From a keen observation in America to a billionaire’s success story, Manoj noticed that many people were taking just a sip or two from Red Bull cans for a quick energy boost and tossing the rest aside. In response, he introduced a tiny single-sip-sized energy drink. Due to its compact size, it found a place on checkout counters, while Red Bull and Monster remained in the distant fridge. To ensure customers grasped the product’s purpose, he named it ‘5 Hour Energy Drink,’ emphasizing its functional value. Today, 5 Hour Energy Drink’s sales have surpassed 1500 crore, and Manoj has achieved billionaire status. 🚀 His journey exemplifies the power of innovation and meeting customer needs with a unique product.
[ 5 hour energy drink, red bull, monster, beverage business, beverage industry, founder insight, brand insight]
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