How To SELL Like An Artist

Рет қаралды 93,002

20 күн бұрын

I NEVER believed in marketing. For as long as I’ve been making films on KZfaq, I’ve done my best to avoid the world of paid ads, trends, and Tik Toks.
What I didn’t realize was that I’d completely missed the point of what it means to market your work. Promoting your products, servies, or art does not always mean following trends or making KZfaq shorts. In fact, it can be as creative as the artwork itself.
This is the story about how a couple of KZfaq videos changed my entire perspective on marketing my films.
WARNING: All videos are based on my past and current experiences and ONLY mine. What is helpful for me may not be helpful to you. PLEASE, take what is useful and let go of the rest.
Join the Patreon to help support the channel AND for Exclusive Videos: Q&A’s, and BTS: / ryanng
Where To Find Me:
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Get In Touch:
Ryanngbusiness@gmail.com
#youtubenewwave

Пікірлер: 376

@SahithValluru 19 күн бұрын

"You have to be a fan of your own stuff" best takeaway quote from this video!

@jonasgold4745 9 күн бұрын

reminds me of a german rapper who was asked in a interview who his favorite rapper was and he was like "me, every artist should give that answer..." and thats kinda the same vibe, even though it might sound arrogant, it should just be true...

@richarddzurek6147 5 күн бұрын

Ou yeah gotta leave a comment for that

@WingofTech Күн бұрын

I remember Burnie from Rooster Teeth saying something like that on the Drunk Tank (now Rooster Teeth Podcast)!! 🐓

@melaniegriesemer 19 күн бұрын

I love this perspective. I love that idea of building a world around our art. I realized for myself I stopped sharing so much and developed a fear of looking like I had a huge ego and would be drawing too much attention to myself - but it’s actually not about us - it’s the creative work we pour into, the beauty we share, the joy we spread, the connection we make to others. What I was truly afraid of was what other people thought! This gives me so much to think about.

@RyanNgFilms 18 күн бұрын

Same! I had the same feeling when I was trying to promote this series. I was constantly worried that I was being annoying or arrogant because I was posting so much about it, but it turns out that people were only more supportive. I keep trying to remind myself that big cooperations have no shame when they spam you with newsletters or ads. So why would people get annoyed if you're actually putting in the effort to make your marketing engaging and colorful.

@GRINDETHIKSMIXTAPESHOW 8 күн бұрын

@@RyanNgFilms to some ppl u probably are annoying but that is just their perception

@michaeltimile 7 күн бұрын

I agree

@AnnieDang 18 күн бұрын

I resonate with this so hard. "Selling myself" or creating promo after a project doesn't come easy to me. Sometimes I worry about it coming across as cringe, desperate, or even corny. So I end up just posting a few stories on ig and calling it a day. But after pouring our hearts and souls into a project, I think we owe it to ourselves to be our biggest support. Cause if WE don't care, then who will? We're doing a service to ourselves and to others by contributing our art. Thanks for sharing this Ryan! Really needed this perspective!

@RyanNgFilms 17 күн бұрын

THANK YOU for such a thoughtful comment Annie 🫶

@soleaux 6 күн бұрын

a line from an Isaiah Rashad song comes to mind with your comment: “who’s gonna sing your song if you don’t play it” it starts with us❕keep on

@dmtboke 16 күн бұрын

I can't lie this is the coolest shit ive watched in a minute. That moment you had watching tyler that day? I just had it watching you. Thank you bro, Thank You!!

@RyanNgFilms 15 күн бұрын

Thank you so much man. This comment means more than you know! ❤

@siyavuyamvinjelwa57 11 күн бұрын

Literally came here to comment the same thing bro.

@kryshtal77 9 күн бұрын

In that same interview, there was a line that really stuck with me. Tyler talked about how artists should post and promote their art. He mentioned discovering Rex Orange County after seeing one of his music videos and thinking it was amazing. Next thing you know, he flew Rex to Los Angeles to record a song together. The quote was: "You never know who is watching."

@LaytonObserves 16 күн бұрын

Love this! A few weeks ago, I heard someone say "Let the art be the art, and the marketing be the marketing" and in that moment, my hubris, my ego dissolved. Promoting my work doesn't have to diminish it; it just helps more people find it.

@trickiestjet1079 14 күн бұрын

Idk what they were thinking, but if ur selling art, that doesn't apply

@JonJosephKuhn 17 күн бұрын

The struggle is real, but when you start making art for other people (meaning you have a message and you think it’s valuable to others) it makes marketing easier and easier. Happy to see you back man!

@RyanNgFilms 17 күн бұрын

Yes, exactly!

@bemci1975 19 күн бұрын

be a fan of your own self

@wasabib3269 12 күн бұрын

I really appreciate your perspective on this. "Marketing is as much for the artist as it is for the audience"

@solomnszn 18 күн бұрын

Loved the fact that Tyler's song "Can I get a kiss" sound track was playing in the background.... That was genius

@RyanNgFilms 18 күн бұрын

Haha thank you man!

@byrileycoyote 19 күн бұрын

"you have to be a fan of your own art" - this is such a great reminder for why I do what I do... because I fkn love it and I believe so deeply in the impact the stories I tell could have on other people. So I need to make sure more people hear them 🔥

@withvung 19 күн бұрын

I'm blessed today Ryan posted

@IgorPicoli 19 күн бұрын

Yeah 😭

@eeryskies 15 күн бұрын

amazing perspective. something i've done the last few years- and to hear you talk about it really validates my approach. be authentic, and the rest is easy.

@briancabrera6922 17 күн бұрын

best perspective on this subject I have seen, I for one hate the word “content” when referring to my art but changing that word to message made me feel better about promoting it because ultimately anything attached to our art is our message, that includes the marketing aspect of it

@RyanNgFilms 15 күн бұрын

Yes exactly! Thank you so much for the thoughtful comment Brianca!

@Fads 19 күн бұрын

This resonated with me way more than I expected. I was also, until recently, firmly in the "marketing is always inauthentic" camp but now realising that's not the case. Loved your take on it. A big breakthrough for me was realising that if you tell anyone about your work (either IRL or by posting online), then you already are doing marketing! The YT algorithm is marketing, your titles and thumbnails are all part of your marketing, whether you like it or not. Why not just do it in a way that feels intentional, in a way that's actually effective, and in a way that allows you to convey the emotions youre trying to convey through your art. Great work man.

@igna.mortier 12 күн бұрын

Marketing can be the TOUGHEST work to make in your life, because you not only have to learn how to sell yourself, but also learn how to be yourself

@mrsyh 19 күн бұрын

Truly Inspiring. Love the concept of "Be proud of what you made, and be authentic"

@radiojean 14 күн бұрын

your editing is so amazing man, its something some people just skip pass it but damn even too the sound effects, love to see it.

@barbarabaldirio4773 5 күн бұрын

Brother I absolutely LOVED the format of this video. Artsy af but straight to the point (not ranty) and inspiring. Great job. Thank you for uploading this.

@a.rad_music 15 күн бұрын

This was incredible. Tyler's words were spot on but the points you were able to share from your own perspective are incredibly helpful

@huntclub 5 күн бұрын

Dope video. Thank you for sharing. Creating soul-sell-y content on social media feels so terrible and inauthentic but nowadays it feels like everyone online is telling you it's the only way to grow-- Your perspective really affirms my love for worldbuilding without necessitating viral-trend-chasing. Ur a beast

@exyl_sounds 18 күн бұрын

absolutely spectacular video wow the editing the message everything, subbed!

@zaffystories 8 күн бұрын

Amazing vid, as a fellow filmmaker in the making I really enjoyed seeing the way you made a story out of this vid and were honest about your struggles.

@mubikishore 19 күн бұрын

Ohhhkay, this makes so much sense!! I've always felt like "promoting" is inauthentic but it isn't when you do it with the right intention or do it your way. so marketing can be an art too! Damnnnn. Beautiful vid💗

@RyanNgFilms 18 күн бұрын

Thank you brother!

@joshuajarrett7720 5 күн бұрын

Dealing with self doubt working on my debut album for the last year or so , can’t really articulate rn how much I needed this. Thank you ❤

@arthurvaletskiy3131 3 күн бұрын

Man, I’m so happy i stumbled upon this video today. Got a new subscriber. it’s exactly what i needed. thx ❤

@GallasGallery 3 күн бұрын

I really love this. I can see your authenticity in this video, the stuff that makes you unique and i really think that people will make it in life with whatever they are doing by being themselves 100%. Thank you for this 🙏

@MaxGGs 19 күн бұрын

Such an incredible video as always. I highly relate to this one, as a creator I often feel like my posts MUST perform well and that social media is a shelf to show that I can get that high performance. This has completely changed my prospective, I think it’s time to take a little more pride in every post, after all a bigger number is far less gratifying than the euphoria you get when what you work hard on is well received. Thanks for this!

@RyanNgFilms 18 күн бұрын

Max! I'm glad this was helpful in some way haha. Thank you for such a thoughtful comment

@santiagocaicedo9616 10 күн бұрын

I love you so much Ryan. I feel SO inspired and hungry after watching your videos. Every single time!!!

@Warzonejordyn 19 күн бұрын

what a perfect way to look at marketing. So excited for this series!!!!!!!

@willbechler 10 күн бұрын

Love the webcam idea -> love how you put marketing in newspaper words and the smooth animation - love the shot selection on close ups with painting and also another version of you coming into frame So dope

@BenAmaral 18 күн бұрын

Literally cannot believe the talent you have Ryan at story telling and filmmaking. You're absolutely goated

@BrianAriyo 18 күн бұрын

Bro I remember chatting with you about this conversation and that exact tyler clip. The converse interviews are honestly gems everyone should watch! Love this so hyped for the rest of the series!

@J2DFilms 14 күн бұрын

Great Vid! We love your channel, keep doing what your doing 🔥👏🏾

@JordanStillman 18 күн бұрын

I love the way you structure your films! Stunning shots AND such useful information. I am so excited about this series!

@RyanNgFilms 18 күн бұрын

Thank you so much Jordan!!!

@cxryhills_ 13 күн бұрын

.honestly i saw this interview a while back but the way you put it into perspective really makes me rethink the way I present my own work this video was very helpful, it really lit a spark

@RyanNgFilms 12 күн бұрын

I'm so glad! Thank you for taking the time out of your day to watch this :D

@instaLuke 19 күн бұрын

This is coming at the right time as I've been working for almost a month after not uploading since the new year, need to create MORE stuff for it to be seen.

@Solizantana 6 күн бұрын

Truly amazing video, your message and perspective was so helpful. I think artists like us are kind of obsessed with being authentic, we dont wanna copy or just do whatever is trending we want a challenge and to be original, but your right we dont have to sacrifice our souls to do that! we just gotta be proud and showcase what deserves to be shared with the world !

@ETCHofficial 4 күн бұрын

Man I needed this video, that Tyler clip also resonated with me a while back, but I've always hated the idea of following trends or appeasing the algorithm. Thanks to this video marketing doesn't feel as soul sucking, keep it up man

@PumpKeen 18 күн бұрын

I clicked on this video waiting for footage from my gopro to download, and it pulled me in so well I couldn't click off. The storytelling in this video is much more prominent than the message itself and that says a lot about what you're capable of. Whatever your film is, I want to watch it.

@BenjaminCode 11 күн бұрын

This video unlocks many things in my head. Seeing the marketing as a new opportunity to create content around the primary content is an amazing way of seeing things ! Very cool video Ryan, I gave it my best genuine like for a long time!

@amazinggaming5137 11 күн бұрын

Perfect, you showed the before, the after, the process, and the feeling. Incredible work. You kept it short and balanced saying everything you needed too without talking too much. I’m inspired by your video, thank you for sharing.

@haileyliu5272 4 күн бұрын

Love your perspective! Definitely, tons of concepts have been polluted, and we should redefine them. Marketing is not filthy. We think so is because others are using marketing to promote undervalued stuff.

@SuperHeroSoulSinga 11 күн бұрын

Yo Ryan! Thank you sir for elaborating and helping make things clearer. NU'VOLT!

@Iamandrewellis 19 күн бұрын

Love this Ryan! I remember seeing that and I couldn't agree more. It took me a while to understand what it meant to market too. The argument you're making here unlocks even more for me. Thanks for putting this video together!

@RyanNgFilms 18 күн бұрын

So glad this helped in some way Andrew!

@zad5711 10 күн бұрын

Perfect format, short concise helpful and well edited keep going chief!

@mojosnakker9936 14 күн бұрын

This video is so well done. And thanks for the great reminder to have fun with marketing.

@th1qqy837 12 күн бұрын

I just stumbled upon your videos and I really appreciate the dedication and work you put into this video the quality was amazing 🔥🔥🔥

@jogothekiller 4 күн бұрын

this seriously changed something in me man, thank you so much and bless you.

@Graceless 16 күн бұрын

This was a great way to find your channel. Impeccable story telling brother ❤

@GeorgeSaketos 19 күн бұрын

Great start to the series! I really like how you told the story of how you came to these realizations about marketing. It makes it feel like you are learning these lessons that you picked up from around you with the viewers, and you're sharing your experiences rather than telling others how they should carry themselves. Again, great editing, and I loved the detail of showing the poster you were painting at the start of the video, and then showing it up on the wall later on. Nice touch!

@RyanNgFilms 18 күн бұрын

Thank you for always writing such thoughtful comments George!! It really means the world ❤

@AtharvDeshmukh-l7x 16 күн бұрын

Please I beg you keep giving us magical knowledge that you have that comes from every working hard hours you put, thank you so much ❤

@vllasboasroh 5 күн бұрын

Bro, u and Tyler saved my day and maybe my EP, thank you brow

@Jackson-scott-media 13 күн бұрын

Thank you for this! I think you opened up a whole other world for me.

@JujuProdGames 18 күн бұрын

I love the concept of world- building, I feel like one of the things I'm most passionate about is developing a style that feels like me and it just so happens that that's good marketing. Phenomenal vid Ryan!❤

@cosminlungu9038 5 күн бұрын

Bro this video is GOLD!! The story, the editing, the wisdom!! GOOOOLD!!!

@TyFromTennessee 19 күн бұрын

There is a ton of value and great advice for the viewer in this video! Well done!!

@ziyadlalmi6236 18 күн бұрын

man crazy how it this video came right when i needed it!! cheers

@BECK_4D 12 күн бұрын

This video itself is a work of art (we all know that) and a great inspiration. I've been struggling with social media because a while ago I accepted that nowadays you can't be an artist without social media and I've never been a social media guy, I've never even downloaded TikTok once, but I always feel the pressure that I should and I'm stupid for not making content there already, but you're absolutely right, if it doesn't resonate with me, why do it and sell my soul, and my art, I will continue looking for my path where I believe it is right for me and not where everyone says it is the right path, I'm so passionate about what I do that sometimes I cry about it, I just need to find a way to share that passion with the rest of the world.

@jacobfschaffer 3 күн бұрын

When he walked into his own memory… lol amazing. I met tyler once and life was all his dream and you were living in it

@SteAndRach 15 күн бұрын

Love that you had this breakthrough! Marketing can be just as creatively fulfilling as filmmaking. Great video as always!! 💛🙌

@RyanNgFilms 15 күн бұрын

Thanks guys!!! Lots of love ❤❤❤

@Mandar80 19 күн бұрын

Thanks for the perspective Ryan, i never looked at it like that

@jetboy531 Күн бұрын

Glad you learned that less is more, and consistency is key

@johannaflowers_ 18 күн бұрын

This was a really good reminder to watch. I've been struggeling a lot with marketing myself, because just as you, I always feel like a sellout doing it. But I guess it's really important to just find a way that feels genuine to you. Thank you for this wonderful video 🙏

@RyanNgFilms 18 күн бұрын

Absolutely! It felt so unnatural to me when I started. Even promoting this series felt a little wrong haha. It got to the point where I had to close my eyes when I uploaded my instagram stories, but it turns out that people are totally chill with it and even more supportive than if you hadn't promoted it (as long as it's authentic haha). Sometimes people just need a reminder to watch your stuff. They might have missed it the first time around. A reminder is not annoying at all (think about all the cooperations that spam your inboxes haha).

@BECK_4D 12 күн бұрын

Thanks for sharing that eureka moment, I think a lot of people also turn on their light bulb like I did thanks to you, thanks again.

@kin.ovi. 10 күн бұрын

Bro you inspired me to just sit down and write and finish a full article about my art project. Thank you so much : )

@WickedStew 18 күн бұрын

i know we talked about this a lot in person but so glad i have a video now to go back to and remind myself! love you man and so proud that you got this out AND marketed it ;)

@RyanNgFilms 18 күн бұрын

Dude thank you so much man, this means a lot ❤❤❤So much love

@hannahng6853 23 сағат бұрын

Dude oh my gosh you’re a fellow Ng! I’m in Texas trying to put out my own art too! Thank you for your video, and I wish you the best brotato

@patcavanagh 19 күн бұрын

By the time this video finished it had felt like only a minute had passed. Really enjoyed this and genuinely learned something important

@RyanNgFilms 18 күн бұрын

Thank you so much Pat!!!

@kentheeditor 19 күн бұрын

Needed to hear this!!! Thanks Ryan!

@thee.jhenry 14 күн бұрын

Damn. This hit my soul as I'm about to release my first album which took me two years and is a story of self-love. Thank you for landing in my recommendations at this moment. I appreciate you.

@centibillionairegladiators 14 күн бұрын

Thanks man. I was about to give up. your video encouraged me to keep going.

@DukeCosmoMusic 12 күн бұрын

Bro your editing is top tier!!!!

@IsaacGLevin 13 күн бұрын

Awesome video. I was captivated throughout. Can’t wait for what’s next!

@SamuelMcIntosh 14 күн бұрын

Such a good video! I’m a filmmaker myself and can get so frustrated being pulled between honing my craft while also creating a world/marketing those projects all by myself but I think you/Tyler are totally right in seeing it as an extension of the work. It’s so essential and if you do it right, just as fun and exciting as the rest of the process.

@RyanNgFilms 12 күн бұрын

Thank you for the kind words Samuel!! I'm so glad you were able to get something out of this ❤

@shoot_with_michael 16 күн бұрын

Timing is such a funny thing the other day I was thinking about you and how mushed I missed the videos so happy your back to uploading

@andrexdreams5617 16 күн бұрын

Rn im not really inspired, but if i had to define how your video has made me feel id do it saying id give it a super like if it existed. Really cool and interesting perspective, Ryan!

@Ady.B 18 күн бұрын

this video was so seamless and concise. Great job ryan

@RyanNgFilms 18 күн бұрын

I'm glad Ady, thank you so much for watching!!

@designedbynick 10 күн бұрын

The exact video being in my suggested, already watched is so cool

@neokortexproductions3311 4 күн бұрын

Thank you! Love your editing style too!

@JackyLi 19 күн бұрын

Wow this was actually a great perspective about marketing. I have some video content I spent months on to only just posted a story of it. But now I'm thinking of revisiting some to edit again.

@RyanNgFilms 18 күн бұрын

Much love Jacky, so glad this helped!

@mfarshidfar Күн бұрын

I recently released an album and only shared it once on my IG story 😁. So, I really needed to hear this! Thanks!

@CamiSpaira 12 күн бұрын

Dude, I needed this! Thank you so much for sharing

@pukkademps 15 күн бұрын

Great video and pov of marketing. I think looking at marketing from your pov will turn down the overthinking and self doubt. Plus this marketing really feels authentic. I’m with you on accepting that some marketing tactics aren’t for you and that’s okay.

@RyanNgFilms 15 күн бұрын

Thank you man!

@callhersun 12 күн бұрын

I never thought a video about marketing would make me shed a tear lmao! Such an inspiring video, so beautifully crafted and presented. Thank you for sharing this gem ✨

@kimgcody2817 15 күн бұрын

I swear this video just turned on my light bulb thank u so freaking much man ❤❤all love to u

@amaconix Күн бұрын

I needed this, thank you for making this video!!

@joedinkens 18 күн бұрын

Even though this was a short one of yours i thought it was my favorite you've made, maybe because i love tyler so much but good shit man

@RyanNgFilms 17 күн бұрын

Awe thank you so much!

@joedinkens 17 күн бұрын

@@RyanNgFilms :)

@MackXOrion 19 күн бұрын

Marketing is the hardest part about being an artist. But doing it your way, is the best way. I got inspired by Max kolo with his graphic design schemes in nyc. Marketing then became making little art pieces in doodle and sticker form and spreading them around my town. Just get yourself out there in your own way and people will see you. Great video as always Ryan!

@RyanNgFilms 18 күн бұрын

Thank you for the thoughtful comment man! Just checked out Max's stuff, so beautiful.

@pups5961 15 күн бұрын

I swear this has to be one Of the most important videos I’ve watched in a very long time✨✨

@mrstevemccarthyradio 13 күн бұрын

You ( Fucking beautifully ) summed up what is wrong with social media for me. I haven't posted work for a year, I've just made stuff, and posting it felt like such an anti climax, so I didn't. This is such an inspiring perspective.

@TRXST.ISSUES 19 күн бұрын

You did a really good job on this video, aesthetics, edit, audio mix, transitions, shot composition, animations. They were executed so well that everything felt smooth and well connected. Enjoying the double Ryans as well as action + narrative are more engaging than narrative alone. Skill and respect.

@RyanNgFilms 18 күн бұрын

Thank you so much man! Haha yea I'm playing around with a new camera and wanted to try some new editing work. Thank you for pointing that stuff out!

@TRXST.ISSUES 18 күн бұрын

@@RyanNgFilms Anytime man keep this going, it's incredible. Side note, the texture on paint looks incredible on camera O_O.

@KhalilDaTerra 11 күн бұрын

bro this hit. love this video so much.

@byjeffreysun 19 күн бұрын

BEAUTIFUL RYAN I’m so excited for the rest of this series

@RyanNgFilms 18 күн бұрын

THANK YOU JEFFERY! ❤❤❤

@ShantanuKumar 15 күн бұрын

Ryan, you are a true artist. Love your videos!

@AnEveningWithMusic 17 күн бұрын

Love your aesthetic and editing!

@RyanNgFilms 17 күн бұрын

Thank you man!

@alensacipi5433 16 күн бұрын

Alright alright alright you just comming inside the shot at <a href="#" class="seekto" data-time="37">0:37</a> an talking into the mic, damn this was unexpected for me! the way you zoomed out and than just casually walking into the shot this was very uniqe, AWESOME. I mean erveryone can walk in an such but the way you made that transistion I have not seen anyone doing it this smooth!!

@RyanNgFilms 15 күн бұрын

Haha thank you man! Glad you enjoyed that shot