The average amount of time a prospect spends reading your email is around 11 seconds. So how do you make sure your messages are getting a response??
We're going to be discussing how to write a compelling sales message, how to format it correctly, and how to make it look great on both LinkedIn and your sales website. After watching this video, you'll be able to write effective, attractive sales emails that will help you close more deals and grow your business!
Key insights
📱 Your phone is where you are eight times more likely to make a first impression when emailing someone, so it's important to ensure your email looks good on mobile and reads smoothly.
🚩 Using cliches and generic phrases in cold outreach emails, such as "Just wanted to follow-up" or "Here's my calendar link to book at your convenience," are red flags for prospects and should be avoided.
💡 When writing a cold email, it's important to focus on the recipient's challenges and offer solutions rather than just promoting your own product or service.
📝 When testing and improving sales emails, it's important to focus on both the subject line and the description of the observation but test and iterate on them independently.
🎥 Recording a video and sending it to prospects can be a highly effective sales tool, providing visual examples and concreteness that is lacking in written communication.
💪 Outbound sales outreach should be more like a sprint, with a short series of focused and pointed outreaches within a 30-day or 15-day window.
📚 Sharing someone else's work, like a blog post from a VP of Sales, can add credibility and provide valuable insights to sales emails.
💡 The key to successful prospecting is making it about the prospect's problem, not about yourself.
Inside the episode:
- How to use email for lead generation
- How to write emails to book meetings with customers
- What email blunders and clichés to avoid in your cold email outreach.
- What subject lines work best.
- How to nail the follow-up email.
🔔 Subscribe: bit.ly/3O9kZO7
Chapters:
0:00 Intro
0:27 Common Email Mistakes
2:33 Targeted Cold Emails
4:53 Video in Email Outreach
6:14 Nail the Follow Up
8:23 Just Hit Send
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