WANT TO TARGET THE RIGHT AUDIENCE FOR YOUR ADS?
A buyer persona (also called customer avatar )is detailed description of your ideal buyer.
YOUR BUYER PERSONA SHOULD CONTAIN
** A Name
** Demographic Details
** Interests
** Behavioural Traits
** Goals
** Pain Points
** Buying Patterns
** You can also include a Face
Buyer Personas keep You focused on your target audience, and help you write marketing messages that resonates with your audience.
1. Conduct Thorough Audience Research
( Consider your existing customers, who your competitors are targeting, Age, Location, spending power, challenges etc.)
2. Identify Customer Goals and Pain Points
(what motivates your customers, what problems are they trying to solve)
3. Understand how you can be a Solution
See VIDEO, ☝️☝️ for an example of a buyer persona...
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