Рет қаралды 194
In an era where technology is increasingly becoming intertwined with our daily lives, one innovation stands out for its potential to revolutionize the way we experience travel and tourism: Augmented Reality (AR).
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Augmented Reality overlays digital information onto the physical world, offering travelers a unique and immersive way to engage with destinations, attractions, and cultural experiences.
➡️ Market Size and Opportunity:
The global travel and tourism industry has been experiencing rapid growth, with millions of people embarking on journeys around the world each year.
According to the World Travel & Tourism Council (WTTC), the travel and tourism sector contributed over $8.8 trillion to the global economy in 2019, accounting for approximately 10.4% of global GDP. With such a significant market size, the potential for Augmented Reality to disrupt and enhance this industry is immense.
Augmented Reality is already making waves in various sectors, from gaming and entertainment to education and healthcare. In the context of travel and tourism, AR has the power to transform every stage of the traveler's journey, from trip planning and navigation to on-site experiences and post-trip memories.
➡️ Benefits of Augmented Reality in Travel & Tourism:
1- Enhanced Engagement: AR bridges the gap between the physical and digital worlds, offering travelers a seamless and engaging way to interact with their surroundings.
2- Personalized Experiences: With AR-powered apps, travelers can customize their journeys to suit their interests and preferences.
3- Improved Navigation: Navigating unfamiliar terrain can be a daunting task, but AR simplifies the process with intuitive wayfinding features.
4- Cultural Immersion: One of the most enriching aspects of travel is experiencing different cultures firsthand, and AR enhances this experience by providing cultural context and insights at every turn.
5- Business Opportunities: For businesses in the travel and tourism industry, integrating AR into their offerings can unlock a host of new revenue streams.
00:00 Intro
0:38 What is AR
01:40 Current AR Capabilities
04:17 Flexibility of AR Presentation
04:54 AR Integration Strategy & Planning
05:19 Securing Buy-in
05:51 Defining Goals & KPIs
06:59 Selecting AR Vendors/Tools
08:41 Staff Training
09:07 Rollout & Optimization
09:48 Scaling Up AR
12:02 The Reality of Mainstream AR Adoption
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