Anyone else think that when Hugo gets home and takes his suit off and hangs it up.. that he then puts on another suit for lounging at home. Thanks for the video Hugo, great advice.

To see Hugo iron a shirt like a pro is very cool. Fine clothing comes with a necessity to maintain it well.

I wash my suits by hand and most of my shirts too. I like how Hugo talks about it being a spiritual experience because I find taking care of my wardrobe to be sort of a meditative experience. Almost akin to gardening.

This needs to be in a playlist of Men's Wear 101. Mr. Jacomet said to get a brush for a few bucks; I'd like to add that you don't want just any brush, but one called a Clothes Brush. Should cost $10-$20 depending on the company. Kent Brushes makes an affordable one. A clothes brush is gentle and made for suits, a household nylon brush can ruin the fabric. For suit hangers (any really) that are made out of wood, do not hang your wet garments on them as the cheaper ones can have wood stain come off and damage your suit or shirt. If you like wood hangers, still get yourself some wide shoulder, plastic suit hangers to use while your items dry.

I recall when I first went to Europe. I was very fortunate enough to be given the chance to work in London for a year and one of my many relaxing weekend rituals was to iron my shirts. The first night I walked through London, I thoroughly recall the strong impression left upon me by so many smartly dressed gentlemen. On another note Hugo, your home looks lovely. Just the right amount of beautiful furnishing without appearing ostentatious.

I completely agree with him about ironing your shirts being a somewhat spiritual experience. That, and polishing my shoes are some of my favorite ways to unwind and meditate

Dear mr. Jacomet A little bit late, but I iron the sleeves like you do. But I iron the cuffs seperately on the inside, so there is no crease in the cuff. But I think there is no wrong or right, just preferences. I really like your video's by the way. I was fourteen when I began wearing suits and from then on I invested more time (and money) in suits and especially tailored suits. Four years ago I started my own clothing business to help my fellow countrymen (the Dutch) dress well. We only do made-to-measure/semi-bespoke suits (and shirts, jackets etc.), but I am convinced we provided one of the best clothing and services in The Netherlands. The reason for that is that we are not about fashion, but about style. And I've taken lots of inspiration from your videos, but also from your colleague Bernard Roetzel. I have showed your videos to friends of mine who are not sartorial interested, but even they find your videos very inspiring. And I believe THAT is what it's all about: inspiring young (and adult) people in wearing smart-casuaul/formal or even sartorial clothes. Many thanks to you and your wife, who has also made very inspiring videos! Kind regards, Nick Valk

What a coincidence, I'm ironing My clothes while I'm seeing your video. Mr. Jacomet, I ironing My clothes everyday for the next working day at My office. By My work, and the extremly hot weather un Guadalajara México, where I'm living now, It's so difficult to wear jackets, suits or ties, but sometimes I wear it. Most of the times I wear only shirts and trousers with shoes, but where I was born, un Argentina, most of the time I was wearing suits, jackets, ties and overcoats. I prefer to drees in a "Sartorial way", than a casual, but here It's not possible all the time by the weather. Nice week Sir.

After you stated in a previous video around ironing and the relaxing nature of it, I decided to to follow suit. I now iron all of my shirts in one sitting, on a Sunday. Great video as usual.

I sell suits, mostly of not the very highest quality as people don't seem to want to spend money for finer wools and better construction. Despite that, I still teach my customers how to hang their suit coat, their suit pants, and how to care for them. I talk them into a high quality suit hanger. I'm now going to recommend your channel Hugo. I'm going to iron my blouse now.

I have found it both more inexpensive and incredibly relaxing to launder my shirts at home. Same goes for shoe shining. As always, fantastic advice!

Ok, I needed to stop and make my comment. Here I go... I LOVED to watch you ironing your shirt, and this is why: Sadly, from where I come, is really easy to have a maid or some help in the house and because of that, ironong, like other house chores are not common to be made by men. Watching you (a succesful man, with so much things to do in his day) taking the time, not only to get his chores done, but also to do them with so much love and pasion results highly inspirational and enlightening. Thank you for showing me that a succesful man can have the time, not only to do something so simple like ironong his shirt, but also for showing me that there is always time to take care of the things that matter for you. I am new to your channel and I am already loving it. The best wishes and regards from Colombia

Kirby Allision's videos on shoe shining are absolutely phenomenal.

Its really important to take care of your stuff. The real character of a man is judged on how he treats his belongings. I have been judged many times because of my craziness to keep things in the best possible manner. But it feels really good when you wear them again and there is always a story attached to them. Further, it reduces your expenses as well, so always take care of what you have. Thank you so much for this video🙏🏼

Hi Hugo, great video! When ironing your sleeves, I found it is best to iron the sleeve cuff separately and from the inside without folding it onto itself (much like you ironed the collar). This helps keep the natural roll of the cuff, especially important if you plan on wearing cuff links. To iron the sleeve itself, I recommend to hold up the sleeve by pinching the pleat near the sleeve cuff with one hand and then pinching near the collar with the other hand. This will allow you to lay the shirt down in a natural position and iron an incredibly precise crease running from the collar all the way down to the cuff. I do not recommend to iron over the sleeve placket as this will eventually damage the fabric because of the button. Instead, i iron the placket from the inside of the sleeve. It may take a minute or two longer but it has undoubtedly helped to preserve the life of my shirts. I love all your videos, Sonia and yourself do an amazing job and I cannot thank you enough! Cheers!

These tips are wonderful. And that you got up to iron a shirt right on there on the spot was just so cool. You and Sonya are by far coolest couple. So classy and at the same time down to earth. Please keep up the good work. And thank you.

This is the first hands-on I have seen here at Sartorial Talks, and I have been here for a year now. Loved it, mr. Jacomet.

I was taking a nap after my last exam of pharmacy school and thought : it's been a long time I didn't listen to Hugo! Annnd I woke up to your notification! What a sweet surprise :)

What a fantastic video Hugo, as someone who has worked with quality menswear for several years now, I already knew most of what you said today, but it's a pleasure watching just for the incredible passion that shines through you. You are an inspiration! I wish more of us Norwegians had the same outlook on life as you

Your ironing method is exactly the same as mine. I always start with the two fronts, go to the back, ironing on the "normal" side rather than the inside, and I iron the collars on the inside. No one taught me, I just found it to be the most logical way to do it

I feel like I started this video and it ended in just under a minute! That proves that I can listen to hugo my entire life. Big fan, Hugo!

Hugo, I just want to express how much I enjoy your videos. I found your channel a few months back and I’ve likely watched most of them. I have learned that along with your sartorial expertise, you are a rare and good human being and it shows through. Thank you for sharing with the world.

My cousin taught me how to iron at 15. I agree with you Maestro, Saphire is hands down the best of the best

That "Hopp!" when repositioning the shirt on the ironing board was quite satisfying. Like a professional juggler or a member of Roncalli circus. Made me smile. Thanks for the show, Hugo! :)

That moment when you said “And my mum was not with me”, was so sweet. We could literally see the helpless teenage boy Hugo in action. 😄

may I also add the importance of spacing your suits and shirts when you hang them in your closest to keep them from being crushed

You can get what is called a “sleeve board” which is a smaller ironing board for your sleeves so that you don’t crease and stress the fabric there, especially the light canvas on the cuffs. You are teaching the basic but very important LIFE lessons!!! Thank you Hugo!!

Excellent content once again. I don't wear my suits much, maybe twice a year. They just hang in my wardrobe. I will now get some bags for them. As for my dress shirts and pants, I don't send them to dry cleaners. I wash and iron them myself. I find the polishing of my shoes and boots to be very therapeutic and I enjoy making them shine.

Fantastic advice on suit maintenance. Much of it can be applied to jeans as well. But being a New Yorker and not having access to several things mentioned, you have to be a little more creative with how to get things done.... I'm lucky enough to have a laundromat that will hang-dry anything I ask them to do. Especially luxury socks and jeans. While Brooks Brothers shirts aren't the greatest, they don't shrink or need ironing when you get the non-iron option. And they LAST. And the laundromat is relatively inexpensive. It cost me about $5 extra for them to do my laundry and fold it than if I did it myself. And they do a fantastic job. When I lived in San Francisco, there was a dry-cleaner about 30 minutes driving away that regularly won national awards for the quality and delivery of their services. Everything I ever took them, perfectly done. If a button came undone or there was a tear, they would call me and ask what to do about it. It was about 25% more expensive than other dry-cleaners. But I was happy to pay it. I took a Zegna suit ONCE to a 'regular' dry cleaner and they ruined it. It was wearable and it looked okay. But there was a strange glaze on it and was very stiff. Never felt the same again. I had that BEAUTIFUL suit for about 10 years without issue before that 'regular' cleaner. But obviously a great strategy is to have many items so you rotate through them more slowly. Having 20 suits is great. You'll only wear one model once or twice a month. Maintenance is so important. I too used to be horrible when I was younger. I'm a 1000x better especially with shoes. My rebuild of my shoe collection started almost 2 years ago and my shoes still look brand new because of quick and simple maintenance. No need to buy new ones to replace them. And I LOVE to save money!

Ironing clothes has never been my thing as I considered it to be a pretty boring activity, but after seeing Hugo ironing so fast and passionate I think I will approach this issue with much more enthusiasm from now on. 👍

Another amazing video, Hugo. Well done!

Hugo! That's almost exactly how I iron my shirts! Amazing! I had to teach my college roommate how to iron his shirt too. Love your videos.

Hugo, you've inspired me to start ironing my clothing. The results on my white shirt following your method was remarkable. Definitely something I will continue. I enjoyed the peace and relaxation that comes with the process. Sending my support from Australia 🇦🇺 Joseph

Very timely advice Hugo. Due to the recent COVID epidemic, I’ve been forced to relieve my valet of his duties. Sacré bleu!

Hugo and Sonya, your dedication and wisdom are truly inspiring and enlightening. I had just received my first ever VBC jacket on the 26th, and let it hung on a cheap hanger the night before this video came out. I corrected my mistake as soon as I heard your advice. Greetings from Peru, and may fortune be ever in your favor.

Sir Hugo, you are a true gentleman. I have learnt so much from you that I owe you a huge huge Thank You.

Thank you for this, Hugo. Valuable knowledge as always. Been back and forth with this myself and very cautious with my more expensive suits, so hearing some new pro-tips here is extremely useful

Hugo such a positive guy, it is absolute pleasure to watch your videos!

Thank you for your advice!

You've done again, Hugo, the sincerity, the clarity, the education, thank you again!

Amazing! I could listen to you talk about clothing all day. Great to see your passion for self-maintaining your wardrobe!

I love this guy.

Hugo, A treat to watch you do hands-on ironing. So humble, cool, and classy! 👌🏼 Best wishes from India 🇮🇳

Thanks for sharing these tips with us. My father taught me how to maintain my wardrobe and it was one of the best things he did for me.

Great episode! Funny thing; I have been ironing precisely like Hugo for years and with the same German iron. Très intéressant, merci Monsieur Jacomet

Awesome advice! Thank you

Thank you for the ironing tutorial and for sharing your lovely home with us.

Bravo on the ironing! Very practical advice and much appreciated!

Mr. Hugo thank you thank you for the iron lesson well done . I enjoy and appreciate the final product

When you realize Hugo irons shirts the same way you do.

When I was a teen in army cadets, my step dad taught me how to spit polish my boots. I agree it's a very relaxing process, and I was so dedicated that I made a pair of plain black leather boots shine like patent leather. It took weeks! I was very proud, any I also always had and still have the best ironed shirts because military people take this stuff very seriously ;)

Hi Hugo great video. I iron in a very similar way, only thing my shirt tailor taught me is to never iron the cuff folded because you may break the inside structure. He advised to always iron cuffs and collar flat, on the board. Cheers stay classy!

Ironing shirts is indeed pleasurable. Trousers on the other hand...

No jokes. My grandma is the one who taught me how too iron and did it the exact same way as you

I would say that this video should be on the top 10 of Hugos videos! I also love to iron my shirts. I find it very relaxing, also cleaning my shoes as well!

Great advice Sir. I think polishing ones shoes is very therapeutic. It certainly is for me. The first thing people see is your shoes, for some reason. Keep up the great work.

Great information... I find it very relaxing to iron clothed and polish my shoes. Thanks very much.

Great video Hugo. :) Thank you

Thank you Hugo, these videos are great. I find a white shirt the hardest to iron, very easy to burn or stain

Hugo, couldn't agree more about the shirts. I may have gone overboard, but I use a Miele washing machine with a special shirt program and a LauraStar semi-professional press. It actually has a fan in the board that pulls the steam down through the fabric. One tip you may try. Turn the button side upside down then iron over the back of them. The cushion in the board cover lets them sink down and fabric irons well. Cheers!

Thanks Hugo. As always I learnt more than I knew.

Thank you Hugo and Sonia. You’ve made a positive impact on my perspective on men’s style. I’ve started my journey from the shoes and just purchased my first 2 quality shoes from the list you’ve mentioned. Next will will be made to measure suits. Thank you again guys!

Thanks a lot for this top class tips hugo❤️

Thanks, Hugo, for another great topic! I've always been around buying those things, but for some reason I've been postponing the purchase. After this video I finally ordered wide wooden hangers, the cream and a brush. Thanks again. Stay safe

Very effective tips and points my dear Hugo, and i totally agree with you , specially about hanging the suits in fresh air and the shape of the hanger.Thank you my friend for your effort, love to you and Sonya from Cairo, stay save.

Hello Hugo, thanks for sharing. Love the video's. I'm learning a lot and slowly started buying according your advice. Two years ago I did buy a good washing machine, with steam function. The steam function is great for 2-3 shirts at a time. I just put them afterwards on a hanger and they remain great.

Thank you for making your channel. I will use this lesson.

This is excellent advice ~ when my wife comes home, I tell her to undress IMMEDIATELY.

The best skills a man can learn! AND women like this fact!!!! Cheers Hugo!

Those CURSED LUXURIOUS MOTHS! Haha love Hugo he is very knowledgable and I adore his sense of humor. I always look forward to Sartorial Talks content

Another excellent video Hugo, very helpful. I've noticed in your recent videos that you have a great aesthetic sense for interior design as well. Nowadays it is more and more difficult to align a classic aesthetic with furniture at home as the majority of designs have moved to a modern and minimalistic form. I think it would be very interesting to see a video on this subject from your point of view.

As others have said, I would recommend a sleeve board for ironing the sleeves to avoid the folds :) When taking care of my own shirts I mostly use the steamer doing it from the inside of the garment along with a tailors ham :) This keeps the gathers and pleats of my shirts very nice and fluffy :D The iron is used for shirts from heavier fabrics and places like the collar or to press in creases like in my pants :D for thinner/ delicate fabrics I mostly go with steamer for removing wrinkles/creases and the iron for making them. The entire process is SO much faster with a steamer and then using the iron for finishing touches. (Steaming creases into my pants is possible and i've done it on multiple occasions when the hotel somehow didn't have an iron or laundry service, but not something I would recommend)

Hugo, Ther iron that you call a "central reservoir" is called a steam generator - and they are excellent! and what an excellent tutorial! :-)

I was starting to miss seeing your face Hugo, so nice to relax and indulge in your advice, once again you post a very high quality video. Stay well dear Hugo and Sonya!

Hugo Jacomet, You are the Best!

Haha so entertaining! Hugo irons exactly the same way I have always done it

excellent as always. Love ur way of ironing, I start with the body too. If I'm really in a hurry (or too lazy), just use a steamer for a quick fix

Thank you sharing Hugo

I always thought that my ironing method was pretty bad. To see Hugo using the exact same method reassures me :D :D Thank you for this video!!

Great Video Mr Jacomet! Very Educational.

Great video, Hugo! Long time fan, recent sub, first time commenter. Good hangers and shoe trees are such inexpensive, but important tools for maintaining your wardrobe. I even buy basic wooden hangers for casual shirts now - will never go back to wire (and trying to phase out plastic...).

Hi Hugo! I love this video! Thank you!

I am not hanging my suits outside. I live in the south of England and they would end up covered in seagull shit!! The remainder of the suggestions are absolute pearls of wisdom.

It makes you happy to iron! You are unique, that's why we follow you Hugo :)

THANK YOU! Just what we asked for, and more!

As always very useful advice from Sartorial Talks. Another item that avoids the terrible moths is to use cedar disks, either placing them above and around each hanger or inside every suit bag.

Hugo el número uno, en elegancia y consejos. Vamos México y Francia

That was amazing. Thanks Hugo!

Fantastic tutorial for me. Good luck and keep it up.

We all invest a lot of good hard earned money into our clothing attire across the board. So it’s fundamentally wise to know and learn how to best take care of that investment. I would still say a comprehensive talk guide on how to care and maintain our entire wardrobe be nice. That’s Shirts - Dress & Casual Shirts, Trousers, Suits, Jackets, Coats, Scarfs, Knits, Sweaters. Then their are Shoes. Many of us have Wool Trousers and Wool Blends and you don’t just casually throw those into the Washing Machine. It’s a lot of care and real talk to convey how to maintain ones cloth properly and with care. But I did appreciate the real talk with Hugo about letting a suit and clothing as well rest and air a bit in a well ventilated area if possible after taking them off. I need to practice that more. I’m not exactly guilty, more innocent than most others, but I can do better as well. And will.

I can't help but seriously enjoy Hugo iron his shirts. It's my next best occupation to relax after cooking. (And I like the confirmation that I've not been doing a bad job ironing). I also have to admit. I like especially ironing my shirts. Regarding the sleeves on the shirts... I'm not sure if I do it well. But how I do it, is unbutton the cuffs. Line the ends up, and it will create a base for the initial fold that you usually get the shirt in. The seam will possibly be gone after washing, but this same seam can be ironed back in. Especially when you don't wear a jacket, I think it looks a little more elegant. The seam I usually often iron not too hard, so it's a subtle seam. More subtle than the one in my trousers (usually chinos). Just a little extra care which I like :) And oh boy, the clean shoes... that's so not in my system...yet. But I totally agree. It's the first sign. The objects that will usually go dirty first, it shows that you care. Saphir is indeed a lovely product. I sincierely support the 'cream'-comment. It's my most used product. Not Saphir for me, but I had it laying around. I -always- use this on most of my shoes before I dress up. I've got to underline that if the leather and/or patinna is bad quality, the Saphir won't even make a big difference unfortunately. I've come across that what I thought was good quality leather is not so much. And it's painful. Many things learned again. Many thanks for these great videos. Also, for Hugo and Sonya, I so much appreciate the humble characters. No clickbait titles, honest and good advice. I really really like this. Cheers, Jordy.

Good clothes deserve good treatment, great episode again Hugo!

Some guys forget to empty their suit pockets - always do so as soon as possible when you get home (sometimes you find extra cash in there!) and an electric trouser press is a very good investment. They are not expensive and last many years.

Very helpful. Thank you.

I did security work for 22 years round the work. My wife is a great cook .But I do all the ironing in my house. Wearing a uniform every day getting it pristine has really been good for our house. Like you when you go if you have done the work you know the outcome.

Hello Hugo, as always great video. I always, aaaaalways wash my shirts and socks by hand my self, believe me, you'll get better results and they'll last way longer. For moths, I use rosemary, I have a serious Tweeted collection.....near 80 jackets.....and never had problems with moths, two or three rosemary sprigs for each jackets row bar, and change it weekly.....and, also, smells great. I always shine my shoes my self while I watch tele. Cheers

Fantastic advice!

Thank you for today’s show. The subject of “wardrobe care” is very important given what we can pay for our wardrobe. I also stopped using dry cleaners maybe 5 or 6 years ago and find my suits, and shirts are much better. BTW - Hugo and I iron our shirts almost exactly the same way. Also shoe care is critical and so important. I have a very nice collection of shoes and many of them are maybe 20-25 years old or more and still look incredible! Anyway, another great show. Thank you so much!

Another great video! I may even make it mandatory watching for my military recruits. Side note, I always disliked how my clothing feals the first few wears after dry cleaning. Second side note. Great recommendation on Saphir products. I can't recommend them enough. Cream, a touch of their coloured wax, and a few coats of Medaille D'Or clear coat is an unbeatable deep and durable shine.

Hugo, your ironing is high quality of workmanship. I have been doing iron my clothes since my childhood. I used to do it with (tap) water sprayer with non-steam iron. I just bought steam iron in 2019. Much crisp easy to do. I hope your shirt iron tutorial will help Kirby. Just joking. I learnt proper shoe shine from his videos and another one is The elegant oxford guy.