Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger’s favorite book - Influence: The Psychology of Persuasion.
Dr. Cialdini is a New York Times Best-Selling Author of Influence and Pre-Suasion. He is also the CEO and President of Influence at Work, which focuses on ethical training, corporate keynote programs, and the Cialdini Method Certified Trainer program. In recognition of his outstanding research achievements and contributions to behavioral science, he is frequently regarded as the “Godfather of Influence.”
IN THIS EPISODE YOU’LL LEARN:
00:00:00 - Intro
00:00:37 - How Dr. Cialdini met Charlie Munger
00:03:05 - How Warren Buffett and Charlie Munger utilize reciprocity
00:09:31 - What Cialdini learned from Charlie Munger
00:15:14 - The commitment and consistency bias
00:21:14 - Behaving ethically and honesty to win in life
00:25:10 - How trust is the foundation of the best relationships
00:28:16 - The scarcity principle
00:52:19 - The liking bias
00:59:54 - How to overcome the liking bias
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▶️ RELATED EPISODES:
- Influence New and Expanded: The Psychology of Persuasion w/ Dr. Robert Cialdini: • Influence New and Expa...
- Influence - By Robert Cialdini: • TIP22: Influence - By ...
- Unveiling the Genius: Unforgettable Life Lessons From Investing Legend Charlie Munger: • A Tribute to Charlie M...
- Celebrating Charlie Munger w/ Mohnish Pabrai, Tom Gayner, Joel Greenblatt, & Chris Davis: • Celebrating Charlie Mu...
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📖 BOOKS MENTIONED:
- Influence by Robert Cialdini: amzn.to/3Pr3efC
- Pre-Suasion by Robert Cialdini: amzn.to/3PqrazA
- Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein, Steve Martin, & Robert Cialdini: amzn.to/43mmCAa
Disclosure: Some of the links above are affiliate links that we may earn commission from. This helps keep our show going! 😀
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