Michael Brenner⁠ is the Founder of ⁠Marketing Insider Group⁠, a content marketing agency that helps companies reach, engage and convert new customers. With over 25 years of experience in sales and marketing, Michael has seen firsthand the challenges businesses face in capturing the attention of today's savvy, distracted buyers. As an author, keynote speaker and recognized leader in the content marketing space, he helps organizations rethink their approach to customer engagement.
In this episode of How to Unf** Your Startup*, Michael and I dove into the strategies startups must employ to reach buyers in an increasingly noisy marketplace. With loads of stories and hard-won insights, Michael shares his formula for crafting marketing messages that resonate and building an inbound engine that drives sustainable growth. Our conversation drives home the importance of a customer-centric mindset in all aspects of startup operations, from leadership to demand generation.