How To Market Your Photography Business With Peter Hurley

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How To Market Your Photography Business With Peter Hurley

Рет қаралды 243,463

Күн бұрын

Peter Hurley is one of the most well known headshot photographers in the world. His business is so successful largely because his marketing. In this video, Peter shares his marketing techniques.
To learn more about the products Peter uses for his marketing, check out www.moo.com
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Пікірлер: 229

@MrJoutlaw 5 жыл бұрын

Great video but the title is misleading. Should be titled client engagement.

@fredriknordebrink1959 4 жыл бұрын

Which is marketing

@asamax97 4 жыл бұрын

@@fredriknordebrink1959 people are looking for marketing in business not engagements. So the title is misleading

@roaminrick 5 жыл бұрын

No marketing content. Just customer interaction in the studio.

@Poppaneedsanap 6 жыл бұрын

Had no idea Thanos was a photographer

@ralphtime 5 жыл бұрын

Poppaneedsanap 😭😭😂

@NATO714 5 жыл бұрын

I laughed so hard when i saw this comment! 🔥😁🔥 ig @nightlife_style

@NATO714 5 жыл бұрын

Talk about over-thinking things. He totally flirted with the first lady. 😅

@kashourikatsu2543 4 жыл бұрын

one year later but LOL good one

@DeepSeaManta 2 жыл бұрын

Ironically taking “headshots”

@jas_bataille 5 жыл бұрын

I see a lot of negative comments on this video saying that those advices were poor marketing advices etc and how handing your clients cards is not gonna do anything for your business and what not... but. Seriously, I am in the business as a portrait/lifestyle photographer and this is *pure gold*. Some folks around here need to chill out on their expectations and actually *listen* to what masters like Pete are saying... maybe the title of the video is wrong or whatever but this is SO important. The best marketing tool you have is your clients' experiences. He is damn right in that. A lot of people spend time building their IG and all but first of all you gotta build your people skills and then you're going to see one client recommending you to another then to another etc etc and it's just gonna be snowballing! Anyway, I love this guy.

@bldvsn7728 6 жыл бұрын

Getting clients for photography is all about being able to showcase the feeling for your clients before the purchase. Having the expectation set high on the feeling and not on the service allows for us as the photographer to go above and beyond to exceed expectations (without pressure or over promising) and have the client be in an all around better mood about the process. Talk to the client above being able to cherish the captured moment not see a beautiful print (although nice). This is what our channel is about leveraging passion for profit from a marketing standpoint and we just dropped a video on this topic! I did enjoy how you described reading and catering to the energy of your client, while business cards are great we feel strongly about leveraging the digital age we live in to drive more clients! Thanks for the video!

@josephchan4198 8 ай бұрын

I am hobbyist with over 5 years experience in self-studies. I am glad I started following your work again. Good refresher course. Thanks.

@Deri_Seh 4 жыл бұрын

In the introduction he talked to that lady like a sleazy player

@alen-commentnazi8774 4 жыл бұрын

THIS MAN HAS CHARISMA

@BigWillieisms 6 жыл бұрын

13:10 Wait, is he using a Playstation controller as a mouse!?! That's awesome!

@alexsilva_co 6 жыл бұрын

Big Willie-isms I saw that too! Great! :-D

@ashleytimms1332 6 жыл бұрын

www.cullinator.com/ :)

@BigMilan 6 жыл бұрын

beat me to it :)

@mariobosse9600 6 жыл бұрын

Big Willie-isms nice idea

@DaveDialect 6 жыл бұрын

I was just gonna say haha... Is that custom mapped or something? What's the deal? I like!

@ikantspelll 6 жыл бұрын

I used to be shy I came up with a bunch of characters to pull out. Love this guys!

@zendog8888 2 жыл бұрын

This is great advice for someone who does enjoy taking photos. But also have a bit of social anxiety. This not only helped people be more relaxed in front of my camera. But I felt more relaxed around people. Something that I have never seen a yt video about.

@NetGawker 5 жыл бұрын

The guidance and direction this man shared for FREE is MILES above all the gizmo bullshit advice other videos put out. I needed this video. Thank you so much.

@CoolMessiah111 5 жыл бұрын

Yeah walk up to the model, block her path, stand squarely in front of her and don't stop staring. That will get her relaxed. I know Peter Hurley is a genious photgrapher but this isn't a prime example of a good first impression. I would feel intimidated even as a guy.

@jenniferrodriguez1351 5 жыл бұрын

Kim Jonsson thought I was the only one lmaooo

@Usualeclectic 5 жыл бұрын

Kim Jonsson I thought I was the only one... this video is just an add for Moo and showcases someone with more gusto in the locale. I’ve spent a ton of money on business coaching and this covers nothing very beneficial other than how to communicate. I was hoping to find customer acquisition costs info and pre-qualify tactics. Blahhh f-stoppers are just some Corp bs.

4 жыл бұрын

EXACTLY! Specially if you're a woman, this type of behavior is what's gonna fire all your internal alarms and scream "CREEP!" inside your head. I had to come check the comments to see if I'm not alone when I got to this part lol.

@caliv0608 4 жыл бұрын

Yes! Glad it wasn't just me. While his demeanor is very upbeat, his approach was a little strong. I'd feel put on the spot by that.

@thomasjames7644 4 жыл бұрын

JD C f-stoppers are shills

@SeanMcLean 4 жыл бұрын

OMG I LOVE Peter Hurley!!!!! What a terrific personality.

@windwardpictures 3 жыл бұрын

Omg.. mind blown.. thank you so much. Tomorrow I'm doing my first paid shoot and I was so nerves how am I gonna pose my client. This is like a blessing.. super cool tricks..

@rolithesecond Жыл бұрын

I totally heard "Hey guys, Pete Hurley here, I'm a hedgehog photographer". Awesome :D

@karsonknudsen 5 жыл бұрын

If Thanos and Will Ferrell had a kid together

@learnteach2learn729 5 жыл бұрын

Lol

@TheShipMunksTV 4 жыл бұрын

Wtf

@goldenbeardofficial8541 4 жыл бұрын

this is one of the best photography videos i have ever watched, so many negative comments here, i guess it's true that rich and successful people are only 1 to 10% ... and probably the ones who commented bellow are the 10% who will always complain

@heathermtaylor7683 2 жыл бұрын

Excellent. Moo has soooo excelled in what they have produced for me from my original design. Customer service above and beyond and the quality of my square foil embossed cards are A+++ . Great video. Thank you, Peter. Thank you Moo.

@crollinsphoto 6 жыл бұрын

So basically to get people in the door in the first place, hand out business cards and put stickers in key places. You have to get them in the door first before you do the personality thing, that is after they come thru the door. Good info Peter, but nothing different than what others say to promote business which according to the area, may not even work. We or I need to know how to get them into the door.

@poppyspix4444 6 жыл бұрын

Hey Peter, I am a retired businessman and amateur photographer . I bought your first headshot tutorial about 4 years ago and it made me a MUCH better photographer. Even though I don't charge for my photography (mostly I shoot family & friends), I get an enormous amount of satisfaction being able to get great headshots. Thanks! One question: why did you give up your Hasselblad? I've been a Nikon shooter for years and love my Nikon gear (still shoot Nikon for sports and action) but I bought an X1D last year and have fallen in love with the results. This is particularly true once you commit an image to paper. The color fidelity & resolution and shade edge transition are simply over the top. You can even use your old H series lenses with the X1D using the inexpensive XH adapter. You might want to investigate this first-of-its-kind mirrorless medium format camera.

@MaikKellerhals 6 жыл бұрын

Peter is my favourite person on this channel, he seems to have the most common sense (as seen on his appearences in the critique episodes with the broken rating system ;)

@kevinvalenzuela1723 6 жыл бұрын

Product placement at its finest. Definitely going to check that website out. & I’m definitely going to use my PS controller to edit now lol

@EstablishedHeritage 2 жыл бұрын

How do you do it?

@Chrisreedbeats 4 жыл бұрын

My business is forever changed. Whoa! Thank you Rocket Man Peter Hurley.

@perfectframe1 6 жыл бұрын

How To Market For Moo.com

@cheeyeung3675 6 жыл бұрын

Five River Films no discount code?

@guyfieri4934 5 жыл бұрын

Yeah for real, Like a 15 min ad about them at the end.. how about go to your local printer and build a relationship

@carlekeroth2822 4 жыл бұрын

So thats how you market your photography business..? You print stickers and business cards at moo.com? What a joke. I'd say Google Ads and Facebook is a better way to go!

@luissalazar2021 4 жыл бұрын

I was wondering about Peter he getting better and better just like wine Great teaching. Gracias

@stevenneaves8079 6 жыл бұрын

Peter Hurley is like the George Clooney of photography

@art_means_artificial 6 жыл бұрын

peter is fucking clown

@phatcrayonz 5 жыл бұрын

SUPERΔRTIFICIΔL jealous?

@veronicaroberts4296 3 жыл бұрын

SO much good stuff in this video! Thank you!

@YOJIMMIE 6 жыл бұрын

the three light setup very close still produces an un-natural pupil with triangles!

@Jantonvid 5 жыл бұрын

What's a natural pupil?

@gregap8282 5 жыл бұрын

@@Jantonvid circular supongo

@ivan_12345 3 ай бұрын

agree; the result is similar to the ring light, btw

@americandowninbrazil 2 жыл бұрын

THANK YOU SO MUCH, PETER, FOR ALL THE PRIME TIPS AND ENCOURAGEMENT!!! I FEEL LIKE A BETTER PHOTOGRAPHER FOR JUST HAVING WATCHED THIS VIDEO WITH YOU!!!

@jushua80 2 жыл бұрын

Thank you so much!!

@mr.gratitude7594 Жыл бұрын

He got me with the play station controller lol... love the idea.

@cygilbert4962 4 жыл бұрын

I'm loving the color of that grey background!

@AdvaitThakur 6 жыл бұрын

You uploaded this video on right time. Feeling lucky. This is what I was trying to know.

@maymelynn6504 6 жыл бұрын

Advait Thakur same!

@phatcrayonz 5 жыл бұрын

Same. I’m doing headshots now. Needed advice.

@carlekeroth2822 4 жыл бұрын

And now you know about Moo.com. Happy Times :-D

@ChrissieNicely 6 жыл бұрын

Love the Moo-products! Also love Peter's style. Thanks, guys!

@kramank__ 2 жыл бұрын

You work inspire me always. Thank you

@essydphotography9144 4 жыл бұрын

I love Peter and the headshotcrew!!! 👍

@clickersAdda 2 жыл бұрын

thank you man

@Name-ot3xw Жыл бұрын

That's cool, I know some guys in the headshop business too.

@KellerColeman 5 жыл бұрын

You are the best Peter, and I enjoy learning from you. Thanks.

@richc.3100 2 жыл бұрын

Great tips, thank for sharing. This was my first exposure to your work and I'm in love. You make everyone look beautiful and real. I'm inspired to do better in my work.

@RichardBarleyphoto 4 жыл бұрын

Great video Peter you inspired me to start my business fifteen years ago and I am now sharing everything I have learnt from you and others on my You Tube channel. There is some great advice here.

@BigMilan 6 жыл бұрын

Love this video! Great timing for me - I'm reading your book right now and I'm nearing the end so this is very useful to reinforce all the new information I'm picking up - it's helping me remember more of it :D guys I highly recommend Peter's book!

@alexmoan3717 6 жыл бұрын

More videos about how the hell Peter sync'd a Playstation controller to Lightroom! LMAO

@FStoppers 6 жыл бұрын

it's called a cullinator

@AleksandrVardanyan 6 жыл бұрын

He's using Capture One and not a PS controller. Generic GamePads can easily be used as a control device for Capture one and your computer in general , software such as "enjoyable" or Padmate are designed exactly for that.

@alexmoan3717 6 жыл бұрын

This is a new idea to me. I may have to try this out.

@fridobotomba5730 6 жыл бұрын

ok now, why use a gamepad ?

@AleksandrVardanyan 6 жыл бұрын

Frido Botomba ergonomics for your hand and ease of use

@MDMiller60 2 жыл бұрын

OW! A blast of your old haircut.

@darcyoquinn2845 4 жыл бұрын

Yes! What he said

@ProjectOverseer 6 жыл бұрын

Brilliantly put together. Superb advice ... Thank you 👍

@catrineltoncu3347 6 жыл бұрын

Maybe,after this video,Peter was so tired in that critique..this is another man

@makdeeeee 6 жыл бұрын

You are a great Photographer Mr. Peter!

@davidromano2421 6 жыл бұрын

Great video. I always love watching this guy

@markuswilliams9785 6 жыл бұрын

I don’t see how you can have dislikes on this video smh but thanks a lot i really enjoyed this video

@andreaudet 6 жыл бұрын

The first half of the video is real great tips. The second half is a commercial for Moo.... but that's okay, because I've been using Moo's business cards for years and they're really great. Moo is awesome, and I'm not paid to say it.

@kharChehre 6 жыл бұрын

I prefer Peter Hurley to Peter Curly!

@RobiAhmad 5 жыл бұрын

Thanks broo. I will use this think for. I have try this technik but i'm so always forget with this think to comfortable client 😄😄. Cool. Thanks thanks thanks much

@DeniseHoukMedia 6 жыл бұрын

0 info on really marketing your photography business... you need to get people to see your work and know who you are to get them in the door. Maybe have Fstopers make videos about you? That seems to help🤪

@emmanuelguillermo2265 5 жыл бұрын

He used told you how to market yourself effectively via word of mouth(Do a good job and hand them a business card). Did we not watch the same video?

@DeniseHoukMedia 5 жыл бұрын

@@emmanuelguillermo2265 do a good job to who? Hand business cards to who? You need to have clients. Once you already have clients- then yes word of mouth but that's redundant. That's the same as not marketing because that happens on its own.

@Usualeclectic 5 жыл бұрын

Denise Houk for real... this just reminds that a photographer is not usually trained in sales, marketing, branding or packaging. Nor are we very good at being off the cuff and pre-qualifying the client or even showcasing social proof. How do we disrupt this industry?

@Usualeclectic 5 жыл бұрын

Emmanuel Guillermo I agree... let’s just cover the clickbait title that marketing in this video is more like after-sales (he doesn’t even mention a follow up). It starts with pre-qualifying the client of course. Their video is basic that’s all and shows more of a user interface ad for Moo. I wish there were better videos showcasing actual marketing techniques instead of the basics. Like how to engage with new clients when you are in the street or at a party. This is really hard for most service based business owners. Not to mention a website that engages a message within 3-seconds of visiting your site. Also showing off things like video testimonials and social proofing like having a annual party for all your clients. Look outside your industry for ways to disrupt your industry and realize the best marketer always wins. How will the influence your customer acquisition cost? Man these are new school thoughts not even being talked about here.

@AkHiLb87 6 жыл бұрын

Great video Peter, thank you!

@roxannazales4960 6 жыл бұрын

Omg I love this guy. So helpful.

@szubal 6 жыл бұрын

Wow! Great insight!

@zurcfamily 5 жыл бұрын

Hey Pete, this was great! Thanks!

@donniedarko1345 5 жыл бұрын

You're a great director.....key in a successful photo shoot. I see a bit of myself in how you approach any photo shoot! Great video!

@eduardocortes-dv4lo 5 жыл бұрын

The square stikers was good! 22:57

@MichelleCoxPhotography 5 жыл бұрын

Wow this is all so much great information. It feels basic in "business or sales" but honestly so many photographers don't know how to do this so loved hearing this information!!

@Usualeclectic 5 жыл бұрын

Michelle Cox Photography not a bad intro video... how are the best of the best disrupting their industry? Being a KZfaqr, social proofing, creative projects...I’ve had success with word of mouth and that still wins with a portfolio. Making first impressions count to make a network. Working with famous people is a biggie to... thoughts? Thx

@nikolaik1097 6 жыл бұрын

Thanks for the tips, Thanos!

@avanunitedministries 6 жыл бұрын

Lots of useful information. TKS

@allanweitman 6 жыл бұрын

This was really good! And the guy is awesome!

@pitushing93 6 жыл бұрын

Josh Brolin is such a good photographer! 😀

@claudiuschigwedere2850 2 жыл бұрын

Helpfull

@Crina-LudmilaCristeaAuthor 6 жыл бұрын

Great video! 😍😍😍 The advice is awesome and the products so professional looking. I love their minicards for my personal branding. I have great reactions to them every time I give my card to someone.

@ArtWolfStudio 4 жыл бұрын

Great stuff. Keep it simple.

@gallardoscar 6 жыл бұрын

awesome! thanks! i'll save this video!

@PlayedWith 5 жыл бұрын

Thought this was a bangbros episode for a second.

@imsgoalie1 5 жыл бұрын

That Panerai is looking sharp on the wrist!

@rezazino7527 3 жыл бұрын

Great

@AlexLancashirePersonalView 6 жыл бұрын

Great guy.

@KaroSadowska 6 жыл бұрын

I really enjoyed this video! :D Great job!

@chellelewin4213 6 жыл бұрын

Thankyou !! Great help :)

@acidsnow5915 6 жыл бұрын

another great video. thanks for the insight this will help greatly

@luizfreire7304 6 жыл бұрын

#SHABAAAANGG !! from Zürich.

@firstklassflysports3732 5 ай бұрын

Dope video what kind of controller was in your hand

@intothebeyond8763 6 жыл бұрын

I met Peter years ago at a Fstoppers event and all I can say is he’s a great guy it’s not something he puts on for the camera.

@DodoKing187 6 жыл бұрын

13:08 you use a PS controller to manouver capture one?! can we please have a tutorial on that? :D

@Fernyhernand 5 жыл бұрын

Awesome 👏🏼

@prophetseven728 5 жыл бұрын

Was this just only an Advertisement? Most photographers that are trying to expand their business are way beyond the basic points of what he was saying.

@dereck_MT360 6 жыл бұрын

Great Video and thanks for the business card tip! ;)

3 жыл бұрын

That dudes awesome

@BarefootMediaTV 6 жыл бұрын

nice did a session with Pete at photoshopworld last weekend!

@emilygrace1960 4 жыл бұрын

Head's up: Paid Sponsorship with Moo Business Cards. He actually starts going over the marketing type of information at about 15:00. Definitely not a video for marketing your photography business, but it's still a really good video - should probably be renamed "Excellence in Client Engagement". Still worth the watch - the title is just misleading.

@DiviPhotos 6 жыл бұрын

Great video

@realamericannegro977 Жыл бұрын

You made this 4 yeara ago. During this time people swore that business cards were obsolete, someone handed me a business card 2 months ago

@Usualeclectic 5 жыл бұрын

Ok...Making your session great is always good to prolong your brand loyalty but pre-qualifying the client and working in the pre-survey realm is more key. A website should function within 3-seconds of the engagement. Social proofing to invite clients is also Very helpful. Take a group photo at a annual party with your clients. Get video testimonials even if it’s on your iPhone. This video is titled for something that is not helpful and rules out many key tactics that a great marketer will always kill you on. Cmon f-stoppers!!!

@Jdikmen 6 жыл бұрын

I am primarily a Graphic Designer and I have used MOO for several business cards. Now, if they would just come up with competitively priced custom-printed envelopes to match the custom-printed letterheads they offer? I have never had a client order custom letterheads without wanting matching envelopes (not just blank white envelopes).

@ZoBadr 6 жыл бұрын

Great stuff from Peter, as long as you stop watching after the first 2/3rds , promo should have been declared more clearly. Nonetheless very good stuff.