How To Get Your First 100 Customers

Рет қаралды 31,852

2 жыл бұрын

In this video, we look at how Startups get off the ground. Get the first 100 Customers, users or buyers. To get a good picture of the best way to grow right now I’ve asked startups that recently grew from nothing to real growth how they did it.
Over 100 Startups came back and told me what strategies worked to get their startup off the ground and a special thank you to all the startups that contributed by letting us know how they got their first growth!
We go through 12 different strategies that startups use to get their startup off the ground in 2022. We look at what strategies actually work right now. Strategies such as Direct Outreach (E-mails, DMs, calls), Strategic Partnerships, Paid Advertising (Paid advertising on networks, Facebook, Instagram or others), Organic Social Media (Posts on social media), PR (Press), Content (Blogs, LinkedIn, KZfaq, etc.),
SEO (Non-paid Search Engine Optimization). SEM (Paid Search Engine Marketing) and others.
Finally, we get an overview of the best strategies, then we split up the list and look at B2C and B2B separately as the strategies are different.
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#Growth #Startup #Founder #FirstUsers #FirstBuyers

Пікірлер: 80

@EsbenBrandborgsterby 2 жыл бұрын

I grew my media biz by focusing heavily on content. Surprise. Especially increasing the amount of frequencies and formats as well as using news trendy stories grew our user base significantly.

@RawStartup 2 жыл бұрын

Thanks yes pushing things that are already in the news usually works well.

@rafflesnow6938 2 жыл бұрын

Great & insightful piece Heini. Catch you on the next one;-)

@RawStartup 2 жыл бұрын

Great, see you then!

@comfortablylostofficial Ай бұрын

Love how you compiled this

@MortenSchroeder 2 жыл бұрын

Another great video Heini! Love it

@RawStartup 2 жыл бұрын

Thanks, glad you enjoyed it!

@nuria.sakura Жыл бұрын

Amazing! This guy is real!. Thanks for your support! You got a new subscriber! I like how you have practical and real info... because as you said the general influencer marketing and so on do not fit for a first 100 clients thing... I was thinking of personal network for 1st place, but what if the startup field is unrelated to your daily interests and circles? We've been sending tons of cold emails but we arent even sure on where to network or to find the contacts for our industry... And linked in is only useful if you already have some "circle", content or have some trust.

@RawStartup Жыл бұрын

Thanks yes it is more tricky if outside your normal network. Most founders build inside the network and that is why it ranks this high.

@midediamond6314 2 жыл бұрын

If there is something more than a like, I would give this video. Exactly what I have been looking for

@RawStartup 2 жыл бұрын

Thanks!

@lightphasermusic 2 жыл бұрын

Good video! I would like to add 2 more strategies to this list: 1. Topic specific forums (for example Reddit) and 2. Staged scandals (which could fall under PR, but I would separate it, with well planned scripts it works positively).

@RawStartup 2 жыл бұрын

Thanks, got it, the scandals is a first, had not heard that one before.

@alexeycherkashin6251 Жыл бұрын

Thank you for conducting the great research and sharing results with us!!1

@RawStartup Жыл бұрын

Glad to help a little bit on your Startup journey.

@rayhyltonjr 2 жыл бұрын

Keep ‘em coming.

@RawStartup 2 жыл бұрын

Thanks and keep watching!

@MrCheaterzzzz Жыл бұрын

Very interesting! Thank you:) Yeah, I’d like to know more about strategic partnership

@RawStartup Жыл бұрын

Thanks, I should probably do a video on that.

@pfavr 2 жыл бұрын

Great video. Again!

@RawStartup 2 жыл бұрын

Thanks!

@ashishnaik21 2 ай бұрын

Dear Mr Heini @RawStartup, You are simply an awesome, great and incredibly helpful person. Your content is super great and super inspiring. I am your a big fan because of your honest motive to help entrepreneurs. Thank you so much for putting such valuable content. Love you brother! 🙏👍👍👍💐🌹

@sanjanap3219 Жыл бұрын

Helped. Thanks!

@RawStartup Жыл бұрын

Great welcome!

@queensuccessoyemike2370 Жыл бұрын

Awesome video Thank you so much for this I’d like you to talk more about how to do direct outreach on another video Please 😁

@RawStartup Жыл бұрын

Thanks, glad you liked it, I just need to find an outreach guru and I will do just that!

@michaelallen8276 Жыл бұрын

Superb video thank you

@RawStartup Жыл бұрын

Thanks, glad you liked it!

@creativityandme 2 жыл бұрын

Stoked to see Email/direct being rated as the second most popular. While SEO and social will always be my go-to creatively, few things beat a direct approach. And as mentioned in the video, it's an insane amount of work behind all of these and Direct especially. But unlike Paid, Social, Affiliates etc. I feel that there's a certain level of success you can guarantee when using Direct. And guarantees aren't too common in the start-up scene 🙂

@RawStartup 2 жыл бұрын

Thanks, yes the direct approach is still huge, just works, but takes a lot of work.

@dnikitine 2 жыл бұрын

Great job!

@RawStartup 2 жыл бұрын

Thanks!

@kahel3874 2 жыл бұрын

Excellent analysis, asusual ;-) I tried social network and didn't worked at all. I agree with the research conclusions. Many thanks

@RawStartup 2 жыл бұрын

Thanks, yes social networks are hard these days, but a lot of people have success with LinkedIn.

@papaquant 2 жыл бұрын

Kæmpe tak for at dele din viden! Uvurderligt for en tech founder der prøver at lære marketing :)

@RawStartup 2 жыл бұрын

Takker, godt at kunne hjælpe!

@Laynet1224 3 ай бұрын

Very interesting, thank you

@sinadehbari8124 5 ай бұрын

Very informative video 👍

@and_I_am_Life_the_fixer_of_all 2 жыл бұрын

Quality, thank you.

@RawStartup 2 жыл бұрын

Thanks!

@and_I_am_Life_the_fixer_of_all 2 жыл бұрын

@@RawStartup You know what's crazy? I've seen hundreds of channels like yours, that deliver 1M+ viewers level content and have a few thousand subscribers. Every single one of them got past 1M subscribers in a couple of years. Would love to chat with you and my team one day, would a 10 minute chat be possible?

@tomaszpol4813 2 жыл бұрын

COOL video Heini

@RawStartup 2 жыл бұрын

Thank you!

@PrepFolders Ай бұрын

Thanks for great insight. Can you do a detailed video on Influencer marketing and endorsement.

@karlgladeck9098 2 жыл бұрын

Perfect Heini , Greetings from Wine Guys Frankfurt

@RawStartup 2 жыл бұрын

Thanks! Glad you liked it!

@CodingExpress Жыл бұрын

God bless you Sir!

@RawStartup Жыл бұрын

Thanks, glad you liked it!

@jasmineweiss1097 Жыл бұрын

This video is beyond helpful as I’m launching. Any direct outreach tips for brand newbies in the startup world?

@RawStartup Жыл бұрын

Glad it was helpful, I'm a little weak on the branding side...but will release a personal brand video soon!

@SihraCreative 2 жыл бұрын

Paid advertising is way too expensive these day and the acquisition cost too is crazy high thanks to Facebook and Instagram. I'd rather go for PR, using the social media spending budget. My personal view.

@RawStartup 2 жыл бұрын

Agree, paid advertising has gone crazy these days, use it carefully.

@bricktop007 8 ай бұрын

@rawstartup these insights are great. We’re looking at launching our own collagen brand geared at a specific customer market. Would the B2C Strategies work for this type of product company too, not just tech startups?

@rakoczipiroska5632 9 ай бұрын

Please make a video on how to build partnerships. Thank you for this video. It is really good.

@RawStartup 9 ай бұрын

Thanks Partnerships are hard in the early stages. But thanks will have a think about that

@josim8908 2 жыл бұрын

Haven't even launched our beta yet but I have about 8 testers signed up!

@RawStartup 2 жыл бұрын

You will get there!

@VICTORYGARDENS-wn9us 8 ай бұрын

Good info

@RawStartup 7 ай бұрын

Glad you think so!

@northernbaker7816 Жыл бұрын

Hi, can you make a video on roadmap?

@RawStartup Жыл бұрын

Solid idea, added it to the list!

@gigdg Жыл бұрын

I'm starting a pick up and delivery laundry service, what do you think would be the most effective way to get my first 10 customers? Craigslist? Facebook groups? Ideally I'd want them to be bunched together to not drive to all 4 surrounding cities which really makes it difficult. Thank you if you can find the time to ponder your thoughts.

@RawStartup Жыл бұрын

I would certainly go hyper local, maybe even use some local banners and handouts.

@fifaham 2 жыл бұрын

@9:28 Direct Outreach: Sending Marketing Emails to others may result with the sent email ending in the "Spam" folder and thus may hinder the business and reputation. Also, I was told that sending emails to businesses without first knowing them is inappropriate. How would you overcome this glitch is Direct Marketing?

@RawStartup 2 жыл бұрын

Thank you very much! Yes it is something you have to be very careful with these days, make sure you use e-mail with care.