How To Start Your Own Brand • Behind The Scenes of KraveBeauty : Money, Product Development, Design

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💚 Visit us: kravebeauty.com/ 😋
🌴🌴🌴 JOIN THE PALM PALM FAM💘 bit.ly/subscribetoliah
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KraveBeauty is a skincare company that believes in the power of simplicity by urging you to step back, press reset, and listen to your skin’s true needs.
The brand was created by beauty influencer, Liah Yoo, to fight the ineffective yet conventional skincare routine that’s carelessly trained us to apply more than what our skin actually needs. That's why we offer skincare essentials that are craved by your skin and respect its natural functionality.
Press reset and feel damn good, inside and out --because that's what skincare should really do.
#PressReset
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➫ Instagram → / aboutliahyoo
➫ Twitter → / aboutliahyoo
➫ Snapchat → @aboutliahyoo
➫ Email → liahyoo@gmail.com
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Hope this video was helpful for anyone who's starting their own entrepreneurial journey!

Пікірлер: 530

@LiahYoo 6 жыл бұрын

🌴 HAPPY NEW YEAR! It's been awhile guys!! I didn't plan this video to be the first video of 2018 but it happened to be. I wish I came across a video like this when I was just starting out, so I hope this could help some of you rebels out there :) Wishing you nothing but great (skin) health 💚

@tiffanytan3709 6 жыл бұрын

so proud of you! thank you for your hardwork and guiding us the best way of skincare by listening and respecting what our skin needs. please do international shipping( especially to the UK!), cant wait to get your prdduct.

@kopiandcroissant 6 жыл бұрын

Tiffany Tan and to Indonesia as well 😊😍

@nadiayoshioka 6 жыл бұрын

Omg u r goals literally thank u so much for sharing ur hardworking journey loved it🌴🌴🌴

@jas.minex_ 6 жыл бұрын

Is it possible for you to make a series that talks more indepth about each stage of creating and launching your own business? Thank you :D Love your channel and good job for working so hard~ This video really inspired me!

@gooky0123 6 жыл бұрын

Such a fantastic video! Kudos to you for making this happen! I work in product marketing and know firsthand how challenging every step that you mentioned is. So thrilled your products are out in the world and wish you tons of continued success and learning!

@EmilyMariko 6 жыл бұрын

omg liah, this video is EVERYTHING, and major major props for being sooo open and transparent. seriously, only you can pack so much information into 15 minutes while it still feeling so approachable and engaging!!!! i feel like we've both witnessed first hand how freaking looooong it takes bigger, more traditional beauty companies to launch products that end up just being mediocre. meanwhile, hungry entrepreneurs like you are cutting that timeline in half, while creating something that people actually want to use AND that ties into a larger purpose. im so so into this and krave!! im seriously dying to get back to SF now so that i can try my products haha!!

@LiahYoo 6 жыл бұрын

Emily!!!!! This means a lot. Thanks for such kind and encouraging words!!! There were so many doubts and other temptations tbh but sticking to the reason why I started in the first place really help me stay grounded with this. Can’t wait to catch up with you in person one day 😊❤️

@EmilyMariko 6 жыл бұрын

yesss we need to find a way!!

@elinyoyo 6 жыл бұрын

Can’t wait for kravebeauty to ship internationally! 💚

@LiahYoo 6 жыл бұрын

I can’t wait too!😀

@alananisa8518 6 жыл бұрын

Yess

@divanijulieta 6 жыл бұрын

Yess😍

@vbvoeurn 2 жыл бұрын

Can she ship internationally now?

@ella-pc4qp 2 жыл бұрын

🇰🇳can't wait too

@eccentricchick2 6 жыл бұрын

Great job and thank you for being transparent. I think everyone appreciates you more and that speaks volumes of what a genuine person you truly are. Happy New year and I hope your company succeeds.

@LiahYoo 6 жыл бұрын

Thanks Eunice!! That really means a lot

@euniceebby6665 6 жыл бұрын

Woah that’s my name!😂💗😂

@sichitsu 6 жыл бұрын

Watching this, it's like I am studying strategic management in uni but in a more practical and funny way. Good job Liah & Krave Beauty team, you guys are amazinggggggg! Thank you for educating us and finding our way back into the joy of skincare. I hope your brand will sustain for a long period of time. (Oh, and happy new year~~~!)

@patricia4694 6 жыл бұрын

I love how you explained everything seeing everything come into place! I love how you can connect with us rather than brands who just want money & we can understand your POV on whole brand! Fighting !! Waiting for international shipping one day :)

@daniellemarievergara3639 4 жыл бұрын

I love how she’s so hands on with her brand. I’m now so comfortable using her products knowing how much thought and effort she put in her products

@sentisa5091 6 жыл бұрын

As You speak about the development, I really can see that You've finished architecture/design studies. Everything is really well done and it's very inspiring for me as a design student to see how passion can lead to own business. Lots of love from Poland

@LiahYoo 6 жыл бұрын

Proud to be a design graduate 😊💚 you got this!

@munmilks 4 жыл бұрын

szok polak szok DAWAĆ KRAVE W PL!!!!

@user-kt8vl3hd5c 6 жыл бұрын

케일라루야 제 답이없던 각질과 이별하게 해준 인생템이에요ㅠㅠㅠ 이렇게 좋은 브랜드 런칭해주셔서 감사해요!!

@LiahYoo 6 жыл бұрын

으와 감사합니다 ㅠ_ㅠ 정말 더없이 기쁘고 행복하네요! 새해 복 많이 받으세요!!

@emilykim2076 6 жыл бұрын

Thank you so much for educating us about skincare!! My cystic acne has significantly improved after watching your videos!!! I use both products and I love them so much! Thanks!! 😘

@melissachua5099 4 жыл бұрын

I love how honest you are and very open to helping other people! You are one of a kind! I am new to your channel and I already love you so much!

@samhwang6280 6 жыл бұрын

This was so inspiring to watch Liah!! I'm very passionate about natural skincare, too. I love your insight on the skincare industry.

@RosaDaniello 6 жыл бұрын

Thank you for explaining everything in so many details. I really like how transparent your are just because so we as viewers and supporters feel appreciated and not taken for granted. Also, it's always nice to see the work in progress/backstage of someone you've been following for a long time :) Good luck with your brand! Love you💚

@sydneypineapples2384 6 жыл бұрын

I just bought the matcha hemp cleanser and the AHA, it’s said to come in today. MY SKIN IS SO EXCITED!!!! especially for that AHA, because I have severely dry skin, flakes everywhere, so I’m ready to try it out. I’ve been craving something that will hydrate my skin to the fullest. Thank you for making this brand Liah, it really means so much to me that there is a brand that actually cares about what I’m putting on my face. Thank you!

@IvanaXu 6 жыл бұрын

update?

6 жыл бұрын

I honestly can't wait till you ship world wide

@ytq321 6 жыл бұрын

you creating a skincare line is going to save my LIFEEEE!!!! your (skincare) philosophy is also mine and i couldn’t be happier for you!!

@_verdeng 6 жыл бұрын

such a wonderful video! i think i love you more each update you do 😭 your content is amazing and i can't wait for your products to be available internationally! i wish more people do these kinds of honest content, so refreshing!

@kopiandcroissant 6 жыл бұрын

This girl is LIT !! You should make a meet and greet Liah.. ❤

@faithmomlife 3 жыл бұрын

Love how honest and purposeful you are, Liah! ❤️🎉

@pegasus4dawin 6 жыл бұрын

Liah, I'm so proud you! I'm really grateful that you explained everything about starting a brand. I wish you more success!

@LiahYoo 6 жыл бұрын

Thanks Christine!!

@monkichi3 6 жыл бұрын

Happy New Year Liah! And congratulations on the brand too! Can't wait for it to start shipping to Singapore. I would like to start my own brand too this year so thank you so much for this video. Definitely a start to list everything that needs to be done. Of course my no. 1 homework now is to find a local manufacturer that can produce the product i want :) I agree with you about having to have a product with a purpose and not just launching any product for the sake of entering the market. Look forward to more behind the scenes videos! :)

@Kuzhy811 6 жыл бұрын

I am so proud of you! Congratulations! I'm definitely going to support by purchasing. Thank you for sharing, not necessarily thinking of launching skincare but starting something of my own and I feel so inspired after watching this.

@reckiziath6387 4 жыл бұрын

I love this! A really great and honest insight into the whole process. Thanks Liah Yoo!

@dorislin9524 6 жыл бұрын

thank you , thank you and thank you for being so honest, transparent and inspired!

@nedrageddes3261 6 жыл бұрын

Ur a true inspiration...love how u are transparent. Wish more business persons/entrepreneurs would take the time out to tell their start up story .

@koalatea8126 6 жыл бұрын

Liah -- I ordered your Kaleluyah exfoliant and Matcha cleanser as soon as I was able. Not only am I blown away by the formula and experience of the products themselves, but the design of the packaging down to the box the items shipped in was perfection. I am in love!!! Following your advice, I have seen an improvement in my painful cystic acne. If these products continue bringing me joy (as I'm sure they will), you have a loyal customer for life! Sending love from Texas.

@summerjeong3322 6 жыл бұрын

리아님 항상 영상 잘 보고 있어요 :) 새해 복 많이 받으시고 2018년 행복한 일들만, 하는 일 다 잘되길 바라요! 💕💕 매번 선물같은 영상 감사해용 🎁💘

@IqraArshadBeauty 6 жыл бұрын

I'm so happy I found your channel last year. You're tips have helped my skin so much already. I'm so proud of the hard work you've put int your brand! I can't wait for international shipping one day!!

@misspinkysh 6 жыл бұрын

OMG! I love how passionate you are about healthy skincare and thank you for creating Krave Beauty! My skin loves them~ I really look up to you and set you as a role model! Thanks for being you 😘❤️

@LiahYoo 6 жыл бұрын

Thank you thank you!! I’m too flattered 😍❤️

@gypsymoon474 5 жыл бұрын

This is very helpful, I want to start my own skincare line because I love beauty and making my own mix of oils and butters etc but I want to learn more not just mixing things together but also what not to mix and skin sensitivity etc. I just thought about it last October 2018 and I’m researching and I’m glad you made this video because I didn’t think of a chemists or master blenders etc and packaging that I’d have to design myself or hire someone! I was googling images of things I like and was tryna get inspiration and ideas from that. Girl Liah I’m so glad you made this video!!!

@dkang27 6 жыл бұрын

THIS IS AMAZING I was wondering abt these stuff all the time but had no idea where to ask! Now I feel much more informed thanks!!!!!

@jiwonmoon 3 жыл бұрын

This is amazing. Thanks for sharing all of this info, Liah!!! Btw, I love love love the Krave Beauty packaging.

@meenasharma9676 4 жыл бұрын

Thank you so much Liah. I really needed this. I really appreciate it.👍🙏🏽

@cheerios4canaries 6 жыл бұрын

Omg congratulations on your successful launch of your own beauty brand! I support you in every way. You are amazing and a great role model for young women. I admire your ambition and your persistence in chasing your dreams!

@aliciatang714 6 жыл бұрын

I was so amazed by this video! Thank you so much for your honesty and hard work!!

@lchen2522 6 жыл бұрын

I gave Krave a try (think the price dropped since launch but I could be mistaken) and I'm blown away. The cleanser is gentle and the Kalelaluyaha is immediately skin changing. The first time in long while, my crazy skin is calming down.

@naanaquagraine 6 жыл бұрын

As someone who enjoys the behind the scenes of things, it was so fun to see your process. Thanks for sharing and i wish you all the best! Cant wait to get my hands on that toner!

@aquietlife8234 6 жыл бұрын

This is so amazing! I love you and I'm loving the products from the line that I've tried so far - it's so amazing that you've taken on this challenge. I've been making plans for a skincare company at the back of my mind for so long but it felt really insurmountable. You did a great job of giving enough of a general outline that I feel able to actually put together some next steps. Would love to know more about any books, podcasts or sources you went to in order to learn more and feel confident in taking that leap.

@StarGazer2190 6 жыл бұрын

Thanks for sharing the journey. You really put so much work into this! Can't wait to try the products out.

@andrewgnzalez 6 жыл бұрын

How much does Cosmax cost for prototyping? What’s the indie lab you worked with? All I heard was “Kayla”? Love you! Also did you do this completely on your own or did you have a team of friends, family, co-owners?

@pankiesperception 5 жыл бұрын

Thank you so much for the information you given! I’ve struggled with this topic but you made this very clear! God bless you.

@jovannaespinoza1055 5 жыл бұрын

Thank you so much for sharing this! This video has helped so so so much 💕 you’re absolutely amazing!!!

@VENIKA 6 жыл бұрын

I literally had my note pad out, taking notes, this was SO informative!

@sierrarichardson8317 6 жыл бұрын

This is actually the first time I have commented on your channel, but I have been watching your channel for awhile now (I think nearly three years), and I appreciate this video so much. I am a high school senior, who is going to college in the fall with a business major. When I first heard that you were creating your own business my heart filled with joy, not only because of the products, but because of your hardwork and personal growth. I want to someday own my own haircare and skincare line, and also wanted to be able to sell the products in America and Korea. Though I plan to work in the industry for years to get experience, and I haven't even had my first business class, getting a video like this only confirmed that this is something I want to do with my life. I love how you make things simple but full of information, and I hope that someday I am able to meet you in person once I am older!

@naureenhossain4727 5 жыл бұрын

So much valuable information in this video !! You are giving out knowledge that people would probably charge. Extremely informative, straight to the point & presented in a concise manner. Inspiring, thank you !!

@TheChristineHuang 6 жыл бұрын

thank you for making this video! i'm always fascinated with the process behind creating a brand, and it was also just nice to see what you went through in the past year to create KraveBeauty

@LiahYoo 6 жыл бұрын

Thank you!

@su-tingtan2571 6 жыл бұрын

awww I missed you! glad to see you uploading again! ❤💕

@LiahYoo 6 жыл бұрын

Missed you too 😭

@stefaniarossi4034 6 жыл бұрын

Your transparency should be a model for every producer and brand. Great job Liah! I'm waiting for the moment it will be possible to have your products in Europe!

@LiahYoo 6 жыл бұрын

Can’t wait to bring it to Europe, thank you ❤️

@mischelleloren4189 6 жыл бұрын

Seeing how far you've gone through your love for skincare makes me so proud to be one of your subscribers. Keep it up Liah and more power to you and to Krave! Happy new year!

@LiahYoo 6 жыл бұрын

Aw thank you so so much for the kind words! Love you 🎈❤️

@mischelleloren4189 6 жыл бұрын

Liah Yoo 리아유 love you too!!!

@user-lz9up6tn4i 6 жыл бұрын

I'm so proud of you Liah!

@madhupunjabi5701 5 ай бұрын

Love you!! I can say first hand, Liah is an incredible founder.

@_Stav_ 6 жыл бұрын

Thank you very much for giving us the insight! I am from Europe (Greece) so I cannot currently purchase your products. I wish in the future I will be able to support you and give back all the respect you show us!

@jungminkim7142 5 жыл бұрын

Knowing @KraveBeauty and you Ms. Lia as a KZfaqr/Founder of Krave for just nearly two months since February 2019, felt like i lost years spending for so many brands that doesn’t care for your skin at all! Thank God you changed the game!

@user-fv3tj7mp2w 6 жыл бұрын

리아 님 정말 대단하세요! 멋져요ㅠㅠ 리아 님의 브랜드 철학이 잘 전달되는 영상이라 너무나 흥미롭게 봤어요! 리아 님의 좋은 프로젝트로 항상 긍정적인 에너지를 얻고 있어요! 새해 복 많이 받으세요!🌴🌴

@LiahYoo 6 жыл бұрын

수민님 감사해요 새해 복 많이 받으세요 😀🎁

@Ojiduru 3 жыл бұрын

Thanks so much for this video!! So informative and much needed 💙

@katgalindez1391 6 жыл бұрын

you inspire me so much tbh 💖

@lalalasiesta 6 жыл бұрын

리아님 저랑 비슷한 세대인데 벌써 본인만의 사업을 이렇게나 잘 꾸려나가시고 너무 대단하세요. 보통 변호사 끼고 진행하는 일도 직접 알아보고 직접 하셨다니 고생 많으셨어요. 앞으로도 계속 응원할게요.

@blankspace1252 6 жыл бұрын

After watching your videos and carrying the routine. I started caring my skin and it really felt good. It's healing and I can see it. I was searching for a good brand which contain the chemical, vitamins all of the stuff which you suggest. And now your brand is out ♥_♥. Please ship it to India too.

@richdannyboys 4 жыл бұрын

2 years after this video published... I found it very interesting!!! Also, thanks for your kindness sharing the evolution of KraveBeauty.

@jannah5619 5 жыл бұрын

This video inspired me so much! Thank you

@user-oi8pb8ww3v 5 жыл бұрын

저도 언젠가는 리아 언니처럼 저만의 브랜드를 가지고 싶어요! 진짜 언니 영상을 보다보면 깊이가 있다는게 느껴져요! 진짜 내적으로 깊이가 있고 건강한 사람인게 느껴져요. 그래서 참 대단하신것같아요! 저도 언니를 본받고 싶어요! 항상 감사합니다~

@khushiupadhyay9252 2 жыл бұрын

Ohh my gosh! You're so beautiful!💞 And just the content I was looking for 👀 lot's of love and success ❤️

@pengsoofuldays 6 жыл бұрын

Happy new year, liah! Hopefully 2018 will be the best year so far for all of us, and definitely a continued success for krave beauty. I will always fondly watch you grow bigger and better. :3 love ya! ❤️

@ggkk797 6 жыл бұрын

ok we need hair routine video

@LiahYoo 6 жыл бұрын

haha!!

@oopsieli4093 6 жыл бұрын

Congratulations!!! It's amazing what you have achieved through all your hard work and passion. Wish you success and happiness for 2018! Also really appreciate how transparent you were about the costs unlike other sources. Helps give me a better understanding

@LiahYoo 6 жыл бұрын

Of course Julia!! Thank you so much for appreciating the work. Wishing you a great new year love!

@bamzsbaa 4 жыл бұрын

This is really helpful! So glad that I found this video. Thank you!

@srijitadatta7786 4 жыл бұрын

🌄When it was printing, I literally got goosebumps ❤️❤️❤️ so proud of you. Please don't be embarrassed but you are my role model honestly 💜💜

@jananstaples6554 2 жыл бұрын

The fact that she is literally doing exactly what I desire most in life to do is so inspiring to me

@FairyFire8 6 жыл бұрын

I really appreciate the transparency and vision your sharing with us. I have always been curious about the process! Thank you Liah!

@FairyFire8 6 жыл бұрын

Also I appreciate the price point and the marketing of the product directly to us versus increasing the price to launch in a major retailer later

@LiahYoo 6 жыл бұрын

Thanks Crystal!!😭🙌🏼

@drtle 6 жыл бұрын

you are so inspiring congrats!!! as soon as finish my current cleanser, i'm definitely going to purchase yours :) can't wait to see your brand grow!

@LiahYoo 6 жыл бұрын

Thanks Tiff! Happy new year 🎁❤️

@jenta4479 6 жыл бұрын

Thanks for sharing Liah. It’s so helpful having some first hand experience from you

@LiahYoo 6 жыл бұрын

Aw good luck on your future

@aartipundir4405 3 жыл бұрын

You are such a inspiration. I am thankful to all the knowledge you provide us .... you have brought light in my life thankyou

@HeejinNam 6 жыл бұрын

와 언니 진짜 멋있네여.. 혼자 고민하신거부터 이렇게 만들어내시는거까지! 계속 응원할게요👍

@LiahYoo 6 жыл бұрын

감사합니다 희진님😘

@LeaGoesGreen 6 жыл бұрын

It’s so inspiring to see women take on the world and put their vision out there! Thanks for sharing your experience, a lot of big lessons to learn!

@LiahYoo 6 жыл бұрын

Thank you so much!

@eglepetrauskaite64 6 жыл бұрын

Hi Liah, we are waiting for your products to be shipped to the E.U. too!!! All the best of luck on this amazing project!

@JuliaJordanT 6 жыл бұрын

THAT‘S WHY I LOVE YOU!!! ❤️❤️❤️ Thank you so much

@ashlee5584 6 жыл бұрын

Yay I’m so proud of you! Keep up the amazing work!

@LiahYoo 6 жыл бұрын

Thank you!

@lbfaith 5 ай бұрын

What a great website! Definitely creative. I will totally buy from you….❤ I would have loved to see what it looked like 6 years ago!!! Since I’m learning 한국어 love that you chose to place subtitles

@blackmill 6 жыл бұрын

This was so so helpful!!! Thank you Liah

@LiahYoo 6 жыл бұрын

Thanks love! good luck Nat

@hopewimer4476 6 жыл бұрын

Wow, that was really interesting! I wish this video was longer, I'd love to know more!

@panderadyanti 6 жыл бұрын

seriously I really like the design of your products, simple and good looking and also the great ingredients you put in your products ✨ I hope someday your products easy to find in my country store💗 Thanks to God I found your KZfaq channel and being your subscriber in early 2017 you educated me to understands about skin healthy. Congratulations for you Liah! 🙌

@LiahYoo 6 жыл бұрын

Cheers to a healthy skin year😊❤️

@jennacooley8085 4 жыл бұрын

Wow! The fact that you designed the packaging my goodness!

@therealmlw 5 жыл бұрын

You are such a great inspiration!

@thuyvuthu9634 5 жыл бұрын

Thank you very much for your genuine advice. I enjoy the video very much. Glad that I found it.

@hanamiya8008 6 жыл бұрын

Looking forward for your sunscreen!!! I'm so excited i hope it'll be my holygrail and it's not too pricey

@LiahYoo 6 жыл бұрын

I’m hoping the same as well😊

@hanamiya8008 6 жыл бұрын

WOAH IT FEELS SO GREAT TO SEE YOU REPLIED ME:") You made my day:") thankyouuu Please wish me luck for exam tomorrow🙏 Thank you so so so so much ❤❤

@naeun7387 6 жыл бұрын

Copywriting 도 되게 잘할거같아요 리아님!! 말 너무 잘해서 부러워요ㅠ!!

@nokakanofun8345 2 жыл бұрын

Thank you Liah for the inspiration.. no word could describe your kindness and shares.. Cheers from skincare brand owner from Indonesia 😍😘

@sydnicee4797 6 жыл бұрын

I hope your products will reach the Philippines! I will be waiting here 😉 By the way, i love how transparent and honest you are. And Bless you for taking the next level, you will be able to help many people with your product :) ❤