How to Price Your Sugar Cookies TO MAKE PROFIT EFFICIENTLY | Make Your Home Based Bakery a Success!

Рет қаралды 66,376

Күн бұрын

Pricing your product is one of the most difficult--and important--decisions to make when running a home based bakery. If you have a storefront, there are also some great pointers in this video to consider when pricing your baked goods. In this video I give a general guide on how I used to price my sugar cookies. Please keep in mind that I am no business expert, but just a girl who ran a home based bakery for years. I have baked well over 5000+ cookie orders for friends and family and know the ins and outs of what worked for myself. Hopefully some of my anecdotal experiences can help you continue to build a successful and PROFITABLE home based baking business.
If you're not looking to run your own home based bakery, then head on over to my channel for plenty of other baking and decorating tutorial videos that I have posted.
CANADIAN LINKS:
Materials Used:
Icing Sugar
Meringue Powder: amzn.to/3n2UCLo
Americolor Edible Food Gel Starter Kit: amzn.to/32t86IB
Tools Used:
KitchenAid Stand Mixer: amzn.to/3pcKOR1
Tipless Piping Bags: amzn.to/35fGtEM
Cookie Scribe: amzn.to/3eKWSEo
AMERICAN LINKS:
Materials Used:
Icing Sugar
Meringue Powder: amzn.to/36whAUw
Americolor Edible Food Gel Starter Kit: amzn.to/3loj35H
Tools Used:
KitchenAid Stand Mixer: amzn.to/2GVtdvC
Tipless Piping Bags: amzn.to/32AA2KC
Cookie Scribe: amzn.to/3eSu6RW
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Пікірлер: 130

@HerLovesBooks 2 жыл бұрын

You're so right about standing firm about the prices. Let them go elsewhere. Discounts always bring on regret and people who get discounts tend to be more demanding.

@ap2179 2 жыл бұрын

Thanks for encouraging others to keep their prices FAIR and ensure they get paid for their TIME

@takia06able 3 жыл бұрын

I love how you assured us that we really need to be firm and charge according to our worth of time and efforts. 😀

@SweetDreamsBakeShoppe 3 жыл бұрын

Yes!! Always 💕

@clraffell 3 жыл бұрын

Your cookies are outstanding. I'm a beginner and realise how time consuming this is! Each cookies takes concentration and the overheads and cleaning the kitchen mess is a different story! 😁

@SweetDreamsBakeShoppe 3 жыл бұрын

You’re so right about the clean up! It’s something we often don’t think about as “work”, but it sure takes up a lot of time. Not to mention the wear and tear on appliances and the kitchen in general!

@melanytodd2929 2 жыл бұрын

Hell, YES❣😊

@SarahGraceCookieCo 3 жыл бұрын

I love your thoughts on simple cookies! You’re so right! No sugar Cookie is ever simple!

@SweetDreamsBakeShoppe 3 жыл бұрын

Yes! 🙌🏻🙌🏻🙌🏻

@barbra429 2 жыл бұрын

Hello, I have a question I’m hoping you can help me with please. I am making my labels for my granola, bags etc. I am using white matte labels (actually sticker paper). I am cutting them out with my Cricut machine. Being that most of my products have some type of oil in them, whether it be from adding oil or from the nuts, I am concerned that the label will become greasy. My other concern is that the print on my labels will smear because I am printing them using an inkjet printer. With all of that being said, does anyone have any tips for this or what do you do? I have been applying clear contact paper to the labels, and then cutting them out. This is a bit much for each label, and I’m hoping it isn’t necessary. I saw on a KZfaq video where someone uses Krylon UV Resistant Clear Acrylic Coating. I am hesitant to use this as I don’t want it to come in contact with the food product while being eaten. I know weather-proof stickers are an option, but they are so expensive and I am trying to keep cost down. Sorry to go on so long, but I wanted to give a clear explanation of my issue. Any help will be greatly appreciated.

@yolandacazer3989 2 жыл бұрын

I appreciate your advice on pricing. That is a big help because I definitely don't want to underprice or overprice.

@SweetDreamsBakeShoppe 2 жыл бұрын

You are so welcome, Yolanda!

@verucasalt9182 Жыл бұрын

Well. Yes , the cookies are expensive but we are not talking about Mcvities digestives but a work of art . All your work is amazing and I’m in awe . 😮

@gueritahernandez94 4 жыл бұрын

THANK YOU for this video. I made Ghost Buster cookies for my sons 5th birthday and now all of a sudden I have my first 3 orders! Very detailed, loved the video and again, THANKS! 🤗

@SweetDreamsBakeShoppe 4 жыл бұрын

You are so welcome. Isn’t it great when it starts off so organically like that? I wish you all the best with it! 💕💕

@gueritahernandez94 4 жыл бұрын

@@SweetDreamsBakeShoppe Now im scrambling to come up with a name! Lol Thank you girl!🤗

@heartj.9158 Жыл бұрын

I love your channel thank you so much for doing this. You mentioned in one of your videos you've been doing this for more than 10 years and I feel so lucky to be able to see and learn already 10 years of experience by watching your videos and with practice of course I want to reach your level of artistry. Love love love your content!

@TwistedTiara 2 жыл бұрын

I've just started doing cakes and I'm undercutting at the moment but after watching videos and so many of you bakers saying don't do discounts I have to put my foot down now. I've thought of the cookie side of things and may give it a go in a few month's time, thanks for your tips, it's all very valuable.

@keilyveras 3 жыл бұрын

I really needed to hear this. Thank you so much for sharing! 🙏🏻

@SweetDreamsBakeShoppe 3 жыл бұрын

You are so very welcome :)

@KerryVoutan 3 жыл бұрын

New here, never found a video explaining in details and I'm glad I found it. I'm 3 years in this cookie decorating world and only made it a business recently. Now that I have an idea on pricing, I'm definitely taking your advice and working my prices to suit.

@SweetDreamsBakeShoppe 3 жыл бұрын

Welcome to the sweetie fam, Kerry! Do you have an Instagram? I’d love to check out your work if you want to share :). I’m so glad you found this video useful. Happy baking 🥰

@bonnipeat1351 2 жыл бұрын

I love watching your videos they inspire me to keep my own baking dreams! You are so informative in this video and I appreciate your time! I know it’s valuable.

@SweetDreamsBakeShoppe 2 жыл бұрын

So glad you enjoyed the video, Bonni!

@rhondahill6434 5 ай бұрын

Beautiful work. Thanks for all the GREAT TIPS❤.

@tscarnegie 3 жыл бұрын

Such an awesome video! Thaaaaaank you! 🙏🏾 Not only did it help me with pricing but it calmed me of certain doubts I had about my pricing. Bless you!

@SweetDreamsBakeShoppe 3 жыл бұрын

You are so welcome! It can be tricky business that’s for sure. Happy baking 🥰

@jamiebettis527 Жыл бұрын

I love your informative videos like this one.

@jupiterscorpio4206 3 жыл бұрын

I love your no nonsense approach thank you excellent content

@SweetDreamsBakeShoppe 3 жыл бұрын

I’m so glad you like it! Thanks 💕🥰

@educ8dmind 2 жыл бұрын

I like how you put emphasis on time as opposed to the cost of the ingredients and packaging

@Mels1125 3 жыл бұрын

I cant stop watching your videos. They're so helpful!!

@SweetDreamsBakeShoppe 3 жыл бұрын

💕💕💕

@theresabell2638 2 жыл бұрын

This was soooo helpful. Your work is amazing 💯💓 Many thanks from New Zealand ❤

@christianefaw9026 4 жыл бұрын

I appreciate you making this video. I am doing a lot of research because my fiancé’s cookies are banger and I have so much confidence in her and I want us to start a business

@SweetDreamsBakeShoppe 4 жыл бұрын

Thanks so much for watching. Having your own cookie business is a lot of fun and I wish your fiancé all the best!! 🥰🥰

@Mikobaby 2 жыл бұрын

Thank you so much for this video! I needed to hear this today ❤️

@SweetDreamsBakeShoppe 2 жыл бұрын

So glad you enjoyed it!! Wishing you the best with your cookie biz 💕💕

@janetfayard672 2 жыл бұрын

Great advice! Thank you so much....your work is Gorgeous!💚

@SweetDreamsBakeShoppe 2 жыл бұрын

Thank you so much, Janet!

@mbrook4983 3 жыл бұрын

thank you for this this has really helped me out as far as being a home baker. and figuring cost

@SweetDreamsBakeShoppe 3 жыл бұрын

You are so welcome! 🥰

@taizein1649 3 жыл бұрын

Absolutely love this video. Thank you so much

@SweetDreamsBakeShoppe 3 жыл бұрын

You’re so welcome! 💕

@soniarosario6972 Жыл бұрын

This was very, very useful! Thanks!

@kimchi8022 3 жыл бұрын

This. THIS IS THE VIDEO IVE BEEN LOOKING FOR. You are an angel for making this. Thank you so much for giving out such amazing tips!!!

@SweetDreamsBakeShoppe 3 жыл бұрын

This makes my heart so happy! I wish you the best in your baking biz 🥰🍪

@kimchi8022 3 жыл бұрын

Honestly, if you ever decide to open up a workshop about cookie business 101 and some tips and tricks to save time. I will 100 percent fly from Texas to wherever you are just to attend and pay to be in that class!

@SweetDreamsBakeShoppe 3 жыл бұрын

@@kimchi8022 wow! What a huge compliment. I’ve never even thought of doing this! ❤️❤️

@kimchi8022 3 жыл бұрын

If you ever do, you know who to contact first haha! :)

@PhagePinnock 2 жыл бұрын

I really needed this video, thank you so much for the advices.

@SweetDreamsBakeShoppe 2 жыл бұрын

Good luck with your baking business!!

@PhagePinnock 2 жыл бұрын

@@SweetDreamsBakeShoppe Thank you so much

@Miss_DaniD 2 жыл бұрын

This was so informative. Thank you for sharing.

@SweetDreamsBakeShoppe 2 жыл бұрын

So glad you enjoyed it, Danielle!

@dianaolarte 3 жыл бұрын

Great content! Thank you for the tips!

@SweetDreamsBakeShoppe 3 жыл бұрын

You are so welcome, Diana :)

@shainazion4073 Жыл бұрын

Thank you, many people don't think of these things.

@dustynmann629 3 жыл бұрын

Love all these tips!!

@SweetDreamsBakeShoppe 3 жыл бұрын

Thanks, Dustyn!!

@oceanpov 2 жыл бұрын

thank you for this video!

@paolagutierrez398 2 жыл бұрын

Omg awesome video and wonderful explanation I'm just starting whit the cookies and cakes business haha and I learned to many things with your video thank you so much 😁

@paolagutierrez398 2 жыл бұрын

By the way I know it's not my idea but I think I'm gonna make my own stencil with cricut I just saw the one you used and I was thinking maybe I can make my own and charaaan tons of videos how to create them.....I try to price my cookies yesterday like you said and the lady never answered me back hahaha

@cindyalexis616 2 жыл бұрын

Absolutely!!! It’s never simple

@noemid1458 3 жыл бұрын

Thank you so much for all your amazing information I learned something from what you were saying about the pricing when I would buy ingredients I would just double the price and sometimes making a cake would take me 3 Days or more . not worth it ..so thank you for all your advice I'll keep it in mind next time I'm pricing a cake..🌻🌼💗👍

@SweetDreamsBakeShoppe 2 жыл бұрын

You are so welcome! Yes--that's a rule of thumb for other things, but definitely different when it comes to custom desserts!

@victoriasuzuki8061 3 жыл бұрын

Wow! Your cookies are amazing!!! 💕

@SweetDreamsBakeShoppe 3 жыл бұрын

Thanks so much, Victoria! 💕

@ibninkm3697 2 жыл бұрын

Thank for the tips 🤟

@daphnejacobs4754 Жыл бұрын

Thank you!

@laurensommers6444 3 жыл бұрын

Love your channel 💕 Love from Australia 🇦🇺

@SweetDreamsBakeShoppe 3 жыл бұрын

Thank you!! 🥰

@katarzynapawlowicz-baryla4272 3 жыл бұрын

Hello, just discovered your channel, love it, kisses from London 💕😘

@SweetDreamsBakeShoppe 3 жыл бұрын

Thank you so much!! 🥰🥰🥰

@Ciudadmonitoscookies 2 жыл бұрын

Thank you ❤️

@bluegreen3870 3 жыл бұрын

I started to sell my cookies and at the beginning I wasn't sure if I was charging the right price. Thank you so much for the video. Your piping it is so so perfect 👌🏿. How do I improve me piping skills. Thank you 🤗 💚

@SweetDreamsBakeShoppe 3 жыл бұрын

Practice practice practice! Consistency of your royal icing is also key. 💕

@denisemora3690 3 жыл бұрын

Thanks very helpful

@SweetDreamsBakeShoppe 3 жыл бұрын

You’re welcome, Denise! 🥰

@cindyalexis616 3 жыл бұрын

First I have to say your cookies are absolutely gorgeous God bless your talent I am a new baker starting out same thing I am not sure what to charge for cookies right now because I don’t know any better I’ve been charging $25 a dozen I don’t know if that’s too much? But I do work full-time I am trying to make and build my baking business literally painstaking slow you need money to make money so sometimes I only do a few orders I would like to get it really going again I am not a professional still learning basic

@SweetDreamsBakeShoppe 3 жыл бұрын

Thank you very much for your kind words. I would say if you’re still very new then $25 a dozen is fair still. It still takes ingredients, time to get those ingredients and time to decorate them.

@nataliaferreyra8047 Жыл бұрын

Hi! Thank you so much for the info. I was wondering if your prices are in US$. Your cookies are gorgeous 😍

@froggycatgaming9785 3 жыл бұрын

your cookies are soooo cute i love them

@SweetDreamsBakeShoppe 3 жыл бұрын

Thank you, Brooklyn!

@melanytodd2929 2 жыл бұрын

... those customers who want 'simple '... need to make their own ❣🤣

@shanicemckay6761 3 жыл бұрын

I plan to do sugar cookies for a christmas promotion so this is really helpful. I actually got the idea from binge watching your videos everynight! :)

@SweetDreamsBakeShoppe 3 жыл бұрын

I love making Christmas cookies. Puts me in a festive mood! 🥰🥰

@carolinaives8363 3 жыл бұрын

Thank you

@SweetDreamsBakeShoppe 3 жыл бұрын

Hope it helps!! 🥰💕

@ssissifafa1209 3 жыл бұрын

Il faut beaucoup de patience. Bravooo

@SweetDreamsBakeShoppe 3 жыл бұрын

💕💕

@melanytodd2929 2 жыл бұрын

The win, for me, has been supplying a few bakeshops,... custom + stock.

@darlenedegannes-yipying6593 6 ай бұрын

Hi, what is an acceptable average amount of time for the actual decorating of sugar cookies? For mid range designs?

@wendycaicedo822 3 жыл бұрын

Hi. I love your videos because they're so helpful. My question about pricing is: How do I factor pricing for different size cookies? Do I need to charge more if the cookie is bigger like 4in or 5in or more because it's small like 2in and it might be more difficult to work with? Thanks!

@SweetDreamsBakeShoppe 3 жыл бұрын

If it isn't a stock order (for example, a packet of mini cookies), then I generally like to keep my cookies around the same size because a smaller cookie doesn't necessarily mean 'less work'. If a customer really wants a particular sized cookie, I still maintain the same prices because for cookies, it's mostly about time rather than a small increase in the amount of product. Hope that helps, Wendy!

@wendycaicedo822 3 жыл бұрын

It does help a lot. Thanks for the quick response 🤗

@bulldogmamabulldogmama5555 Жыл бұрын

What brand of airbrush do you use?

@minecraftqueen9076 6 ай бұрын

You will need a business license and depending on your state and local laws may need to rent a commercial kitchen. In a lot of states you cannot bake from your home kitchen as it's used for personal cooking as well. A separate kitchen in the home may be acceptable if it's only used for commercial uses.

@paulineriaz4479 Жыл бұрын

Very informative thank you! Also your prices are cheap compared to the ones in UK!

@opalskyartwork 3 жыл бұрын

How do you package your cookies for shipping and how do you factor in the cost of shipping?

@SweetDreamsBakeShoppe 3 жыл бұрын

Great question! I will make a video regarding this topic. Thanks for the idea 🥰

@fabfoz 3 жыл бұрын

Yasssss!!

@SweetDreamsBakeShoppe 3 жыл бұрын

🥰

@rubyc.4311 3 жыл бұрын

Can you prebake and freeze cookies for bulk orders? Any good flavours you use other than regular sugar cookie recipe?

@SweetDreamsBakeShoppe 3 жыл бұрын

Here are some of my tips for freezing/storing items: kzfaq.info/get/bejne/rdaUjbKE37ire3U.html I have browned my butter for sugar cookies before and I will often add powdered flavourings like espresso powders or earl grey. I tend to shy away from less natural flavourings like extracts (other than vanilla) as I'm not a fan of the synthetic flavour as much.

@lisaanderson5302 3 жыл бұрын

Hi, sorry the miss spelling of your name. I want to ask do you give the recipe for the cookies. Thank you. Beautiful work

@SweetDreamsBakeShoppe 3 жыл бұрын

No worries! Yes, it can be found here: kzfaq.info/get/bejne/mb-hkqeBt5fPfYk.html

@barbra429 2 жыл бұрын

@SweetDreamsBakeShoppe 2 жыл бұрын

Honestly, if I felt the labels were integral for my product, I would just buy them in bulk even though they're a bit more costly. You can always try to offset the cost a bit by adding this into your product cost. That's just me though--always looking for ways to increase efficiency and my free time where I can!

@barbra429 2 жыл бұрын

@@SweetDreamsBakeShoppe Thank you

@eunhalyons8030 3 жыл бұрын

thanks for lots of brutal(?) tips. been very helpful.

@SweetDreamsBakeShoppe 3 жыл бұрын

You’re welcome! Hope they help you out 🥰

@chefjamesskitchen7928 2 жыл бұрын

Wow.....looks yummy and delicious 😋 my friend, you have a new sub...... 😀 hope to stay connected 👍 thanks

@lindaayala1091 3 жыл бұрын

Smart cookie!!😂

@SweetDreamsBakeShoppe 3 жыл бұрын

💕💕

@romaysasanjida147 3 жыл бұрын

I really need help I have a baby shower cookie order of "medium size cookies" when i made them which are about 3-3.2 inches I feel like its too small? Like the baby bottle looks so small For $3 per cookie? How much would you charge? And also what size is a medium size cookie to you? Please help

@SweetDreamsBakeShoppe 3 жыл бұрын

So hard to say as I can’t see the cookie detailing...also “medium size” is incredibly vague. Don’t worry though-if you feel you can’t charge what you originally quoted just bring down the price a bit. No bakery in my area sells even stock cookies for less than $3.50 so I began to set that as my minimum, but I was also super clear if my cutters were small and usually customers would either accept the small sizing or opt for something else. Let me know what you decide!! 💕

@romaysasanjida147 3 жыл бұрын

@@SweetDreamsBakeShoppe thank you so much for the reply and help! I did learn that I should be specific about my sizes for next time

@romaysasanjida147 3 жыл бұрын

I am Fusioncravings_ on Instagram I created a carriage, bottle, bib and onsie with alternating sizes!

@SweetDreamsBakeShoppe 3 жыл бұрын

@@romaysasanjida147 Did everything turn out alright with your pricing?

@romaysasanjida147 3 жыл бұрын

@@SweetDreamsBakeShoppe unfortunately I feel that i priced it very low for $3 per cookie which varied from 3 inches- 4 inches with more than "simple" icing

@DrLauraRPalmer 2 жыл бұрын

i know thats right!! WHAT SHE SAID!

@SweetDreamsBakeShoppe 2 жыл бұрын

🥰🥰🥰

@clraffell 3 жыл бұрын

Cookies are extremely time consuming task, royal icing colour mixing and consistencies, my goodness. I don't think anyone charges enough!

@SweetDreamsBakeShoppe 3 жыл бұрын

SO time consuming!!

@Abyguayl 3 жыл бұрын

Thx a lot, it’s really hard to know how much I can charged! Im so happy to find you. I’m at Lévis, Quebec and it’s not easy to make money 💰 So to get some advice from an other Canadian it’s really appreciated 😍 ❤️ I make 3 D cake you can also watch my IG Elykreation. I would love to make collab in the futur with others canadian home baker / cake designer. ( btw im french canadian) have a good day!🧁

@SweetDreamsBakeShoppe 3 жыл бұрын

I looked at your IG-that hippo carved cake is so cool!!

@Abyguayl 3 жыл бұрын

@@SweetDreamsBakeShoppe Thx a lot ❤️