How To Market Your Food Business On Instagram [GUIDE]

How To Market Your Food Business On Instagram [GUIDE] | Start A Food Business 2022

Рет қаралды 49,681

Wilson K Lee - How To Open A Restaurant / F&B Shop

Күн бұрын

⚠️ Subscribe to Wilson's channel - swiy.io/WKLYT
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🚀 FREE COURSE ON HOW TO START A FOOD BUSINESS
[Playlist] Foodiepreneur’s Finest Program - swiy.co/start-FPF-program
🚀 FREE COURSE ON HOW TO START A RESTAURANT BUSINESS
[Playlist] Profitable Restaurant Owner’s Academy - swiy.co/Start-PRO-Academy
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👀 ABOUT THIS VIDEO
Do you want to start a food business, cloud kitchen, food truck business, or home bakery business? Well this video I go over the critical components on how to market your food business on INSTAGRAM and why I think if marketing for food businesses should revolve around Instagram. Because if you don't have a presence on Instagram, your food business doesn't exist. It is how a lot of people these days (and for the last decade) find new food businesses to eat at and bookmark for later. And Instagram is one of the best social media marketing platforms to create a successful food business since it allows you to generate multiple touchpoints every single day.
So if you want to start a food business, start a cloud kitchen, start a food truck business, start a home bakery, or am an aspiring food business owner, keep on watching!
Chapters:
0:00 - 0:38 Intro
0:39 - 2:07 Why take Instagram seriously?
2:08 - 4:32 How to build a food business with Instagram
4:33 - 4:43 My framework in using Instagram to market my food businesses
4:44 - 5:33 1. Understand Your Customers
5:34 - 7:41 Big mistake of not understanding your customers
7:42 - 8:42 How knowing your customers relates to Instagram
8:43 - 10:03 Why knowing your customers is crucial
10:04 - 11:28 How to easily understand your customers
11:29 - 11:52 2. Create a foal for your Food Business
11:53 - 14:09 Common scenarios that happen without a goal
14:10 - 14:55 Why you need a goal
14:56 - 15:18 It is about choosing the right goal
15:19 - 16:24 What are touch points & why they matter
16:25 - 18:59 Why Instagram is the best for generating touchpoints
19:00 - 20:50 How influencer marketing & leveraging UGC is the key
20:51 - 21:19 Why you need to start using influencer marketing & UGC
21:20 - 21:56 How to do influencer marketing for your food business
21:57 - 23:18 Ending
How To Market Your Food Business On Instagram [GUIDE] | Start A Food Business 2021
• How To Market Your Foo...
• How To Market Your Foo...
#wilsonklee #instagrammarketingforfoodbusiness #socialmediamarketingforfoodbusiness
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📚 RESOURCES
🛠 Community & Tools
[EQUIPMENT] Tools & software I recommend using -
learnnow.wilsonklee.com/toolsYT
[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - gumroad.com/a/691410035?...
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👤 ABOUT WILSON:
I’m Wilson, your new food business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
I have got nothing to sell you as I’ve left the food industry as of 2022.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through.
If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
All that I ask is if you find the content valuable, please smash the LIKE button and consider Subscribing. Share with a friend who can benefit from this so we can continue to spread more positivity around the world.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Find more great resources, check out www.wilsonklee.com/
Sound effect credits: OtoLogic

Пікірлер: 52

@WilsonKLee 2 жыл бұрын

💎 [FREE COURSE] Learn how to start an online food business - swiy.co/start-FPF-program 🚀 [FREE COURSE] Learn how to start a restaurant/brick&mortar business - swiy.co/Start-PRO-Academy

@G_AAA 5 ай бұрын

Umm I have got a question, is it compulsory to make a brand logo when starting a business, and put brand logos on every food box you deliver This is what my friend suggested, and said it is very important, so can you guide me with this?

@tvdenise7602 Жыл бұрын

As an social media manager tapping into new industries I have found your channel to be MOST helpful by helping me learn the ins and out of the food industry online! Thank you!

@Falohopcafe 8 ай бұрын

I’m looking for a social media manager. Are you still taking clients?

@Tejassuthar777 5 ай бұрын

Video starts at 4:46

@SmashNDash87 12 сағат бұрын

This is the second video I’ve watched on your channel. A++ for good actionable information to help me open my upcoming food truck business.

@jayhoovy 2 жыл бұрын

Your videos are very motivating! I finally thought of a really good idea for my channel. Wish me luck!

@cmvraj7 Жыл бұрын

Thank you, Wilson. Appreciate!

@realtalk675 2 жыл бұрын

Masterpiece video 🙏🏼❤️ so glad i subscribed to your channel. Because you explain things so patiently and clearly . Thanks Wilson

@luque5592 2 жыл бұрын

Thank you and happy week, the point is that in the restaurant market in Colombia there are a variety of salaries in my case it is a high-end restaurant with a staff of 30 employees divided between the 2 restaurants is Indian food. and this manager must manage both restaurants and all their resources. I used to do that function before but I am the owner. If you were in my case, what would your salary aspiration be taking into account that a manager in Colombia can charge $ 750 to $ 800 per month with working hours longer than 12 hours, I am a foreigner in this country but I want to be fair without affecting my business either because I'm just getting started A thousand blessings for the guidance friend.

@williamgras5598 Жыл бұрын

Very helpful information to start doing more research. Thanks a lot!

@wachera Жыл бұрын

Starts @4.46

@roopalikamble1103 Жыл бұрын

Hello Wilson , greetings from India . Excellent video. You explained it very well. Subscribed your channel 👍

@onuhmonica9023 Жыл бұрын

I enjoyed it

@chipomannathoko7193 2 ай бұрын

Home business owner doing celebration cakes, jams& marmalade and complimentary snacks for my customers looking for a unique cake and snack experience and I'm also starting training other newbie home bakers on how to bake and decorate cakes, would you recommend a biz page for my home business to market and selling my baked products ,jams etc and a personal brand for my online course?

@vicgc 2 жыл бұрын

Great and very useful content!!! So glad I subscribed to your channel as I'm in the creation phase of my coffee shop in Berlin, Germany! Any plans to make a similar video for Tik Tok? :)

@WilsonKLee 2 жыл бұрын

Glad you found this helpful! I think down the line I'll be diving deeper into Tiktok. Right now it is still sort of a rollercoaster type of channel. But as it matures and gets more features, it may be a great place to build touchpoints on, rather than just a viral machine.

@user-gl4ed6md9n 9 ай бұрын

I would like the link for the professional restaurant academy. I appreciate what your doing so much ….. it’s very helpful

@elliotkim2349 2 жыл бұрын

I've seen people do that before this video. One example, trap kitchen, food business in Compton does that sells food on Instagram. I've seen people put vlogs on their igtv

@luque5592 2 жыл бұрын

Good morning Wilson, greetings from Colombia I am hiring a Restaurant Manager and I need him to manage 2 of my restaurants, how much could I offer him in salary? Or is there a way to calculate your salary? As a manager we do not yet have sales history. Thank you and may your successes continue.

@ashwanivermalife 2 жыл бұрын

Brother, how can I create restaurant offers, combo and schemes so that, I should have profits too in my pocket... By the way, I will do for my clients... Making offers, schemes with the help of coupon and motivate them to redeem it... Please take demo menu with demo prices and show how to create offers, combo and schemes....

@PRADIPTOCRJ 2 жыл бұрын

Again Ton of quality staff.

@WilsonKLee 2 жыл бұрын

Thank you for the kind words!!

@MichaelAngelo- 2 жыл бұрын

How can I join the Foodiepreneur?

@BusinessTipsWithYulianna 2 жыл бұрын

Interesting point of view. I thought that Instagram is not so popular in this part of the world market your business.

@WilsonKLee 2 жыл бұрын

It is still one of the top ones :) Tiktok is quickly picking up steam but when it comes to generating touchpoints, it lacks in that department

@rafaelbolanos3474 Жыл бұрын

is it viable/profitable to have a variety business? food, stationary and clothing? (currently working on the food part)

@kerliboi Жыл бұрын

All 3 are business that you mentioned are very saturated, it is profitable but you have to have great usp (unique selling point) to create demand to your products. Why buy from you when there’s thousands other?

@clarissavasquez5514 2 жыл бұрын

Does creating your captions for the post affect on how you interact with your target market?

@WilsonKLee 2 жыл бұрын

yes you want to speak to your target market. That would be the tone and style of the words you use in the captions. For instance, if you own a cookie shop that is branded around the sneaker heads and hip hop genre, then your caption wouldn't be business formal. It would be more relaxed and casual like what your audience may tend to be more into. Whereas if your cookie business is more for corporate gifting, then the captions should be more formal as those are the customers you are speaking to & interacting with.

@clarissavasquez5514 2 жыл бұрын

@@WilsonKLee aaahhhh the tone for the captions and the content photo for the post should go hand and hand. Thank you, Mr. Wilson for your response. I'm a 22 year old young adult from Philippines who's planning to operate my own business together with my friends. In fact, I've watched several of your vids about f&b. Great help! Thanks a lot! 😊

@rincuai2816 2 жыл бұрын

how much it coast to start an coffee shop and cupcake,cookie

@WilsonKLee 2 жыл бұрын

I've got another video on coffee shop cost

@luque5592 2 жыл бұрын

@WilsonKLee 2 жыл бұрын

Best way is to continue to do research on what is the average rate for manager (and their responsibilities) in a similar restaurant concept in your area. Once you have the answers you can then see whether the cost affects your business' current state in an unhealthy way. It may then be scaling back the salary + responsibilities or offering other terms (ie. commission or milestone related terms) into the financial package. There's a lot of flexibility in how you can do it, you just need to be creative about it. But also know that a GOOD manager is really important.

@luque5592 2 жыл бұрын

@@WilsonKLee Thank you muy friend

@BoujeeBakesBakery 7 ай бұрын

❤

@beatsoverlord 8 ай бұрын

So vague! this is all about buying your course. This is what everyone on the Internet says about anything and everything sad

@erfahnh7127 2 жыл бұрын

this video confused me a bit more to be honest. the whole choosing the right demographic is confusing. what if you're targeting anyone who loves food? need some clarification on this.

@marioanderson9068 2 жыл бұрын

I think trying to target everyone that loves food is a little impossible if you think about it. People that love food might not love the same kind of food. Where I live there's over 20 Mexican restaurants in a 2 mile radius that sort of sell the same thing, but they're never really busy except for the one Mexican restaurant that only sells Birria. I think the same thing goes for in n out. They only serve burgers. There are a lot of burger restaurants that sell plenty of other types of food, but they never have consistent business like in n out. My take away is if you focus on the people that like a certain type of food you can cut down on ingredient cost without sacrificing quality at the same time maximize profits. Read the e myth revisited if you're trying to start a business or if you're looking to improve your current business

@erfahnh7127 2 жыл бұрын

@@marioanderson9068 dude thank you! This cleared up some confusion. So basically nail down a specific niche.