How To Setup A Consent Banner | GTM, GA4, & Google Ads

Рет қаралды 17,900

Күн бұрын

Learn how to setup a consent banner on your website using Google Tag Manager (GTM) and Termly. In this video, you will walk-through the steps to setup and configure a cookie consent banner to control how tags behave and when they fire. You will learn how to use Google Consent Mode with a Google Analytics 4 (GA4) tag, a Google Ads remarketing tag, a Google Ads conversion linker tag, and a custom HTML tag in GTM.
Get the pre-configured Termly container for GTM at lovesdata.co/gtm-termly
YOUR EXTRA RESOURCES:
○ Termly - lovesdata.co/termly (affiliate link)
○ Free consent banner (Osano) - www.osano.com/cookieconsent/d...
○ Other consent management platforms - www.cookiebot.com and www.cookieyes.com and cookie-script.com
○ GTM tutorial series - • Google Tag Manager Tut...
○ Analytics Essentials Course (free) - www.lovesdata.com/courses/ana...
○ Tag Manager Essentials Course (free) - lovesdata.co/tag-manager-esse...
JUMP TO A TOPIC:
00:00 Introduction to setting up a consent banner
00:45 Enable 'Consent Overview'
01:57 Setting up consent mode with Termly
04:32 Add the consent banner to your website
06:49 Configuring GTM
09:09 Adjust tags to work with consent mode
13:45 Preview the GTM container
16:11 Next steps
Join our courses: www.lovesdata.com/courses
Subscribe to our KZfaq channel: kzfaq.info_c...

Пікірлер: 47

@jhuntrafego 4 ай бұрын

Thank you for helping, I've been looking for this for about 10 days and now I can actually resolve this, as I'm Brazilian but I work in Europe, thank you very much!

@iftekharulislam98 3 ай бұрын

can you give me free template file

@m_reis 4 ай бұрын

Very useful Ben! Thank you so much!

@moasfarfitness 4 ай бұрын

I was going crazy over this consent. Thank you very much it's finally working for me now!

@iftekharulislam98 3 ай бұрын

please can you help me Free consent banner (Osano) download file link

@journeybyenglish 4 ай бұрын

Always loves data from my deepen heart.💞💞

@shoaibadshah 3 ай бұрын

Thank you very much for this detailed and in-depth video on how to setup Termly consent banner and also for the free termly template. I learnt how to add Termly to my website and connect it with Google analytics. Although I did not need to connect it to other google services since my Google ads is also linked to my Google analytics! My website is up and running now with consent management for the Europe & California region. I have not added it for other regions as it is not yet required by Google analytics to enable measurement in other regions. Thank you once again and keep up the great work! Much appreciated.

@ozzy4analytics 4 ай бұрын

Hi, thanks a lot for this easy to follow tutorials. Im just curious, why do you use different firing triggers for Google Analytics tag and Cloud Storage tag when they share the same consent type? You fired GA4 tag on consent initialization, but fired Cloudfare tag at a later stage? since they both require the same consent setting (analytic_storage), wouldn't it better to fire their triggers at the same time? or does this have to do with consent mode for google tags?

@vedransebecic7561 3 ай бұрын

Thank you so much for this tutorail. It was very helpful! Have a nice day. :)

@grahamnixon5102 4 ай бұрын

Thanks for another easy to follow tutorial. Is the new consent mode required for something as simple as tracking conversions in Google Ads? I don't use remarketing in Google Ads but Google don't make it clear, simple referring to "use of Google advertising products". Thanks in advance!

@simonamilenkova3206 4 ай бұрын

Thank you, very useful! I'd love it if you could also make a video on how to set up Consent Mode on Squarespace without a CMP.

@aerocest 4 ай бұрын

Thank you! Can you tell me please how to set up consent mode for Facebook and Linkedin tags.Do I have to customise the consent mode setting for all tags on my page? I have about 20 of them:) including mail-copy, phone copy, watch video etc. Thank you in advance!

@Algie37 3 ай бұрын

You are a life saver!

@chloej5071 4 ай бұрын

very useful❤thanks

@ganeshbhandarkar3014 3 ай бұрын

Thank you Benjamin for this amazing video. It provides a new feature to check for. One query on this, please. (Sorry if this sounds silly or if I missed it) you mentioned that the Termly tag should fire (installed) before the GTM one. You added the Termly plugin, but how do we ensure it fires before the GTM one?

@CoffeewithMehmet 4 ай бұрын

Thanks for your video. But, can I ask one question? What is Cloudflare | Analytics tag? I mean what is it's function?

@lydia7174 4 ай бұрын

How can you account for additional settings when a tag needs to fire on multiple consent categories?

@doble_G 3 ай бұрын

how do I increase (in GTM) the time that the banner waits on the user to approve? If it dissappears, does it reject cookies by default?

@guanquanlin7854 2 ай бұрын

Great video! My google Ads are disapproved because of my website is not on consent mode. You saved me!

@PascalJean-md1le 4 ай бұрын

Thank you

@futurist13 4 ай бұрын

Thank you, your videos are great! Please, make a tutorial for a free solution

@BadGirl-pn3qu Ай бұрын

I see G111 in both cases: before Accepting and after. What am I doing wrong?

@mateorubiogribble6878 4 ай бұрын

Great info!! Could you do a video for COOKIEYES, please?

@JacopoGalli 4 ай бұрын

Thanks for the video! Very informative. Is this still valid for the new consent mode V2 as well?

@LovesData 4 ай бұрын

Yes

@iftekharulislam98 3 ай бұрын

@@LovesData please help me Free consent banner (Osano) download file i dont understand please help me

@MigenaBicaku02 3 ай бұрын

A tag read consent state before a default was set. I need help with this error.

@desislavaandreeva4359 Ай бұрын

Is this a basic consent mode or advanced? I'm a bit confused with the way we troubleshoot when it is basic and when it is advanced in GTM preview

@katerynastelnykovych2056 4 ай бұрын

Hi! I have a question. We are trying to set up advanced settings for Consent Mode v2. For this, I choose "Not Set" in the consent settings for tags. Also, I set a trigger for them - "all pages" because we don't use CMP GTM Template, but CMP custom script that they provided. Now, I see the next: 1. open website - default consents are set to "denied" (Consent Event in GTM) 2. container loaded + GA4 and Google Tag are fired 3. When the user updates consents, - "cookie_consent_update" event shows, BUT GA4 and Google Tag don't fire again. In this case, GA4 Tag and Google Tag receive updated consent from the user or not? I am worried that all default consents are "denied" and GA4 will not send any data at all.

@adsetmcc412 4 ай бұрын

I think the GA4 tag and other Google advertising related tags (Remarketing, Conversion linker) should be triggered by the cookie_consent_update trigger, instead of all pages trigger. But correct me if I am wrong :)

@LovesData 4 ай бұрын

If the consent management platform works with Google Consent Mode and the tags have built-in consent checks, then you shouldn’t need to adjust the trigger for these tags.

@LovesData 4 ай бұрын

I’d start by checking the consent status for any tags fired after consent has been granted. I’d also suggest contacting support for the consent management platform you’re using.

@katerynastelnykovych2056 4 ай бұрын

@@LovesData thank you!

@googleadsmanagement9096 4 ай бұрын

Hello, If I already have consent banner on the site via beeclever GDPR Legal Cookie then how Can I add V2 mode with Termly?

@LovesData 4 ай бұрын

Termly has added Google Consent Mode v2 automatically for you. If you want more granular control of the settings, you can adjust them for your consent banner in your account.

@googleadsmanagement9096 4 ай бұрын

@@LovesData we have purchased Termly just now, and before that, we already had a consent banner on the website beeclever GDPR Legal Cookie, and my client wants to keep the current banner only, Can you please suggest what to do next, how to go ahead for consent V2 mode with Termly in this situation?

@LovesData 4 ай бұрын

@@googleadsmanagement9096I don’t think using two platforms is going to be a very good option. You’ll need to contact support for the platform(s) you’re using and figure out a plan.

@nelmedia1 3 ай бұрын

I think you have extremely good courses related to GA4 and cookie consent 2. But what bothers me - if a visitor does not consent to the collection of analytics data then he will not be recorded as a visitor? How does GA4 initiate the collection of anonymous data? I also asked that question on the official GA4 channel, but I didn't get an answer.

@iftekharulislam98 3 ай бұрын

@Loves Data please help me Free consent banner (Osano) download file link

@piotrprzadak 4 ай бұрын

is it consent mode v2 ?

@termly 4 ай бұрын

Termly's Consent Management Platform fully supports Google Consent Mode v2!

@iftekharulislam98 3 ай бұрын

can you give me free template banner file and i dont understand import file please help me

@ericrichard4940 4 ай бұрын

a bit confused as to where advanced mode fits into all this.

@garethhealey5832 4 ай бұрын

Its just the way to categorise the tags under consent levels like analytics_storage, ad_storage etc. If a user goes to consent preferences in the cookie banner and selects analytics_storage only for instance then only the tags categorised under analytics_storage will fire. It's not a problem if a user consents to all cookies.