!

@JesusMartinezCreates Жыл бұрын

loved the video. man very helpful!

@ohitslalo 2 жыл бұрын

Very helpful thank you!!

@Souafilms 2 жыл бұрын

Well put together brotha

@VietnamvetOG 2 жыл бұрын

Great Image quality btw

@therealtlor5405 2 жыл бұрын

Great video this need more views

@oddbrothersproductions Жыл бұрын

What businesses are the easiest to get clients whether one offs or retainer? And do they reach out to you or do you reach out to them ?

@alanhuynh2722 2 жыл бұрын

How would you typically charge for retainer clients? By month? Is there a price point you like to go by?

@morningstarproductions8054 Жыл бұрын

It’s better to do per month it makes everything easier for both of you, for example let’s say shooting 7 one minute commercials a month for $10,000 let’s say you’ll renew this for 3 months out the year, you’ll know how much are getting and you know what they want and need

@ericsbriggs 2 жыл бұрын

Good stuff, thanks for this info! I have a question regarding specifics within your retainer contract. Let's say on your 2nd month with a retainer client, they decide they want an entire extra video which will take an extra shoot day, OR they just a different type of edit using pre-existing footage of yours. What language do you use in your contract to handle those scenarios? Would you include an hourly clause, or per video clause, or shoot day clause? Does that make sense?

@atdavidlee 2 жыл бұрын

Really great question Eric. For me, again this will depend on what makes sense for you, any additional content that needs to be produced (whether it’s an extra production shoot or using existing existing footage for a new edit) I state in the contract that each will be billed separately. For example, if a retainer client wants a 30 second video to run for Facebook ads and wants to use existing footage, if this video isn’t already part of the scope of work then I would bill that separately. Same with a full production day. If the client trusts you 90% of the time they won’t try to bargain with you.

@ericsbriggs 2 жыл бұрын

@@atdavidlee Awesome. In your example, would you just charge a day-rate for that edit? If so, is your editing day-rate different than your production day-rate? Also, when you're sending a retainer proposal to potential clients, do you ever propose tiered pricing? For example - Base Teir: $1,000 which includes 2 filming days and 1 video. Mid Teir: $1,500 for 3 filming days and an extra revision. Gold Tier $10,000 for unlimited revisions!!

@atdavidlee 2 жыл бұрын

I charge a flat rate for post but I rarely do it myself these days as I have two editors I’ll call up for certain projects. Tiered pricing I’ve done in the past but I find it more beneficial to just price the project or scope of work as a whole. The reason is because you’re immediately letting your client know that you charge by quantity and not necessarily on the ROI for the content you’re creating for them. Yes there does need to be some limit to the amount but that’s within reason as a small shop or production company operating with 1 editor. You can only edit so much and many times Quantity doesn’t equal value

@CinemAdsvideo 2 жыл бұрын

I work with a small team of people so $1k a month doesn’t even afford a DP. So how do I go about doing a retainer for $1k - $2k, PLUS additional expenses ? My productions are in the $20k range where I am able to shoot 10 videos in a single day… so this may make more sense to do, then a retainer?

@drejenkins9311 2 жыл бұрын

Target The client thats coming back to you every week or month to shoot with you have the client to create monthly retainer budget for 6-12 months and then tell them what you can do for it so even if you only have 3 clients that budget is 3-5k per month you create a custom retainer proposal from the budget they give you , and it will depend on the business not all projects will need a 20k production it may be a mom and pops coffee shop thats willing to put 3k aside a month to build and create content Bring ya DSLR and 1 lens and a light and create .

@CinemAdsvideo 2 жыл бұрын

@@drejenkins9311 yesh.. this won’t work for me unfortunately. DSLRs are lousy compared to the better cameras, which are what I use to maximize quality! My minimum expenses for a 1 day shoot are $5k~ that I pay out. This is for a few of 4, camera, lenses, lighting, talent, and location. Then my rate on top.