Unlocking Advanced Product Analytics: Moving GA4 Data to Mixpanel
Learn more about Mixpanel and the Data Warehouse: link.timodechau.com/mixpanel146
In this tutorial, we explore how to enhance your data analysis capabilities by transferring Google Analytics 4 (GA4) data into Mixpanel. Whether you're in marketing, sales, growth, or product teams, this video will show you how to create custom reports tailored to your needs, using a straightforward setup. Learn about the GA4 to Mixpanel integration, data modeling using dbt, and how to generate actionable insights efficiently. This episode includes real-data examples and focuses on making your data journey effective for all business stakeholders.
00:00 Introduction to Analytics Tools
00:51 Challenges with GA4
02:00 Introducing Mixpanel
02:36 Mixpanel's Product Analytics
03:11 Setting Up with Real Data
06:51 Data Modeling with dbt
21:31 Syncing Data to Mixpanel
25:31 Creating Custom Reports in Mixpanel
32:52 Conclusion and Final Thoughts
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