In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding.
Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will focus on setting up event tracking for Google Analytics and AdWords.
You will learn:
The Basics: Container, Tag, Trigger, and Variable concepts
How to track various user touchpoints on the web
How to set up Google Tag Manager on WordPress/Shopify sites
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