HOW WE BROKE EVEN ON LAUNCH DAY || pre-launch strategies for a small business

  Рет қаралды 40,347

sent studio

sent studio

Күн бұрын

How we broke even on launch day! You asked, we answered. Our best pre-launch strategies for small businesses.
We are a hand-poured all-natural candle studio in Sydney Australia! We started this idea based on the lack of scents suited to our liking so we created The Candle Bar. Your person, your memory, your place, your scent. Our main objective is to bring the most amazing smelling candles to your space, all whilst helping our Earth in mind. We donate $1 from every order to a charity that helps the earth :) Follow along our journey!
Socials:
Shop: www.sentstudio.co
The Candle Bar: www.sentstudio.co/the-candle-bar
Instagram: / sent.studio
Tiktok: / sent.studio
Pinterest: www.pinterest.com.au/sentstudioau
SUBSCRIBE FOR MORE
/ sentstudio
Music:
Music by ninjoi. - Acceptance - thmatc.co/?l=01307D20

Пікірлер: 117
@Katesbrightside
@Katesbrightside 2 жыл бұрын
Would love a video on influencer strategy when reaching out!
@elevatekalentong9759
@elevatekalentong9759 2 жыл бұрын
yes please!
@ayvee1796
@ayvee1796 2 жыл бұрын
that would be awesome!
@sent.studio
@sent.studio 2 жыл бұрын
Working on it! Thank you so much for watching
@tingforjenny
@tingforjenny 2 жыл бұрын
Yes please!
@ChampdeMars
@ChampdeMars Жыл бұрын
This was super helpful! I have wondering how long I need to plan my new business's pre-launch for. Hearing that you started with zero followers is relief for me since I feel the pressure to have a big audience before launching.
@Mitsooz-Shop
@Mitsooz-Shop 3 ай бұрын
So glad I found this - we’re planning to launch soon so these strategies came at the right time. Especially the keeping it amongst a small circle and the advice on starting with your socials from 0 followers
@tifanitucker6265
@tifanitucker6265 23 сағат бұрын
Incredibly helpful! Thanks for the video ❤
@vincentlandcandleco
@vincentlandcandleco 2 жыл бұрын
Wow tremendously helpful! Thank you 😊
@ubucikosiphosethumpangase7935
@ubucikosiphosethumpangase7935 Жыл бұрын
This was the most inciting... THANK YOU so much! Wow, I'm getting excited 🤸
@dkfitnessproject
@dkfitnessproject Жыл бұрын
Thank you so much for making the video! So many great tips.
@alinanaeem6003
@alinanaeem6003 Жыл бұрын
Easy to digest video. So helpful💕
@berniyahlynn
@berniyahlynn 6 ай бұрын
You’re amazing, Thankyou ❤
@emeraldimprints4229
@emeraldimprints4229 2 жыл бұрын
Definitely needed this! Thank you!! I’m launching my business next month!
@sent.studio
@sent.studio 2 жыл бұрын
So excited for you!! Good luck 🥰
@myriamyasmine
@myriamyasmine 10 ай бұрын
Super helpful tips to launch a small business without the pressure to have a huge following before 🤩 Thank you so much !
@estelamarizvlogs
@estelamarizvlogs Жыл бұрын
Thank you for sharing us these tips and keys to grow our business as well. God bless you more for being so generous. Gonna try this in my small candle business here in Philippines 😊
@EricPangilinan
@EricPangilinan Жыл бұрын
Excellent pre-launch tips! Thanks for sharing! Would love your outreach tips, please.
@Christinesunshine
@Christinesunshine 5 ай бұрын
Strategies 🤩
@carolbostic
@carolbostic Жыл бұрын
Hello, I love your video. I will love to see more about influencers and preparing for a launch! Thank you. Congratulations!
@Mary_Dean
@Mary_Dean 2 жыл бұрын
yes, spill the tea! congrats 🚀 would love to see what your brand media kit looks like :)
@tklifestyleanddesign2152
@tklifestyleanddesign2152 2 жыл бұрын
Thank you for sharing so many tips in this video. I would love to see a video about strategies to pitch to influencers and the media.
@sent.studio
@sent.studio 2 жыл бұрын
Coming soon!
@LoellesLookBook
@LoellesLookBook 2 жыл бұрын
I would love to hear more about influencer strategy! Love your content- thanks for all the transparency!
@ayvee1796
@ayvee1796 2 жыл бұрын
These are such great tips! I would love to see a video talking more about the influencers you reached out to, why you chose those specific influencers and your strategy on reaching out to them :) thanks!!
@sent.studio
@sent.studio 2 жыл бұрын
Working on that now!! Thank you
@user-tq9uo5pu4r
@user-tq9uo5pu4r 7 ай бұрын
@@@hello
@MightJustQuitWork
@MightJustQuitWork 10 ай бұрын
This was extremely informative... probably one of the only ones that have ever spoken. about the little things! Great work!
@jessicaeeden
@jessicaeeden 2 жыл бұрын
I love learning about this side of the business
@sent.studio
@sent.studio 2 жыл бұрын
Same here!
@fahmighazel
@fahmighazel 2 жыл бұрын
Absolutely amazing! Looking forward to the influencer strategy video! :)
@leecallam-target182
@leecallam-target182 11 ай бұрын
Really good marketing plan. Thanks
@ukvellaveer0786
@ukvellaveer0786 2 жыл бұрын
Very nice upload
@jessicaeeden
@jessicaeeden 2 жыл бұрын
You guys are so inspiring!
@sent.studio
@sent.studio 2 жыл бұрын
Thank you so much lovely!! 🤍🤍
@damonsalvatore1289
@damonsalvatore1289 Жыл бұрын
Really liked your video thank you for help.
@chelseamonroe742
@chelseamonroe742 2 жыл бұрын
Keep the content coming! Love the channel
@sent.studio
@sent.studio 2 жыл бұрын
Thanks so much!
@annaliesebeauchamp7152
@annaliesebeauchamp7152 2 жыл бұрын
This was so insightful thank you! I also have a small business but being the only one behind the brand definitely makes it hard to do it all but I’m going to keep your tips in mind for our next launch thank you ✨✨✨
@sent.studio
@sent.studio 2 жыл бұрын
Totally agree! It’s definitely so hard to do it all. We have two of us and it’s still hard so you’re doing amazing love! x
@staceyhornby4319
@staceyhornby4319 Жыл бұрын
yes please
@theghazalanisi
@theghazalanisi 2 жыл бұрын
Great video! Would love to hear about your influencer strategies!
@duygu4876
@duygu4876 4 ай бұрын
you didn't mention anything new to me except for the press release. but it's good to have a refresher, thank you for that. and congrats for such a succesful launch & business. i'm nowhere close to launching my business, but atm i am 90% sure i want to go for it. it will take me at least 6 months, though, i am pretty sure. and not only making but especially selling is a little nerve-wrecking to me only bc i want to know everything there is to know, i don't want anything to go wrong. i don't want to make any mistakes by using the wrong scent, warning labels and what not. this part would probably be easier if i'd start a clothing brand. i'm scared about doing smth wrong just as much as i am excited about the idea of launching a candle business sounds. ahhhh. 😅 also, i love that you're working on being sustainable. i've been doing research the past 1-2 weeks and my goal would be to purchase all the materials locally but wow some of it is really hard to find or expensive. so that's also someting that's been stressing me out. and i am nowhere close to selling candles yet 😂once again, thank you, congrats, and i'll probably be checking out more videos! 🤍
@msyoona13
@msyoona13 2 жыл бұрын
Such an inspiration - 🇵🇭
@sent.studio
@sent.studio 2 жыл бұрын
Thank you 🥺🤍
@moanastanbury7869
@moanastanbury7869 Жыл бұрын
Thank you. This was awesome tips would love to know about how to contact influencers x
@astriamikaelson
@astriamikaelson 6 ай бұрын
Really wonderful video and ideas!! I'm starting a business soon, and was wondering how you were able to make the website only available to the people on the mailing list for the pre launch? 💖☺️
@dianacato7386
@dianacato7386 Жыл бұрын
I love your channel I have a small soap business, that I can apply these strategies to launch my business this helps me to be even more creative, and look very professional, thanks.
@sent.studio
@sent.studio Жыл бұрын
Glad this video can help!
@Ranibella
@Ranibella 2 жыл бұрын
Yes please! How did you reach out to influencers and publications!
@tammybarrett2442
@tammybarrett2442 8 ай бұрын
I am preparing to launch myself. This is the best video I have found and it was suggested by KZfaq 😉 thank you so much 🙏🏻 did you do any paid advertising or was it all organic? Thank you again 😊😊
@TruthinMind
@TruthinMind 2 жыл бұрын
Yes, please a video on how you selected the influencers (if you used an agency to do so), would be great!!
@sent.studio
@sent.studio 2 жыл бұрын
Will film and upload very soon!
@lohisdaniella759
@lohisdaniella759 2 жыл бұрын
I sure would LOVE a video on influencer strategy
@sent.studio
@sent.studio 2 жыл бұрын
Coming soon 👀
@nysheezy
@nysheezy 2 жыл бұрын
LOVE THIS!! where is your shirt from? so cute! and looks super comfy :)
@sent.studio
@sent.studio 2 жыл бұрын
It’s from Showpo! One of their Plisse sets :)
@abigailfreckleton1694
@abigailfreckleton1694 2 жыл бұрын
Really loved this, thank you!!! Can you also share tips and tricks on product photography?
@sent.studio
@sent.studio 2 жыл бұрын
Definitely! It’s on our list, will get to filming it soon 🤍 thank you!
@sharonler-2782
@sharonler-2782 2 жыл бұрын
yes please
@BSPoK
@BSPoK Жыл бұрын
That video is course on product launch strategy! Thank you so much for posting it. If I understand correctly, you did a pre-launch one week before the actual launch (with limited quantities) which you promoted on social media and that was available for everybody (did you also had a time limit for that launch?) and then you did an exclusive 24hrs pre-launch day launch that you promoted only to your email list (how effective was that?), am I correct? Thank you in advance for the clarification!
@musealot9161
@musealot9161 Жыл бұрын
Thank you so much for these tips! They really helped. I'm curious to have an idea of how much you spent to implement these strategies 🤞🏼
@sent.studio
@sent.studio Жыл бұрын
We shared all the cost used to launch here - kzfaq.info/get/bejne/epqSfN1emdidhKs.html 🤗🤗
@veronicaanthony504
@veronicaanthony504 9 ай бұрын
I would love to know how you contacted influencers. This video is very clear. Thank you!
@sunitajsd
@sunitajsd 4 күн бұрын
Amazing video, thanks for sharing. For your socials did you set it up as personal account or business account please?
@sebastiantaaffe2819
@sebastiantaaffe2819 2 жыл бұрын
Great information, Thank you. Please share the influencers strategy
@sent.studio
@sent.studio 2 жыл бұрын
It’s on our channel now! 👌🏻
@aprildaniels2346
@aprildaniels2346 7 ай бұрын
I would love to see a video on influencer outreach
@Adomarena
@Adomarena Жыл бұрын
Please can you kindly make a video explaining how to contact influencers and also influencer strategies
@DIPU1036
@DIPU1036 Жыл бұрын
Hi, I am not known to praise anyone, but this was super helpful. Many thanks and I will be keeping tabs on you, :)
@sent.studio
@sent.studio Жыл бұрын
Thank you! We’re glad you found it helpful
@Brittanysk
@Brittanysk Жыл бұрын
Did you send a press release after you started or before ? And did those features happen before or after you launched?
@MessageFromGod444
@MessageFromGod444 10 ай бұрын
Have you a video about how you built your website with shop, please?
@kylewilliams6323
@kylewilliams6323 2 жыл бұрын
would love a video on how to contact influencers
@sent.studio
@sent.studio 2 жыл бұрын
It’s on our channel now!
@mkh8771
@mkh8771 Жыл бұрын
Thanks for this valuable video. I have a question. I am preparing my web shop now and before going live, I need to test shipping with my shipping partners to make sure that the webshop is working properly. Now my question is to wait until I luanch the web shop and then launch my Instagram, or launch my instagram and then keep the audience waiting for releasing the shop? What you did was to launch your website after your pre-launch on the same day of the main launch. But did you have your website link in your Bio? and how did you manage the fact that the visitos cannot buy anything until your website is up? Thank you
@theresegabriel5905
@theresegabriel5905 2 жыл бұрын
can you give some tips how to collaborate with influencers and what kind of PR kits should we send to them especially if it will cost yoh money? thank you!
@sent.studio
@sent.studio 2 жыл бұрын
Definitely will add to our list
@brownie072
@brownie072 2 жыл бұрын
Thanks so much for sharing! I've really enjoyed following your growth and it was warming to hear that you started from scratch and didn't tell many people. My concern has been whether or not its still possible to do a successful launch day if you're not someone with a large "influence" I'd also like to hear more about the influencers you chose. I do have a question- did you provide financial compensation as well to the influencers? Were you able to find influencers who were willing to receive the product as compensation for their review? Thanks again!
@sent.studio
@sent.studio 2 жыл бұрын
We haven’t paid any influencers so far! I think it’s hugely due to how you frame your email (which we will get into when we film) and being very honest and open about your brand. It’s definitely still possible! We were on socials for 3 weeks before we started telling our friends, we basically started with 0 followers on every platform and worked our way up. Good luck 🤍🤍
@brownie072
@brownie072 2 жыл бұрын
@@sent.studio Nice this is good to know! Thanks for the encouragement, looking forward to the next video :)
@shannonc.4257
@shannonc.4257 2 жыл бұрын
Looking forward to the influencer strategy information
@sent.studio
@sent.studio 2 жыл бұрын
It’s up already :) Check our latest video!
@fahmighazel
@fahmighazel Жыл бұрын
Hey there! This video is very informative and I have a question to ask. Prior to your launch day, did you announce to the public how much you’d be selling your products for? Or did you announced on the launching day itself? Thanks! 🙌🏼🙌🏼
@sent.studio
@sent.studio Жыл бұрын
Just announced it on the day
@mizzstarr510
@mizzstarr510 2 жыл бұрын
Can you do a video about regaining momentum as a brand? I feel stagnant. I completely neglected my brand and I feel it’s hard to get traction again .
@sent.studio
@sent.studio 2 жыл бұрын
Unfortunately we don’t have much experience with that as we’re a relatively new brand! But will definitely consider it once we’ve been in the market for a longer time :) definitely don’t give up though! 🤍
@theb.nicolebailey
@theb.nicolebailey Жыл бұрын
Hello! Thank you for this video! How did you create your landing page? Through what website?
@sent.studio
@sent.studio Жыл бұрын
Yes, it was made through the website
@wollongonghandmade
@wollongonghandmade 2 жыл бұрын
Would love a video on influencer strategy when reaching out
@sent.studio
@sent.studio 2 жыл бұрын
Coming soon 👀
@sharonler-2782
@sharonler-2782 2 жыл бұрын
Do you post photos/videos on IG feed during the pre-launch or after launching your products officially?
@sent.studio
@sent.studio 2 жыл бұрын
We started posting on IG twice a day, 1 month before launching and then posted once a day after we introduced all our scents
@Brittanysk
@Brittanysk Жыл бұрын
What web hosting you use ?
@monicashintani5987
@monicashintani5987 2 жыл бұрын
Would you tell us more about your sample kit strategy?
@sent.studio
@sent.studio 2 жыл бұрын
We didn’t have a specific ‘strategy’ to the sample kit, we were very lucky that our tiktok introducing the sample kit went semi viral, and 300+ people signed up to our mailing list because of the tiktok wanting to buy the sample kit. Then when we grew on Instagram, same thing happened when we posted about the kit. It’s one of our most popular products because of the price point and offering. Hope that helps!
@kaydee7409
@kaydee7409 Жыл бұрын
Hi could you please send info on how to contact influencers? Thanks so much!
@ranaceuticalsranaceutica-mt1bf
@ranaceuticalsranaceutica-mt1bf 6 ай бұрын
You are the baddest bitch for this video. Out of all the ones I’ve watched, this is the most genuine and informative. Good for you girl! X
@JMICTHEBRAND.
@JMICTHEBRAND. 5 ай бұрын
Did you guys pay the influencers? Or was it just a free product delivery for them to shout out you guys?
@anngordon156
@anngordon156 Жыл бұрын
How do you contact influencers?
@krystalcoyne2684
@krystalcoyne2684 2 жыл бұрын
Do you both only work on Sent or do you have other jobs/streams of income?
@sent.studio
@sent.studio 2 жыл бұрын
We are only working on sent studio the moment! :)
@damonsalvatore1289
@damonsalvatore1289 Жыл бұрын
Can you please tell how did you make that intro video of your brand, and if it is paid can you tell any free alternative of it
@sent.studio
@sent.studio Жыл бұрын
We made it on canva!
@bobberson
@bobberson 2 жыл бұрын
first
@sent.studio
@sent.studio 2 жыл бұрын
Thank you!!
@dearmeecha1310
@dearmeecha1310 4 ай бұрын
Did you feel overwhelmed on launch day or were you totally prepared?
@drobgyn5615
@drobgyn5615 2 жыл бұрын
Where's the video at 😭
@sent.studio
@sent.studio 2 жыл бұрын
Sorryyyy!! We’ve been so busy, will be uploading this week - fingers crossed 🤞🏼
@drobgyn5615
@drobgyn5615 2 жыл бұрын
@@sent.studio no stress/rush! 🙂 just excited to see it lol my girlfriend & I are so appreciative of your videos! Thank you
@rheasunshineVT
@rheasunshineVT 2 жыл бұрын
How many candles did you have prepped for each scent before launch?
@sent.studio
@sent.studio 2 жыл бұрын
About 30 of each scent :)
@jennimaieron723
@jennimaieron723 Жыл бұрын
Really admire your content but didn’t you ladies hire a PR agency? It’s so easy to get press and get features in publications as it is their job to get your business featured. Myself having a family member being in a major fashion/beauty publication industry I’m quite familiar how this works. Publications get thousands of products from businesses like yours and trying to get their attention is very slim especially if you are new. Within a matter of just a few months you guys get featured in a press is not really realistic unless you have a connection or hire a PR which costs thousands of dollars which many can’t afford when starting a small business. It’s a smart decision for any businesses which can be very beneficial and while I love your brand and genuinely wish you and other small businesses succeed I wish there was more transparency in this video.
@sent.studio
@sent.studio Жыл бұрын
Hi Jenni, thanks for your comment on our video. This video was about all the strategies we undertook prior to launching, which did not include a PR agency. We actually never hired a PR agency until 3 months after we launched our business, by using the revenue we received from sent. It was also not the best strategy for our business which we discussed quite openly in our FAQ video. Joanne comes from a PR background after studying it in university so she was able to write a press release and send it to various media outlets prior to launch - that’s how we got how first press feature. All media releases, press conversations, influencer relations were done purely by us because we couldn’t afford a PR agency. You can watch our influencer strategy video where we openly discuss how we did it. We’ve always been a transparent business and will always continue to be :) Thanks!
@blackcoffee2002
@blackcoffee2002 4 ай бұрын
"Diverse influencers too, so we could get the most out of their community". BIG CRINGE
@beeJhecute
@beeJhecute Жыл бұрын
Would love a video on influencer strategy when reaching out!
@sent.studio
@sent.studio Жыл бұрын
It’s on our channel! :)
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