David Ogilvy is a word-class (and famous) advertiser.
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He’s know for understanding markets and writing copy that compels them on another level.
Knowing one’s market is key.
Research, understand, and target.
Sell them what they want, give them what they need.
Keep ads simple and effective.
Test images and headlines for maximum impact.
Simplicity trumps gimmicks
0:00 Ogilvy on Advertising
1:08 Know Your Market
3:00 Give Your Market What They Want
5:00 Keep It Simple