How to List Products on Amazon as Variations | How to Create Variation Listing on Amazon 2023

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Күн бұрын

This FULL AMAZON VARIATIONS TUTORIAL covers How to List Products on Amazon with a focus on how to create variation listing on amazon 2023. This amazon listing tutorial covers the basics such as parent and child variations on amazon when it comes to product listing on Amazon all the way to ensure you gain the correct amazon variation theme.
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When you create your amazon product listing on amazon you may see amazon variations are not available for this category or find your amazon variations not showing and wonder how to list product variations on amazon correctly. We cover how to add variations on amazon, how to add variations in amazon listing, how to list product variations on amazon, the types of amazon listing variations and even amazon ppc for variations. By the end, you’ll know everything about amazon product listing variations.
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🟠 MENTIONED IN THIS VIDEO:
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Flat file method: sellercentral.amazon.com/lear...
Using ADD A PRODUCT to create variations: sellercentral.amazon.com/gp/h...
Determine Variations for your product:
sellercentral.amazon.com/gp/h...
Timestamps:
00:00 - Intro
01:45 - Variation Basics
03:52 - Parent Listings
04:51 - Child Listings
05:48 - Variation Themes
07:04 - Example variations
08:14 - How to get your variation theme
12:19 - Create a variation listing
16:39 - How to advertise variations
18:25 - Focus strategy
20:25 - Spread strategy
21:32 - Single strategy
DISCLAIMER: Content on the Dan Rodgers KZfaq Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.

Пікірлер: 154

@DanRodgers 2 жыл бұрын

LESSON NOTE: At 20:51 I meant "their black variation" NOT "their transparent or clear variation" For BTS & Infographics, come join me on 👉 IG instagram.com/officialdanrodgers/ (@officialdanrodgers)

@theoccultraven7736 2 жыл бұрын

Hi! When in the Parent listing, it works much better to input the ASIN of your existing product(s) (if you already have existing child listings) instead of using the Product ID. I've found that Product ID's are prone to more "error" messages. Also, remember that your specified category needs to be the same on the Parent and Child listing or you'll get all sorts of error messages😓

@elizabethfacundo Жыл бұрын

Really incredible and thorough. I couldn't find anything else like this for variations on youtube. Good work! One thing i was not clear on was a breakdown of the difference between parent and child. I know it should be common sense, but a breakdown of this for FBA would be great. Thank you!

@Clydeh9 7 ай бұрын

Always love to see your videos and learn more things. Looking forward for more videos tips and tutorials 🙏🏻

@jimbobriones1137 11 ай бұрын

I really love your detailed content Dan! Thank you so much!

@SufiKingdom 10 ай бұрын

I watched 6 videos before this. You were clear, to the point and taught us from basics to advanced.

@RoleyChiu 10 ай бұрын

I love your presentation style and the deeper dive into the strategies. subbed. I also appreciate the production quality and the animation.

@paulmainwaring4840 2 жыл бұрын

Hi Dan, I have searched for good information on this issue and happily, I found you. I like the way you tell us what to do. Many Thanks

@semperidem2577 Жыл бұрын

Hey Dan. Really like your clean, clear presentation style... I think you've got a winning formula. Keep up the good work!

@paulredo 2 жыл бұрын

Hey Dan! Been following you for long now, and Thanks for this another great video! I'm an Amazon VA and I gained a lot from you. 💯👊

@millyalvayero2900 2 жыл бұрын

Thank you thank you ! I’ve been struggling with this . 🙏🏼

@bodog6662 10 ай бұрын

New Amazon Seller. I've been watching a ton of Amazon videos but I have to say your videos are the best by far. Really appreciate all the clear information as we launch in about a month.

@surbhikhandelwal9423 4 ай бұрын

Do you see growth?

@maneyyenam1454 2 жыл бұрын

Thanks a lot for recording this video!!

@DataSpook Жыл бұрын

Perfectly thorough, thanks Dan.

@exoduspod40 2 жыл бұрын

Always super clear content. Thanks Dan.

@jessaflorbordenave338 2 жыл бұрын

Thanks so much! this is really helpful!

@jeremylundevall1723 2 жыл бұрын

Great video. Thanks for the education. Subscribed!

@jagliyanawaduge910 Жыл бұрын

Thank you so much for detail video.

@wood1595 2 жыл бұрын

Thanks Dan, Great timing.

@claribelvicent120 10 ай бұрын

Thank you Dan!!

@bmelika 2 жыл бұрын

Outstanding video. Very helpful Dan 👌

@MuzammilShar-lt7vb 2 ай бұрын

Best way of defining the topic👍👍

@igorpanteleev1160 2 жыл бұрын

very well explained, thanks a lot!

@beamf 2 жыл бұрын

Very helpful vídeo. Thank you very much!

@raula.5874 Жыл бұрын

Dan, you are really the best free coach on KZfaq in English. Could you say if you recommend any particular software to create campaigns that is priced economically? For example, any to trigger campaigns only at certain times of the day (for low budget launches). Thanks for your great work and for your time! Best wishes to you.

@alecrogers3420 2 жыл бұрын

Dan - great video! Congrats! Very straight forward & information packed. Is there a way to create variations in terms of quantity that can have sub variations? Eg. in your sunglasses example, I want to offer 2packs, 3packs, 4packs of sunglasses and then allow people to choose their color for each pair of sunglasses (eg. order 1 might be a 2pack where the buyer wants 1 gold pair & 1 silver pair; order 3 might be a 4pack where the buyer wants 2 gold, 1 red & 1 black pair)?

@amcorazon698 Жыл бұрын

GOD BLESS YOU! You helped me a lot!

@Hamza-wq6is Жыл бұрын

Great as always!!

@florharmon2558 2 жыл бұрын

Very helpful and unique info, Thanks for your time and knowledge handsome

@pp-av 7 ай бұрын

Nice and concise, well done

@YasirAli-ty1mj 2 жыл бұрын

Good information for variations listing

@QRigal 2 жыл бұрын

Very helpful. Thanks.

@achraf.rachid 2 жыл бұрын

Great information Dan, you have an attractive explaining, keep doing ;) what about creating all child listing FIRST, then create the parent listing and adding each ASIN to! I tried this method and works well, no issues.

@MazharAli-ft6qx 2 жыл бұрын

It's the same method. You can use it with no issue.

@melissamoussa-ry6iz Жыл бұрын

Hi Dan thanks for a great video! I am trying to list a product under Home & kitchen however when I go to the sub-category i can't find the needed variation there (size or Item Package Quantity) even though other sellers who listed the same product have picked the above category & sub-category. The only way to get variation is as you said to choose another sub-category but that wouldn't be an accurate description of the product's nature. Would this affect my sales?

@cole310 Жыл бұрын

Hey Dan, Thank you so much for the awesome video. I have 5 products that are not so related, they're different products, that all address the problem. So I'd be opperating in a gray area if I made them all variants of the same parent ASIN. My questions is, how does Amazon stop customers from listing all products under the same parent ASIN? Is it before or after the listing is created/published? Thank you for your help and all the informtion you provide the community. Much appreciated.

@iambobbiy 5 ай бұрын

Very helpful. Thank you so much! Would I use a parent listing with color variations to sell on FBA to list 3 individually packaged eye liners ( black, blue and brown) I want to package all 3 into a poly bag and sell on Amazon. 🙏

@hkhan3378 2 жыл бұрын

Thanks Dan. Very helpful information in this video. Can you make a video on insurance for Amazon business.

@MrTobypenguin7 2 жыл бұрын

Hi Dan great vid! How do I choose my product that shows as the main product on amazon? Is it just the first box at the top?

@pasha9113 2 жыл бұрын

Hi! I've run into an issue where I'm unable to create a variation for this reason: "Variations are not available for this category". We're wanting to sell books where each of the front covers (two versions) are in a different colour. Is it uncommon to create a variation family within the book category? Will I need to create separate listings and just state the colour in the name? Thanks in advance!

@carolinefreitas1217 Жыл бұрын

Amazing

@cjreyna100 Жыл бұрын

What if you have multiple variations? For instance in the snacks category, I would like to put Flavor and Pack Size (1-pack, 2-pack etc). Which variation is added to the end of the title?

@Bert-lw7pi 16 күн бұрын

Can you edit variation values yourself or is only Amazon able to edit them? I have a few showing the wrong value like large xlarge showing as one value when it should be large. So is there a way to fix this in the variation section without creating a new listing?

@InfowithTaqadus 2 жыл бұрын

Brother, you are awesome I follow you always and I found you awesome.

@hollymoyer1272 Жыл бұрын

Great video, but I'm having a problem adding both size and color variations on my listing - clothing. I'm getting nowhere with Amazon support. Any way you could help?

@sirnathanstorernbsn 2 жыл бұрын

Hi! Thanks for sharing! How do you know which one is the parent product?

@sagivne72 2 жыл бұрын

Thx bro, well done 👏

@elenarosado1754 Жыл бұрын

Hi Dan thank you for the video, I added my first handmade product but it's not showing the main image that i want it showing one image of one of the variations and not the main one that i want.

@Eddie123uk Жыл бұрын

Hi Dan, I want to know how to get variation click able buttons under the main image on search page?

@brujossincaldero 4 ай бұрын

I have a card game, like a tarot that I sell on Amazon USA. I have it in spanish and in english. should i list the version in spanish as a variation of the english version? or is it better if i just do a separate listing? And also, there is no option for variation of language 🥵 so where should I put it?

@Bertthemovieguy 7 ай бұрын

When you create variations how long does it take to show up? I created a listing for two colors and two sizes but when I click view listing on the dashboard it shows the parent listing but it doesn't show the variations, or the secondary images, it just is showing a wrong image for the main image bullet points and product description only. So how long does it take to show up the variations? Amazon says it takes 48 hours but it's been,4 days and my variations still not showing up.

@meer2996 2 жыл бұрын

Hi Dan, I created a variation listing a few days ago but till now the vaiations are not visible on product detail page. No error popup and nothing is in the drafts. What am I doing wrong.

@moong7771 Жыл бұрын

hi. i want to create a new parent to existing child variation because in parent listing, the variation theme which i chose previously was incorrect. How do i change that? can you pls make video on that if possible?

@GoodVibesLTD Жыл бұрын

Trying to determine how to create a parent listing with various scents. Like candles for example. From what I gather, I would create a parent listing of .. for example “lavender shores candle” and then the other would be variations off that? Like vanilla breeze etc…

@thoughts9070 8 ай бұрын

Thanks for the video, Want to ask a Question. Please explain the variation criteria in case of package quantity. Like: If we are listing a product with 2 different quantities. 1 with 20 units and other with 40 units each pack. And we wamt to make the 40 units variation as a parent listing and small packaging as its child listing. Will the bigger packaging ( Parebt listing) will also be available to customers ? Or do i have to add big packaging as variation to make it available to cistomers for sale ? Cuz while Creating Listing we used Details, Title, Bullet etc of the bigger packaging listing, so do we need to create it as Variation as well ? To make it available to customers ? Or will it be available to customers as being a parent listing?

@user-bd3pr7gt3l 9 ай бұрын

But what if the variations in on size and price only, how to you show those variations on the listing?

@hussainibnmuhammad 3 ай бұрын

Variation theme scent belongs to which category? , i have been trying to find this for a very long time and cant. I have different scents but my variation theme doesnt show scent

@shelbycarrasco7362 Жыл бұрын

Hello, I'm having trouble in my listing because it the category I selected it shows that variations are not supported. what should I do? i see other sellers with the same product and category and they do haver variations. please help

@static75 3 ай бұрын

In your video at 13:08 you say "then browse for the catagory you want", but when I add a product it first takes me to "Item Name" and "Product Type". Maybe they changed the order of the input since you made your video?

@cengizyasar1436 Жыл бұрын

hi i like your videos and i watch all most every one of them very help full. i have a question for you i hope you can help me. i want to create campaign manager i am a new seller on amazon. i go in to my central seller account and click on advertisement it only shows prime exlusive discount there is no more option what is the problem you think ?

@myrockandroots 2 жыл бұрын

I’m already selling a product on Amazon but it won’t let me add a variation. Can I change the category it’s in in order to make it a parent listing? Or will that ruin where my product ranks? It’s organically on the first page right now when searched for using my keywords.

@asmazeeshan1437 7 ай бұрын

Hi, I m trying to send my first stock to amazon FBA, I have only 1 box to send with 59 units inside the box and box dimensions are 52*50*35 cm and weight of the box is 19.3 kg, it’s showing me 3 warnings in packing details, what should I do know, shall I put my units into 2 boxes or ignore the warnings, by the way I’m using existing ASIN to create the listing. Please help me if someone know the answer

@psalbad 2 жыл бұрын

thank you

@zacktokar5255 6 ай бұрын

If I am selling skirts, and I want to offer 3 variations: length, size, color how would you do that? (I only saw 2 variations offered here)

@sairaashraf1480 2 жыл бұрын

Hello @Dan Can you plz give us short video tutorial onhow to merge already listed product in the form of variation without flat file …. It will be great favour for us

@coolicarlito Жыл бұрын

How do i get ASIN product id created for the variations, like one would be created by amazon if it was a single product????

@scarletann4261 Жыл бұрын

Hello i hava a problem can i change the colour name of the existing listed on amazon

@koalaty5706 2 жыл бұрын

Hello Dan, Thank you for the great video. I got a question, if I already have a listing with five variations and I would like to split two of them under a new parent listing, do I need to first delete those two variations from the original parent listing or just add those variations under the new parent listing and it will be transfer automatically? if I do need to delete first, how long until I will be able to relist them under the new parent listing?

@MazharAli-ft6qx 2 жыл бұрын

Greetings, You should not delete it because You will lose all the sales history, ratings, and reviews. Simply, exclude these listings from Parent listing and merge them with Another Parent Listing.

@najeensorrentino5165 6 ай бұрын

I have a listing with 15 variations but each Child listing have a different ASIN. I'd like to have one ASIN for all variations. Can you help me combine all child listing into one ASIN? I need help!

@redemptionshield Жыл бұрын

I am trying to list a variation and it works for a while and then it says sorry we couldn't find that page.

@adeelmalik5110 2 жыл бұрын

I am Amazon Expert and provide services as a VA.I have learnt a lot from you.I have done also training from Enablers Pakistan.

@zuraebelashvili9523 2 жыл бұрын

hi, can you help create a list with variations with 3 different product sizes?

@sonofcyrus3317 Жыл бұрын

thanks. i wish yu cover some clothing aswell

@mohammadhoque9377 2 жыл бұрын

Hi Dan, thanks for very precise and clear explanation. I have created my parent child (color category, two color) listing of new product yet to receive stocks. However when I am opening the link for child or parent listings, I am unable to see the option other variation for customer to chose in between. What do you suggets could be wrong ? or does it needs to have the stock available first ?

@jeolee7819 2 жыл бұрын

hi, I'm facing the same issue. I am new to amazon seller. I have been trying to add colour variations to a new listing I am creating. But after completing the listing, the colour variations doesnt appear in the parent listing. When I asked Amazon tech, they just said I need to change the child listing quantity to 1 for it to appear. but whenever I change it, it goes back to zero. When I asked them again, they said "Upon investigation, we have confirmed that the quantity on the listing has not been updated. Please make sure your active inventory quantity is greater than 0 (zero) to activate the listing.". Does it mean that I need to send in the products to their FBA first before the variations selection will appear in the parent listing? Appreciate any help from anyone here who read my comment. Thanks.

@fernando-jorge 2 жыл бұрын

Thanks Dan, awesome video! Is it possible to add variations to products that have already been listed?

@DanRodgers 2 жыл бұрын

If you have the variations theme you need, yes Fernando, but you may want to create a NEW PARENT and then add existing listings to it

@Rionugrahaputra 2 жыл бұрын

subscribed!

@mariperez2325 2 жыл бұрын

Hi Dan, thank you for all your information. I have a product with four color variation. I don't see the variation colors on the detail page. I can only see the images on the left side of the listing. I uploaded each color variation on the swatch box when I uploaded them. I also cannot see the price on the listing. Is this because I don't have any inventory yet? Please advise.

@jeolee7819 2 жыл бұрын

@Mvp16393 Жыл бұрын

once the child listings are created, im unable to create the parent listing. Amazon will not let you go to straight the tab "variation" if you don't provide a product id!

@HomesForSaleEnsenada 2 жыл бұрын

@5:38 Can I add variations on an say, 6 month or 1 year old listing if I have a new color or size or design of a product? Or am I forced to create a new listing for it?

@DanRodgers 2 жыл бұрын

Yes, you can if you have the variation theme available. Consider creating a NEW PARENT listing and then adding the relevant variations to it

@salmansafder 2 жыл бұрын

create a video on vendor central central, how to check invoices and PO's. detailed overview

@claireevans4891 2 жыл бұрын

Thanks Dan, you are always a gem at explaining difficult topics! After watching your video, I would like to pull a product out of a variation and add it to a new variation, is that doable? When I tried the only option I see is to delete the child ASIN from the variation, but amazon comes up with a message that the child listings would be permanently deleted and I worry I will loose my reviews. Any advice would be great, thanks!

@DanRodgers 2 жыл бұрын

Claire that's a really good question, I have never had to do that so need to look into it more. One idea, is create the new variation listing and attempt to add this one as a child and see what happens

@claireevans4891 2 жыл бұрын

@@DanRodgers Thanks a stack Dan, I'll give that a try!

@koalaty5706 2 жыл бұрын

@@claireevans4891 Hi Claire, I have a similar situation, did the above worked for you?

@AquaticHeavens 2 жыл бұрын

We missed you man

@utkarshupadhyaya7091 Жыл бұрын

Why make it inactive? At 23:30 wht is the purpose? I mean i thot its purpose is to increase the chances of the sale for the List A product!

@blablablabla542 2 жыл бұрын

It says "Variations are not available for this category" when I try and create a new listing, even though others have variations in this category.

@MazharAli-ft6qx 2 жыл бұрын

Hey, you can list your product with variations in any category. But if Amazon doesn't allow you to create a Variation listing then Open a case with Amazon and Attach a screenshot with that. It will take 12 to 24 hours but will resolve.

@pixelchickmedia 2 жыл бұрын

I have a product that I have been selling as a single item - I want to start selling it as a two pack. Same product - I just want to sell it as a single ( as I have already) and also sell a two pack. So I do sell that parent listing ( the single) do I need to add both the single and the two pack as child listings?

@MazharAli-ft6qx 2 жыл бұрын

Yes, Merge 2 pack listing with Parent listing. That's how both will show on the same product detail page in variations. And another benefit is That Ratings and reviews will be used for both.

@maneyyenam1454 2 жыл бұрын

Is it at 5,23 the black sunglasses (we are watching the one with the blue glasses but one picture of the product images is black...)?

@DanRodgers 2 жыл бұрын

Hi Maney, that variation is BLACK FRAME/BLUE MIRROR that's why they look blue and that one small image might just be technical image of like the layers in the glass.

@maneyyenam1454 2 жыл бұрын

@@DanRodgers Thank you for claryfing!!! Im so grateful for this video because i am going to launch my second product in my same niche and my competitors make it really hard for new listings with no reviews joing this niche....your strategy is the best i heard till now that fits. I will give a thumbs up for every video you have done so far!!! If there is anything we viewers could do please tell us because you save us a lot of money (if asking for help at an agency). So thank you a 100000 times Dan!!!

@igg3937 Жыл бұрын

Does anyone have an update for this in 2022???!

@shazia3885 2 жыл бұрын

Hi Dan, Another good video, Do you have a video on how to do dummy listing?

@DanRodgers 2 жыл бұрын

Not specifically, but thank you for the idea

@alimoradi8278 2 жыл бұрын

Hi thank you for your content and its great as always.i have a product that selling 30k in a months with 150 customer reviews and I’m going to add variation to that listing different size but I concern anything bad happen to my listing like listing review or anything else.do you think is a good idea adde variation to a listing that already selling well?

@MazharAli-ft6qx 2 жыл бұрын

Hi, Yes if a product is selling well and if you add a child listing as a variation then there is a 70% chance that your variations will sell well too. It's a good idea and that's how you will grow too. It's the same case with one of the clients and his sales boom.

@alimoradi8278 2 жыл бұрын

@@MazharAli-ft6qx tnx for reply.actually i didn’t add a variation and didn’t get that risk

@MazharAli-ft6qx 2 жыл бұрын

@@alimoradi8278 it's not a risk. You can add variations easily. Back in August, it work for me. And up to till now, it sells well. And due to variation, Our ACOS drop down to 22% from 40%. It's my client Account and I am Managing their PPC and A to Z account.

@alimoradi8278 2 жыл бұрын

@@MazharAli-ft6qx i have acos 8% in life time and selling this product 32000$ monthly and i got noticed some of my competitor lost some of their reviews due to added a variation

@MazharAli-ft6qx 2 жыл бұрын

@@alimoradi8278 Maybe, but I had told you about my story. My sales increase with adding variation

@gorbunovleon 2 жыл бұрын

Thanks, Dan. Very informative video. Can you explain what is the best way to separate variations?

@leeya225 2 жыл бұрын

thank you!! camera (:

@DanRodgers 2 жыл бұрын

It's not camera leeya :)

@mahrukhmustafa4247 2 жыл бұрын

Hello, Dan!! You are doing a great job. I am new to Amazon and trying to learn the whole process. Thank you for making such eaay understandable videos. Just wanted to know how the initial investment required for Amazon USA FBA. I am from Dubai.

@MazharAli-ft6qx 2 жыл бұрын

Hey, Investment always depends on Your Product Nature/price, demand, and competition. Investment varies from Product to Product.

@erkydi 2 жыл бұрын

can someone please help!! Why do I keep getting this when I try to add variation under product listing: "The SKU does not match any ASIN and contains invalid value(s) for attributes required for creation of a new ASIN.”

@DanRodgers 2 жыл бұрын

erkydi check the variation listing matches that of the parent ASIN in terms of PT "product type". For example, the ‘PILLOW’ PT can refer to products such as bed pillows. If these differ, you will get that message as the attributes don't match. See more here: sellercentral.amazon.com/help/hub/reference/GYV2F6WS9N9FDYD9

@sisa9564 Жыл бұрын

how about having a variation with FBA and FBM ASINs together. That would work out to, right? FBA and FBM listings will share the same Detail page.. Or do you have another opinion about this?

@DanRodgers Жыл бұрын

100% good to do this Sisa, one ASIN (one product) with 2 SKUs (ways of fulfilling orders) - one is FBA and one is FBM :)

@DanRodgers Жыл бұрын

You can go to your listing in Manage Inventory and click Copy listing. This creates a duplicate, then set the duplicate to the other fulfillment method. DO NOT HAVE 2 OF THE SAME FULFILLMENT METHOD though

@deepsleepingrelaxation1456 2 жыл бұрын

Hi. yours videos is very helpful for us i would like to ask a question that How many products we can add and sell in one seller account..?? Respect from Pakistan

@DanRodgers 2 жыл бұрын

As many as you want World's :)

@gurindersaini7530 Жыл бұрын

amazon fba maestro

@florence6793 2 жыл бұрын

Hello Dan, The hidden product is a Pour-over coffee dripper.

@DanRodgers 2 жыл бұрын

It's not that one Flo, it comes up really briefly

@bala7562 2 жыл бұрын

Wao!! Dan It was really nice video . I need a suggestion. I am selling a product with two variation pack of 2 and pack of 3 in the them size-name (it was listed in size name because it was a product combo, main product with small product) , Recently I introduced a product with pack of 5 and pack of 4 . But when I tried to add variation in parent listing it showed “The variation theme you selected previously is no longer available in this category. You can still edit existing variations, but you cannot add a new variation.” What to do …

@SAE-Commerce 2 жыл бұрын

There are 3 solutions First one Open case with Amazon and mention all situation in that case and said to Amazon merge child listings with my parent listing Second solution is to go live chat with amazon And third one is do it manually add one variation with size-name variation

@zakariahusseinabdi2430 2 жыл бұрын

brother , Can you do video about how to list A+ content listing as new seller???

@DanRodgers 2 жыл бұрын

Great idea!

@maneyyenam1454 2 жыл бұрын

Yes, i am also interested in a video like this. That would be nice

@masisteswatchjewelry6389 Жыл бұрын

Gimbal @7:30 :)

@static75 2 ай бұрын

I think it's time to update this video. Many of the menu items and the sequence of choices that Amazon provides when adding products no longer matches what your video shows. It's a great video, it's just a bit out-of-date. Thanks!